הפודקאסטים הטובים ביותר ב-Content Creation Tips (2024)

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041 - Get More Engagement On Your LinkedIn Company Page Now 35:03

1d ago35:03

35:03

Michelle J Raymond, LinkedIn Coach and Trainer, B2B Growth, joined me to discuss content marketing and engagement strategies for company pages. Topics included: 🔹The best way to get started is to figure out your "WHY" 🔹How to create a "Greatest Hits" in the Featured section. 🔹Creating a posting schedule for your company page. And why you should. An…

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040 - LinkedIn And TikTok Update: What Entrepreneurs Need To Know 8:55

3d ago8:55

8:55

If you’re a consultant, business owner, or entrepreneur you’re likely using social media to attract potential clients and grow your business. And the platforms are evolving to give their users the format they want: video In this solo episode, I share a few new features on LinkedIn and TikTok that will change the way members use the platforms. 🔹Link…

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039 - Get Unstuck Now By Using This Simple Content Creation Method 11:57

8d ago11:57

11:57

One of the biggest challenges for content creators is sitting down to a blank page (or computer screen). As a former magazine writer, I know how difficult it is to "write" on demand. In this solo episode, I share a system to help you avoid facing that blank screen. I call it the RECAP method. 🔹REcord your thoughts on whatever topic you're working o…

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038 - Why You Need Business Systems And Processes (And How To Choose Them) 30:49

10d ago30:49

30:49

Regina Baker, Business Systems Consultant, Computerize U2, joined me to discuss why business systems are essential to business growth. Topics included: 🔹Why systems and processes are essential for every business 🔹How to choose the right CRM for you. Hint: Choose one that you can grow with. 🔹Knowing when it's time to hire someone to help you set thi…

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037 - Mastering LinkedIn for Podcasters: Strategies for Building Your Audience And Brand 34:04

23d ago34:04

34:04

Brenda Meller, LinkedIn Trainer and Podcast Host, Meller Marketing, joined Annette Richmond, Personal Brand Architect, Black Dog Marketing Strategies, to share tips on how podcasters can use LinkedIn to promote their shows. Topics included: 🔹Promoting your podcasts on your LinkedIn profile. Hint: it's more than putting it in the Featured section. 🔹…

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036 - Brainstorming With Digital Whiteboards And Chat GPT 39:24

25d ago39:24

39:24

ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing. Topics included: 🔹Using Miro digital whiteboard platform for brainstorming and collaboration. 🔹Strategies for using ChatGPT for brainstorming, outlining, summarizing, and more. 🔹Tips to create videos with ease, eve…

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035 - LinkedIn Best Practices For Content Creators: It’s A Marathon, Not A Sprint 33:12

1M ago33:12

33:12

One of the most important thing for content creators to remember is that LinkedIn is a marathon not a sprint. Jeff Young, LinkedIn Trainer, The LinkedIn Guru, joined me to dive into strategies to raise your visibility on LinkedIn through content creation. Topics included: 🔹What LinkedIn is a marathon actually means 🔹Content, Context, and Consistenc…

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034 - Secret To Compelling Content: Weaving In Your Personal Stories 32:38

1M ago32:38

32:38

Storytelling is an essential component of content marketing. If you can weave personal stories into your business posts, better yet. Talented storyteller Deanna Russo, Leverage Up, joined me to discuss weaving personal stories into your business content. Topics included: 🔹Saving your story ideas, how-to, and why it’s essential. 🔹Relating experience…

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033 - Mastering SEO For Content Marketing: How To Make Your Content Google Friendly 31:26

2M ago31:26

31:26

Learn strategies to develop keyword-rich content that attracts your target audience. Seasoned search engine marketing consultant Eric Richmond joined me to discuss SEO strategies and the impact of Google's recent "helpful content update." Topics include 🔹Google's recent "Helpful Content System" and its implications 🔹SEO strategies for website conte…

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032 - LinkedIn Lives: Planning, Launching, and Producing Your Show 22:49

2M ago22:49

22:49

Live broadcasts are a great way to build your network, elevate your brand, AND get comfortable on camera. In this solo episode, I take you step-by-step from planning to launching and hosting your own live shows. Topics include 🔹Why LinkedIn Lives should be part of your content marketing efforts 🔹Things to consider when selecting the right day, time…

