Manage episode 282266401 series 2807011
We kick off the new year with future-of-work strategist Heather E. McGowan, who talks about how a series of LinkedIn articles she wrote in 2014 led to being an internationally recognized keynote speaker, how continuous learning shapes the present and future of work, and her recent book, The Adaptation Advantage.
Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas.
The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.