Austin discusses how brands can incorporate cultural-relevance into their marketing strategies, how Doing Things identifies the social communities, and shares how advertisers can better leverage content and creator brands during a turbulent time in the digital media industry.על ידי Advertising Week

Today we welcome Nancy Reilly, Vice President, Consumer Research at 84.51˚. Nancy discusses 84.51˚’s new report on customer behavior and why survey data doesn’t always match real-world behavioral data.על ידי Advertising Week

Minou discusses how Paris / 11:11 Media has been able to keep Paris relevant over the last two decades, how she’s reaching Gen-Z, and 11:11’s platform-specific, data-driven approach to engage with audiences.על ידי Advertising Week

This week on AW360 we welcome Sarah Lent, President of Doremus+Co, a global leader in B2B marketing and communications. Sarah discusses how her Silicon Valley upbringing informs her role, how AI is impacting the industry overall, and offers predictions as to what challenges and opportunities are ahead.…

On this episode of AW360 we speak with Christian Muche, CEO & Co-Founder Beyond Ordinary Events, Inc & POSSIBLE about the upcoming POSSIBLE event happening in Miami Beach, April 15-17 2024. Christian discusses what makes POSSIBLE different from other industry events, why Miami Beach is a perfect backdrop to POSSIBLE, and his learnings from his care…

On this episode we’re pleased to welcome Amit Seth, Global Head of Data and AI at The Weather Company. Amit discusses media and marketing evolution, what marketers should be leaning into in 2024, and how The Weather Company is poised to help.על ידי Advertising Week

On this episode of AW360 we speak with Tracey Pattani, CEO of BSSP (Butler, Stern, and Shine Partners) Tracey discusses the importance of collaboration, the experience of taking over the CEO role at the dawn of the pandemic, and where she’d like to see the industry head in the coming years.על ידי Advertising Week

To kick off our 9th season of AW360 we’re pleased to welcome Alan Miles, CEO of NCSolutions (NCS) and Paul Gelb, Sr. Director and North America Head of Media Activation and Investment at Bayer. Alan and Paul discuss what 2024 might look like for advertisers, AI, retail media, and much more.על ידי Advertising Week

In this episode of AW360 we chat with Rachel Chukura, Head of Consumer, The Weather Company – an IBM company. Rachel discusses the how weather impacts consumers, how marketers can work weather considerations into their everyday marketing, and poses the question: Is Weather the ultimate influencer? (על ידי Advertising Week

In this episode of AW360 we chat with Rhys Cater, Group Chief Solutions Officer at Precis. Rhys takes us through the current state and definition of marketing ethics, the role they play in modern marketing, and consumer considerations.על ידי Advertising Week

In this episode of AW360 we chat with Barbara Connors, Vice President, Commercial Insights at 84.51˚ about nearly every aspect of Kroger’s marketing that you could cover in less than a half hour.על ידי Advertising Week

In this episode of AW360 we chat with Andrey Kazakov, VP Revenue, Non Gaming at AppLovin. Andrey discusses the state of the mobile market, learnings from mobile gaming, and looks to the future of the mobile segment of the industry.על ידי Advertising Week

Recorded live at Advertising Week New York 2023, we sit down with Greg Wester, SVP of Marketing, and Josh Qualy, VP of Regional Sales East, at Digital Turbine.על ידי Advertising Week

Recorded live at Advertising Week New York 2023, we sit down with Matt Wasserlauf, CEO and Founder, Blockboard, about the current (and future) of CTV and advertising waste.על ידי Advertising Week

Recorded live at Advertising Week New York 2023, we sit down with Donna Sharp, Managing Director at Medialink, for a decidedly optimistic chat about the industry.על ידי Advertising Week

Recorded live at Advertising Week New York 2023, we speak with Camie Cox, Director of Integrated Production at Made in Network about influencers and the rise of influencer media networks.על ידי Advertising Week

Recorded live at Advertising Week New York 2023, we speak with Jill Gray, EVP of Marketing at VidMob.על ידי Advertising Week