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031 - Master The Art Of Storytelling: How To Use The And, But, Therefore Technique 36:02

2M ago36:02

36:02

Storytelling is one of the cornerstones of content marketing, which is why I was excited to have Danielle Hennis, presentation coach, join me to share the and, but, therefore, storytelling framework. Topics included: 🔹What the And, But, Therefore storytelling technique is, and how to use it. 🔹Our brain's rational and instinctual sides and why tappi…

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030- Maximize Your LinkedIn Profile Impact By Personalizing Your Activity Section 5:58

2M ago5:58

5:58

LinkedIn is a wonderful tool, but it's only a tool. It's up to us to use it to our best advantage. In this solo episode, I share how to use the "show first" feature to personalize what people see in your Activity section when they view your profile. 🔷 Thank you for listening. I hope you found this episode insightful, educational, and inspiring. If …

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029 - Heart Over Hard Sell Crafting Your Authentic Content: Secrets From A Copywriter 32:32

2M ago32:32

32:32

Do you feel like your content is a whisper drowned out by a roaring crowd? Listen up. Nikki R. Jones, communication strategist, and copywriter joined me to discuss how to craft copy that resonates with your audience. Topics included: 🔹Winning your audience with copy that comes from the heart 🔹Recognizing the value you provide, a new perspective on …

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028 - Canva Insights: Creating Sliders, Templates, and Brand Graphics 40:21

2M ago40:21

40:21

ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing. Topics included: 🔹LinkedIn feature update: People Also Viewed being replaced with Other Similar Profiles. 🔹Carousel engagement stats from the 2024 Algorithm Insights report from Richard van der Blom 🔹Creating a car…

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027 - Get More Out of Your Live Streams: How to Repurpose Your Broadcast Content 32:07

2M ago32:07

32:07

Gillian Whitney, LinkedIn Live Strategy Coach, joined me to discuss how to repurpose content from our LinkedIn Live shows. Topics included: 🔹Streaming on several social media platforms, and which to choose 🔹Turning LinkedIn live show audio into podcast episodes 🔹Different ways to create audiograms to promote the podcast 🔹Creating video clips of the…

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026 - How To Make Humor Part Of Your Content Creation Strategy: Tips From A Communication Coach 31:28

3M ago31:28

31:28

Susie Ashfield, Communication Coach, joined me for a lively discussion on how to use humor when creating content. And why you should. Topics included: 🔹How a simple photo of a cold cup of coffee generated engagement 🔹Generating ideas by keeping a photo scrapbook on your phone 🔹 Importance of remembering it’s about your message, not about you 🔹How b…

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025 - Content Marketing Etiquette: 7 LinkedIn Don'ts For Content Creators (And Everyone Else Too) 9:25

3M ago9:25

9:25

When it comes to LinkedIn, just adhering to the Terms and Conditions isn't enough. It's important to embrace the spirit of LinkedIn which is about building relationships and community. In this solo episode, I talk about 7 activities to avoid if you want to be a good citizen on the LinkedIn platform. Some you've probably heard of, and others might b…

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024 - Client Magnetism: When You Relax And Have Some Fun You'll Attract More Clients 36:07

3M ago36:07

36:07

Elaine Williams, Video Expert / Humorous Speaker, Captivate the Crowd and Camera, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to discuss how to lighten up and capture more clients. Topics included: 🔹Why taking yourself less seriously can make all the difference. 🔹How to get over being uncomfort…

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023 - Key To Business Success: Evaluate Your Marketing Strategies 17:55

3M ago17:55

17:55

Taking time to evaluate what's working and what's not is essential to every business owner. In this episode, no-nonsense business strategist Michelle DeNio joined me to share some recommendations and advice. Topics Included: 🔹How to analyze the effectiveness of your content marketing strategy 🔹What to do if your offer isn’t converting: Hint: it mig…

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022 - Mastering AI For Content Creation: It's Not All About The Prompts 34:51

3M ago34:51

34:51

AI is here to stay, which makes understanding how to use it effectively is essential. This was the focus of our discussion when Frank Prednergast, Brand Consultant and Digital Marketer joined me to take a deep dive into the transformative world of AI-driven content creation. Topics included: 🔹Common mistakes people make when creating content with A…

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021 - Turning Audio Into Video (And Other Video Recording Techniques) 59:11

