הפודקאסטים הטובים ביותר ב-Ecommerce Playbook (2024)

1
Boost Your Sales With Incrementality 49:58

2d ago49:58

49:58

In this episode, we are thrilled to have Nick Stoltz, Chief Strategy Officer at Measured, as our guest. Join us as we jump into the world of ecommerce measurement, focusing on the critical topic of incrementality.Nick shares his extensive experience in the industry, discussing the importance of accurate measurement and how it has evolved over the y…

1
25 Hottest Ecommerce Takes 35:38

3d ago35:38

35:38

In this episode of the podcast, Richard and Taylor jump into some of the hottest topics in ecommerce right now. Fresh off the July 4th weekend tweet, Taylor shares his hottest ecommerce takes that have sparked conversations and debates across the industry.Highlights from the episode:-The importance of creating more ads and why having a top-notch vi…

1
From Tweet to Transformation: Introducing the CTC Global Accelerator Program 38:29

9d ago38:29

38:29

Welcome back to the eCommerce Playbook Podcast! This episode is extra special because we’re revealing something groundbreaking. Back in January, Taylor tweeted about finding a "magical wizard" who learns faster and works harder than anyone we’ve ever met. Today, we unveil that wizard and share an exciting new service. Meet Joy Sharma, the genius be…

1
State of the Industry - First Half of 2024 Recap 43:29

10d ago43:29

43:29

Welcome back to the eCommerce Playbook Podcast, State of the Industry edition! This special biannual mega episode dives deep into the first half of 2024, comparing it against the first half of 2023 to answer the burning question: How is the ecommerce industry doing?Key Topics Covered:-Year-over-year e-commerce trends for H1 2024 vs. H1 2023-Insight…

1
Revisiting: How to Build a Map to Profitable Growth 32:57

16d ago32:57

32:57

Hey everyone, Richard here! While Taylor is out of town, we're diving back into an insightful episode from October of last year titled "How to Build a Map to Profitable Growth." With the expansion of the Prophit System in Q3, this discussion on core components of forecasting and setting daily expectations is more relevant than ever. In this episode…

1
Half Time Health Check 28:08

24d ago28:08

28:08

With Q2 officially in the books, Taylor and Richard pause to reflect on the first half of the year and give advice on how to readjust expectations for the second half. Discussion points include which key metrics to re-examine, how to beat the summer slump, and the surprisingly neglected revenue lever you should take advantage of as Q3 kicks off. Sh…

1
Ryan Reynolds Hates Iterative Creative Testing 36:14

30d ago36:14

36:14

On this episode, Taylor and Richard sit down to further unpack what we mean when we talk about being “against” creative testing. Topics of discussion include the importance of getting everything right before you start designing an ad, the behind-the-scenes work that goes into a great piece of creative, and why Ryan Reynolds (probably) would hate it…

1
Growing Profitability ft. Marshall Morris of HomeLife Brands 38:14

1M ago38:14

38:14

Welcome back to another episode of the eCommerce Playbook Podcast! Today, we're joined by Marshall Morris, the co-founder and president of HomeLife Brands. Marshall shares insights on how there's a hidden asset within your eCommerce business that could generate millions at an 80% margin. In this episode, we explore the innovative approach of HomeLi…

1
Three Reasons Google is Losing to Meta 25:53

1M ago25:53

25:53

On this episode of the podcast, CTC Director of Growth Strategy Luke Austin sits down with Richard to break down a phenomenon we noted in our most recent monthly DTC Index report: Google is losing Share of Wallet to Meta. Luke breaks down why this is happening, how Google is dropping the ball when it comes to product updates, and why Meta is better…

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State of the Industry: May's eCommerce Trends & Insights 27:10

1M ago27:10

27:10

Welcome back to another edition of the State of the Industry Report! This month, we're diving deep into the data and trends from May, brought to you by the experts at the DTC Index. Join us as we analyze key ecommerce moments and explore consumer sentiment and macro performance.Topics Covered:-Overview of May's key ecommerce moments, including Moth…

