הפודקאסטים הטובים ביותר ב-C Suite Perspectives (2024)

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Transforming Toxic Cultures Into High-Performance Success 29:04

21h ago29:04

29:04

💡 Lisa Sharapata, CMO at The Arbinger Institute, delves deep into the vital yet often overlooked importance of company culture. Lisa shares invaluable insights about addressing and transforming toxic work environments into psychologically safe spaces that can unleash high-performance success within any organization.💡 "When people hold back their id…

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Trade, Taxes, Tariffs - Overview of Presidential Positions 34:03

5d ago34:03

34:03

There are 28 days until the US presidential election, as of today. Do you know where the candidates stand on economic and geopolitical issues? Join Steve Odland and guest David Young, President of the Committee for Economic Development, the public policy center of The Conference Board (CED), as they hold a nonpartisan discussion on the presidential…

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CMOs: Is Community-Led Marketing One of Your Biggest Blind Spots? 30:51

1d ago30:51

30:51

💡 Kathleen Booth, SVP of Marketing and Growth at Pavilion, shares her extensive knowledge and insights into how community-led marketing can serve as a game-changing strategy for businesses today. Kathleen Booth delves into the evolution and significance of community-led marketing, spotlighting how shifts in buyer behavior have catalyzed its rise.💡 …

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The Path to Growing from Zero to $20 Million and Beyond 30:30

1d ago30:30

30:30

💡 Mareo McCracken, CRO at Movemedical, shares insights on scaling businesses through genuine customer care and building trust. He emphasizes focusing on customer needs, not just closing deals, to drive growth. Mareo also highlights the role of branding in shortening the sales cycle by fostering trust.💡 "Those with a growth mindset, who aimed to exp…

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How to Get Your Sales People Out from Behind the Product 31:10

2d ago31:10

31:10

💡 Sebastiano Pistritto, Chief Marketing Officer at ParcelShield, shares invaluable insights on how to shift the sales perspective from pushing products to building relationships based on trust and understanding. By emphasizing the importance of listening, asking the right questions, and offering solutions rather than sales pitches, Sebastian outlin…

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CMOs: How to Forecast for your CFO with Confidence 24:30

5d ago24:30

24:30

💡 Marie-Laure Carvalho, CMO at Portnox, discussing how Chief Marketing Officers can effectively forecast with confidence for their CFOs. She emphasizes the significance of fostering relationships within the C-suite, especially between CMOs and CFOs, given marketing’s role as a substantial cost center.💡 "As CMOs, we need to ensure that the funnel is…

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CMOs: Marketing & Selling New Categories and Brands 33:56

5d ago33:56

33:56

💡 Denis Scott, CMO at CharterUP, shares invaluable insights on the intricacies of marketing and selling in new categories. With extensive experience across various industries, Denis has honed his expertise in crafting marketing strategies that reshape customer perceptions and redefine industry challenges. His deep knowledge in building categories f…

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CMOs: Why Creativity Still Moves the Needle 25:52

5d ago25:52

25:52

💡 Jeffrey Goldsmith, Fractional CMO at Emtrain, highlights the ongoing power of creativity in B2B marketing. Drawing from his diverse background in AI, robotics, and journalism, he introduces "aesthetic engineering" and how creative ideas from impactful headlines to team dynamics boost conversion rates and business success.💡 "CMOs also lose sight o…

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CMOs: How to Hit All the Metrics That Matter 36:05

5d ago36:05

36:05

💡 Missi Carmen, CMO at Spirion, shares invaluable insights on the evolving landscape of marketing metrics and technology, shedding light on how operational foundations are critical to reshaping marketing and driving organizational success. Missi shares her journey and extensive background, highlighting her focus on integrating technology into marke…

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The CMO’s ROI Blind Side 29:54

9d ago29:54

29:54

💡 Christina Kyriazi, Senior Vice President of Marketing at PhotoShelter, shares her journey from analytics to marketing leadership, emphasizing the importance of ROI in marketing initiatives. She provides insights into customer-focused strategies, understanding the Ideal Customer Profile (ICP), and the strategic approach needed to drive genuine pip…

