הפודקאסטים הטובים ביותר ב-Ad Age (2024)

1
How Smucker is adjusting its media mix to reach Gen Z 26:14

3d ago26:14

26:14

JM Smucker’s CMO joins the Marketer’s Brief podcast to discuss how the company has shaken up its older brands, including Jif and Uncrustables.על ידי Ad Age

1
How Babylist grew from a baby registry site to a $400 million media and commerce business 21:29

10d ago21:29

21:29

Chief Growth Officer Lee Anne Grant talks about the company’s evolution, new showroom and use of AIעל ידי Ad Age

1
Inside the Thomson Reuters rebrand with CMO David Carrel 25:15

17d ago25:15

25:15

Thomson Reuters CMO David Carrel discusses the news, legal, and tax brand's new logo, philosophy, and colors—and why now was the right time to roll them out.על ידי Ad Age

1
How Bubble Skincare uses branding to court Gen Z and Gen Alpha shoppers 21:17

24d ago21:17

21:17

Executive Creative Director Lindsay St. Clair talks about why approachability in a brand is important for young shoppersעל ידי Ad Age

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How Craig Dubitsky and Robert Downey Jr. teamed up to take on Big Coffee 25:51

1M ago25:51

25:51

‘Emotional innovation’ including a mental-health partnership will lift Happy coffee, Dubitsky saysעל ידי Ad Age

1
Why Zappos remains customer-centric after 25 years 20:31

1M ago20:31

20:31

CMO Joe Cano talks about the Amazon-owned brand’s inclusive marketing and what’s ahead for Zappos’ anniversaryעל ידי Ad Age

1
How to make first-party data work for your brand, presented by Vericast 16:59

1M ago16:59

16:59

Vericast Senior VP Marc Mathies on what happens when third-party cookies disappear—and how marketers can prepare their brand’s data strategy.על ידי Ad Age

1
VAB’s Sean Cunningham on what marketers should know about media 24:24

2M ago24:24

24:24

VAB CEO Sean Cunningham on why and how marketers should get more involved with measurement and media, disconnects between marketers and agencies in a new survey, and his falling out with the Association of National Advertisers.על ידי Ad Age

1
How Dunkin’s Super Bowl spot came together 27:00

2M ago27:00

27:00

Chief Marketing Officer Jill McVicar Nelson talks working with Ben Affleck’s agency, Gen Z, and why the brand is focusing on bigger cultural moments on the Marketer’s Brief podcastעל ידי Ad Age

1
Choice Hotels CMO on travel trends, branding and a new campaign with Keegan-Michael Key 21:03

2M ago21:03

21:03

After recently acquiring Radisson, the hotelier is integrating its marketing and technologyעל ידי Ad Age

1
How trendy jeweler Kendra Scott is courting Gen Z and Gen Alpha 22:24

2M ago22:24

22:24

CMO Michelle Peterson talks about how marketing has helped grow the 22-year-old brand and what’s aheadעל ידי Ad Age

1
Why Visa is hitching a ride with Formula 1 20:39

2M ago20:39

20:39

Andrea Fairchild, SVP of global sponsorship strategy, discusses a title sponsorship with Red Bull and how sports partnerships are changingעל ידי Ad Age

1
Why Merrell and Saucony are taking more creative in-house 16:30

3M ago16:30

16:30

Creative Director Kelly Warkentien talks about being more cost effective and flexibleעל ידי Ad Age

1
Ad targeting and climate change 19:44

3M ago19:44

19:44

The Weather Company CMO Randi Stipes discusses how the owner of Weather Channel app is providing data to clients to help them adjust marketing based on the weather, as climate change changes patterns. Plus, she previews new app functionality that goes beyond basic weather forecasts.על ידי Ad Age

1
Dr. Squatch’s John Ludeke on bringing humor to men’s grooming 26:16

3M ago26:16

26:16

Dr. Squatch had a Super Bowl ad three years ago, and while it’s never been back has tripled sales since then. Head of brand marketing John Ludeke talks about why thumb wrestling tournaments, odd sounding scents and sports marketing work.על ידי Ad Age

1
Behind Jonathan Mildenhall’s Rocket marketing agenda—and why the company is sitting out the Super Bowl 19:16

3M ago19:16

19:16

New CMO breaks down his priorities and offers Super Bowl adviceעל ידי Ad Age

1
How Juliet Wine is making boxed wine more upscale 24:35

4M ago24:35

24:35

Founders Allison Luvera and Lauren De Niro Pipher on how savvy branding techniques can make a product seem more luxurious and the unique strategy Juliet is using to enter physical retailers as it transitions away from being 100% DTC.על ידי Ad Age

