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Welcome to the Acupuncturists Biz Hub! A place to talk all things in the Business of Practice. We're all trained as excellent practitioners, but we're not necesarily skilled in the ways of business. Join me as we dive into all the facets of running a clinic business together. If you love what you hear, I'd be super grateful if you took the time to leave me a 5star review to help more practitioners find this podcast
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If you’re a clinic owner looking to get more traffic to your website and improve your online presence, this is where you’ll learn how to do it. Whether you’re just getting started or have had a practice for years, we provide chiropractors, physical therapists, and other clinic owners with actionable digital marketing strategies, including local SEO and effective website best practices, to help them propel their practice's online presence. Learn simple and actionable solutions to help your cl ...
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show series
 
Welcome to the Conference Series in 2024 where we get to showcase our fabulous speakers who will be presenting at this years’ Business of Practice Conference. On today’s episode, join me for another inspiring and motivation conversation from Western Australian Acupuncturist Francesca Perino. About Francesca: Having graduated from the College of Int…
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The number one question we’re asked is, “How do I improve my website’s position online?” It’s a great question and you may be surprised at how simple some of the steps are to rise in Google rank. Today, we’ll scratch the surface on how you can start improving your ranking through some common SEO (search engine optimization) best practices. Free, or…
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Navigating the World of Online Reviews for Local Healthcare SEO Testimonials and reviews play a powerful role in getting new patients and customers, but they do so much more than that. Showcasing reviews benefits your local SEO strategy, which means Google likes to see them. When Google is happy, it typically means your audience is happy, and that …
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Welcome to the Conference Series in 2024 where we get to showcase our fabulous speakers who will be presenting at this years’ Business of Practice Conference. On today’s episode, join me for another inspiring and motivation conversation from world renowned Acupuncturist: Michelle Grasek of Acupuncture Marketing School About Michelle: Michelle Grase…
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Have you ever posted something on social media or written a blog post and pushed ‘publish,’ just to hear crickets? You’re not alone. And that’s why today, we’re discussing how you can attract the right audience to your website, social media platforms, and your other content marketing campaigns. Your “right audience” is called your buyer persona (am…
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Yelp SEO for Chiropractors & Clinic Owners: How to Optimize Your Listing to Grow Your Practice Your Yelp Business Listing is a great way for chiropractors and clinic owners to enhance their local SEO strategy. With an optimized Yelp listing comes a lot of perks for your audience, the search engines, and you. When users can find their way to you onl…
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Welcome to 2024 and another season of the Acupuncuturists Biz Hub Podcast! I’ve been doing some pretty special things lately and I’m so excited to tell you all about it in this episode! What you can expect in this episode: The mission of the Acupuncturists Biz Hub Recapping the 2024 Roadshow 2024 Big News incoming!! Want more? Follow on Instagram: …
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As a clinic owner, your website serves as the digital front door to your practice. It's crucial to ensure that your site effectively represents your clinic and you, providing an excellent user experience (UX) for visitors. However, you may have elements on your website that are hindering its performance, turning potential patients away. In this epi…
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Are you ready to take your clinic's SEO to the next level? In this episode of the Propel Your Practice Podcast, we share our #1 website SEO secret for boosting your online presence and attracting more patients to each of your clinic's multiple locations. How? It's all about optimizing your website's location pages. This may sound basic, but many of…
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Today, we’re diving deep into a crucial strategy for local SEO that can easily get overlooked. Optimizing the images in your Google Business Profile is a massive win for your local SEO campaign. According to Google, businesses with images receive 42% more direction requests and 35% more website visits, highlighting the importance of image optimizat…
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Get your notebook and pencil because we’re serving up all the new clinic SEO and content marketing trends you need to thrive in 2024. We are going way beyond the obvious AI and ChatGPT trends as we share with you over a dozen new SEO and content marketing trends you need to know and how you can leverage them to improve your online presence. In this…
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Is your clinic's website homepage the digital front door that it should be? Unlock the full potential of your clinic's online presence as we guide you through the crucial tweaks and overhauls needed to ensure your homepage makes an unforgettable impact. We've got the blueprint to turn casual browsers into a patient. You'll learn the ins and outs of…
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Creating your clinic's website can be overwhelming; between design, copy, pages to include, images, and all the technical stuff, you may want to give up before you start. Don’t! Your clinic website represents who you are and what you do. It’s often the first way a potential patient or buyer sees you, so you want to make it count. Setting up your we…
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Local SEO for Clinic Owners: We're reviewing four online listings that will help your clinic attract more patients. Online listings can help solidify you as a clinic and give you some credibility online and off. While you should be in as many relevant online databases as possible, here are four that cannot be missed, and if you’re not currently set…
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Your clinic needs an SEO campaign to thrive. SEO stands for search engine optimization. It’s both an art and a science (if you ask us). Clinic SEO is necessary in today’s tech world, as millions of people search every day for businesses that can meet their needs. When you properly optimize your clinic's website, you get the attention you want from …
