Neurotypical is NOT a Neurotype, Neurodiversity from a Marketing Perspective

Tim Goldstein, Autistic Philosopher of Neurodiversity: Life in the Neuro Cloud™

In this special episode, I present a deep dive generated by Google's NotebookLM based on my 4,500-word paper that redefines neurodiversity. This phenomenal presentation takes a critical look at the language we currently use, arguing that bedrock terms like "neurotypical" are functionally useless as a neurotype and that "neurodivergent" acts as a failed marketing campaign. Drawing on my background in marketing and advertising, I argue that the current vocabulary inadvertently builds an unnecessary "us versus them" boundary, triggering immediate resistance and defensiveness in the workplace because the words are seen as clunky and inherently judgmental. You'll hear exactly how a "PhD-sized word" like neurodivergent subconsciously reinforces the idea of deviation or straying from a standard path, undermining the core goal of inclusion before the conversation can even begin.

To fix this communication failure, I introduce a complete framework reboot anchored in the unifying concept of the Neurocloud. This model establishes that everyone is in the cloud and that human variation is defined purely by the intensity of universal human traits (like focus or sensory filtering) using an audio mixing board analogy. I replace the flawed binary with purely descriptive terms: Neurodistinct for the "spiky profile" (extreme highs and lows) and Neurouniform for the more balanced profile. Crucially, this allows us to redefine "neurotypical" not as fixed neurotype or neurotype grouping, but as a fluid social consensus, the set of unwritten interaction rules specific to a culture or company. One of the most amazing insights is understanding neurodiversity is key to optimizing interaction strategies between all forms of intelligence, under Dr Lutza Ireland's Neuroversal concept that including humans and AI, making it a core competency for 21st-century strategic operations, not just an HR focus. Tune in to learn how to use this new, non-confrontational language to advocate for mutual benefit and efficiency by focusing on leveraging strengths and reducing unnecessary cognitive load.