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S7E18 - Lemonade: Marketing A Negative
Manage episode 251187887 series 2434990
This week, we look at brands that aren’t afraid to celebrate their weaknesses. As a rule, no company ever wants to point a neon sign at its flaws. But there are a few brave advertisers out there who know there can be incredible power in a negative. Like a brand that advertises the fact that its product tastes awful, or another that boasts being second in its category.
Hosted on Acast. See acast.com/privacy for more information.
330 פרקים
Manage episode 251187887 series 2434990
This week, we look at brands that aren’t afraid to celebrate their weaknesses. As a rule, no company ever wants to point a neon sign at its flaws. But there are a few brave advertisers out there who know there can be incredible power in a negative. Like a brand that advertises the fact that its product tastes awful, or another that boasts being second in its category.
Hosted on Acast. See acast.com/privacy for more information.
330 פרקים
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