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Can behavioural science help us do better with our money?
Manage episode 308223412 series 3010704
תוכן מסופק על ידי Warwick Business School. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Warwick Business School או שותף פלטפורמת הפודקאסט שלו. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Host Audrey Dias talks with Neil Stewart, Professor of Behavioural Science and Rafael Batista, former Head of Behavioural Research at Commonwealth Bank, about how the finance industry is using nudges to help customers with their money. Professor Stewart has done pioneering work on credit cards and is forcing the industry to think again about how it persuades customers to pay off their debt. While Rafael used behavioural science nudges to help Commonwealth Bank build a better relationship with their customers. Read more on the subject with these articles from Professor Stewart on Is your credit card statement nudging you into more debt? and Why using direct debits may add to your credit card bill. And you can find out more about Rafael's journey with behavioural science in this feature Change Maker: Rafael Batista nudging for good in banking.
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