Recorded live at Advertising Week New York 2023, we speak with Matt Wurst, CMO at Kazm.על ידי Advertising Week

Recorded just after Advertising Week New York 2023, we speak with Kathryn Rydberg and Ariel Madway of Cint about their recent (and incredibly fascinating) AI Research Report.על ידי Advertising Week

Recorded just after Advertising Week New York 2023, we speak with Nat Poulter, VP Digital – Commercial, and Jasmine Dawson SVP Digital of BBC Studios about streaming, content, and the marketing of legendary BBC Studios IP.על ידי Advertising Week

Recorded live at Advertising Week New York 2023, we speak with Nick Morgan, Founder and CEO at Vudoo.על ידי Advertising Week

Recorded live at Advertising Week New York 2023, we speak with Michael Lebowitz of Big Spaceship about coffee, content, and creativity.על ידי Advertising Week

Recorded live at Advertising Week New York 2023, we speak with Chris Breen of Chemistry about the rise (and eventual domination, we hope) of soccer in America.על ידי Advertising Week

Recorded live at Advertising Week New York 2023, we speak with Keith Bendes of Linqia about the state of creators in 2023 and beyond.על ידי Advertising Week

Recorded live at Advertising Week New York 2023, we speak with Lindsay Kramer of OUTFRONT Media about the role of Out of Home in the modern marketing mix.על ידי Advertising Week

One this episode of AW360 we speak with Chris Comstock, Chief Growth Officer at Claravine. Chris and I discuss data standards, the benefits of a standardized data taxonomy, and of course, how generative AI fits into the larger data process picture.על ידי Advertising Week

On today’s episode we feature Dan Murphy, Senior Manager, Marketing Strategy at Best Buy Ads, and Ali Stevenson, Senior Manager, Partner & Category Marketing at Best Buy Ads. Dan and Ali discuss the nature of Best Buy Ads role in the marketing industry and Best Buy’s incredibly interesting and beneficial partnership with the NFL.…

David Anderson and Julian Jacobs of UTA Marketing return to AW360 to discuss their AWNewYork session, the power of branded entertainment, and trends happening across the entertainment marketing landscape.על ידי Advertising Week

Advertising Week is proud to present Great Minds People and Culture, a podcast dedicated to exploring the art of intentional leadership during times of change. The goal of Great Minds People and Culture is to provide our audience with practical strategies, reliable data, and tangible advice as we look to empower leaders seeking to make a positive i…

On this episode we welcome Jiri Bures back to the show. Jiri is executive creative director at Imagination and walks us through how Imagination has been working in the metaverse since his last visit, how Imagination is using AI tools – and has been using them for quite some time – and weighs in on what we might look forward to in an artificial inte…

On this episode we speak with Michael Watts, Co-Founder and CEO at Hook. Michael discusses the origins of his Michigan-based agency, technology from both a creative and practical perspective, and his thoughts on effective company cultures.על ידי Advertising Week

On today’s episode I speak with Rob Hall, CEO of Playground XYZ, a global, Australian based attention and optimization company. Rob discusses how attention measurement has grown to become a hot topic and user-friendly ways to measure and optimize in a cookie-less era.על ידי Advertising Week

On today’s show I welcome Todd Taylor, executive director and head of brand and global marketing at frog. Todd discusses the secret to frog’s 50+ years of creative success, their upcoming presence at Cannes Lions – including creativity, confessions, and clothing, and gives his thoughts on artificial intelligence.…

On today’s episode I speak with Andrew Serby, Chief Commercial Officer at Zefr. Andrew and I discuss everything from how brands can cope in a social world filled with misinformation to why all of us should be less worried about using TikTok.על ידי Advertising Week

On today’s podcast we feature Jonny Grum, Founder and CMO at Trouble Maker. Jonny and I discuss disruption, as well as Trouble Makers work with some of biggest brands in a variety of spaces, among them: Lego and Red Bull’s Fashion Brand Alpha Tauri.על ידי Advertising Week

