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Distribution First

Justin Simon

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Welcome to Distribution First. The show where we flip content marketing on its head and focus on what happens after you hit publish. Each week, I share playbooks, motivation, stories, and strategies to help you repurpose and distribute your content. Because you deserve to get the most out of everything you create.
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Beyond Distribution with GTDC

Global Technology Distribution Council

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This podcast series focuses on insightful one-to-one conversations between Frank Vitagliano, CEO of the Global Technology Distribution Council (GTDC) and respected thought leaders from the IT community. From executives of the world’s leading tech distributors and tech vendors to esteemed analysts, researchers and other astute professionals, guests share their unique perspectives on trends and activities in the channel in a non-promotional and unbiased format.
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Je Bosse en Grande Distribution est la première communauté francophone des professionnels de la grande distribution, de la grande consommation et de toute la sphère du retail. Animé par Jonathan Le Borgne, ancien chef de rayon au sein d'enseignes indépendantes et éditeur du site depuis 2010, le podcast part à la rencontre de celles et ceux qui participent à la transformation du secteur : dirigeant d'enseigne, fondateur de start-up, chef d'entreprise, consultant, responsable en magasin.
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Around the Horn in Wholesale Distribution is the weekly podcast sponsored by LeadSmart Technologies that takes a deep dive into the topics impacting manufacturers, wholesale distribution, independent sales agents, and the global wholesale supply chain. Hosted by Kevin Brown, a 30-year veteran of wholesale distribution, and Tom Burton, a recognized thought leader in SaaS platforms for distributors, each episode reveals a unique perspective and valuable information about wholesale distribution ...
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Paranormal Distributions is a biweekly podcast about spooky history, creepy legends and scary stories. Every episode features a few new tales from the void, where hosts Cypress and Connor hash out their biggest, darkest, paranormal fears. If you've ever stayed up until 3 a.m. reading terrifying articles on Wikipedia, join the club. We kinda sorta believe. EMAIL US YOUR SPOOKY STORIES.
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Electrical Distribution Solutions is a podcast for electricians, engineers, architects and more. SSDi manufacturers custom electrical distribution and control systems for C-Store’s and QSR’s worldwide. This podcast is hosted by Jerry Nelson, Adam Bohnet, and Dorothy McCarley. They are the founders of SSDi and have over 20 years of electrical trade industry experience. We all have our favorite tools, let this be one of them!
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A podcast about restaurant distribution and foodservice economics. David works in the foodservice distribution industry, servicing restaurant groups in the U.S. Pacific Northwest. "I have spent half of my career in restaurants learning from customers, and the other half supporting restaurants as a foodservice distributor. Having always looked for a podcast that could teach me more about distribution, supply chain, foodservice sales, products, and restaurants, but never finding it... I decide ...
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A forum to simply discuss about underground hip hop music you can't find on syndicated radio stations, as well as anime that mite not be on mainstream US television, with some other topics that is interesting. Support this podcast: https://podcasters.spotify.com/pod/show/jimmy-bonez/support
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Uneven Distribution

Hearsay Culture Network

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William Gibson remarked: “The future is already here—it’s just not very evenly distributed.” Join Hearsay Culture’s Denise Howell to learn from time travelers among us, those creating the plotlines of our future from right here, today. Denise’s revealing interview style produces insights on new product developments affecting our world in unpredictable ways. Through conversations with leading technologists, businesspeople, and policymakers, Denise tracks the breadcrumb trail of tomorrow and n ...
