Corp Relo has gathered some very interesting voices to talk about the biggest asset in business: the people.
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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Melina Palmer
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation ...
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It's leadership examined, explored and simplified. It's the podcast designed to help you be a more effective leader.
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The Empowered in Color Podcast: Helping People of Color Thrive in Business and in Life
Kriselle G | Empowered in Color
Empowered in Color is dedicated to helping people of color thrive in both business and in life. The core of Empowered in Color is positive representation. As a society we are just now discovering the importance and power of positive representation, and we want to do the same when it comes to work. We want you to see other people working in different industries making a name for themselves and doing great things, and we want you to be reminded that it is possible for you too. Empowered in Col ...
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Creating useful people - the childhoods of entrepreneurs and business leaders - from Clever Tykes
Clever Tykes
How does our upbringing dictate our current situation and future aspirations? How do we bottle the ingredients that create success? What are the childhood influences that really shape someone’s future? How can we raise kids to be confident, positive, creative and resourceful? What can we do about it as adults? These are all questions the Clever Tykes team is working hard to get to the bottom of. To do this we are interviewing people we admire. The line-up includes entrepreneurs, CEOs, sports ...
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376. Status Quo Bias (Refreshed Episode)
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In this episode of The Brainy Business podcast, Melina Palmer dives into the fascinating world of status quo bias. She delves into how our brains are wired to stick to what's familiar and how that impacts our decision-making. Melina talks about how our subconscious, or system one, is responsible for processing a whopping 99% of our decisions, and h…
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Purpose Before Profit – Staying True to Company Goals While Elevating Your Workforce with Vic Melfa, President of Factor Investment Group
32:18
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With more than 40 years of experience in finance, Vic Melfa knows what makes a company’s culture really work. As the visionary founder and president of Factor Investment Group, he has skillfully steered the company toward remarkable achievements, including the prestigious inclusion in INC Magazine's 500 Fastest Growing Companies list twice, and a s…
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375. AI That Understands People: Blending Tech and Behavioral Science
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In episode 375 of The Brainy Business podcast, Yves Boudreau, head of technical sales at Google Cloud, provides valuable insights into the intersection of generative AI, language models, and behavioral science in business. Yves, with a background in technology and a keen interest in applied behavioral science, emphasizes the responsible adoption an…
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374. Uncovering the Secrets of the Brain: A Tour of the Human Behavior Lab
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In this episode of The Brainy Business podcast, Dr. Marco Palma, a researcher at the Human Behavior Lab at Texas A&M University, discusses the utilization of advanced technology, such as eye tracking devices, to understand and influence consumer behavior. Marco's extensive research in the field of human behavior and decision-making offers a unique …
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373. The Art and Science of Influence w/ Rory Sutherland
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In this episode of The Brainy Business podcast, Melina Palmer delves into the world of behavioral science and marketing with guest Rory Sutherland, vice chairman of Ogilvy UK and a prominent expert in this field. Sutherland's extensive experience in co-founding a behavioral science practice within Ogilvy, where he explores hidden opportunities in c…
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372. Survival of the Brainiest: Using Evolutionary Thinking to Outsmart Your Competition
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In this episode of The Brainy Business podcast, Sam Tatum, the leader of Ogilvy's behavioral science team, shares insights from his book, Evolutionary Ideas, and its application in problem-solving. Sam's background as an organizational psychologist and his transition into advertising strategy equips him with a unique perspective on the intersection…
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371. Habituation and Its Antidote: A Conversation with Cass Sunstein
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In the episode of The Brainy Business podcast, Cass Sunstein, a renowned legal scholar and behavioral economist, joined host Melina Palmer to discuss his new book, Look Again, and the concept of habituation and its impact on decision-making. Cass' extensive work in government and with businesses has provided him with a deep understanding of human b…
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370. Rethinking Business as Usual: Adapting Strategy for Changing Times (Refreshed Episode)