1
Meta Performance Summit Recap: Real Progress on Profitability 17:38

2M ago17:38

17:38

Last week, CTC’s media buyers flew to San Francisco to get the latest on upcoming product rollouts at the 2024 Meta Performance Summit. On this episode of the show, Taylor and Richard recap the event, highlighting three key product innovations that prove that Meta is listening to the ecommerce industry, and what those innovations mean for profit-fi…

1
Stop Testing Creative 37:57

2M ago37:57

37:57

On this episode of the podcast, Taylor and Richard talk about a recent flap on Twitter around the best way to test creative, and dig into a controversial take: That iterative creating testing is a waste of time and money. Then they break down what really matters — building a marketing calendar that tells a unique story. Show Notes: Visit Parker tod…

1
We’re Expanding the Prophit System… 25:30

2M ago25:30

25:30

On this episode of the podcast, Taylor and Richard talk about our recent expansion of the Prophit system into organic and owned channels, how it gets us closer to our goal of building a complete system for Ecommerce growth, and Taylor’s reflections on turning 40. Show Notes: Get 50% off your first month of Motion when you mention Common Thread Coll…

1
Growing Profitability ft. Kyle Hency of GoodDay Software 42:44

2M ago42:44

42:44

Welcome to another episode of the eCommerce Playbook Podcast! Today, Taylor is joined by Kyle Hency, co-founder of Chubbies and CEO of GoodDay Software. They dive into Kyle’s journey from Chubbies to Loop Returns and now GoodDay Software, sharing invaluable insights on: Building and scaling Chubbies, a leading ecommerce brand Creating Loop Returns …

1
Navigating the PMax Puzzle 37:44

2M ago37:44

37:44

In this episode of the eCommerce Playbook Podcast, Taylor and Tony Chopp, the VP of Paid Media from Common Thread Collective, explore the shifting landscape of Google Ads and the challenges posed by the implementation of PMAX. With over 20 years of experience in digital advertising, Tony brings invaluable insights into how AI developments are resha…

1
Market Insights and Future Predictions!: April State of the Industry 38:02

2M ago38:02

38:02

Welcome to the April edition of our State of the eCommerce Industry Report! Our experts are here to break down everything that's happening in the market right now. We’re covering everything from impressive revenue growth across different brand sizes to significant shifts in advertising strategies and the evolving roles of platforms like PMAX and Ad…

1
Why Organic Revenue is Crucial for Growth 26:46

2M ago26:46

26:46

In this episode of the eCommerce Playbook Podcast, we're diving deep into why organic revenue is essential for sustainable growth. Richard and Taylor are joined by Travis Biechele, the brand-new Director of SEO at CTC. They discuss the strategic reasons behind CTC's shift towards SEO and how we're leveraging organic growth to build a stable revenue…

1
Growing Profitability ft. Steven Borrelli of Cuts Clothing 45:20

3M ago45:20

45:20

In this episode of the eCommerce Playbook Podcast, Taylor is joined by Steven Borrelli of Cuts Clothing. Steven shares how his brand, Cuts, launched as a small team focused on men's T-shirts and rapidly grew into a GQ giant. He discusses the pivotal post-COVID era, navigating supply chain disruptions, inventory challenges, and the surge in demand f…

1
Does Brand Still Matter? 27:07

3M ago27:07

27:07

Last week, Taylor sat down with Sean Frank from Ridge and Tomer Tagrin of Yotpo to discuss the future of ecommerce SaaS companies. This week, Taylor joins Richard to clarify an important point from that discussion — brand equity is still the difference maker for both SaaS and DTC businesses. Show Notes: Get your free ticket to Make Ads That Convert…

1
Everyone’s Struggling With Profitability 34:13

3M ago34:13

34:13

In this special edition of the Ecommerce Playbook Podcast, Richard sits down with CTC Sales Directors Matthew Axline and Peter Hassan to discuss the most common mistakes brands make, the organizational error that destroys profitability, and the one thing they’d rather not have to say on sales calls anymore. Show Notes: Get your free ticket to Make …

