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EP #319 Jennifer Van Barneveld: No Backup Plan
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Jennifer Van Barneveld returns with stories of her humble beginnings before building a successful business and running one of the few remaining in print fitness publications. Jennifer highlights how she went all in with no plan B, her mindset that led to growth and success, and how she found important people to build with. Jennifer will also be app…
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EP #318 Dr Christle Guevarra: Coaching Clients On Ozempic
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Dr. Christle Guevarra returns to share some insight into her presentation at our Evolve Strength Business and Coaching Conference, Sept 13-14 in Edmonton, Alberta. Christle shares: -Deeper insights into GLP-1 Agonist drugs like Ozempic and tackles some of the common misconceptions and online arguments against using the drug, including suggestions t…
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EP #317 Luka Hocevar: 3 Mile Famous and the Career Acceleration of Fitness Conferences
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Luka Hocevar returns in this special edition episode Luka returns this October 10-12 with the Vigor Ground Fitness and Business Summit(where I will be presenting) and Luka is also a speaker at my event, The Evolve Strength - Business and Coaching Conference, Sept 13-14. We want you to seriously consider attending at least one because we believe it …
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EP #316 Kasey Jo Orvidas: Psychology Meets Fitness
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Kasey Jo Orvidas guests to share wisdom from her background in psychology (a PhD) and how to apply it to coaches and clients in fitness. Kasey shares: -Why coaches need to spend more time on the things they aren't good at -How to "find your people" and why it's important in career and life -How to "hack willpower" and a whole lot more. You're alrea…
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EP #315 Brad Dieter: AI, Ozempic, and The Industry Bull Whip
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Brad Dieter returns with nuanced thoughts on a variety of current and forward facing industry topics including: -How AI will affect our industry -Coaching clients on Ozempic and related GLP-1 drugs -The importance of your network in your career -What Brad means by the "industry bull whip" -And what Brad has in store for his appearance as a speaker …
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EP #314 Steve Keane: Super Viral
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Steve Keane joins me to discuss his meteoric social media growth and everything that's come with it in his career: We talk about: -If Steve would wish this kind of massive social media growth on his worst enemy -How Steve approaches his growth to monetize and scale his business and livelihood to ensure he doesn't miss the opportunity -Steve's thoug…
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EP #313 Victoria Pal: Longevity in Life, Longevity in a Fitness Career
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Victoria Pal joins me to discuss: -Her work with celebrity clients -Attracting and working with high net worth clients -Being a concierge to her clients -Educating clients on lifestyle -Focusing more on longevity for clients -Longevity in a fitness career -Mastering the basics while keeping an open mind to progressive lifestyle practice -plus lots …
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EP #312 Sharelle Grant: Programs, Video Media, and Should You Develop Your Own App
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Sharelle Grant guests to talk about: -Does creating "better" than already good programs really make a difference or differentiate you with general population clients? -Why she focuses on good principles of training -How she leaned into and had success with video based social media -How she developed an app and should you develop your own -Thoughts …
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EP #311 Christian Thibaudeau: Sciencing Your Way Out Of Hard Work
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Christian Thibaudeau returns to talk about his upcoming speaking appearances: -We will both be speaking at canfitpro's Global Conference in Toronto Aug 9-10, and my conference in Edmonton Sept 13-14 The Evolve Strength-Business and Coaching Conference. And Christian shares his thoughts on: -Why he went back to doing more in person coaching and it's…
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EP #310 Dr Susie Spirlock: What You Need To Know About Physical Therapy
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Not only is this an essential episode for coaches, if there ever was an episode that speaks to enthusiasts, this is it. Dr Susie Spirlock is my guest to share a ton about: -how evidence based physical therapy has advanced -the problems with outdated methods -the appropriate use of passive treatments -the importance of loading exercise -the role of …
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EP #309 Vince Del Monte: Better Business Before Bigger Business
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Vince Del Monte is an OG coach turned business mentor and joins the podcast today to share: -What he thinks matters before you worry about trying to scale your business -Why you need to start with a great product -A deeply personal and vulnerable story about where he got off track personally and professionally and how he righted the ship. You don't…
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EP #308 Dean Somerset: The Dean of Fitness Career Success
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Dean Somerset returns as one of my most featured guests including episode #1 over 6 years ago. Dean shares: -Why training full time in person still fills his cup -Why he's creating career success resources for the gaps in traditional fitness career education -His mindset on long term payoffs vs obvious immediate benefits of effort and action -How h…
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EP #307 Rachel Henley: Lead Magnets, Email Lists, and How Social Media Stardom Does and Doesn't Change You
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Rachel Henley has one of the most popular and fastest growing IG accounts in the fitness industry. Learn how: -She used a lead magnet to grow a 90,000 subscriber email list. -How social media and her list helped explode her business. -How knowing her metrics helps. -How she uses her authentic humour to attract her ideal audience. -Social media has …