On today’s show I speak with Dean Rojas, President and Co-Founder at Gassed, a TikTok focused social creative agency. Dean discusses how TikTok has earned their reputation as the most creative and fun social platform, how brands can easily answer ROI questions and garner new customers, and how much of the coverage of US government concerns around T…

On today’s episode we speak with Mark Fisher, President & CEO of OTT.X, not-for-profit trade association that has been supporting the home entertainment industry for over 30 years. Mark discusses the rise of Free Ad-Supported Television or FAST and why it’s a great channel for brands, as well as the X-fronts, their upcoming two-day event for media …

On today’s episode I speak with Eric Mayhew, Co-Founder, President, and Chief Product Officer and Fluency. Eric and I discuss Fluency’s evolution, the integration of Muse, a ChatGPT enhanced tool now available in their platform, and the integration of Generative AI into marketing automation.על ידי Advertising Week

On this episode I speak with Robert Blatchford, Co-President and Founder at Compadre. Robert discusses the origins of Compadre, the concept of AOR 2.0, and how partnerships, not projects just may be the future of how agencies engage with brands.על ידי Advertising Week

On today’s episode I speak with Tanya Priyank, Vice President of International Growth and Better Media at ShowHeroes. Tanya discusses her the launch of ShowHeroes Better Media initiative, how the industry should be tackling our growing carbon footprint and how Better Media might evolve in the future.…

On this episode we speak with Deb Stambaugh, Chief Marketing Officer at Quantcast. Deb discusses the role data has in the advertising’s future, lean marketing in times of economic crisis, and some predictions for the year ahead.על ידי Advertising Week

On this episode we speak with Anna Abdelnoor, CEO and Founder of isla, the independent industry body driving the events sector transition to a sustainable future. Anna and I discuss how marketing campaigns and events contribute to climate change, how big brands can be held accountable for their climate promises and the importance of calling people …

In this episode, we speak with Sam Shaw, Strategy Director at Behavioral Insights Agency Canvas8. Sam discusses and demystifies the insights industry, and talks about why behavior and culture, not personal data, are the next big thing in marketing.על ידי Advertising Week

On this episode of the AW360 Podcast we speak with Michael Richards, Chief Growth Officer and alan. Agency. Michael discusses provoking the truth for B2B marketers, what B2B marketing could learn from the world of B2C, and why dull and tired B2B needs to evolve.על ידי Advertising Week

On this episode of the AW360 podcast I speak David Anderson and Julian Jacobs, Partners and Co-Heads of Entertainment and Culture Marketing at UTA. It was almost exactly one year ago that I last spoke with David and Julian, on the eve of Advertising Week New York, and it was great to have them back on to discuss what’s new in their fascinating corn…

On this edition of AW360 we speak with Misha Chernyshev, Global Brand Director at inDrive. inDrive is an up and coming ride share service that promises to disrupt the major players in the space – they already are in many regions – and Misha tells us about their unique proposition.על ידי Advertising Week

On this episode of AW360we speak with Tom Hyde, VP of Strategy at Movers and Shakers. Tom discusses all things social and community, including how authenticity is a boon for apps like BeReal, the prioritization of positivity, and why Anonymity and privacy is less about data and more about freedom of expression.…

On today’s episode of AW360 we speak with Brandon Rhoten, Chief Marketing Officer of GroundTruth. Brandon discusses brand visitation data during inflation, as well as several challenges marketers will be facing, and hopefully tackling, throughout 2023 and beyond.על ידי Advertising Week

Today on the AW360 podcast we feature Ben Snutch, Chief Customer Officer at Go Inspire Group. Ben will discuss why an omnichannel marketing mix is the most advisable strategy for brands, personalization at scale, and the potential stumbling blocks and how to avoid them.על ידי Advertising Week

Today’s episode of the AW360 Podcast features Melissa Bouma, CEO of Content Marketing Agency Manifest. Melissa discusses the efficiency of content marketing in a recession, how it can be a solution for those concerned about new data privacy laws, and how a content-first approach is beating traditional agencies in pitches.…