הפודקאסטים הטובים ביותר ב-Conversion Optimization (2025)

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Your Website is a Content Goldmine You're Not Using [Ep 076] 23:05

לפני 23 שעות23:05

23:05

Let's explore how to turn your website into a resource for generating content that can be repurposed for social media, email sequences, and more. Learn how to make your website work harder for you without having to create new content from scratch. YOU WILL LEARN: How to transform your homepage hero section into social media bios and posts. Ways to …

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The Job Title Train Wreck 48:08

לפני 30 ימים48:08

48:08

This week, we catch up on Paul’s latest adventures—from a memorable dinner with Todd “the accessibility guru” where we talked WCAG 3, to a deep dive into the shifting landscape of design job titles. We’ll share an app that brings real form fields into your Figma prototypes, unpack why “product designer” is suddenly on everyone’s profile, and wrap u…

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Create a Website Experience Clients Love [Ep 075] 18:53

לפני 8 ימים18:53

18:53

In this episode, we explore the steps to create a seamless client journey on your website, from the first visit all the way to onboarding. The goal is to eliminate friction points that could lead potential clients away, turning your website into a 24/7 team member that guides them smoothly through the process. YOU WILL LEARN: How to make a strong f…

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5 Website Gaps That Are Silently Killing Your Sales [Ep 074] 17:58

לפני 15 ימים17:58

17:58

In this episode, we explore why website visitors disappear without taking action and how you can fix this. Learn how to turn website visits into real sales by addressing key gaps. YOU WILL LEARN: Why a high number of visitors doesn’t matter if they aren't buying or contacting you. How traditional contact forms can push potential clients away. The i…

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How To Structure Your Website When You Offer Multiple Services (Website Audit) [Ep 073] 27:16

לפני 17 ימים27:16

27:16

✨ Sign up for a free Website Audit Session at: https://jennyb-designs.com/website-audit-session In this website audit with Jill Stoddard, a speaker, author, podcaster, psychologist, and coach we focus on optimizing her personal brand's website to streamline the user experience, ensuring visitors easily understand how she can help them through her v…

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6 Website Things You Need to Own For Your Business [Ep 072] 15:50

לפני 22 ימים15:50

15:50

Let's explore the importance of owning your digital assets as a small business owner. It's easy to overlook these elements, but they form the backbone of your online presence. We discuss the six essential "things" you should have control over to protect your business and ensure smooth operations. YOU WILL LEARN: Why owning your domain name is essen…

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Stop Wasting Time on These 7 Website "Must-Haves" That Nobody Actually Uses [Ep 071] 19:04

לפני 29 ימים19:04

19:04

Learn why some popular elements might not be helping your business and offers simpler, more effective alternatives. YOU WILL LEARN: Why sliders and carousels can be distracting and what to use instead. How complex navigation menus can overwhelm visitors and simpler solutions. The impact of using stock photos or too many blog categories. Why long co…

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Website Navigation Words That Make Sense And Make Money (Website Audit) [Ep 070] 26:29

לפני שנה26:29

26:29

✨ Sign up for a free Website Audit Session at: https://jennyb-designs.com/website-audit-session In this website audit we discuss strategies for making websites more effective in attracting clients and serving their needs. YOU WILL LEARN: How to simplify website navigation for easy user access. Techniques for creating a clear and compelling landing …

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Simple Website Tips: Internal Links That Convert Visitors to Clients [Ep 069] 19:38

לפני שנה19:38

19:38

Let's chat about the power of internal links and how they can keep visitors on your website longer, help improve your Google rankings, and naturally guide visitors to take action. Learn how to use internal links as strategic pathways to enhance user experience and drive results. YOU WILL LEARN: What internal links are and how they act as helpful si…

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Beyond Usability: Why Emotion and Delight Matter in UX 45:39

לפני שנה45:39

45:39

This week’s episode takes a deeper look at how we define good user experience—and argues it’s time we move beyond the narrow focus of usability. We explore how friction can sometimes enhance an experience, and why emotional design is essential if we want to create interfaces that stick in users’ minds. We also review a new batch of AI-powered desig…