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As we approach the pointy end of the year, it’s time to make a plan for your festive season and the summer season. What you can expect in this episode: My 7 top festive tips to get ahead in the clinic this Festive & Summer Season Ideas for making the most of your opportunities to grow your clinic and sell your products this season Tips for running …
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This is a special encore presentation of one of our most popular episodes from our podcast library. In this episode, we give you all the details of your blog post’s anatomy so you can write the best blog posts ever. With just a little thought, a little attention to detail, and in just a little amount of time, you can make your blog posts more effec…
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This is a special encore presentation of one of our most popular episodes from our podcast library. Are you ready to learn how blogging will get you more website visitors and a better Google ranking? On this episode replay, we’ll go over the key factors in writing a successful blog post so you don’t have to guess at it. For complete episode details…
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In this episode of the Propel Your Practice Podcast, we’re answering the most frequently asked questions about blogging. As a clinic owner, you understand the importance of connecting with your patients and establishing your practice as a leader in healthcare. Blogging offers a unique platform to do just that, but navigating the blogging landscape …
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Google Business Profile (GBP) is a free tool that plays a powerful role in your local SEO (search engine optimization) efforts and offers trust to your visitors, patients, and customers. Let’s jump into why GBP is such a massive win for your business or clinic and how you can increase your sales and client/patient base quickly using your Google Bus…
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Is content still king? We're going to revisit the relevance of Bill Gates' famous quote, "Content is king," which he coined in 1996. With the evolution of search engines, AI, and social media, is content still king or merely a Tik-Tok dancing jester of the royal court? We’ll explore recent Google algorithm updates and answer the question, what does…
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Get your notebook and pencil because we’re serving up all the new SEO and content marketing trends you need to thrive in 2024. We are going way beyond the obvious AI and ChatGPT trends as we share with you over a dozen new SEO and content marketing trends you need to know and how you can leverage them to improve your online presence. ⚡ Free Worksho…
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Thanks for your your patience! I’ve been working on something pretty special for you, my Chinese medicine friends and I’m so excited to tell you all about it in this episode! What you can expect in this episode: Announcing the Year in Review E-Course for Practitioners! Why you need it What’s a review anyway? How this self paced exercise is just wha…
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On this episode of the Propel Your Practice Podcast, we're going over how to create the perfect Contact Us Page for your clinic website. Your website is the liaison between your potential new patient and your physical location, so you must ensure it’s done well. Part of that is making getting in touch with you as easy as possible. In this episode, …
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This is a special encore presentation of one of our most popular episodes from our podcast library. The number one question we’re asked is, “How do I improve my website’s position online?” It’s a great question, and you may be surprised at how simple some of the steps are to rise in Google rank. Today, we’ll scratch the surface of how you can start…
  continue reading
 
About Michelle Grasek Michelle Grasek, MS, L.Ac. is the host of the Acupuncture Marketing School podcast. She’s a practicing acupuncturist and marketing strategist who’s been teaching marketing, both online and in-person, for 9+ years. In that time, she’s had the pleasure of teaching marketing to over 4,000 acupuncturists. It’s her mission to help …
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You're on a mission to expand your practice, and we're here to guide you! Today, we're revealing impactful secrets and tips about blog writing that are sure to skyrocket your online presence. What if you could whip up engaging blog posts with a simple template? We're not just talking about saving you time; we're talking about delivering value to yo…
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Welcome back from one hell of a weekend, a week and let's be honest, the past year. In this episode I’m recapping the Epicness that was the very first Business of Practice Conference. What you can expect in this episode: A recap on the weekend that was A highlight summary of each of the presentations An all in love fest for what we achieved. Want m…
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Imagine boosting your clinic’s online visibility with an often-overlooked tool: Google Posts. Google Post is a feature within your Google Business Profile listing and you’re about to learn all about this lesser-known resource and how it can help you elevate your practice. We’re going through Google Post’s recent changes, post types, and the best pr…
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Is rebranding on your to-do list, but you’re worried about how it will affect your current local SEO rankings? Well, we’re giving you all the guidance you need to rebrand in a way that allows you to keep SEO at the forefront as you make the change. You’ll learn that it’s not the act of rebranding but the management of the rebranding that really mat…
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Online reviews, love ‘em or hate ‘em, they’re a pivotal part of your online marketing strategy, and Google pays attention to them. Your online reviews help shape how your potential clients and patients react to your business, and yes, that means all your reviews, not just Google reviews. Here, we reveal how online reviews, beyond your Google review…
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Are you ready to take the leap and finally name your business, or are you considering a rebrand? Don't leave it all to chance! We’re here to guide you through the maze of naming your company while keeping SEO and brand awareness at the forefront. From the importance of uniqueness to the future of your business, we've got it all covered. What does i…
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Do you know your bottom line? How’s your mindset around the fees you’re currently charging? Health and healing is an energetic exchange that must take place. In this episode I’ll be encouraging you to take the emotion out of it and recognise the numbers as being separate to your worth and value. What you can expect in this episode: Learn the differ…