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CMOs: How to Succeed When All Odds Are Against You 35:26

9d ago35:26

35:26

💡 Anja Sadock, SVP of Marketing at TrusTrace, shares strategies for scaling a brand and thriving in competitive markets. She highlights the role of branding and thought leadership in building credibility and attracting leads. Anja also discusses how creating a "traceability playbook" boosted brand recognition and success.💡 "The communication challe…

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What the Price of Eggs Says About Consumer Confidence 29:34

13d ago29:34

29:34

How has inflation changed consumer attitudes and behaviors—and how should marketers respond in this crucial moment? The price of eggs increased 19.1% in July on an annual basis, which is precisely the type of inflation that shocks and worries consumers. What are the opportunities for marketers who can successfully address not only consumers’ behavi…

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The CMO's Guide to Starting from Scratch: Learn-as-You-Go Marketing 28:41

13d ago28:41

28:41

💡 Joanna Nguyen, CMO at Willow, shares her approach to building and scaling marketing teams from the ground up. She emphasizes the value of testing, learning, and adapting strategies like high-velocity sales, product-led growth, and customer engagement. Joanna also explores breaking away from traditional models by incorporating B2C and SMB practice…

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CMOs: How to Achieve Success by Thinking Like an Investment Banker 33:13

19d ago33:13

33:13

💡 Mariana Cogan, CMO at Hexagon Manufacturing Intelligence, dives deep into her philosophy of achieving marketing success by thinking like an investment banker. She discusses strategic alignment with sales, maximizing the quality of leads, and her human-to-human (H2H) marketing approach. She also highlights innovative tools to boost sales efficienc…

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The State of the Economy for September 2024 32:35

19d ago32:35

32:35

Consumer sentiment on jobs, income and overall business conditions dropped in September, the latest survey results from The Conference Board Consumer Confidence Index® show. Fewer hours, slower payroll increases and fewer job openings – even amid a relatively healthy labor market – are likely behind falling consumer optimism. Join Alex Heil, Senior…

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The CMO’s Most Unexpected Growth Strategy 27:39

20d ago27:39

27:39

💡 Stephanie Bunnell, SVP of Marketing at Aki Technologies, shares valuable insights into the innovative world of unexpected growth strategies, revealing the intricate connections between business practices, brand perception, and overall company success. Her expertise illuminates how a brand is significantly influenced by the perceptions and voices …

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How Julie Sweet Is Leading Accenture in the Gen AI Era 27:55

20d ago27:55

27:55

Accenture is investing billions of dollars in AI capabilities and employee training and development, with CEO Julie Sweet seeing those as pivotal challenges for every enterprise company. Why is Gen AI “the new digital,” and how can other companies prepare for these changes? Join Dr. Lori Esposito Murray and guest Julie Sweet to find out how Accentu…

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Aligning the Entire Executive Team Behind Your ICP 27:18

20d ago27:18

27:18

💡 Rhiannon Staples, CMO of GWI, highlights the critical need to align the executive team around the Ideal Customer Profile (ICP). She emphasizes the value of using data to define the ICP and ensuring that this alignment spreads across all business functions. She also discusses how marketers play a key role in improving the customer journey and crea…

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How Are Salary Budgets Connected to Fed Interest Rate Cuts? 28:04

24d ago28:04

28:04

The Conference Board annual Salary Increase Budget has dropped -- and so have interest rates. To what extent are companies planning to increase employee base pay next year, and how do those plans differ across industries? Diana Scott and guest Rita Meyerson, Principal Researcher in the Human Capital Center, spoke yesterday about what this year’s su…

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Can Mexico Be the Next Hub for US Manufacturing? 29:22

