Manage episode 277346281 series 2807011
Howard sits down with good friend Tejpaul Bhatia, currently at Google working on Go to Market Strategy in the Office of the CIO, to discuss his startup experiences and how he leveraged those skills to create culture shock and drive change in large corporations. Tejpaul also gives insight on the secret sauce briefings he delivers to keep Google at the forefront of innovation.
Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas.
The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.