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תוכן מסופק על ידי Nicole Harlow: Entrepreneur, Designer, Yoga Teacher, Lifehacker + Author, Nicole Harlow: Entrepreneur, Yoga Teacher, and Lifehacker + Author. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Nicole Harlow: Entrepreneur, Designer, Yoga Teacher, Lifehacker + Author, Nicole Harlow: Entrepreneur, Yoga Teacher, and Lifehacker + Author או שותף פלטפורמת הפודקאסט שלו. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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Branding Tips to Signal You're "Expensive But Worth It"

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Manage episode 340515751 series 1924219
תוכן מסופק על ידי Nicole Harlow: Entrepreneur, Designer, Yoga Teacher, Lifehacker + Author, Nicole Harlow: Entrepreneur, Yoga Teacher, and Lifehacker + Author. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Nicole Harlow: Entrepreneur, Designer, Yoga Teacher, Lifehacker + Author, Nicole Harlow: Entrepreneur, Yoga Teacher, and Lifehacker + Author או שותף פלטפורמת הפודקאסט שלו. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

I feel like the holy grail of selling high-ticket services (including health coaching and wellness packages) is when clients feel like you’re “expensive but worth it.”

It reminds me of a time in my life when I got semi-obsessed with building the perfect wardrobe.

I remember at the time reading Nina Garcia’s The One Hundred, a book about all of the fashion pieces that every “stylish woman” must own.

Cue the hunt for the perfect essentials for my closet … which spiraled me into an intense internal convo around price-per-wear and investing in quality pieces that would last for a long time.

As high-ticket service providers, coaches, etc. it’s our responsibility to be able to communicate the value and transformation that comes from our prices, just like the best luxury brands do.

These days you won’t necessarily find me draped in designer, but I do try to make sure that I’m making a wise “investment” with the things that I fill my closet with.

In this week’s Wealthy Wellness Biz Podcast, I’m sharing my best branding tips to signal to potential clients that you’re “expensive but worth it,” so that you can close those high-ticket deals with your new clients feeling like they’ve made a great choice!
Where to next:
01. Let us produce your podcast.

Book a "Hire Us" Call

==> https://www.brandbetterco.com/book-a-call

02. Join the Wealthy Wellness Biz Coaching group for $37/mo

Join the biz coaching group

==> https://girlmeetsbody.krtra.com/t/MXm4IOVx8YCp

03. Wellness clients on-demand - Podcasting for your health-based business MASTERCLASS

Watch the free masterclass

https://girlmeetsbody.krtra.com/t/WeYXq4shP2Xc

04. Grab the "Tools We Love" Toolkit

Grab the tools

https://girlmeetsbody.krtra.com/t/BRVzKXa3tLa4

05. Take the BrandPOP® Quiz and find out what makes your brand POP

Take the quiz

https://girlmeetsbody.krtra.com/t/PjrnxheuqACp

06. Grab the free BrandPlanner Toolkit

Grab the toolkit

⇒https://girlmeetsbody.krtra.com/t/SsfoV6pEKnXc


07. Prefer to connect on Insta? Here's where you can find us.
Follow along on Instagram.

==> https://www.instagram.com/brandbetterco/

08. Prefer to connect on TikTok? Here’s where you can find us.

Follow along on TikTok

https://www.tiktok.com/@wealthywellnessbiz


  continue reading

76 פרקים

Artwork
iconשתפו
 
Manage episode 340515751 series 1924219
תוכן מסופק על ידי Nicole Harlow: Entrepreneur, Designer, Yoga Teacher, Lifehacker + Author, Nicole Harlow: Entrepreneur, Yoga Teacher, and Lifehacker + Author. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Nicole Harlow: Entrepreneur, Designer, Yoga Teacher, Lifehacker + Author, Nicole Harlow: Entrepreneur, Yoga Teacher, and Lifehacker + Author או שותף פלטפורמת הפודקאסט שלו. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

I feel like the holy grail of selling high-ticket services (including health coaching and wellness packages) is when clients feel like you’re “expensive but worth it.”

It reminds me of a time in my life when I got semi-obsessed with building the perfect wardrobe.

I remember at the time reading Nina Garcia’s The One Hundred, a book about all of the fashion pieces that every “stylish woman” must own.

Cue the hunt for the perfect essentials for my closet … which spiraled me into an intense internal convo around price-per-wear and investing in quality pieces that would last for a long time.

As high-ticket service providers, coaches, etc. it’s our responsibility to be able to communicate the value and transformation that comes from our prices, just like the best luxury brands do.

These days you won’t necessarily find me draped in designer, but I do try to make sure that I’m making a wise “investment” with the things that I fill my closet with.

In this week’s Wealthy Wellness Biz Podcast, I’m sharing my best branding tips to signal to potential clients that you’re “expensive but worth it,” so that you can close those high-ticket deals with your new clients feeling like they’ve made a great choice!
Where to next:
01. Let us produce your podcast.

Book a "Hire Us" Call

==> https://www.brandbetterco.com/book-a-call

02. Join the Wealthy Wellness Biz Coaching group for $37/mo

Join the biz coaching group

==> https://girlmeetsbody.krtra.com/t/MXm4IOVx8YCp

03. Wellness clients on-demand - Podcasting for your health-based business MASTERCLASS

Watch the free masterclass

https://girlmeetsbody.krtra.com/t/WeYXq4shP2Xc

04. Grab the "Tools We Love" Toolkit

Grab the tools

https://girlmeetsbody.krtra.com/t/BRVzKXa3tLa4

05. Take the BrandPOP® Quiz and find out what makes your brand POP

Take the quiz

https://girlmeetsbody.krtra.com/t/PjrnxheuqACp

06. Grab the free BrandPlanner Toolkit

Grab the toolkit

⇒https://girlmeetsbody.krtra.com/t/SsfoV6pEKnXc


07. Prefer to connect on Insta? Here's where you can find us.
Follow along on Instagram.

==> https://www.instagram.com/brandbetterco/

08. Prefer to connect on TikTok? Here’s where you can find us.

Follow along on TikTok

https://www.tiktok.com/@wealthywellnessbiz


  continue reading

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