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In this dynamic episode of Around The Horn in Wholesale Distribution, hosts Kevin Brown and Tom Burton dive deep into the critical shifts happening in the global economy, supply chain volatility, AI’s role in distribution, and how forward-thinking companies are thriving amid uncertainty. With Kevin just back from Denver following the SHIFT event ho…
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Want to know a time-tested business secret? Commitment to the long game always pays off. Vic Wilson is a virtuoso practitioner of that adage. Decades before immigrating to the US and taking over as head of sales at voestalpine Böhler Welding, the Canadian-born Wilson was busy forging relationships across the country. Jason caught up with Vic to dis…
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💬 "La grande distribution est un acteur central de la transition alimentaire. Elle est à la croisée des chemins entre production, transformation et consommation. [...] On ne pourra pas faire la transition sans la grande distribution. Mais elle ne pourra pas non plus tout faire seule." 🎙️ Pour ce nouvel épisode, nous avons le plaisir d’accueillir Be…
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While the industry has long embraced the IT distributor model, today the term channel services aggregator provides a more accurate description of what these organizations do for vendors and solution providers, suggests Jason Beal, President of North America for Exclusive Networks. In this episode of Beyond Distribution with GTDC, Beal and his VP of…
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♻️ Sign up to get my content distribution playbook here: https://course.justinsimon.co/ Most creators are stuck chasing viral growth and burning out in the process. In this episode, Chris Jordan shares why the typical playbook is broken and how smart creators are building sustainable, successful brands without the overwhelm. Chris has worked behind…
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TTI Host: John Sandy, Product Marketing Specialist Molex Host: John Crimmins, Global Group Product Manager Molex Product Expert: Reuben Irizarry, Global Product Manager, PS High Power Learn about innovations in high-power connectors and their applications in data centers, electric vehicle charging and more, focusing on power distribution, design co…
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Are We on the Brink of a Tariff Reversal...or Global Supply Chain Shock? In this special episode of Around the Horn in Wholesale Distribution, Tom Burton and Kevin Brown unpack one of the most urgent developments in global trade: the escalating U.S. tariff war and its potential impact on supply chains, wholesale distributors, and global markets. Br…
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💬 "La grande distribution est assise sur un tas d’or depuis 20 ans, mais ce n’est que récemment qu’elle commence vraiment à l’exploiter." 🎙️ Pour ce nouvel épisode, nous avons le plaisir d’accueillir Arnaud Chapis, fondateur d’Imagino, pour explorer un sujet fondamental mais encore trop peu abordé : l’exploitation de la data dans la grande distribu…
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In this power-packed episode of Around the Horn in Wholesale Distribution, hosts Kevin Brown and Tom Burton are joined by AI strategist Brooks Hamilton for a deep dive into the forces reshaping the global supply chain, manufacturing, and distribution landscape. Broadcasting during one of the most turbulent economic moments in recent memory, the tri…
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Most AI conversations revolve around the tech. That’s understandable, given its computational superiority and unlimited potential, especially when applied to distribution. Nick Pericle, Vice President of ProfitOptics, engages in more expansive discussions, complete with sessions of task-oriented, experiential learning. Jason caught up with Nick to …
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💬 "Notre règle sur les réseaux : pas de promo, pas de commerce. On valorise l’humain, le savoir-faire, la marque employeur." 🎙️ Pour ce nouvel épisode, nous avons le plaisir d’accueillir Marie et Noémie, duo communication du magasin E.Leclerc Luçon, pour parler d’un virage stratégique audacieux : la fin du prospectus papier… et tout ce qui a suivi.…
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So this whole tariff thing is no big deal, right? This week, Kevin Brown and Tom Burton take you through the evolving landscape of tariffs, supply chains, international trade dynamics, and their ripple effects on the wholesale distribution and manufacturing sectors. Against a backdrop of shifting policies between the U.S. and China, the hosts deliv…
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💬 « Les collaborateurs ont souvent les meilleures solutions, parce que ce sont eux qui vivent les problèmes au quotidien. » 🎙️ Pour ce nouvel épisode, nous avons le plaisir d’accueillir Karine Guilloton, DRH du magasin E.Leclerc Luçon, pour parler d’un levier RH encore méconnu mais redoutablement efficace : le management socio-économique (MSE). Au …
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In this powerhouse episode of Around The Horn in Wholesale Distribution, hosts Kevin Brown and Tom Burton welcome back Economist and Analytics Expert Alex Chausovsky from the Bundy Group for a deep dive into the macroeconomic forces shaking up the world of wholesale distribution. With 7 keynotes in 7 days, Alex brings timely, boots-on-the-ground in…
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When was the last time curiosity got the better of you on a business trip? In this rare solo episode, Jason explores roads less traveled. Literally. Calling on clients is what business travel is all about, but is there room in your schedule for unexpected experiences? Are you open to making mundane travel more magical this time around? CONNECT WITH…
