West Kept Secret Shares The Secret To Staying Niche


Manage episode 268271382 series 1523882
על ידי Stuart Brauer התגלה על ידי Player FM והקהילה שלנו - זכויות היוצרים שמורות למפרסם, לא ל-Player FM, והשמע מוזרם ישירות מהשרתים שלכם. הירשמו כדי לעקוב אחר עדכונים ב-Player FM, או הדביקו את כתובת העדכונים באפליקציות פודקאסט אחרות.

Marissa West create a new workout concept out of her garage that combined pilates, HIIT, boxing, cardio, etc...

A few years later, she met Heidi.

Together, these two women have taken the boutique fitness scene in Charlotte, NC by storm and created a cult-like following.

Their high-end, high-cost boutique workout experience has braved the pandemic of 2020 and they are currently moving into a larger, new facility.

The girls stopped by Urban MVMNT (my microgym in Charlotte, NC) and I got to know their background and how their brand has maintained such an exclusive rate - charging more for remote services than Peleton, $30/class and $100/hour for personal training....even with Charlotte being so saturated.



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