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In this episode of The Brainy Business podcast, Melina Palmer explores the concept of normalcy bias and its implications for decision-making. She provides compelling examples of how normalcy bias impacts individuals and industries, emphasizing the necessity of overcoming this mindset to foster adaptability and innovation. Melina underscores the sig…
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369. Inside the Minds of Tightwads and Spendthrifts w/ Scott Rick
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In this episode of The Brainy Business podcast, Dr. Scott Rick, an associate professor of marketing at the University of Michigan's Ross School of Business, shares his insights into the psychology of spending behavior and its impact on personal relationships, financial decisions, and consumer behavior. Scott's research focuses on understanding the …
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368. Tapping Into the Power of Habit: How to Build Customer Loyalty (Refreshed Episode)
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In this episode of The Brainy Business, Melina Palmer dives into the fascinating world of habits and their impact on business. Inspired by an upcoming interview with author Scott Rick on habits and money, Melina explores how habits can be harnessed in various business settings. She shares examples of big players like Starbucks and Costco, highlight…
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367. Breaking Free: The Entrepreneurial Journey with Amy Porterfield
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In this episode of The Brainy Business podcast, Melina Palmer interviews Amy Porterfield, an esteemed author and host of the Online Marketing Made Easy podcast, who shares her journey from working with Tony Robbins to becoming a successful entrepreneur. Amy's insights on leaving a 9-to-5 job and starting a business emphasize the importance of embra…
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366. The Science of Time Pressure (Refreshed Episode)
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In this episode of The Brainy Business Podcast, Melina Palmer digs into the psychology of time pressure and its effects on decision-making. She explains how time pressure creates a sense of scarcity and triggers loss aversion in the brain, leading to impulsive choices, especially during holiday shopping. Melina shares strategies to combat this, lik…
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365. Unlocking Business Potential: Implementing Brain-Friendly Practices with Felicity Heathcote-Marcz
51:20
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In this episode of The Brainy Business podcast, Dr. Felicity Heathcote-Marcz shares her expertise in immersive research methodologies and ethnographic approaches, demonstrating the critical intersection between brain-friendly practices and effective business strategies. Her extensive experience in understanding cognitive biases, the power of storyt…
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Game-Changing Insights: Attaining Success in Sports and Business with NFL Legend and Entrepreneur, Fran Tarkenton.
30:02
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Both emerging entrepreneurs and experienced business executives have much to gain from the world of sports. In this episode, we are joined by a true legend, Fran Tarkenton, a former NFL quarterback and entrepreneur extraordinaire. Tarkenton draws from his experiences on the field and in the boardroom, sharing his thoughts on how leaders can elevate…
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364. Unmasking the Hawthorne Effect: Improving Performance and Motivation (Refreshed Episode)
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In this episode of The Brainy Business podcast, host Melina Palmer explores the intriguing concept of the Hawthorne Effect and its implications for employee behavior and productivity. Drawing from her wealth of experience in behavioral science, Melina adeptly navigates the significance of monitoring in the workplace, emphasizing the need for transp…
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363. Unveiling the Power of Cyber Anthropology with Lianne Potter
52:13
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In this episode of The Brainy Business podcast, you will hear an insightful conversation between host Melina Palmer and Lianne Potter, a cybersecurity consultant with a background in anthropology. Lianne's unique journey from being a software developer to entering the field of cybersecurity provides a valuable perspective on understanding user beha…
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362. Anticipating Errors: The Secret to Guiding Behavior and Influencing Decisions
43:48
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In this episode of The Brainy Business podcast, you'll join host Melina Palmer as she dives into the fascinating world of behavioral economics and decision-making. With her expertise in the field, Melina explores the concept of Expect Error and how it plays a crucial role in understanding human behavior and designing effective nudges. By sharing pe…
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361. Mastering Confidence: Unleash Your Potential with Neuroscientist Dr. Ian Robertson
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In this episode of The Brainy Business podcast, host Melina Palmer invites Dr. Ian Robertson, a clinical psychologist, neuroscientist, and author, to delve into the psychology of confidence. With his expertise in understanding how individuals and organizations adapt to change, Ian explores the malleability of confidence and its impact on our lives.…
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Slapshot to Success: Lessons on Leadership with Anders Eriksson, Former NHL Player and Hockey Director for the Florida Kings.