27d ago29:22

29:22

Mexico became the top importer to the US in 2023, surpassing China for the first time. Can Mexican President-Elect Claudia Sheinbaum deliver on her goals of building 100 industrial parks and making the country more attractive to manufacturers? Join Steve Odland and guest Erin McLaughlin, Senior Economist at The Conference Board ESF Center, to find …

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How Chobani Thrives by Doing Business Differently 36:26

1M ago36:26

36:26

Hamdi Ulukaya took Chobani to a billion dollars in sales "without raising a penny in capital.” How did he develop a thriving yogurt maker while emphasizing ethical business practices, protecting the environment, and creating a positive impact in the broader community? Join Dr. Lori Esposito Murray and guest Hamdi Ulukaya, founder and CEO of Chobani…

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Why Leaders Need to Prioritize Employee Well-Being 34:55

1M ago34:55

34:55

Clearly defining what successful employee well-being looks like—and then measuring, rewarding, and communicating these behaviors—is essential for business growth. How can business leaders support employee well-being at work, and why does it matter? Join Steve Odland and guest Rita Meyerson, a principal researcher in The Conference Board Human Capit…

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The State of the Economy for August 2024 33:34

2M ago33:34

33:34

The latest survey results from The Conference Board Consumer Confidence Index® show consumers in the US have positive views about current and future business conditions, but their overall feelings about the economy remain mixed, and they are still worried about high prices, inflation and unemployment. Join Erik Lundh, Senior Economist, Global at Th…

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FedEx CEO: How Business Leaders Should Navigate Disruption 25:20

2M ago25:20

25:20

2024 Distinguished Leadership Award recipient Raj Subramaniam explains how FedEx thinks about sustainability, data, culture and much more. FedEx aims to have carbon-neutral operations by 2040, and that will require careful management of 5,000 facilities and 200,000 motorized vehicles. How can FedEx do this while making millions of deliveries every …

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CROs: Understanding Buyer’s Dysfunction 27:17

2M ago27:17

27:17

💡 Mike Slater, an experienced CRO and Executive Board Member, offers an in-depth analysis of buyer dysfunction and sales process management. He also provides a thorough examination of how sales professionals can effectively navigate the complexities of today’s buying environments, offering valuable insights and practical guidance. 💡 "The salesperso…

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B2C Lessons on How to Explode B2B Growth Partnerships 19:59

2M ago19:59

19:59

💡 Shaun Rowan-Popoff, SVP of Marketing at Green Dot Corporation , shares insights on bridging B2C lessons into the realm of B2B marketing to foster impactful growth partnerships. She delves into the significance of aligning with business partners’ goals, maintaining brand relevance, and elevating executives as thought leaders within their respectiv…

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What Does It Take to Be a Successful Early-Stage CRO? 25:43

2M ago25:43

25:43

💡 Scott Edmonds, Chief Revenue Officer at Syncari, discusses driving growth in early-stage B2B SaaS startups. He shares insights from his startup and enterprise experiences, emphasizing product-market fit, mission belief, and process simplification. He also covers the importance of leveraging relationships to drive growth, setting clear entry crite…

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Why Do B2B CROs Fail So Quickly? 34:53

2M ago34:53

34:53

💡 Warren Zenna, founder of The CRO Collective discusses why B2B Chief Revenue Officers (CROs) often face rapid turnover. He explores the structural flaws in B2B sales and marketing that lead to this issue and shares his experience, emphasizing the need for businesses to rethink their sales and marketing alignment approach. 💡 "Your organization has …

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Net Zero Isn’t Enough. So What's Plan B? 29:44

2M ago29:44

29:44

With temperatures rising and countries trailing on net zero goals, how can the private and public sectors adapt? Global temperatures are well on their way to rising 2.6 degrees Celsius by 2100, and we’re already seeing deleterious effects. How can humanity adapt to climate change—and what happens if we don’t? Join Steve Odland and guest Alex Heil, …

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AI and Cybersecurity: The Future According to Nikesh Arora 24:59

