הפודקאסטים הטובים ביותר ב-Amt (2024)

1
The Trust Paradigm 42:03

3d ago42:03

42:03

Author, consultant and speaker Andy Fry joins host Mark Amtower on this week's Amtower Off Center for a discussion of two of Fry's books: The Consultant's Code and The Trust Paradigm. Topics discussed include: The 4 pillars of consulting (intelligence, effort, likeability and intent) with a brief dive into each pillar. Why trust is key, including W…

1
The Nurse and The Professor - Ep 1:3 21:04

10d ago21:04

21:04

Gratitude and LOVE. --- Support this podcast: https://podcasters.spotify.com/pod/show/mike-madigan/support

1
Regulation changes & other issues in contracting 43:05

10d ago43:05

43:05

This week on Amtower Off Center, Larry Allen, president of Allen Federal Business Partners, joins host Mark Amtower to discuss current issues in contracting including upcoming changes in regulations. Topics include: The recurring issue of contractors failing to deliver on what was promised in their contracts New OMB guidance is coming on the use of…

1
The evolution of podcasting in GovCon 42:51

17d ago42:51

42:51

This week on Amtower Off Center, host Mark Amtower is joined by Peter Jacobs of the Merritt Group for a discussion on the evolution and current state of podcasting, especially as it pertains to GovCon. Topics include: The advent of podcasts with other Web 2.0 tools in the late 1990s, early 2000s Types of GovCon podcasts Hurdles to starting a podcas…

1
Branding in GovCon 42:50

1M ago42:50

42:50

This week on Amtower Off Center, host Mark Amtower is joined by GovCon marketing expert Lisa Sherwin Wulf of LSW Marketing, who returns for a lively discussion on branding in GovCon. Topics discussed include: Do small contractors understand the power of branding and how to implement it Key elements of a brand plan Tag lines and logos How does a com…

1
Martech的未來：2024年重要AI指標 9:22

2M ago9:22

9:22

留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
2024 電子商務革命：Amazon Prime Day 創銷售紀錄趨勢分析 7:19

2M ago7:19

7:19

留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
The Nurse and The Professor - Ep 1:2 29:57

2M ago29:57

29:57

Finally…. ♥️--- Support this podcast: https://podcasters.spotify.com/pod/show/mike-madigan/support

1
End of Fiscal Year marketing 41:45

3M ago41:45

41:45

This week on Amtower Off Center, host Mark Amtower is joined by GovCon marketing expert Lisa Sherwin Wulf of LSW Marketing. Topics discussed include: End of FY marketing Things NOT to do at end of FY Content and when to gate your content End of FY events Learn more about your ad choices. Visit podcastchoices.com/adchoices…

1
為什麼需要AI 聊天機器人？AI Chatbot革新客戶服務與行銷 5:20

3M ago5:20

5:20

在這個科技進步成為常態的時代，人工智慧（AI）已成為一股突破性力量，特別是以 AI 聊天機器人的形式呈現更為常見，但為什麼需要AI聊天機器人呢？一起來看看吧！留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
The 2024 High Growth Study 42:00

3M ago42:00

42:00

This week on Amtower Off Center, host Mark Amtower is joined by Elizabeth Harr, managing partner of Hinge Marketing, for a wide-ranging conversation focused on Hinge's latest study, the 2024 High Growth Study. The study is conducted annually and is a detailed survey of high growth professional services firms. Topics discussed include: What is high …

1
Q4 do's and don'ts 41:29

3M ago41:29

41:29

This week on Amtower Off Center, host Mark Amtower is joined by Larry Allen, president of Allen Federal Business Partners and a regular on Federal News Network. The wide-ranging conversation covers: Q4 do's and don'ts Issues around the GSA Schedule program, including why many do not require a Schedule The delay in Alliant 3 and issues surrounding t…

1
探索 2024 年數位行銷趨勢：Brandwatch 最新研究報告 13:35

3M ago13:35

13:35

Brandwatch "Digital Marketing Trends 2024 report" 2024年行銷趨勢報告。留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
The Nurse and The Professor - Ep 1:1 29:22