40:56
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In this episode, we meet Anders Eriksson, a true hockey legend with over 15 years of NHL experience, including a Stanley Cup championship. Although his current role as hockey director for the Florida Kings helps fulfill his sense of purpose as a former professional athlete, it’s his philosophy on development and coaching that truly defines him. Eri…
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360. Work with Your Brain: Unleashing the Power of the DOSE Chemicals (Refreshed Episode)
30:55
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In this episode of The Brainy Business podcast, you'll join host Melina Palmer as she delves into the fascinating world of the four DOSE brain chemicals: dopamine, oxytocin, serotonin, and endorphins. Melina's passion for understanding the inner workings of the brain led her to explore how these chemicals impact our emotional well-being and motivat…
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359. From Stuck to Success: Proven Strategies for Breaking Through Barriers with Adam Alter
48:06
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In this episode of The Brainy Business podcast, you will hear Melina Palmer interview Adam Alter, author of the book Anatomy of a Breakthrough. Adam shares his personal experience of feeling stuck during his early college days, which led him to research and develop strategies for getting unstuck. The conversation covers the four sections of his boo…
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358. Unlocking Your Decision-Making Potential: Tackling Cognitive Overload (Refreshed Episode)
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In this episode of The Brainy Business podcast, you'll join host Melina Palmer as she dives into the fascinating topic of cognitive overload and its impact on decision-making. Melina's expertise in behavioral economics and decision science makes her the perfect guide to help you understand how an overwhelmed brain can hinder your ability to make ra…
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357. Quality vs Value: Creating a Clear and Impactful Brand Identity
45:38
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In this episode of The Brainy Business podcast, host Melina Palmer dives into the importance of choosing between quality and value when it comes to your brand strategy. She talks about how businesses can be successful with either approach, but it's crucial to pick one and stick with it. Melina shares real case studies of brands like Supreme and Cos…
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Finding Fido: The Business Behind Keeping Pets and People Together During a Move with Jen Umbright and Jelena Sasko from The Pet Porters
33:55
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When pet owners decide to move or are relocated for work, they are often faced with the heart-wrenching decision of whether their furry companions can join them in their new location. Companies that relocate domestically and internationally are seeing the upside to offering pet transport benefits to their employees and are gaining hero status as a …
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356. Unleashing the Power of Pricing: Mastering Consumer Behavior for Higher Sales (Refreshed Episode)
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In this episode of The Brainy Business podcast, host Melina Palmer delves into the psychology of pricing strategy, drawing from her experiences at a conference for female entrepreneurs and her expertise in behavioral economics, which also served as the foundation for her book, The Truth About Pricing. Melina emphasizes the importance of understandi…
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355. The Truth About Pricing: Behind the Scenes
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In this episode of The Brainy Business podcast, Melina Palmer unveils the backstory of her latest book, The Truth About Pricing: How to Apply Behavioral Economics so Customers Buy. By tracing her path from book concept to publication, Melina underscores the significance of pricing confidence for businesses. The episode delves into the challenges bu…
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354. Discover the Secrets to Successfully Increase Prices for Your Business (Refreshed Episode)
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In this episode of The Brainy Business podcast, host Melina Palmer dives deep into the topic of raising prices for businesses. Melina shares insights on the psychology behind pricing decisions and emphasizes the importance of understanding the value and context for customers. She provides practical strategies for overcoming mindset blocks and gaini…
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353. Data-Driven Personalization for Online Retail - Jo Evershed and Gareth Harvey
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In this episode of The Brainy Business podcast, you'll hear an insightful conversation between host Melina Palmer and guests Jo Evershed and Gareth Harvey. Jo and Gareth discuss the power of behavioral data in personalizing shopping experiences and nudging consumers towards more desirable choices. The conversation also delves into the impact of def…
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Mission. Team. Self: Managing Priorities, with Retired Sgt. Major Greg Kelly
