Emotions drive conversions — and in this episode of Intended Consequences, Brian Massey sits down with Joe Putnam, founder of Conversion Engine, to explore how top-performing ecommerce brands are using AI CRO strategies to scale faster, test better, and connect more deeply with their customers.You’ll hear how Joe’s team analyzes customer reviews at…

In this episode of Intended Consequences, Brian Massey sits down with Deborah O’Malley, founder of GuessTheTest.com, to explore the fast-changing world of AI in experimentation — from A/B testing myths to the ways AI is already changing how digital marketers approach conversion optimization.And yes, they really do debate whether AI will kill our cr…

Google’s document leak uncovered surprising connections between conversion rate optimization (CRO), search engine optimization (SEO) and user experience (UX). Listen in as Conversion Scientists® Joel Harvey and Brian Massey talk about these connections and what they mean for optimizers. Subscribe to the PodcastiTunes | Spotify | RSS All Episodes TL…

Conversion rate optimization (CRO) is important at every stage of your business. But if you have a low-volume site, you may not be able to do the A/B testing that is the hallmark of so many CRO projects. Here are conversion optimization techniques that work no matter where you are on the CRO spectrum. Subscribe to the PodcastiTunes | Spotify | RSS …

When CRO and SEO work together, there is a cycle of increasing advantages, according to technical search engine marketer Jason Fisher. Find out how Jason combines SEO and CRO for a one-two punch that delivers results.Jason Fisher and Brian MasseySubscribe to the PodcastiTunes | Spotify | RSS All Episodes What if you were Google Search’s therapist? …

Technically, a “bounce” is a visitor that looks at only one page, or a visitor that spends an embarrassingly short time on the page. Keep reading to find out how to reduce bounce rates.A bounce is any visit for which the visitor only looks at one page and does not interact with it. This sounds truly unfair as someone may spend minutes on your blog …

Are you tired of arbitrary changes being suggested for your designs -- ads, copy, layout -- based solely on opinion. We talk about defending your design in part two of my conversation with Tom Niemeyer.Tom Niemeyer and Brian Massey of Conversion SciencesAll EpisodesSubscribe to the PodcastiTunes | Spotify | RSS All EpisodesDefend your design.Let's …

How do you do performance-based web design without putting your creatives in a straight jacket? We asked a designer that has been put in that very situation.Tom Niemeyer and Brian Massey of Conversion SciencesAll EpisodesSubscribe to the PodcastiTunes | Spotify | RSS All EpisodesA group of kids goes to visit a ranch. Behind the ranch house the land…

What is the key to creating a persuasive website? Calum Coburn takes a page from the negotiator's handbook. Learn the key to being persuasive both in person and on the Web.All EpisodesSubscribe to the PodcastiTunes | Spotify | RSS All Episodes"Turn the other cheek."This well-worn phrase has come to mean many things. Forgive easily. Don't over-react…

What stands in the way of converting marketing leads to sales and revenue? Sammy James has the data and a solution for marketing leads that seem to evaporate when sent to sales..avia-video, .avia-iframe-wrap { margin-bottom: 0px;}.avia-video.av-14ea5ia-504d7d082dedc75978da61499f088ea0{background-image:url(https://conversionsciences.com/wp-content/u…