How to Build a Mission-Driven Business that Customers Will Love
Manage episode 305409948 series 2905009
Sarah Bird is the CEO of Grace’s Goodness Organics, a wellness company selling organic vegetable sipping broths that nourish the body and feed the soul.
During her career, Sarah had the opportunity to help both large and small brands to achieve strong sales and improve visibility.
Prior to Grace's Goodness, Sarah was the CEO of Bhakti, the #1 selling chai in the natural product channel. A CEO for the second time now, she’s passionate about building mission-driven businesses and helping them scale.
Sarah comes from a marketing background and according to her, it was precisely her marketing experience that trained her to excel at both CEO roles.
Sarah believes that brands can be a force for change. At Grace’s Goodness Organics, her team focuses on exactly that - changing the way people eat and live.
In this episode, we talk about:
● The power that a brand can have on their customers and how to use it for good,
● Why every company should aim to be mission-driven,
● How to monitor your cash flow for control,
● And why it’s important to hire people that are excited about what you do.
Sarah was a great guest and very transparent and open in this discussion. Thanks as always for listening!
Podcast Directory: ThinkBusinesswithTyler.com
Host: Tyler Martin Business Coach
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