[Ep84] - YouTube Introduces Search Insights

#TWIMshow - This Week in Marketing

1. TikTok TV is Now Available in North America - TikTok TV app is exactly as it sounds – TikTok on your home TV. Users are able to log into the TikTok TV app with their existing TikTok account, ensuring your preferences are factored into the content displayed, while you can also search for content and creators via the Discover function in the TV app. The expanded viewing options could drive broader consumption and awareness of TikTok content, with the pandemic pushing more people to consume more web-based content on their home TV screens, and younger viewers, in particular, increasingly aligned with connected TV offerings.

2. Google Ads App Updated With 3 New Features - Google Ads updates its mobile app with new features to help marketers monitor campaign performance and make changes from their mobile devices.

• Improved Performance Insights - The Google Ads app now gives you more context about campaign insights, such as explanations for performance fluctuations. If you make a change to your bid and budget strategy, for example, the app will explain how the change impacted performance. Shifts in search interest will also be better explained, as well as insights into positive performance changes. This new data can help you understand what worked in your campaigns and why, which is information you can use to create more successful campaigns in the future.
• Real-time Search Trends - Keep up with consumer demand with a new report on search trends, which is updated in real-time. Tapping on an individual search trend will show you popular queries associated with it. A search trend like “pies & tarts,” for example, can reveal the exact types of pies people are searching for. Google may also show a recommendation, when applicable, to help you optimize your campaign for an emerging search trend.
• Create Campaigns On Mobile - Using the Google Ads mobile app, you can now create a search campaign while untethered from your desktop computer.

3. Twitter Launches Live-Stream Shopping Broadcasts - YouTube’s doing it, as is Instagram, as well as Facebook, TikTok, and Pinterest too – and now Twitter becomes the latest social media app to dip its toes into live-stream shopping, in the hopes of maximizing eCommerce activity via the immediacy and engagement of retailer broadcasts.

Twitter’s variation of live-stream shopping will enable users to tune into the live broadcast, with shopping options displayed below the video feed. The presentation, as it currently stands, will enable users to either tune into the live tweet discussion around the event or check out a ‘Shop’ tab featuring all the products highlighted in the broadcast.

4. YouTube Adds Option to Reuse Details from Previous Videos - YouTube has added a new option in YouTube Studio which enables users to re-use details from previous uploads for new uploads within the posting process on desktop. The new option enables you to re-use:

• Video title
• Video description
• Language settings
• Shorts sampling permissions
• Category selections

This can save you a lot of time, particularly for those who regularly post on the same topics, or have to manually input language options with each new post. You can access the new option in the ‘Details’ section of the upload flow, with a new ‘Reuse Details’ option above the title field.

It’s actually fairly similar to YouTube’s existing upload defaults option, which you can use to apply the same settings to each of your clips, but this new variation enables more control, with the capacity to utilize different settings for each clip, while you can also customize your selections with each upload.

5. YouTube Introduces Search Insights - Find Out What Your Audience (And The Rest of YouTube) Is Searching For in the last 20 days

• Your Viewer’s searches (including content gap)
• Searches across YouTube