Founder of Denting the Universe and host of Digital: Disrupted, Paul Muller | Winning Digital Customers
Manage episode 275621851 series 2807011
Howard talks to the founder of Denting the Universe and host of Digital: Disrupted Paul Muller. Listen to Howard and Paul ponder the infamous question companies oftentimes ask themselves: to persist or pivot? Paul shares his secrets to driving growth within an organization and overcoming inertia when introducing a new product by fighting the status quo within an organization and overcoming consumer inertia.
Know more about Paul Muller and follow him on Spotify
Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas.
The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.