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EP #306 Jaime Filer: Interaction Not Transaction
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Jaime Filer joins me in a discussion about focusing on how the other person can come out of an interaction better and why she so naturally approaches interactions this way. Jaime takes a selfless interest in others while knowing how to ask for opportunities that also provide value to the person she's asking. Please check out more of Jaime: https://…
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EP #305 Nick Shaw: Authenticity in Your Brand and Media, Dealing With Rough Patches, and Getting Comfortable Promoting Yourself
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Nick Shaw, co-founder and CEO of Renaissance Periodization guests to talk about: -How RP succeeded when it let Dr. Mike Israetel be his authentic self -How to navigate conflict with people online -The role luck plays in success -Dealing with rough patches -Getting comfortable with self promotion -and more --- Support this podcast: https://podcaster…
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EP #304 Mark Young: How I Almost Died, Plus Lessons From Old School Fitness Industry Networks
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Mark Young has been long overdue for an appearance. Mark made a surprise appearance at my 2023 conference after a major health scare and painstaking road to recovery. Follow the tale Mark shares with Mark's trademark humour. Mark also shares his experience and wisdom from a lengthy career that predates the rise of social media. He shares how affili…
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EP #303 Dr Natasha Barnes: How to Develop Your Coaching Program Offering, Training for Climbers, and Boundaries vs Responsiveness
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Dr Natasha Barnes joins to talk about: - her work coaching climbing athletes - important concepts in strength training that coaches should focus on, - How she runs her online programs and lessons for coaches in developing their own - Navigating fear of injuries with clients -Boundaries vs responsiveness -and much more --- Support this podcast: http…
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EP #302 Andres Vargas: Nutrition, Training, or Both
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Should you specialize in nutrition or training, or do both. Andres Vargas provides context and why he offers both for his clients. We also wade into the confusing realm of social media training, and talk about the fundamental that matter and the sensational stuff that doesn't. Plus much more. --- Support this podcast: https://podcasters.spotify.com…
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EP #301 Tasha Whelan: Generosity and Abundance
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Take a lesson from Tasha Whelan's kind, generous, and abundant mindset. Tasha is the consummate cheerleader for friends and peers all while working tirelessly to be successful leader, coach, and educator. Notice how Tasha tries to flip the questions and attention back on me during this fun discussion. We discuss where this comes from, the importanc…
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EP #300 Sean Madden: The growing popularity of MMA in fitness, training considerations, and coaching a celebrity
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Sean Madden joins on a special episode, lifetime #300. Going forward I will officially count all 300, including the original 150 with my good friend Dean Guedo as cohost. Sean talks about: - the growing popularity of MMA within fitness and in general -important training considerations for MMA -coaching a celebrity(someone I personally am a big fan …
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EP #149 Paul Revelia: The Value of Industry Friends and Going From Solo Coach to Building a Team
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Paul Revelia joins to talk about the impact of having like minded peers, role models, and kindred spirits close to him throughout his career. We talk about how Paul went from a 1 man show into hiring a team and what it's allowed him to do with his career. --- Support this podcast: https://podcasters.spotify.com/pod/show/thefitnessdevil/support…
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EP #148 Shaina Garcia: Pro Coaching
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Today I’m joined by Shaina Garcia, an IFBB Pro competitor and coach based in Perth Australia Today you’re going to get: -The value of an IFBB pro card and if it’s enough to set you up as a coach -Why dedication and care for your clients works -Importance of relatability as a coach -Dealing with the pressure to maintain a certain look while balancin…
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EP #147 Tom Morrison: Youtube Success, Mobility, and Long Form Media
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Today I’m joined by my friend and fellow T-Nation writer Tom Morrison. Tom is a strength and mobility coach from Belfast Northern Ireland who’s seen his YouTube channel grow to half a million. You’ll hear: Whether YouTube subscribers or instagram followers are more valuable How to leverage Youtube following How media growth has changed Tom’s career…
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EP #146 Nick Lambe: Public Speaking Workshop
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My friend and prolific public speaker Nicke Lambe returns to talk all things public speaking. We've seen a rise in interest among coaches to speak at events, share their experience and knowledge, and educate within the industry. Nick has worked on ways to teach thee skills to more coaches and presents a lot of insight you can act on right now and f…
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EP #145 Steve Kamb: Level Up Your Life, Intrinsic vs Extrinsic Goals, and Augmented Reality in Fitness
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Back from a short and unplanned hiatus, today Steve Kamb founder of the successful brand Nerd Fitness and author of Level Up Your Life joins to talk about how his brand niche found him. Steve shares a lot of ways his coaching philosophies evolved with a humble and engaging attitude. Steve shares how he's deeply focused on fostering intrinsic vs ext…
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EP #144 Eric Wong Kai Pun: Should You Work In A Commercial Gym?
