Enjoy small business building and marketing advice, training, and interviews.
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16 - Katie Jefcoat Interview - Happiness and Margin
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Don’t overwhelm and being unenthusiastic ruin your business. In this episode, Elian Tyson and Katie Jefcoat talk about how to make your life (and business) more happy! Helpful links: Book a Marketing Review Strategy Session – Elian’s free gift for you: https://highimpactbusiness.com/go/marketing-strategy-session/ Elian’s Recommended Resources – htt…
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15 - 6 Time Management Tips for Small Business
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Don’t let time challenges ruin your business. Putting these 6 time management tips into practice can help your business (and life) run smoother. In this episode, Elian Tyson maps out 6 do-able actions to take control of your calendar. Learn about: What one activity can help you keep your sanity. The one system to reduce your overwhelm and that over…
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14 - Season 2, Episode 1 - 4 Actions to bring you closer to your goals
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Running a business can be trying, especially for entrepreneurs. Day-to-day challenges can provide lots of obstacles, but putting these tips into place can be a real game changer! Elian Tyson walks you through 4 powerful strategies to control as much as you can and improve your business. Learn about: - What one tool you can use on a daily (and momen…
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13 - How to effectively use Instagram for your business
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In today's episode Elian is talking all about Instagram and how to use it with your business. Be sure to download - 10 Steps To Maximize Your Instagram at eliantyson.com/instagramguideThe next insta challenge eliantyson.com/challengeToday’s episode is broken up into 3 parts:1-Goals2-Strategy3-ReviewLearn about:- Instagram trends and if your busines…
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Today's episode Elian gives some case studies. Learn about the following:1. Learn her client process and who she works with.2. Case study – yoga instructor3. Case study – personal coach4. Case study – new book keeping company5. Case study – new printing company6. The steps to getting a great online marketing plan.Don’t miss an episode. Go to https:…
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11: Heart of Business - a differentiator
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Today's episode Elian talks about putting more of your heart into business and how you can make that a differentiating factor between you and your competition.Listen in as she presents the following:1. Why leading your business with your heart AND mind is super important2. Being strategic and taking a 30,000 foot view of your business3. Some specif…
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10: What is working now in social media w Starr & Stephanie
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Today's episode is part two where Elian sits down with small business marketing experts Stephanie Acker of In the Know Upstate and Starr McKinney of Southern Starr Promotions to discuss social media and what is working now.Listen in as we discuss the following:- The importance of good images- How to research your market- Apps they recommend- Ways t…
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09 - Small Business Branding with Stephanie and Starr
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In today's episode Elian traveled to Greer, SC to host a discussion on branding. She sits down with small business marketing experts Stephanie Acker of In the Know Upstate and Starr McKinney of Southern Starr Promotions to let them share about the importance of good branding of your business. This is part one of a two part series.Listen in as we di…
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08: Interview with Paige of Breezy Quarters in Abbeville, SC
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In today's episode Elian interviews Paige Bowser of Breezy Quarters, a cute personal care shop in Abbeville, SC. Tune in to learn the secrets of her hometown marketing success.1:13 Learn about the history of her business1:48 Hear about the cool products & the development of her business3:28 Learn about why she moved away from craft sales, festivals…
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07 Help your business survive when things are stressing you out
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In today's episode Elian talks about how to help your business survive when things are stressing you out. Tune in to learn these secrets.Listen in as she discusses the following:0:59 Learn about 4 businesses on the brink of collapse3:09 Hear about the common themes for these businesses and how to make adjustments5:48 Get exact 6 steps on how to str…
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06: Learn about the hot new hangout, 313 Cafe in Seneca, SC
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In today's episode Elian Leslie Schweitzer of 313 CAFÉ in Seneca, SC. Recorded May 9, 2018. Tune in to learn the secrets of this hometown marketing success. Listen in as we learn about her amazing shop.2:05 – Leslie’s background in hospitality2:34 – How Leslie picked just the right "product" for her community3:13 – Learn about some of the CAFÉ’s un…
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05: Stand out from your competion with Events
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In today's episode Elian talks about building your business by hosting events. Tune in to learn the secrets of this hometown marketing success.Listen in as I discuss the following:2:08 Find out what a local bakery is doing to build their following.2:46 Learn the things to watch out for when hosting events.3:25 Learn the best way to get feedback.4:1…
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004: Interview with Leopard Forest Coffee Company
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In today's episode Elian talks with Adam Kelley, owner of Leopard Forest Coffee Company located in Travelers Rest (TR), SC. Tune in to learn the secrets of this hometown marketing success.Listen in as we talk about what it’s like to run a successful 14 year old coffee house in a growing hometown community.1:13 Learn about the longevity of Leopard F…
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003: Email Marketing for Small Town Business
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In today's episode Elian talks all about email marketing. One of the biggest marketing bottle necks is with email marketing. What if all social media were to cease? No more Facebook, no Instagram, no Twitter. Could your business survive? You’d have to increase your advertising budget so that you could keep in front of your customers? You’ve got to …
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002: Interview with The Mercantile
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Welcome to the Hometown Marketing Podcast with Elian Tyson - a podcast aimed at small business owners in towns of 15,000 people or less. Today's guest: Terri Earl Brooks of The Mercantile in Pendleton, SC. This is a charming building chock full of great treasures. If you are in the area, be sure to check them out. In this episode you will learn:[0:…
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Welcome to the first episode of the Hometown Marketing Podcast with Elian Tyson! This podcast is aimed at small business owners in towns of 15,000 people or less. Today I discuss the basic marketing foundations every business (big or small) needs to address.IN THIS EPISODE YOU WILL LEARN:[0:36] Why I choose the number 15,000.[1:11] What the plans a…
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