2M ago24:59

24:59

The next five to 10 years could yield unprecedented, life-changing innovation in artificial intelligence (AI). Can industry and governments capitalize on this moment by finding the right balance of business innovation, AI regulation, and cybersecurity best practices? Join Dr. Lori Esposito Murray and guest Nikesh Arora, CEO of Palo Alto Networks, t…

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Headed for Recession? Only 30% of CEOs Think So 21:16

2M ago21:16

21:16

The latest Conference Board Measure of CEO Confidence™ in collaboration with The Business Council reveals cautious optimism among US CEOs, with only 30% expecting a recession in the next 12 to 18 months. What do CEOs expect in terms of hiring and wages, and what are the biggest risks they see in the marketplace? Join Steve Odland and guest Dana Pet…

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Flooding Is Getting Worse. What Should Businesses Do? 31:27

2M ago31:27

31:27

With 40% of the US living in coastal areas, the risk of flooding from stronger storms and rising sea levels isn’t just an inconvenience; it’s a looming crisis for businesses, insurers, and governments. How can businesses and governments assess the risks, update their strategies, and balance the needs of all stakeholders, including residents? Join S…

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Part 7: Why Do B2B CMOs Fail So Quickly? 24:26

2M ago24:26

24:26

💡 Wendy White, Chief Market Officer at daxko, delves into the reasons why B2B CMOs often face quick turnovers and failures in their roles. She emphasizes the importance of aligning expectations between boards, CEOs, and CMOs, conducting thorough due diligence before accepting a position, and understanding key metrics like pipeline health, product-m…

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Unlocking the Secrets to Success in Billion-Dollar Quotas 23:32

2M ago23:32

23:32

💡 Marva Bailer, CEO of Qualaix, shares invaluable insights from her experiences handling billion-dollar quotas. From understanding the importance of scale and ecosystems to embracing shared values and expanding career opportunities, she discusses how these key lessons can drive success in today’s dynamic business landscape. 💡 "Be comfortable being …

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What Successful B2B Go-To-Market Execution Looks Like 32:23

2M ago32:23

32:23

💡 Kara Smith Brown, CEO/Founder of LeadCoverage, delves into the intricacies of creating a successful B2B go-to-market motion in the supply chain industry. She emphasizes the importance of identifying the ideal customer profile, leveraging intent data for strategic decision-making, and aligning marketing, sales, and customer success efforts to driv…

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A Leadership Evolution: B2B CMO Switches to CEO and Back 26:25

2M ago26:25

26:25

💡 Carol Carpenter, Chief Marketing Officer of Unity, reflects on her transition from CMO to CEO. She emphasizes the value of a CEO’s council for support and the importance of thinking beyond functional roles to consider broader organizational aspects. She also highlights the impact of symbolic gestures in fostering effective leadership and building…

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From CMO to CRO: Marketing and Sales Alignment 27:38

2M ago27:38

27:38

💡 Jake Braly, CRO at Krisp, reflects on his transition from CMO to CRO, highlighting the need for strong alignment between marketing and sales teams. He stresses the importance of a unified understanding of target buyers and a focus on driving revenue growth. Jake also delves into how the role of marketing is evolving in B2B contexts and the signif…

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The State of the Economy for July 2024 32:19

2M ago32:19

32:19

Consumers are happy to be working, but they’re still concerned about elevated prices and interest rates. That’s according to The Conference Board Consumer Confidence Index® for July. Join Markus Schomer, Senior Economist at The Conference Board, and Dana Peterson, Chief Economist and Leader of the Economy, Strategy & Finance Center, to find out wha…

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Unlocking the Value of Hybrid Work 34:52

3M ago34:52

34:52

Most workers and leaders believe in the benefits of hybrid work, but they're struggling to measure these effects or find an approach that serves all employees. How can human capital leaders create a compelling vision for new hybrid policies? Join Diana Scott and guest Matt Rosenbaum, Principal Researcher in the Human Capital Center at The Conferenc…

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Cancel the ESG Backlash 30:20