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The topic of trust dominates our conversation with retired Sgt. Major Greg Kelly. Through gripping anecdotes and candid personal reflections, Kelly shares how his experiences as a Green Beret and Boston firefighter helped shape his understanding of what it truly means to lead with integrity. Noting the profound impact military service has had on hi…
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352. Unlocking Consumer Behavior with Imotions: Neuroscience Insights for UX Designers (Refreshed Episode)
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Melina Palmer invites Jessica Wilson of Imotions to discuss the fascinating world of neuroscience tools for consumer research. Jessica's in research and neuroscience led them to Imotions, a software company that offers a platform integrating various neuroscience tools. The platform includes a study builder, analysis tools, and export options, cater…
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351. The Key to Effective Communication: Simplify and Connect with Ben Guttmann
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In this episode of The Brainy Business podcast, you will hear an insightful conversation between host Melina Palmer and guest Ben Guttmann, author of Attention!: The Power of Simple Decisions in a Distracted World. Guttmann shares his expertise on the importance of simplicity in communication and offers practical advice on creating messages that re…
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350. The Art of Captivating Marketing: Unleashing the Power of Hype - Michael Schein (Refreshed Episode)
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In this episode of The Brainy Business podcast, you'll hear Melina Palmer interview Michael Schein, author of The Hype Handbook. This conversation delves into the power of hype in marketing and how to effectively capture attention and drive action. Michael shares his insights on the art of hype, emphasizing the importance of storytelling in making …
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349. Unlocking Success Through Collaboration: Insights from Priscilla McKinney
49:20
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In this episode of The Brainy Business podcast, you will learn from Priscilla McKinney about the power of collaboration in business. Priscilla emphasizes the mindset shift required for successful collaborations. She highlights the importance of embracing different perspectives, being prepared for unexpected situations, and thinking on your feet. Pr…
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Moving Memories: How Senior Move Management Companies are Changing the Way We Age – with Greg Gunderson, Founder/President/Owner of Gentle Transitions of California
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Major life transitions such as moving come with a lot of stress, especially for aging adults. On this episode, we sit down with Greg Gunderson, a pioneer in the Senior Move Management industry and founder of Gentle Transitions of California, to discuss the inspiration behind his company. The reassurance and relief Senior Move Management services pr…
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348. Creating Lasting Connections: The Neuroscience of Memorable Event Design with Jon Levy (Refreshed Episode)
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In this episode of The Brainy Business podcast, you will hear an insightful conversation between host Melina Palmer and guest Jon Levy, author of You’re Invited. Jon shares his expertise on using behavioral science in event design and sponsorships to create memorable experiences for attendees. Drawing from his own experiences, Jon emphasizes the po…
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347. Unlocking Business Success: Boost Productivity and Efficiency with Nick Sonnenberg
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In this episode of The Brainy Business podcast, you'll hear Melina Palmer interview Nick Sonnenberg, CEO of Leverage and author of Come Up For Air. Nick's background as an algorithmic trader on Wall Street gave him a unique perspective on the value of time, efficiency, and automation. He developed the CPR business efficiency framework to address co…
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346. Defeating the Planning Fallacy: Strategies for Smarter Time Management (Refreshed Episode)
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In this episode of The Brainy Business podcast, you'll join host Melina Palmer as she dives into the fascinating topic of the planning fallacy. Melina shares her personal experiences with underestimating the time it takes to complete tasks and projects, revealing that even she, an expert in the field, is not immune to this cognitive bias. But fear …
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345. Applying Psychology to Everyday Life: Practical Strategies for Better Decision-Making - with Paul Bloom
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In this episode of The Brainy Business podcast, you will hear an insightful conversation between host Melina Palmer and guest Paul Bloom, a psychology professor and author. Throughout the episode, they delve into various aspects of psychology and behavioral science, offering valuable insights and practical applications. Paul shares his expertise on…
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Look, Listen, Feel: Finding Your Way in New Environments with Kiera DesChamps, SVP of Business Development for WellRive.