3M ago29:22

29:22

Pilot--- Support this podcast: https://podcasters.spotify.com/pod/show/mike-madigan/support

1
這個LOGO用錯了？！你的數位資產是否也亂糟糟？認識數位資產管理（DAM） 5:51

4M ago5:51

5:51

你也有數位資產管理的困擾嗎？一起來認識數位資產管理（DAM），留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
All things SmartPay 42:30

4M ago42:30

42:30

This week on Amtower Off Center, host Mark Amtower is joined by Brian Stauffer, CEO of Paperless Innovations at Actus, for a wide-ranging discussion on issues regarding the government purchase card- SmartPay. Topics include: The possible increase in both micro-purchase and simplified acquisition threshold Issues confronting the agency comptroller r…

1
看見你的消費者：發票數據行銷解密 6:24

4M ago6:24

6:24

發票在台灣人的生活中可以說是既日常又重要的一環，不僅可能翻身一躍成為千萬富翁，也是幫助紀錄消費習慣的好工具。而對於企業和品牌而言，在這個以數據為主導的商業時代，懂得利用發票數據分析顧客行為，對於企業來說就像是掌握了一張王牌。留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
Z 世代行銷秘笈：10大訣竅讓年輕人成為你的品牌推進器！ 8:13

4M ago8:13

8:13

品牌到底應該抓住這些年輕世代的眼球？讓他們驚人的消費力展現在對品牌的認可和支持呢？以下10大要點一起來看看吧：留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
消失的「人情味」也在讓你的顧客流失嗎？ Bynder 最新AI 研究洞察報告 5:35

5M ago5:35

5:35

當消費者辨認出品牌品牌使用生成式AI時會發生什麼事呢？留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
The keys to winning government contracts 40:42

5M ago40:42

40:42

This week on Amtower Off Center, Dr Bob Frey, author author of Successful Proposal Strategies On-the Go and principal of Successful Proposal Strategies LLC, joins host Mark Amtower for a discussion on winning proposals. Topics discussed include:. The six functional areas needed for winning proposals What do evaluators across the spectrum (DOD, mili…

1
Navigating the capture process 41:23

5M ago41:23

41:23

This week on Amtower Off Center, host Mark Amtower is joined by capture guru Jennifer Namvar, CEO of The Peerless Group. Namvar developed a multi-point "cheat sheet" on the capture process, which we discuss on the show. Topics include: The fundamentals of opportuities Acquisition timing and capture process Corporate capabilities to win Customer int…

1
愛馬仕的「配貨」潛規則：品牌溢價的創造與消費者忠誠度提升 6:19

6M ago6:19

6:19

配貨策略是愛馬仕專屬的嗎？這樣的策略對於消費者而言會有什麼影響呢？留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
The value of GovCon associations 41:01

6M ago41:01

41:01

This week on Amtower Off Center, GovCon expert Katie Helwig of MildRed joins host Mark Amtower to discuss the value of GovCon associations. Topics include: Creating visibility in GovCon The GovCon association landscape Criteria for selecting the association which will be best for you Getting involved with your association Learn more about your ad c…

1
#4 Gewässerschutz ist Klimaschutz 22:34

6M ago22:34

22:34

Baden kann man in unseren Seen und Flüssen immer und überall. Das nehmen wir zumindest an. Doch sind unsere Seen und Flüsse wirklich so sauber wie ihr Ruf? Und warum braucht der Kanton ein solch umfassendes Schutz- und Überwachungsprogramm? Gerade jetzt, angesichts des Klimawandels, sind die Herausforderungen gross und genaue Beobachtungen Gold wer…

1
#3 Bewährungshilfe ist wie Zahnarzt 22:15

6M ago22:15

22:15

Warum macht es Sinn, Zeit und Geld in die Wiedereingliederung von Straffälligen zu investieren? Fühlen sich die meisten Kriminellen nicht ganz wohl in ihrer Haut? Offenbar nicht, wie Bewährungshelferin Nathalie Dorn aus Erfahrung weiss. Der Weg zurück in den Alltag aber ist oft sehr schwierig. Und Widerstände sind vorprogrammiert – denn wer beschäf…