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Make Your Small Business Website Convert Better with White Space [Ep 068] 16:25

לפני שנה16:25

16:25

White space is often overlooked in website design, but it's so important for making your site user-friendly and inviting. In this episode, we discuss how strategic use of white space can help visitors navigate your site more easily and encourage them to take action. YOU WILL LEARN: Why white space improves readability and comprehension. How to use …

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Why Your Website Should Lead Your Marketing Plan [Ep 067] 13:52

לפני שנה13:52

13:52

Let's chat about the importance of your website as the heart of your marketing strategy. Learn why having a strong website is more important than just focusing on social media marketing. And how to turn your website into a powerful tool that works for you day and night. YOU WILL LEARN: Why your website should be the center of your marketing efforts…

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Three Website Changes That Make Customers Say Yes (Website Audit) [Ep 066] 40:37

לפני שנה40:37

40:37

✨ Sign up for a free Website Audit Session at: https://jennyb-designs.com/website-audit-session Let's chat with Allison of Cove Fine Jewelry to discuss optimizing her website to better capture traffic and conversions. We'll explore strategies to make the site more user-friendly and enhance online visibility. YOU WILL LEARN: How to refine website la…

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Redefine Your Role 49:22

לפני שנה49:22

49:22

On this week's Boagworld Show, we're exploring how UX design leaders can take control of their roles within organizations, why UX agencies might feel doomed (but probably aren't), and how AI is reshaping the way we code and collaborate. We'll dig into practical strategies for UX leaders, share insights on the changing landscape for UX agencies, and…

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Why Saving Money on Website Design Could Cost You More [Ep 065] 17:12

לפני שנה17:12

17:12

This episode talks about the true value of strategic website design for small business owners. It highlights why a good-looking site isn't enough and how a well-thought-out strategy is key to turning visitors into customers. YOU WILL LEARN: Why cutting corners on website design can cost you more in the long run. The difference between a basic websi…

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(Podcasthon ❤️) Website Tips for Nonprofits with Connor's Kindness Project [Ep 064] 24:07

לפני שנה24:07

24:07

✨ Sign up for a free Website Audit Session at: https://jennyb-designs.com/website-audit-session On this special episode, we joined the third annual podcast-a-thon and highlighted an inspiring organization, Connor's Kindness Project. Sharon from the project shared her journey of spreading kindness through innovative initiatives and how you can get i…

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The Art of Stealth Research 40:08

לפני שנה40:08

40:08

On this week's Boagworld Show, we delve into the powerful concept of invisible user research - tackling how to conduct essential UX work even when stakeholders resist investing in formal research. We explore the often-overlooked impact of UX debt, crown a new champion among user-testing apps, and surprisingly, find ourselves nodding along with McKi…

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Website Social Proof Hacks for Instant Trust and More Clients [Ep063] 19:49

לפני שנה19:49

19:49

In this episode, we explore the power of social proof on your website and how it can build trust with visitors. Learn why social proof is more than just a handful of customer quotes and how to strategically use it to turn casual visitors into clients. YOU WILL LEARN: Different types of social proof beyond testimonials, like metrics, logos, and medi…

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How To Make Website Visitors Get It Right Away. (Website Audit) [Ep062] 19:59

לפני שנה19:59

19:59

✨ Sign up for a free Website Audit Session at: https://jennyb-designs.com/website-audit-session In this website audit session we discuss ways to simplify Melissa's website to better attract and serve her target audience. With a focus on helping women with health concerns, Melissa explores how to make her offerings clear and streamlined. YOU WILL LE…

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Why Simple Websites Convert Better Than Fancy Ones [Ep 061] 17:11

לפני שנה17:11

17:11

Let's talk about the myth that a complex website is necessary for business success. I'll explain how it's possible to thrive with a simple website and share why simplicity can often lead to an even more effective digital presence. YOU WILL LEARN: Why easy navigation is critical and how having fewer items can improve user experience. The importance …

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The Metrics Trap: Are You Measuring the Wrong Things? 49:34