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Despite global economic uncertainty, the value of ICT distribution continues to strengthen with new technologies, services and platform investments. In episode 53 of Beyond Distribution, host Frank Vitagliano moderates an insightful conversation on what the future holds for the channel as well as its rapidly changing ecosystem with a panel of Europ…
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💬 « Tu dois apprendre à donner du feedback, et à en recevoir tous les jours. C’est un entraînement pour la vraie vie du point de vente. » 🎙️ Pour ce nouvel épisode, nous retrouvons David Écomard, en pleine immersion dans le parcours de formation pour devenir chef d’entreprise Intermarché. Deux mois après le début de l’aventure, il nous partage son …
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This week, Kevin and Tom tackle the economic, political, and technological shifts shaking up the wholesale distribution and manufacturing world. From skyrocketing tariffs to volatile markets to the return of onshoring, this episode weaves together sharp insights and real-time headlines to deliver one big takeaway: transformation is happening fast, …
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💬 « L’élément clé de différenciation, c’est l’offre. Mais elle ne peut exister sans cohérence entre agencement, produit et compétences. » 🎙️ Pour ce nouvel épisode, nous retrouvons Cécilia Bloyet, co-dirigeante du groupe BGC, pour explorer un enjeu central dans la grande distribution : l’expérience client. Au sommaire de cet épisode 📋 : Comment for…
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💬 « La grande distribution, c’est un terrain de jeu formidable, sous un même toit, il y a des dizaines de métiers différents, autant d’opportunités professionnelles. » 🎙️ Pour ce nouvel épisode, nous retrouvons Cécilia Bloyet, co-dirigeante du groupe BGC, pour parler d’un enjeu crucial (et souvent négligé) dans la grande distribution : la formation…
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💬 « Notre vraie particularité, c’est de partir du produit pour concevoir l’espace. On ne conçoit pas une Ferrari quand on a besoin d’une 3008. » 🎙️ Pour ce nouvel épisode, nous avons le plaisir d’accueillir Cécilia Bloyet, fondatrice et co-dirigeante du groupe BGC, pour explorer un levier trop souvent sous-estimé dans la grande distribution : l’opt…
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TTI Host: John Sandy, Product Marketing Specialist Molex Host: John Crimmins, Global Group Product Manager Molex Product Expert: Greg Hoffman, Director of Cable Products/PS Cables This episode focuses on the design process of cable assemblies and harnesses from idea to completion, the unlimited customization capabilities of these products and the i…
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Wait...was there something about tariffs in the news? In this week’s fast-paced episode of Around The Horn in Wholesale Distribution, Kevin Brown and Tom Burton bring clarity to chaos as they tackle the sweeping global tariff changes announced this week. Broadcasting from an airport wine bar (yes, really), Kevin joins Tom to break down the immediat…
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Sign up to get my content distribution playbook here: https://course.justinsimon.co/ Think YouTube is just for creators? Think again. In this episode, we’re breaking down why YouTube is the most underrated (and powerful) B2B marketing channel in 2025 and beyond. I’m joined by Erik Jacobson, and we cover exactly why YouTube isn’t just another place …
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💬 « La licence, c’est bien plus qu’un produit et un prix. C’est une émotion, une expérience, une valeur aspirationnelle. La licence permet de créer de la valeur là où beaucoup se battent sur les prix » 🎙️ Pour ce nouvel épisode, nous avons le plaisir d’accueillir Emmanuel Assouline, Chief Operating Officer de Sun City, pour parler d’un levier souve…
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Are tariffs about to be the atom bomb to wholesale distribution? In this dynamic and wide-ranging episode, co-hosts Kevin Brown and Tom Burton return to the mic and dive into the latest economic headlines, technology shifts, and trends in wholesale distribution and manufacturing. With the U.S. economy riding a rollercoaster of inflation concerns, t…
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TTI Host: John Sandy, TTI Supplier Marketing Manager Molex Host: John Crimmins, Molex Global Group Product Manager Molex Product Expert: Tyson Masar, Molex Director of Commercial Products/PS Power This episode explores Molex’s expanding presence across diverse markets and its latest innovations in power and signal connectors. With 100 product famil…
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Geopolitical changes are creating uncertainties across the globe, from new policies and tariffs to potentially temporary supply chain moves. Despite those reservations, the IT industry have several reasons to be optimistic this year, suggests Emily Mansfield, Regional Director, Europe, Economist Intelligence Unit (EIU). The 2025 GTDC Summit EMEA sp…
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💬 « Plus le territoire se porte bien, plus j’ai de chances que mon entreprise se porte bien aussi. » 🎙️ Pour ce nouvel épisode, nous avons le plaisir d’accueillir Joseph Chauvet, adhérent Leclerc à Aurillac, pour parler d’un modèle de distribution profondément ancré dans son territoire : celui de l’alliance locale. Au sommaire de cet épisode 📋 : 15…
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In this week’s episode, hosts Kevin Brown and Tom Burton are joined by John Gunderson, a distribution industry veteran and partner at Channel Marketing Group. The trio dives deep into the shifting economic landscape, major M&A developments—especially the QXO/Beacon deal—and the rising importance of data, AI, and digital transformation in wholesale …
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Welcome to the inaugural episode of Around the Horn 2.0! This new podcast builds upon the success of Around the Horn in Wholesale Distribution, offering deeper, more expansive discussions on critical issues affecting the distribution and manufacturing industries. Unlike its predecessor, which focuses on weekly industry news, Around the Horn 2.0 pro…