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Eric Wong Kai Pun, the Director of Personal Training at Goodlife - one of the biggest gym companies in the entire world, joins to chat about whether trainers should still work within a commercial gym setting. We talk about the pros and cons, the valuable skills you can learn, and the difference in starting a career now in fitness vs 10-20 years ago…
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EP #143 Dr. Sam Spinelli: Rehab and Performance
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Dr Sam Spinelli returns as part of a series featuring the presenters at my Oct 13-14 event in Edmonton, The Evolve Strength - Business and Coaching Conference. Sam shares what attendees can expect and his approach to both rehab and performance as different places on a spectrum of training stimulus, load, and intensity. We also talk in depth about t…
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EP #142 Logan Dubé: Boundaries vs Roadblocks
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Logan Dubé returns in a candid discussion about challenging tour belief structures as a fitness professional. Logan shares the value of spending time in a traditional commercial gym model, but the importance of being able to break out of rigid thinking from this system. Logan also explains the early career focus on boundaries and how these can inad…
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EP #141 Paulie Campbell: Developing Your Business Strategy
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My friend Paulie Campbell shares wisdom and experience from his lengthy career on how his business has shifted with different seasons of his career. Paulie shares why he sees connection with others in the industry as valuable to his own career development. --- Support this podcast: https://podcasters.spotify.com/pod/show/thefitnessdevil/support…
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EP #140 Funk Roberts: How to Crush on Youtube
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Funk Roberts brings his big energy from years of success on YouTube to this episode so share his experience building a strong audience and a massively successful business. Funk shares mistakes along the way but getting right with his brand by doubling down on the brotherhood and community of his clientele . --- Support this podcast: https://podcast…
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EP #139 Dan Go: Brand and Media Growth Mastery
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Fitness entrepreneur Dan Go shares a masterclass in his philosophy and tactics on building his brand, his following across several social media platforms, and direction people to his newsletter. Dan shares his focus on large scale impact to help more people and the limiting beliefs that hold most people back, including himself in the past. We also …
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EP #138 Dr Joey Munoz: All Things Nutrition
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Dr. Joey Munoz joins today to talk about navigating the polarizing and volatile battleground of online nutrition. Joey shares how he manages online bullies while not paying attention to what others are doing, and being focused on serving people with good information. Joey also shares a number of seemingly evidence based ideas and misconceptions pop…
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EP #137 Kyle Dobbs: Career Mindset and Tactics
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Kyle Dobbs, founder of Compound Performance, joins to share why he works within both coaching of clients and education for coaches. Kyle dives into a lot of valuable and actionable tactics and minutes about your fitness career. There are a lot of great takeaways you'll use right away to pave a path to future success. --- Support this podcast: https…
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EP #136 Jennifer Van Barneveld: Aspire To Inspire
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Strong Magazine and Team Strong Girls owner Jennifer Van Barneveld is today's guest and Jennifer shares her mission in supporting women to "take up space", to "find their strong", and levelling up physically while celebrating the accomplishment. Jennifer shares how she build Team Strong Girls, and the process finding great coaches to build around. …
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EP #135 Aram Grigorian: Being a Humble Coach
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Aram Grigorian appears and shares his philosophies around serving others, being responsive and supportive, and of being transparent. Aram shares how his career has grown by being humble and helping others. We talk about how he put together his successful event The Real Coaches Summit and what he has planned for the next one March 11th and 12th in V…
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EP #134 Lee Boyce: Trainer For Life
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My good friend Lee Boyce returns to talk about how to stay in fitness as a long term career on the gym floor coaching clients. We often see trainers leave for "real jobs", gravitate online, or think there are greater financial rewards in "business coaching", but Lee shares why he feels being an in person coach is a legitimate and viable long term c…
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EP #133 Edwin Mejia Jr: Generation Iron and Video Media
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Generation Iron co-founder Edwin Mejia Jr. appears to talk about the legacy of media built by GI. Edwin shares his thoughts on how important it is for coaches to embrace video based media, and why genuine storytelling matters. We discuss the importance of attention as a scare resource now and in the future. Edwin also shares how he feels Generation…
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EP #132 Eric Bach: Marketing Clarity
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Welcome to the newest episode with Eric Bach. Enjoy this discussion including what Eric means by meeting people where they're at. We explore the value of Eric's legacy as a long time T-Nation writer and how Eric is pivoting his media to shifting trends in media consumption. Eric explains the philosophy and tactics behind scaling your ability to pro…