1
How GoDaddy is helping entrepreneurs go digital 19:29

4M ago19:29

19:29

CMO Fara Howard talks about the role of TikTok and AI for GoDaddyעל ידי Ad Age

1
2023 Marketers of the Year 15:07

5M ago15:07

15:07

Ad Age's E.J. Schultz and Adrianne Pasquarelli discuss Ad Age's annual ranking of the brands that excelled during the year, including three companies, one sports league and one person.על ידי Ad Age

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How True Religion is marketing its Gen Z comeback 20:44

5M ago20:44

20:44

Under its first CMO, the brand is trying to engage new consumers and still drive loyalty with older fansעל ידי Ad Age

1
How Listerine fights inequities and finds opportunities 19:40

5M ago19:40

19:40

Joahne Carter, commercial leader of oral care at Kenvue, marketer of Listerine, talks about why the brand addressed the lack of Black professionals in dentistry.על ידי Ad Age

1
Tubi’s strategy for maintaining Super Bowl momentum 26:51

5M ago26:51

26:51

The streamer’s CMO Nicole Parlapiano is focused on building the platform’s brand while competitors go for content trailers and sizzles.על ידי Ad Age

1
Inside beverage brand Recess’s new marketing and distribution strategy 21:08

6M ago21:08

21:08

Recess Founder and CEO Ben Witte discusses how the brand has tackled its recent product and retail expansion strategyעל ידי Ad Age

1
Formula 1 comes to Vegas—how brands can capitalize 19:23

6M ago19:23

19:23

TBA Group CEO Guy Horner on the Las Vegas Grand Prix and how brands can connect to new fans across America.על ידי Ad Age

1
Behind Victoria’s Secret’s rebrand and what comes next 19:19

6M ago19:19

19:19

The retailer has revamped its loyalty program and added more digital offerings following its Adore Me acquisitionעל ידי Ad Age

1
How Southwest Airlines plans to restore consumer confidence this holiday season 16:27

6M ago16:27

16:27

After last year’s meltdowns, the carrier is investing in technology and communicationsעל ידי Ad Age

1
Reckitt CMO on delivering performance, brand loyalty and diversity 27:44

7M ago27:44

27:44

Gary Osifchin, chief marketing officer and general manager of U.S. hygiene for Reckitt, talks about how he juggles performance marketing and brand building, won top honors for inclusive advertising for Lysol and Air Wick, and revamped his media team to reflect the growing role of retail media and e-commerce.…

1
From Taylor Swift to Toy Story, how the NFL is shedding its stodgy image 20:21

7M ago20:21

20:21

CMO Tim Ellis discusses influencers, social media and showing a more ‘playful’ side of the leagueעל ידי Ad Age

1
Fender Music’s Evan Jones on growing an already iconic brand 27:12

7M ago27:12

27:12

Evan Jones, chief marketing officer of Fender Music, discusses how he works to make the biggest and arguably most legendary brand in guitars even bigger. It’s a tough job for a 77-year-old company whose Stratocaster has been a mainstay at least since Buddy Holly in the 1950s, used later by Jimi Hendrix, the Beatles and Bob Dylan among countless oth…

1
Inside Susan Alexandra's recent brand partnerships 19:47

7M ago19:47

19:47

Accessories label Susan Alexandra's founder Susan Korn joins the Marketer's Brief podcast to give us a behind the scenes look at how the brand's recent partnerships with companies such as Sweetgreen and New Balance came together.על ידי Ad Age

1
Reddit’s Roxy Young comments on Wall Street Bets, her new community role, and pasta 23:59

8M ago23:59

23:59

Roxy Young, Reddit’s chief marketing and consumer experience officer, talks about how advertisers such as Visit Myrtle Beach and Oatly are not afraid to leave the comments on; and her favorite debates on certain subreddits.על ידי Ad Age

1
Why Fossil is using New York Fashion Week to reintroduce its brand to new customers 19:31

8M ago19:31

19:31

CMO Lisa Pillette talks about how Fossil is staying modern with new collaborations and marketingעל ידי Ad Age

1
Sam’s Club’s Austin Leonard on future of retail media 20:41

8M ago20:41

20:41

Austin Leonard, head of sales for Sam’s Club MAP, discusses getting a revamped retail media network off the ground, the value of third-party measurement in the business and the impact of letting brands re-target on the open web based on club store purchase data.על ידי Ad Age