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Leading with compassion is one thing (and a good thing at that). But what if whole departments ran on a standard of sensitivity and genuine emotional concern for the people in their care, be they customers or employees? Before leaving The Granite Group to start her own consultancy, Tracie Sponenberg held the title of Chief People Officer. She’s cre…
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💬 « On pense savoir ce que c'est d'être entrepreneur, mais tant qu'on ne joue pas avec son propre argent, on ne sait pas vraiment. » 🎙️ Pour ce nouveau format, nous avons le plaisir d'accueillir de nouveau Harold Brun, PDG Super U Chenöve pour revenir sur ses premiers pas en tant qu'adhérent. Au sommaire de cet épisode 📋 : Son arrivée dans le magas…
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If you're still spending big on high-production videos, it's time to rethink your video content strategy. In this episode, Justin and John Azoni break down why low-effort, high-impact video is outperforming expensive corporate productions and how B2B marketers can use this shift to their advantage. WHEN YOU'RE READY ♻️ Distribution First Newsletter…
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Episode 9 in our series with Phoenix Contact. Host John Sandy and Mary Lynn Chandler, Phoenix Contact Lead Product Marketing Specialist, discuss the wide range of solutions for effective short circuit and overload protection, including thermal magnetic circuit breakers, thermal circuit breakers and electronic circuit breakers along with product and…
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To say the wholesale distribution & manufacturing industry is in a state of uncertainty would be an understatement to say the least. And in this environment of "Tariffs On/Tariffs Off," the chaos seems to get worse all the time. So why do the vast number of distributors still predict growth for 2025? In this episode of Around The Horn in Wholesale …
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💬 « Ce qu'on dénonce aujourd'hui, c'est la dégradation de nos conditions de travail. Carrefour était un modèle vertueux qui donnait envie aux jeunes d'entreprendre. Aujourd'hui, ce n'est plus le cas. » 🎙️ Pour ce nouvel épisode, nous avons le plaisir d’accueillir Anthony, vice-président de l’Association des Franchisés Carrefour (AFC), pour parler d…
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Dans cet épisode, Oscar Odent, commercial chez TimeSkipper, échange avec Jonathan Le Borgne autour d'un format ludique : le "vrai ou faux" appliqué aux différences entre les Grandes Surfaces Alimentaires (GSA) et les Grandes Surfaces Spécialisées (GSS). À travers une série de questions, Oscar nous éclaire sur des sujets essentiels comme la gestion …
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Dans cet épisode, Julia Salez, responsable marketing chez TimeSkipper, répond aux questions de Jonathan Le Borgne à travers un format "vrai ou faux" sur des thématiques essentielles liées au recrutement et à la mobilisation des équipes en grande distribution. Parmi les sujets abordés : ✔️ L'impact de l’organisation en magasin sur le bien-être des e…
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Dans cet épisode, Jonathan Le Borgne interroge Julia Salez de Timeskipper sur les spécificités des magasins de petit format à travers un jeu de "vrai ou faux". Un échange dynamique et riche en insights sur l’évolution du retail et l’impact des nouvelles technologies. 🔹 Les innovations technologiques profitent-elles aux petits magasins ? 🔹 La polyva…
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Rapid change deeply impacts the channel, and IT distributors are orchestrating those transformations. In episode 51, Frank Vitagliano moderates an insightful conversation on that topic with a panel of the top distribution executives in North America, recorded live at the February GTDC Summit NA in Oceanside, CA. The group touches on a number of cri…
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Dans cet épisode, Louis Ducellier, consultant chez TimeSkipper, répond aux questions de Jonathan Le Borgne à travers un format dynamique de "vrai ou faux" sur l’organisation en magasin. À travers cinq questions essentielles, ils abordent des sujets clés tels que : ✔️ Existe-t-il un modèle idéal d’organisation en magasin ? ✔️ La gestion de la charge…
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Tariffs? What tariffs? Oh, those tariffs? Wait...what happened to the tariffs? In this insightful episode of Around The Horn in Wholesale Distribution, hosts Kevin Brown and Tom Burton sit down with Brendan Breen, CEO of the Industrial Supply Association (ISA), to discuss the state of the industrial supply industry, upcoming ISA events, and major e…
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Episode 8 in our series with Phoenix Contact. Host John Sandy and Clint Hommel, Phoenix Contact Associate Product Marketing Manager, discuss the benefits of optimizing your energy usage, like the ability to spot issues before they become problems through proactive maintenance and how to better understand energy consumption and its impacts on your t…
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Pop quiz: What does CRM stand for? Brian Gardner says there’s more to the acronym than customer relationship management. He’s the Founder and CEO of SalesProcess360, a consultancy that helps distributors secure greater ROI from their CRM. Jason caught up with Brian to learn more about the company’s “reverse order” approach to picking the perfect CR…
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In this episode, I sit down with Shannon Howard, Director of Customer & Content Marketing at Intellum, to break down exactly how to use webinars as a powerful lead generation and sales tool. We cover the step-by-step strategy for planning, promoting, and repurposing webinars to maximize your reach and get real ROI from every session. Whether you're…
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