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EP #131 Ebenezer Samuel: Writing, Injuries, Identity
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Fitness Director of Men's Health, Ebenezer(Eb) Samuel appears to share how he navigated media creation and the invincible fitness professional identity while recovering from an injury. We dive into why "No one cares about your story" when you're looking to write for fitness publications and get featured on fitness media, and how to instead earn opp…
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EP #130 Michael Ranfone: Sell Solutions For Your Perfect Client
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Michael Ranfone guests to share wisdom from 2 decades of coaching, gym ownership, and developing an online coaching business. Michael talks about getting the right clients to self select to your brand and business, by getting clear on building solutions for the person you want to serve. Michael shares his identity evolution from athlete to coach an…
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EP #129 Jason Phillips: Impact at Scale
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Jason Phillips, founder of NCI and Coaching Con, makes his first appearance to shatter your limiting beliefs about the possible scale of your impact and the business you could create. Jason explains his goal to help 1 billion people and we challenge the attitudes and beliefs many fitness professionals hold. Jason shares why he believes specializing…
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EP #128 Ben Pakulski: Exploring Your Limits
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IFBB Pro and prolific educator Ben Pakulski makes his long overdue first appearance and shares how he approaches life and work with an endless desire to learn, grow, and push the limits of what he could do physically and in learning to help others. We share why Ben's abundance mindset led to breaking through some early limiting beliefs. Ben explain…
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EP #127 Pete Dupuis: Fundamentals of Great Business
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Cressey Sports Performance cofounder Pete Dupuis returns to deep dive into how strong business and service fundamentals allowed CSP to survive and thrive during the last few challenging years. Pete shares his formula for building trust with his clients. Pete explains how you put yourself in a position to benefit from luck. Pete also shares how his …
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EP #126 David Thomas Tao: Doing It Right, Right Away
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David Thomas Tao, co-founder of BarBend and now Head of Brand after it's recent acquisition joins the podcast to share the history of how and why BarBend started and where it's headed as a strength sport news outlet and strength training resource. David digs into the lessons from his approach to building BarBend, why timing and network effects matt…
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EP #125 Adriell Mayes: Passion, Curiosity, and Growth Mindset
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Adriell Mayes is crushing in business, social media, in kettlebell education. Adriell joins to share how he built his media and foundation of his business. Adriell shares how he's approached coaching with a dedication to creating a fun and memorable client experience, and built his career through equal parts passion and curiosity. And like recent g…
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EP #124 Kait Callahan: Skill Investment
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This episode could have easily been titled "Mindset Mastery" but it fails to grasp the intelligence and depth behind this conversation with Kait Callahan. Kait is one of the most intelligent, knowledgeable, and articulate guests ever on the podcast, as she explores and challenges our fundamental beliefs systems and the emotional underpinnings of ou…
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EP #123 Marcus Martinez: Kettlebells and Creation
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Kettlebell master and expect educator Marcus Martinez makes his long overdue appearance to chat about the key inflection points that led to his brand growth. Marcus shares how he navigates making kettlebells accessible to more people yet exploring the fun and creative side of their potential. We talk about how Marcus regular spends social time with…
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EP #122 Adam Bornstein: You Can't Screw This Up
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I'm honoured to have Adam Bornstein as a first time guest. Long overdue, Adam is one of the industry's most influential figures, coaches, writers, and teachers of sustainable nuanced lifestyle and nutrition habits. Adam answer why coaches will get a ton of value from reading his new book "You Can't Screw This Up", a book written to help the overwhe…
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EP #121 Beth Feraco: Ask For Help
39:46
39:46
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39:46
Beth Feraco shares her experience hiring help and building a business off the back of social media success. Beth approaches her work from a place of "who can I help today", but has also embraced a willingness to "ask for help" herself. Beth shares tactics to get started and navigate social media growth, and how to leverage social media into systems…
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EP #120 Santana Anderson: Creating Community In Your Gym
47:20
47:20
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47:20
IFBB Pro and gym owner Santana Anderson joins me to share how a strong community supported his gym through closures and led to a stronger business that supports and invests in its coaches. Santana shares how getting an IFBB pro card shouldn't be an all encompassing mission and how it doesn't alone guarantee career success. Also pay attention to how…
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