3M ago59:11

59:11

ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing. Topics included: 🔹How to turn video files into videos ready to use on social media using the Canva platform 🔹Creating videos on Canva and the potential benefits of recording video on Canva instead of recording on Z…

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020 - Boost Your LinkedIn Post Engagement: Create (And Use) A Content Calendar 31:52

3M ago31:52

31:52

Consistency is essential to any content marketing strategy. And creating a Content Calendar is a great way to ensure that. Leanne Calderwood, Leanne Calderwood, LinkedIn, and Personal Branding Services joined me to discuss how to create a content calendar around your content pillars. Topics included: 🔹Overview of content pillars, and why they are i…

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019 - Wonder Why You Sometimes Take An Instant Dislike To Someone? This Is One Reason 6:49

3M ago6:49

6:49

Have you ever found yourself instantly drawn to or repelled by someone you've just met, and couldn't quite figure out why? The reason may surprise you. In this solo episode, I discuss how implicit biases shape our personal and business interactions, steering us toward and away from potential clients or collaboration partners based on a single trait…

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018 - Create More Posts In Less Time: 4 Ways To Repurpose Your Content 7:32

4M ago7:32

7:32

Imagine if you could easily transform a simple comment into a compelling post or engaging short-form video. In this solo episode, I share 5 ways to repurpose your original content and share it across multiple social media channels. I generally record short-form videos in a 1:1 ratio or square format because that works on LinkedIn, TikTok, and YouTu…

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017 - Your Corporate To Consulting Shift: How To Change Your LinkedIn Content To Align With Your Move 34:59

4M ago34:59

34:59

Thinking about shifting from corporate to consulting? Or ready to make the jump? Brenda Meller, LinkedIn Coach and Podcaster, Meller Marketing, joined me to share how to change your LinkedIn engagement strategy to align with your move. Topics included: 🔹Navigating LinkedIn during your shift from corporate to consultant 🔹How to begin "dipping your t…

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016 - Don't Let These Myths Keep You From Sharing Content On LinkedIn 10:46

4M ago10:46

10:46

Kicking off 2024 by busting content marketing myths that may be preventing you from even starting to create and share original content. In this solo episode, I shed some light on three persistent myths that stop people, maybe you, from sharing their knowledge and insights with others on social media. Most especially LinkedIn. 🔹MYTH #1 - People will…

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015 - 12 Content Creation Tips To Help You Be More Successful In 2024 20:53

4M ago20:53

20:53

Elevate your social media game in 2024 by using some or all of these content creation tips which range from how to come up with content ideas to online platforms to help you save time to how to easily choose brand colors. In this solo episode, I share a collection of 12 Days of Content Creation Tips that I created to have some fun while helping oth…

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014- Social Media: Use These Content Marketing Strategies To Grow Your Business 19:58

4M ago19:58

19:58

Unlock the secrets to selecting the perfect social media platforms to amplify your business as social media expert Katie Brinkley from Next Step Social Communications joins me for a lively discussion, Topics Included: 🔹Being social on social media, talking human to human 🔹Using commenting as a LinkedIn engagement strategy 🔹Focusing on quality over …

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013 - LinkedIn Profile Makeover: How You Can Go From Skeleton To Robust 9:49

4M ago9:49

9:49

If LinkedIn isn't working for you, it might be because instead of having a robust profile that makes people want to contact you, you have a barely there skeleton profile that attracts no one. In this solo episode, I share some tips and techniques to create a compelling LinkedIn profile that makes people want to contact you. Topics include: 🔹Strateg…

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012 - Techniques To Be More Comfortable On Camera (And How Live Shows Can Help You With That) 47:29

4M ago47:29

47:29

ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing. Topics included: 🔹Techniques to be more comfortable on camera. Hint: the more you do them, the easier it gets. 🔹How activities like Toastmasters Table Topics can help you "think on your feet" when needed. 🔹Tips for…

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011 - 5 Types Of Content You Can Create To Keep Your Audience Engaged 9:40

4M ago9:40

9:40

With 1 Billion members, it's not easy to stand out on LinkedIn. One of the keys is creating and sharing engaging content. In this solo episode, I share easy-to-create content formats that you can adapt to your business and situation. Strategies include 🔹Commenting: How to build engagement by commenting, and why you need to go beyond two-word commen…