1
#2 Zankapfel Jugendkriminalität 22:47

6M ago22:47

22:47

Warum investieren wir so viel Steuergeld in Massnahmen gegen die Jugendkriminalität? Wäre wegsperren nicht viel billiger und effizienter als langjährige Begleitung und Betreuung? Oberjugendanwalt Marcel Riesen-Kupper kennt den Vorwurf der «Kuscheljustiz». Er kennt aber auch die neidischen Blicke der ausländischen Kollegen und Kolleginnen auf das Sc…

1
#1 Beamtendeutsch entschlüsselt 24:21

6M ago24:21

24:21

Warum ist es so schwierig, amtliche Mitteilungen in einfacher, verständlicher Sprache zu verfassen? Was tut der Kanton, um Verständnisbarrieren für Fremdsprachige und Menschen mit Beeinträchtigungen abzubauen? Könnte man mit einfacher Sprache nicht sehr viel Geld einsparen? Kommunikationsmanagerin Emek Sahin hat sich der Aufgabe angenommen, das «Be…

1
AI生圖做成公仔合法嗎？AI生成影像與版權爭議 7:06

6M ago7:06

7:06

你知道最近有人想要用AI生成的圖片做成公仔的爭議嗎？這樣做到底合法還是不合法呢？留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
TRAILER «Vom Amt ufbotte» 1:32

6M ago1:32

1:32

Die Klischees über das Beamtentum halten sich hartnäckig: Genormte Büros, verstaubte Angestellte und eine teure, unproduktive Bürokratie. Im Podcast «Vom Amt ufbotte» schauen wir nach, was an diesen Klischees heute noch dran ist und wir folgen der Spur unserer Steuergelder. Was tut der Kanton gegen das unverständliche «Beamtendeutsch»? Warum kosten…

1
An overview of generative AI 41:12

7M ago41:12

41:12

This week on Amtower Off Center, host Mark Amtower interviews Fergal McGovern, CEO of Visible Thread. Visible Thread(VT) provides support tools and processes for the contractor side of the proposal community, especially in the evolving area of generative AI. Topics include: Fergal's background and what VT offers to the contractor community An overv…

1
解鎖AI商業潛力：企業如何利用 GenAI 革命化行銷以及AI商用化的可能性 9:13

7M ago9:13

9:13

AI商用到底可以還是不可以呢？現在的主流意見怎麼說？趕快來聽聽看！留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
The "do's and don'ts" of GovCon 44:27

8M ago44:27

44:27

This week on Amtower Off Center, host Mark Amtower starts year 18 at Federal News Network with guest Kevine Jans, president of Skyway Acquisition and host of the Contracting Officer's Podcast. Topics include: Kevin's background as a DOD contracting officer prior to Skyway Starting his podcast 10 years ago Proposal "do's and dont's" The Aristotelian…

1
The top contracting stories of 2023 40:36

8M ago40:36

40:36

This week on Amtower Off Center, Nick Wakeman, editor in chief of Washington Technology, joins host Mark Amtower for an animated and wide-ranging discussion of the biggest issues facing contractors. Topics include: The top stories of 2023-24 M&A trends and activity The increasing role of private equity in the federal market Key elements for growth …

1
25 things all small busines contractors should know 43:00

8M ago43:00

43:00

This week on Amtower Off Center, Host Mark Amtower interviews contract funding expert Teresa Moon of Parabilis on a wide variety of issues facing smaller contractors and those new to the market. Our topics include: Is your product or service viable in GovCon and have you done enough research to bear this out What is your event/networking strategy? …

1
面對Google淘汰第三方Cookies的挑戰：行銷人的新策略與機遇 5:40

9M ago5:40

5:40

Google的最新Cookie政策對行銷策略有什麼影響呢？或許將是行銷人將要面臨的一波轉機喔！一起來看看吧留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
帶領ROI起飛的AI工具應用策略 ——BrightBid最新研究報告重點摘錄 9:08

