Sales Leader Q&A with Dr. Ruff - Coaching to Your Salesperson's Strength

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Welcome to our new segment, Sales Leader Q&A with Dr. Ruff.
These are short segments with our sales coaching expert, Dr. Richard Ruff, where we provide quick and actionable tips that you can take and implement with your sales team right away.
Our fourth segment focuses on why focusing on your salesperson's strengths are the perfect gateway to coaching their deficiencies. By providing compliments and acknowledging the persons strengths, it makes critical remarks palatable, and more importantly increases the chances that the coaching direction is actually heard and implemented by your salespeople.

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