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010 - Thinking About Hosting A LinkedIn Live Show? Here's How To Get Started 13:00

5M ago13:00

13:00

Hosting live shows is a great way to build your presence, expand your network, and enhance your brand's awareness. If you've been thinking about hosting a show but don't know where to start, this episode is for you. In this solo episode, I share 5 things to consider when launching your show: format, style, where to stream, and choosing the best day…

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009 - Unleash The Power Of SEO: Techniques To Get Found Online By Potential Clients 32:40

5M ago32:40

32:40

Ready to unlock the secrets of creating an efficient website for your business? Annette and guest Eric Richmond, principal, ExpertSEO, discussed what to consider when setting up your website and SEO best practices. Eric shared some tips on hiring a website designer and highlighting the importance of finding a consultant who gets your brand and aest…

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008 - The Networking Mindset: How To Shift Your Perspective For More Success 9:45

5M ago9:45

9:45

A lot of people tell me that they hate networking, including several friends of mine. If that's you, I hope this episode will change your perspective. While I know this podcast is about content marketing, it's important to remember the power of meeting people in person. In this solo episode, I share some suggestions to help shift your mindset and t…

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007 - What Does Being Authentic On Social Media Mean? Listen To This For Some Ideas On That 9:53

5M ago9:53

9:53

A lot of trainers and coaches talk about the importance of being authentic, even vulnerable, on social media. The truth is that sharing who you are, and letting people get to know you helps build trust. But how much information do you really need to share? In this solo episode, I talk about 3 social media buckets: professional, personal, and privat…

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006 - Don't Know What To Post On Social Media? 10 Content Ideas To Use Today 11:44

5M ago11:44

11:44

If you’re not creating and sharing content on social media because you don’t know what to say, you’re not alone. Just over a week ago, I created a poll asking what was holding people back from creating and sharing content on LinkedIn. The majority of respondents, 33%, said that they aren't creating content because they don't know what to say. Follo…

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005 - Mastering the Art of Public Speaking: From Stage Fright to TED Talks Spotlight 31:25

5M ago31:25

31:25

Annette and her guest Shannon Malkin-Daniels, Public Speaking Coach, discussed how to be a more confident speaker. Shannon shares techniques to build your confidence as well as some advice on giving a TEDx Talk. Topics included: 🔹The reason most people are afraid of public speaking 🔹The best way to practice for an upcoming presentation 🔹When rehear…

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004 - Mastering LinkedIn Audio Events: Deep Dive 1:1 Coaching Session 23:00

6M ago23:00

23:00

CONTENT MARKETING CLINIC [LIVE COACHING] In this coaching session, Annette Richmond helps Lisa McPhee's prepare to hold her first LinkedIn Audio event. Topics include: 🔹Various audio event formats, including interview shows, co-hosting, and solo shows. 🔹Keeping the conversation going at audio events, the benefits of having a cohost 🔹Why you should …

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003 - Secrets To Being A Great LinkedIn Live (Or Podcast) Host (And Guest) 32:31

6M ago32:31

32:31

Annette and her guest Gillian Whitney draw on their combined 6+ years of hosting LinkedIn Live shows to share tips and techniques to be a fun host, who makes guests feel comfortable and want to come back. And a fun guests that other hosts can't wait to have on their shows. FYI, these tips work for podcast hosts and guests too 😉 Topics included: 🔹Ma…

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TRAILER Welcome to Content Marketing School for Coaches, Consultants, and Entrepreneurs 2:36

6M ago2:36

2:36

Are you a coach, consultant, or entrepreneur looking to elevate your brand and grow your business? If you answered yes, then you are in the right place. HI I’m Annette Richmond. Welcome to Content Marketing School. In each episode, we’ll dive into content marketing strategies specifically for coaches, consultants, and entrepreneurs. I’ll be sharing…

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002 - Secrets To Saving Time And Money Recording Your Social Media Videos 16:46

6M ago16:46

16:46

If you're a business owner, finding time to create content is tough. In this episode, Annette Richmond gives you tips and techniques to save time creating short-form videos. 🔹Recording technique to save time recording and editing videos 🔹Free apps to record, edit, and caption videos on iPhone and Android smartphones 🔹Platforms to inexpensively capt…

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