3M ago30:20

30:20

When it comes to ESG, most companies feel better about their progress on “E” — environmental — than on the “S” or the “G,” according to a new report by the ESG Center at The Conference Board. How can companies reset their ESG agendas and make meaningful progress in the face of economic, political, and other tailwinds? Join Steve Odland and guest An…

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Exploring the Great B2B Customer Experience Debate 24:14

3M ago24:14

24:14

💡 Tue Søttrup, Chief Executive Officer at Smart Role, explores Customer Experience’s critical role in B2B. He discusses its impact on sales cycles, relationships, and revenue compared to B2C. He also highlights varied views on CX's direct link to churn in B2B SaaS and stresses holistic support beyond sales to nurture partnerships and drive sustaine…

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How to be a CMO in a Rapidly Growing Startup 28:22

3M ago28:22

28:22

💡 Melissa Moody, CEO at Matcha with 14 years of experience at Google, shares insights on the evolving role of the CMO. She emphasizes the importance of having a seat at the table and being involved in strategic decision-making. Melissa also highlights the need for marketers to listen to their customers and encourages CMOs to focus on both running t…

1
How the Global South Is Disrupting the International Order 30:15

3M ago30:15

30:15

The countries of the Global South comprise 88% of the world’s population but only 40% of GDP. How is this bloc’s growing economic and geopolitical influence manifesting, and what role does Russia play in all of this? Join Steve Odland and guest Dr. Lori Esposito Murray, former president of the Committee for Economic Development (CED), the public po…

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CMOs: Stop Undervaluing Net Revenue Retention 21:40

3M ago21:40

21:40

💡 Dave Rigotti, Co-Founder and Head of Marketing at Inflection.io, underscores the critical significance of net revenue retention (NRR) and advocates for a shift in focus among marketers toward this metric. He states that tapping into revenue streams from existing customers is more straightforward and cost-efficient.💡 He emphasizes that marketing s…

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CMOs: Closing the Internal and External Perception Gap 27:04

3M ago27:04

27:04

💡 TJ Waldorf, CMO of 1WorldSync, emphasizes closing the consumption gap between company capabilities and stakeholder perceptions. Amid rapid growth and acquisitions, educating internal and external stakeholders on expanded capabilities is vital. TJ stresses ongoing communication, internal campaigns, and reframing conversations to align understandin…

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How to Successfully Onboard a New VP of Marketing 24:43

3M ago24:43

24:43

💡 Annie Wissner, VP of Marketing at Choozle, shares tips for new VPs or Heads of Marketing. She emphasizes relationship building, understanding existing initiatives, and conducting a listening tour. Annie highlights the need to assess marketing functions, analyze the competitive landscape, and identify gaps. She also discusses the importance of a c…

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Thought Leadership: The Sales Enablement Machine 26:24

3M ago26:24

26:24

💡 Marina Devalia, CMO at Vantaca and founder of Playbook Lab, discusses the need for marketers to evolve and take on a more strategic role within organizations. She encourages marketers to be brave and assertive in their approach. She also emphasizes the importance of unpacking the buyer's journey and identifying the touchpoints where thought leade…

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How Can the Global Labor Shortage be Addressed? 32:42

3M ago32:42

32:42

Many large economies across the globe are experiencing or will experience labor shortages over the next decade. How can countries address these gaps, and to what extent can artificial intelligence (AI) and immigration solve the workforce crisis? Join Steve Odland and guest Dana Peterson, Chief Economist and Leader, Economy, Strategy & Finance Cente…

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Why Hybrid Work Is Helping Employers Keep Talent 29:45

3M ago29:45

29:45

Hybrid work works, according to The Conference Board Reimagined Workplace 2024 report, with 84% of human capital leaders reporting higher job satisfaction and 79% citing better worker attraction and retention. But can HR leaders continue to demonstrate the ROI of flexibility and employee well-being, or are we headed for a Great Resignation 2.0? Joi…

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