))
Ep. 11: Holly Fletcher - MS in Journalism Turned Media & Communications Strategist
Manage episode 317361543 series 2998143
תוכן מסופק על ידי Jesse Butts. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Jesse Butts או שותף פלטפורמת הפודקאסט שלו. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Holly dreamt of working in journalism and attending grad school since grade school. And live that dream she did.
After earning her master’s in journalism from Columbia, she started in trade pubs, moved to reporting for her hometown The Tennessean, and then founded BirdDog.
During that time, Holly’s field changed. Legacy journalism slowly and steadily abandoned deep investigation, exhaustive data analysis, and the stories readers needed to know.
That’s when she made the leap to in-house communications and media strategy.
It wasn’t a seamless transition. But she realized audiences still craved expert knowledge and insights. Now Holly’s able to disseminate vital healthcare news in a manner she never would have considered during grad school.
Books & other resources mentioned
No Time to Spare by Ursula Le Guin
Ben Thompson’s “Stratechery” newsletter
A sample of Holly’s work
Vanderbilt Health DNA: Discoveries in Action podcast
Check out more from The Work Seminar
Visit theworkseminar.com or find @TheWorkSeminar on social media.
Sign up for The Work Seminar newsletter to receive updates straight to your inbox.
Support the show38 פרקים
שתפו