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Wondering whether it's smarter to update that old blog post or publish a fresh one on the same topic? You're not alone! On this episode of Propel Your Practice Podcast, we tackle this listener’s query. We'll guide you through assessing your older content, deciding whether to replace or create a new post, and how to implement a 301 redirect when nee…
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Join me in this Guest Interview episode as I showcase the amazing caliber of practitioners who will be presenting at The Business of Practice Conference in August 2023. About Kirsten Wolfe Kirsten is the principle Acupuncturist & the director of @MorningtonChineseMedicine, as well as the founder of The Fertile Life Method. Kirsten provides world cl…
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Join me in this Guest Interview episode as I showcase the amazing caliber of practitioners who will be presenting at The Business of Practice Conference in August 2023. About Paul Carter Paul is a Registered Acupuncturist and Herbalist practicing in Hervey Bay, Queensland. Paul is a self-taught search engine optimisation (SEO) expert that figured o…
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Join me in this Guest Interview episode as I showcase the amazing caliber of practitioners who will be presenting at The Business of Practice Conference in August 2023. PLEASE NOTE: There were some technical glitches recording the audio of this interview and so there are some delays, you may like to listen to this at 1.5x speed..you know my motto; …
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Online listings can help solidify you as a business and give you some credibility online and off. While you should be in as many relevant online databases as possible, here are four that cannot be missed, and if you’re not currently set up with them, do that ASAP. The four big online listings include (in this order): Google Business Profile Bing Pl…
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Join me in this Guest Interview episode as I showcase the amazing caliber of practitioners who will be presenting at The Business of Practice Conference in August 2023. About Grace Jones Grace is the owner of Bloom Chinese Medicine, a thriving multi-practitioner Chinese Medicine clinic on the Sunshine Coast, Queensland. When Grace started out in pr…
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Apple Maps is part of Apple Business Connect (ABC), which is similar to Google My Business. For clinic owners that have a physical location, Apple Maps is essential to your patients finding you online and off. Many Apple users (and by “many” we mean over a billion) use Siri, Maps (the default GPS on iPhone), Apple Wallet, and more to help find busi…
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Join me in this Guest Interview episode as I showcase the amazing caliber of practitioners who will be presenting at The Business of Practice Conference in August 2023. About Dr Abbie Cloherty Dr Abbie (TCM) is an expert in cosmetic acupuncture, speaker, presenter and is the founder of Zhong Centre in Melbourne. She has trained extensively around t…
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ChatGPT is on the lips of many business owners these days. And while it may sound like an easy win for your content marketing and SEO (search engine optimization) strategy, there’s a lot more to it than meets the eye. There are three common misuses with ChatGPT that we see clinic owners making, and we want to teach you all how to avoid them and cor…
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Join me in this Guest Interview episode as I showcase the amazing caliber of practitioners who will be presenting at The Business of Practice Conference in August 2023. About Kai Yan Li Dr. Kai Yan is the successor of the 4th generation of Li’s Chinese Medicine. After graduating from Guangzhou Traditional Chinese Medicine University, she has worked…
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Join me in this Guest Interview episode as I showcase the amazing caliber of practitioners who will be presenting at The Business of Practice Conference in August 2023. About Scott Ling Dr Scott Ling has trained across the world, driven by the potential of Chinese medicine. Today, he is the founder of his Melbourne-based clinic, Sustain Health, and…
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By now, most business owners understand the importance of SEO (search engine optimization). Implementing an SEO strategy, on the other hand, is a bit more complex. Many website owners believe that applying tools that promise SEO greatness is all they need to do. But, unfortunately, that’s not doing SEO. Learning how to use your SEO tools is a key s…
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Join me in this Guest Interview episode as I showcase the amazing caliber of practitioners who will be presenting at The Business of Practice Conference in August 2023. About Sohial Farzam Sohial has been a registered Acupuncturist & he's been practicing for 20 years. He was also a long-term lecturer at the Endeavour College of Natural Health in Me…
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Join me in this Guest Interview episode as I showcase the amazing caliber of practitioners who will be presenting at The Business of Practice Conference in August 2023. About Clare Pyers Clare Pyers is the founder of the Heavenly Qi Podcast, the author of Integrative TCM Guide: Pathology, and runs a full-time Chinese Medicine practice in Melbourne …
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Join me in this Guest Interview episode as I showcase the amazing caliber of practitioners who will be presenting at The Business of Practice Conference in August 2023. About Jeff Shearer Jeff Shearer has been in practice since 1995. Starting out as a mobile massage therapist he has had a wide range of practice experience from renting rooms in esta…
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Whether its new year energy The spring clean ritual The end of the school holidays The beginning of the school holidays Or perhaps it’s the clarity you get from unplugging and defragging that gives you a sense of clarity amongst the noise of your life and business. What you can expect in this episode: 8 of my best ideas for decluttering and creatin…
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In this episode we’re talking about how to catch some time back in your clinic day, so that you can be present with your patients, but keep the finger on the pulse for running your clinic. What you can expect in this episode: How to get some structure in your day / week / month Staying present with your patients because you know what’s happening in…
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