9M ago9:08

9:08

AI工具在行銷領域的應用最新白皮書摘要！想了解AI工具應用的你一定要看的最新報告留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
穿越元宇宙的行銷：揭開行銷6.0（Marketing 6.0）的面紗 7:45

9M ago7:45

7:45

Marketing 6.0 這次將著重在什麼樣的行銷科技變革呢？留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
CMO必讀：個人化行銷實用指南 11:03

10M ago11:03

11:03

留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
MarTech 從業人員薪資大調查 (2024年最新版) 3:57

10M ago3:57

3:57

留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
品牌社群行銷大躍進！利用SMO提升社群成效 6:05

10M ago6:05

6:05

社群早已是個大品牌經營管道的重點，然而如何運用SMO策略，讓品牌社群行銷更有亮點，流量漲破天呢！？留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
什麼是CSR? 善盡社會責任對品牌的重要性 7:00

10M ago7:00

7:00

你是否越來越常看到品牌推出「空瓶回收」、「舊物回收」等等的相關活動呢？為什麼品牌要實施這樣看似耗費大量成本的社會責任策略？這樣的策略對於品牌行銷有什麼幫助呢？留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
All things ACT-IAC 41:10

11M ago41:10

41:10

This week on Amtower Off Center, host Mark Amtower is joined by ACT-IAC CEO Dave Wennergren for a lively and wide-ranging discussion about ACT-IAC. Topics include: a brief history of ACT-IAC the mission of the organization professional development opportunities committees and communities of interest the ongoing events for the councils and the major…

1
2024短影音行銷趨勢預測：5種爆紅影音策略全指南 6:55

11M ago6:55

6:55

短影音目前已是兵家必爭之地，2024年如何搶先規劃佈局，擬定短影音行銷策略呢？一起來看看吧！留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
All things AI 45:05

11M ago45:05

45:05

This week on Amtower Off Center, host Mark Amtower is joined by Peter Erickson of MoDev, producer of the GovAI Summit. Topics discussed include: the current evolutionary stepping point in technology that AI, ML and LLM represent a little historical perspective on what brought us to this point, including earlier uses of voice recognition the emergen…

1
2024 Martech 趨勢分析: 科技驅動全新互動模式 9:35

11M ago9:35

9:35

2024年Martech趨勢是什麼？如何佈局2024行銷策略呢？一起來看看吧！留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
Meta 推出 genAI 廣告功能 4:04

12M ago4:04

4:04

留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
元宇宙和行銷：成為領先者的機會 6:16

12M ago6:16

6:16

你聽過元宇宙嗎？你知道元宇宙如何影響行銷科技嗎？一起來進入元宇宙的世界吧！留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

1
Using artificial intelligence to improve contract proposals 39:48

12M ago39:48

39:48

Government proposal guru Carl Dickson joins host Mark Amtower on this week's Amtower Off Center to discuss several recent topics Dickson has written about, including: 5 Ways to use AI to Improve proposals 14 ways to determine if your proposal is any good How branding can hurt your proposals 10 things the customer might choose to do instead of accep…

1
Hard Talk: Confessions of an Accidental Marketing and Communications Professional 42:23

1y ago42:23

42:23

This week on Amtower Off Center, host Mark Amtower is joined by Eileen Rivera, Federal MarCom leader and the author of Hard Talk: Confessions of an Accidental Marketing and Communications Professional. Topics discussed include: Why did you write Hard Talk? Who is the audience Dealing with unexpected situations that can impact a company's reputation…

1
AI人工智慧如何改變社群媒體 9:15

1y ago9:15

9:15

你曾經在社群媒體上看到AI生成的內容嗎？其實AI現在已經充斥在社群媒體之上，不僅僅是生成的文本內容，甚至是圖片、影片，連與你互動的客服人員都有可能是AI機器人喔！ AI人工智慧如何應用在社群媒體中？又如何影響著我們的生活呢？留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments Powered by Firstory Hosting

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פודקאסטים ששווה להאזין

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