1
Why brands should be thinking about accessibility 20:13

8M ago20:13

20:13

Applied Design’s Brad Scott joins the Marketer’s Brief podcast to talk about the challenges and benefits of including accessible elements in designעל ידי Ad Age

1
Why Jolie is marketing shower heads as beauty products 19:53

9M ago19:53

19:53

Ryan Babenzien, co-founder and CEO of Jolie, talks about why he made the decision to market his shower head brand as a beauty and wellness company.על ידי Ad Age

1
How Malibu is turning summer from a season to a mindset 17:22

9M ago17:22

17:22

Malibu marketing VP Matt Foley talks about playing to the brand’s strengths, including two remakes of ‘Escape (The Pina Colada Song)’על ידי Ad Age

1
Behind Paw Patrol’s enduring appeal and upcoming movie 24:00

9M ago24:00

24:00

Spin Master’s new CMO Jeremy Tucker talks about marketing brands such as Paw Patrol and what’s ahead for the holiday seasonעל ידי Ad Age

1
Stellantis agency and creative strategy 24:59

9M ago24:59

24:59

Marissa Hunter, senior VP of Marketing for Stellantis North America, whose brands include Jeep, Ram, Chrysler, Dodge and FIAT, joins the pod to discuss the automaker's agency approach, how it views Twitter and Threads, and how brands must operate in today's politically charged environment.על ידי Ad Age

1
How US Bank is tackling language barriers in finance 19:23

9M ago19:23

19:23

Marketing Exec Kelly Colbert joins the Marketer’s Brief to discuss the brand’s recent ‘Translators’ campaignעל ידי Ad Age

1
How Portillo’s markets Chicago hot dogs outside the Windy City 23:56

10M ago23:56

23:56

Nick Scarpino, SVP of Marketing & Off-Premise Dining at Portillo’s, talks data and the crucial role of social mediaעל ידי Ad Age

1
Lessons from ‘Barbie’ buzz and what the attention means for Mattel 17:47

10M ago17:47

17:47

Mattel exec on brand collabs, Barbiecore and future spinoffsעל ידי Ad Age

1
Behind the marketing of Starry 22:57

10M ago22:57

22:57

Michael Smith discusses PepsiCo's new brand and its appeal to 'irreverent optimists'על ידי Ad Age

1
Away’s new CMO on TV strategy, travel trends and Pride Month 21:56

10M ago21:56

21:56

Carla Dunham joined the DTC brand earlier this year and is already making marketing changesעל ידי Ad Age

1
How Papa Johns targeted Gen Z with its new papadia 28:37

11M ago28:37

28:37

VP and Head of Brand Jaclyn Ruelle talks about how Papa Johns tapped celebrities for its Doritos Cool Ranch Papadia campaign and how the brand attracts customers in a crowded category.על ידי Ad Age

1
Why Toms Shoes is committed to mental health and LGBTQ+ support 19:57

11M ago19:57

19:57

Chief Brand Officer Amy Smith talks about Toms’ mental health awareness campaign and its Pride Month collectionעל ידי Ad Age

1
How Light and Fit celebrated flavor and cravings in new rebrand 22:37

11M ago22:37

22:37

Danone’s VP of Greek yogurt and functional nutrition Surbhi Martin talks about how different yogurt brands are meeting consumer needsעל ידי Ad Age

1
How Geico is growing its brand with better targeting, media and messaging 18:17

11M ago18:17

18:17

New CMO Damon Burrell talks about Geico’s marketing strategy amid insurance upheaval and why the gecko maintains his appealעל ידי Ad Age

1
Why Verizon created its Verizon Value organization 23:43

12M ago23:43

23:43

Cheryl Gresham, CMO and VP marketing for Verizon Value, discusses how her career led her to Verizon, and how the company avoids cannibalization among its many brands.על ידי Ad Age

1
Why American Girl is using 90s nostalgia and collaborating with Jeni’s Splendid Ice Creams 26:31

12M ago26:31

26:31

President Jamie Cygielman talks about reaching today’s digitally savvy kids and their parentsעל ידי Ad Age

1
How Volvo is putting women in the driver’s seat 23:32

12M ago23:32

23:32

Janique Helson, head of brand marketing at Volvo Car USA, on how women have not been equally portrayed in automotive marketing and what the brand has done to change that. Plus, she discusses Volvo’s new approach to vehicle safety messaging.על ידי Ad Age

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