1
SaaS Pricing Breakdown: A No-Holds-Barred Debate with Industry Leaders 1:06:46

3M ago1:06:46

1:06:46

In this episode of the eCommerce Playbook Podcast, we've convened a panel of experts from the ecommerce industry to dive into one of the most debated topics today: SaaS pricing. Today's discussion features insights from Sean Frank of Ridge, and Tomer Tagrin of Yotpo, with moderation by Eric Dyck from DTC. This episode promises to offer an in-depth …

1
Unpacking Incrementality: the Nuance of Marketing Effectiveness 37:10

3M ago37:10

37:10

In this episode of the eCommerce Playbook Podcast, we’re diving into the world of marketing incrementality and its impact on brand growth. Join Taylor and Luke as they explore the nuances of incrementality, attribution tools, and the quest for measurable ROI. Luke, our resident tactician, shares his expertise on how brands can strategically allocat…

1
Navigating the Shift: From Dream-Centric to Client-Centric Culture 39:31

3M ago39:31

39:31

Join us for a raw and honest discussion as we dive into the evolution of company culture and the challenges faced by CTC in maintaining focus amidst changing priorities. In this episode, Orchid and Dane explore the journey of realization about the shift in priorities from personal dreams to core company objectives. From the inception of a visionary…

1
March Madness in eCommerce: Diving Deep into Meta and Mothers Day 32:32

3M ago32:32

32:32

Welcome to the March edition of our State of the eCommerce Industry Report! In this episode, we take a deep dive into the performance of the industry throughout March. Joined by experts from various data conglomerates, we unravel the trends and insights shaping the eCommerce landscape. We're excited to share teasers from our latest report, which go…

1
Unlocking the Secret: You MUST Grow Your Business 1:59:33

3M ago1:59:33

1:59:33

Welcome back to another episode of the eCommerce Playbook Podcast! Today we dive deep into the fascinating world of marketing economics with CTC alumni Andrew Faris. Join us as we explore the concept of Negative Customer Acquisition Costs (CAC) and how it's revolutionizing the way businesses approach customer acquisition. In this episode, we discus…

פודקאסטים ששווה להאזין

פודקאסטים בנושא Ecommerce Playbook

פודקאסטים ששווה להאזין

1
Ecommerce Playbook: Numbers, Struggles & Growth

The Ecommerce Playbook

1
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

Jeremy Biron, Gen Furukawa

1
Boost Your Sales With Incrementality 49:58

1
25 Hottest Ecommerce Takes 35:38

1
From Tweet to Transformation: Introducing the CTC Global Accelerator Program 38:29

1
State of the Industry - First Half of 2024 Recap 43:29

1
Revisiting: How to Build a Map to Profitable Growth 32:57

1
Half Time Health Check 28:08

1
Ryan Reynolds Hates Iterative Creative Testing 36:14

1
Growing Profitability ft. Marshall Morris of HomeLife Brands 38:14

1
Three Reasons Google is Losing to Meta 25:53

1
State of the Industry: May's eCommerce Trends & Insights 27:10

1
Meta Performance Summit Recap: Real Progress on Profitability 17:38

1
Stop Testing Creative 37:57

1
We’re Expanding the Prophit System… 25:30

1
Growing Profitability ft. Kyle Hency of GoodDay Software 42:44

1
Navigating the PMax Puzzle 37:44

1
Market Insights and Future Predictions!: April State of the Industry 38:02

1
Why Organic Revenue is Crucial for Growth 26:46

1
Growing Profitability ft. Steven Borrelli of Cuts Clothing 45:20

1
Does Brand Still Matter? 27:07

1
Everyone’s Struggling With Profitability 34:13

1
SaaS Pricing Breakdown: A No-Holds-Barred Debate with Industry Leaders 1:06:46

1
Unpacking Incrementality: the Nuance of Marketing Effectiveness 37:10

1
Navigating the Shift: From Dream-Centric to Client-Centric Culture 39:31

1
March Madness in eCommerce: Diving Deep into Meta and Mothers Day 32:32

1
Unlocking the Secret: You MUST Grow Your Business 1:59:33

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