Manage episode 274875898 series 2807011
Howard sits down with good friend and colleague, Michelle McKenna, the Chief Innovation Officer of the National Football League. Michelle shares the risks she took that landed her in the C-Suite of the world’s largest and most profitable sports organization. Michelle gives insight into the digital transformation she forged years ago that became the key to achieving her proudest career moment— reconstructing the 2020 NFL Draft.
Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas.
The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.