YFP 240: How & Why This Pharmacist Started a Business in the Middle of the Pandemic

Your Financial Pharmacist

Dr. DeLon Canterbury recounts how early setbacks motivated him to start a business in the middle of a pandemic and how his personal ‘why’ shaped the work he is doing to help solve the problem of mismanaged medications in the senior population.

Key Points From This Episode

• How DeLon's love of medicine was inspired by his mother's expertise in herbology.
• What moved him to get his Board Certified Geriatric Pharmacy degree.
• The recognizable dark road that almost led him out of the profession.
• How the experience of not getting into residency turned out to be a blessing in disguise.
• How DeLon's involvement with community helped him learn to lead by service.
• The pivot point that reinvigorated his passion for pharmacy.
• The power of patient advocacy and teaching patients to advocate for themselves.
• About his work with a local nonprofit for older patients and what services they provide.
• Hear about the care GeriatRx provides, from advocacy to deprescribing methods.
• DeLon's moving story of his 'Why' and becoming the voice for caregivers and patients.
• Some of the groups he works with and their incredible service to underserved people.
• A story of being an expert medical witness and the ugly part of families and elderly care.
• Getting into the finances; how he got the capital to create this business.
• Learning to articulate his value when he was starting out.
• DeLon shares some great entrepreneurship advice for his fellow pharmacists out there.

Links Mentioned in Today’s Episode

• YFP Planning: Financial Planning for Pharmacists
• Schedule a free Discovery Call with YFP Planning
• GeriatRx: Senior Care Consulting
• Senior PharmAssist
• Alzheimer’s Association
• Parkinson’s Association of the Carolinas
• Dementia Alliance of North Carolina: Support Groups
• Connect with GeriatRx on Facebook
• Connect with DeLon Canterbury on LinkedIn
• Follow DeLon Canterbury on Twitter: @GeriatRx
• Follow DeLon Canterbury on Instagram: @geriatrx
• Email DeLon Canterbury: [e-mail]
• Your Financial Pharmacist Disclaimer and Disclosures