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If there is one defining aspect of Kiera DesChamps career, it would be helping people navigate the twists and turns of life. Her roles as an educator, college administrator, and counselor have all centered around empowering people to thrive, regardless of their circumstances. Now, as she guides business development for the CRI's move management com…
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344. Mastering Customer Behavior: Neuroscience Secrets with Prince Ghuman (Refreshed Episode)
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In this episode of The Brainy Business podcast, you'll hear an insightful conversation between host Melina Palmer and guest Prince Ghuman, a renowned neuromarketer and author. The discussion centers around the importance of incorporating neuroscience and psychology in marketing strategies. Prince emphasizes the need for marketers to understand huma…
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343. Books That Will Change Your Brain
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In this episode of The Brainy Business podcast, you'll dive into a fascinating discussion with host Melina Palmer about books that have the power to change the way you think. As an avid reader herself, Melina shares her personal experiences with impactful books and how they have shaped her understanding of the mind. She presents a diverse list of n…
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Going the Distance – Building a Business Based on Trust and Relatability with Kelly and Chris Owen of Showtime Relocations
38:49
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Delivering exceptional customer service is the mission of most moving companies, but what sets Showtime Relocations apart is the pride they take in their craft, the empathy they bring to each move, and the understanding that they're not just handling possessions; they're handling people's lives. In this episode, we'll explore how owners/spouses Chr…
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342. Melina’s Go-To Brainy Books: Behavioral Economics Books You Need To Read (Refreshed Episode)
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In this episode of The Brainy Business Podcast, you'll discover host Melina Palmer's favorite brainy books and why they're worth checking out. Melina begins by sharing how many listeners have reached out to her, thanking her for the book recommendations that have expanded their knowledge and understanding. She explains that as a behavioral economic…
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341. Unlocking Deeper Connections: The Power of Thoughtful Questioning with Meghaan Lurtz
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In this episode of The Brainy Business podcast, you'll hear from guest Meghaan Lurtz, a finance and psychology expert, who is dedicated to improving communication skills, particularly in the context of difficult conversations surrounding money. She believes that the challenge lies not in the topic itself, but in what it represents in society and th…
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340. Innovation Starts with a Question: Unraveling the Power of Beautiful Questions - Warren Berger (Refreshed Episode)
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In this episode of The Brainy Business podcast, you'll hear an insightful interview with Warren Berger, an expert in the power of questioning. Warren's exploration of design thinking led him to delve into the origins of breakthrough innovations, startups, and the role of questioning in driving them. His books, A More Beautiful Question and The Book…
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339. Mastering User Behavior: Data Insights for Exceptional Experiences - Lucie Buisson
47:31
47:31
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47:31
In this episode of The Brainy Business podcast, you'll gain valuable insights from Lucie Buisson, the Chief Product Officer at Contentsquare. Lucie's expertise lies in optimizing user experience on websites and mobile apps, and she shares her research and experience to provide practical tips for product managers. By understanding user behavior and …
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338. Boost Your Brand: The Power of Behavioral Economics in Peloton's Advertising (Refreshed Episode)
55:29
55:29
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In this episode of The Brainy Business podcast, host Melina Palmer dives into the fascinating world of behavioral economics and its application in Peloton's marketing success. As a marketing expert, Melina understands the importance of effective messaging and branding strategies, and she shares her insights on how Peloton has leveraged behavioral e…
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337. The Role of Critical Thinking in Resisting Misinformation - Sander van der Linden
49:19
49:19
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49:19
In this episode of The Brainy Business podcast, social psychologist and Director of the Cambridge Social Decision-Making Lab, Sander van der Linden, joins host Melina Palmer to discuss the role of critical thinking and emotions in resisting misinformation. Sander's extensive research on the influence of repetition and the illusory truth effect make…
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A Culture of Trust: How Dynamic Communication Generates Business Success with Andrew Miziniak – President/CEO of Hansa One
55:02
55:02
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55:02
Andrew Miziniak's journey from a childhood behind the Iron Curtain to founding the global training and development firm, Hansa One, is a testament to the power of curiosity, adaptability, and cultural understanding and the influence it has on communication. His insights into language and culture are a roadmap for organizations navigating the comple…
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336. Unlocking Minds: Understanding the Power of Perception - David McRaney (Refreshed Episode)
57:07
57:07
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In this episode of The Brainy Business podcast, you'll hear a fascinating conversation between host Melina Palmer and guest David McRaney. They delve into the power of perception and how our minds construct reality. David shares his journey of discovering the topic of perception while researching for his book. The discussion explores how our prior …
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