לפני שנה49:34

49:34

This week, we’re tackling a biggie—how to avoid the pitfalls of metrics. We’ll explore why tracking the wrong numbers can send your entire organization in the wrong direction and what you should be focusing on instead. We also have a fantastic Figma plugin to make your mockups more realistic, a thought-provoking read on AI’s impact on UX, and a lis…

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Getting Clear On Your Website’s Customer Journey And Offers To Turn Visitors Into Clients [Ep 060] 18:31

לפני שנה18:31

18:31

Learn why pretty design isn't enough — success comes from mapping clear customer journeys and offers. Learn how to transform your website from a brochure into a conversion machine. YOU WILL LEARN: How to define your website's primary goal Creating strategic pathways for every entry point Mapping effective customer journeys Crafting clear, compellin…

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Your Website Is An Employee That Works For You Around The Clock [Ep 059] 11:10

לפני שנה11:10

11:10

Learn why your website should be your hardest-working team member and how to transform it from a basic digital business card into a 24/7 revenue-generating powerhouse. YOU WILL LEARN: How a strategic website works while you sleep Ways to automate client communication Methods to pre-qualify leads automatically Systems for booking consultations hands…

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Help Website Visitors Find What They Need To Say Yes (Website Audit) [Ep 058] 27:00

לפני שנה27:00

27:00

✨ Sign up for a free Website Audit Session at: https://jennyb-designs.com/website-audit-session In this Website Audit Episode, Isabel shares her unique goal of using her website to educate potential clients about the services her business offers. We explore ways to refine her online presence to reduce repetitive questions and prepare clients before…

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Digital Fatigue: The Case for Face-to-Face Meetings 47:58

לפני שנה47:58

47:58

Welcome to another packed episode! This week, we're diving into three topics we think you'll find fascinating. First up, we're exploring why face-to-face meetings still matter in our digital world. Then, we'll share our favorite A/B testing tools (since Google Optimize is no longer with us), and finally, we'll look at how AI is reshaping UX with so…

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7 Website Mistakes That Are Attracting Budget Clients (And How to Fix Them) [Ep 057] 26:07

לפני שנה26:07

26:07

Learn seven common website mistakes that could be sending budget-friendly signals and repelling premium clients. Learn how to transform your site from attracting bargain hunters to commanding higher rates. YOU WILL LEARN: How generic visuals and stock photos diminish perceived value Why unclear pricing strategies attract price-sensitive clients The…

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You Don’t Have To Have Your Ducks In A Row Before Booking Your Web Design Project [Ep 056] 12:56

לפני שנה12:56

12:56

Discover why waiting for perfection is holding back your website's success. Learn why starting "unprepared" might be your best business decision this year. YOU WILL LEARN: The only requirements needed to start a website redesign How the design process creates business clarity Why waiting costs you clients and revenue What actually matters when star…

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Promoting Your Work to Colleagues 57:38

לפני שנה57:38

57:38

In today's episode, we dive deep into how UX professionals can effectively demonstrate their value within organizations, especially during challenging times when the shine has come off UX and attention has shifted to AI. Form Analysis Tools: A Game-Changer for UX We kick off by exploring some exciting form analysis tools that can revolutionize how …

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8 Unexpected Benefits of Working With A Website Designer [Ep 055] 14:41

לפני שנה14:41

14:41

Have you ever caught yourself apologizing for your website? Or not wanting to send people to it? Let's talk about how working with a website designer can completely transforms not just your online presence, but your entire business mindset and the way clients interact with you. In this episode, I'm breaking down eight unexpected ways that working w…

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Hook Website Visitors From The First Look (Website Audit) [Ep 054] 36:56

לפני שנה36:56

36:56

✨ Sign up for a free Website Audit Session at: https://jennyb-designs.com/website-audit-session Let's do a real website audit with Bernadette Mack, who helps nonprofits succeed. We explore how to improve a website's look, feel, and functionality to attract the right clients and make the most of online presence. YOU WILL LEARN: Why having a clear an…

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Enhancing the Experience of Using AI 10:23

לפני שנה10:23

10:23

I've watched with fascination how AI is reshaping the design landscape. While we've made incredible strides in using AI to enhance our design processes, I believe we're overlooking something crucial: the human experience of interacting with AI itself. You might wonder why this matters. Well, as AI becomes more deeply woven into our daily lives, the…

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Your Website Design Project Doesn’t Have to Take Forever — Launch in Four Weeks! [Ep 053] 12:35

לפני שנה12:35

12:35

Let's chat about how to transform website design projects from overwhelming ordeals into streamlined, 4-week experiences. This episode breaks down how to avoid common pitfalls like endless timelines and unclear expectations, while sharing a proven process for creating strategic websites that actually launch on time. YOU WILL LEARN: The most common …

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Harness the Power of AI: Transform Your UX Workflow 49:58

לפני שנה49:58

49:58

Introduction: Embracing AI for UX Productivity In this episode of the Boagworld Podcast, we delve into the transformative role of AI in UX and web design. From cutting-edge Figma plugins to tools that revolutionize SEO, Paul Boag and Marcus Lillington share insights, tools, and strategies that can elevate your workflow. Whether you're a seasoned de…

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How Julie's Simple Website Changes Started Attracting Better Clients [Ep 052] 14:59

לפני שנה14:59

14:59

We're diving into a real-world case study of how interior designer Julie transformed her website's performance through strategic, data-driven changes. From contact page optimization to blog strategy revamps, discover how small tweaks led to significant improvements in user engagement and conversion rates. YOU WILL LEARN: How to identify and optimiz…

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How To Use Your Website Data To Get More Clients [Ep 051] 30:30

לפני שנה30:30

30:30

This is part 2 of a 3 part Website Conversion Series. I'm breaking down how to actually understand what's happening on your website and turn those insights into real improvements. Stop making random changes and start making data-driven decisions that boost your conversions. YOU WILL LEARN: How to calculate your real conversion rate (and what's actu…

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3 Essential Tools To Boost Your Website Conversions [Ep 050] 14:22

לפני שנה14:22

14:22

This is part 1 of a 3 part Website Conversion Series. I'm sharing the three essential (and free!) tools you need to understand what's really happening on your website. Stop guessing why visitors aren't converting and start making data-driven decisions to boost your results. YOU WILL LEARN: The 3 free tools that reveal exactly how visitors use your …

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Why You Shouldn’t Use Forms On Your Website (If You Want More Website Conversions) [Ep 049] 13:02

לפני שנה13:02

13:02

Let's challenge the common belief that every website needs a contact form. Discover why traditional forms might be creating unnecessary barriers between you and potential clients, and learn effective alternatives that can boost your conversion rates. YOU WILL LEARN: Why traditional contact forms can kill momentum and lose leads How to implement dir…

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UX Predications for 2025 53:22

לפני שנה53:22

53:22

What Does 2025 Hold for UX? As we approach the new year, it's time to reflect on the state of user experience design and look ahead to what 2025 might bring. In this episode of the Boagworld Podcast, Marcus and I dive into the trends, challenges, and opportunities that lie ahead. Here are the key takeaways from our discussion. The Rise of Seamless …

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Boost Your Small Business Website — 13 Essential Updates for More Leads and Sales in 2025 [Ep 048] 25:46

לפני שנה25:46

25:46

Discover how to optimize your website for 2025 with actionable updates. Learn about emerging design trends and get a practical checklist for reviewing and refreshing your web presence to attract and retain more clients. YOU WILL LEARN: Key website statistics, including that users form opinions in 0.05 seconds and 47% won't wait longer than 2 second…

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A Proven Roadmap To A Revenue Generating Website In Just One Week [Ep 047] 9:53

לפני שנה9:53

9:53

Feeling stuck with your website? You launched it with big dreams of attracting clients, growing your business, and boosting your income, but somewhere along the way, things just haven’t clicked. Your site isn’t converting, and those ideal clients? They’re not knocking on your door. I get it—it’s frustrating, and it’s easy to lose confidence in your…

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