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Unfiltered, uncompromising, unexpected—The Focus Group is a look into what the average voter thinks about politics, policy, and current events. Sarah Longwell, publisher of The Bulwark, has conducted hundreds of hours of focus groups all across the country. She and a series of special guests will take you behind the glass to hear what real focus group participants have to say. https://www.thebulwark.com/podcast/focus-group/
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The Focus Group

The Focus Group, Tim Bennett, John Nash, Bleav

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Tim Bennett and John Nash—memorable class clowns in high school, now revolutionary LGBTQ marketing and advertising executives—invite you to share in a friendship that spans 40 plus years. Drawing on their combined corporate and entrepreneurial experience, the conversation ranges from the professional to the personal, and everything in between. Entertaining banter, unique voices, and smart content. We’re all business. Except when we’re not.
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A focus group is a qualitative method of group meeting that has several advantages. Focus groups allow you to receive more diverse, nuanced and complex responses than surveys that do not allow as much exchange with participants. They are the ideal technique to obtain broader opinions. In spite of everything, the success of a focus group is built largely on the leadership skills of its facilitator. So, how can you animate focus groups? —————————————————————— 💙 If you haven't yet, don't hesita ...
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Le focus group est une méthode qualitative particulière dans la gamme des procédés de réunion de groupe qui présente plusieurs avantages. Les focus groups vous permettent de recevoir des réponses plus diversifiées, plus nuancées et plus complexes que les sondages qui n’autorisent pas autant d’échange avec les participants. Ils représentent la technique idéale pour obtenir des opinions plus vastes. En dépit de tout, les prouesses d’un focus group sont bâties en grande partie sur les aptitudes ...
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show series
 
There are five well known US Retailers that need a successful 4th quarter. Consumers this year are focused on value more than ever and these retailers need to get the message. But first, according to Indiana University’s Equitable Giving Lab, less than 1% of all charitable giving goes to LGBTQ+ causes. Finally, for the person who has everything, ho…
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The podcast-sphere was one of the most covered stories of the 2024 election, with Joe Rogan standing above all. Podcaster extraordinaires Sarah and Tim turn over why this medium is appealing to the newest Trump voters (specifically the Rogan fans), and what our new long-form world means for the future of politics.…
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Shop Talk looks at applying the one-dollar rule for guilt free shopping. Caught My Eye covers the public push-back from Bloomingdales green-suited Santa. Also, a woman in Long Island had the license plate number NCC-1701 in a nod to the famed tv series Star Trek. Even though her plate expired 3 years ago, the lazy DMVs from other states are forward…
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Analysts are identifying a new shopping trend with Gen Z as they head to the mall. Gen Z’s return to the mall shows this cohort has more in common with Baby Boomers than Gen X or Millennials. But first, Stoli in the USA has filed for bankruptcy claiming slow spirits sales and Russia fatigue. Also, The Pet Shop Boys prove once again that they are ma…
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We've spent plenty of time on this show discussing what Donald Trump's newest voters found wanting about Democrats in the 2024 election. This week, we're turning our attention to their affirmative case for Trump. The Bulwark's MAGA-world correspondent, Marc Caputo joins Sarah to hear them out. show notes The NYT's DealBook summit Sarah referenced H…
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Shop Talk reveals four simple rules that Shark Tank panelist Barbara Corcoran, says will help you in not only your career, but in life. Caught My Eye looks at a wheelchair bound contestant that won a treadmill on the “Price Is Right.” Also, a mom is thankful for her OnlyFans revenue over the past year as she “can finally give her kids the Christmas…
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The LPGA and USGA golf associations have set forth new guidelines for 2025 requiring golfers to be female at birth or to have transitioned pre-puberty to be eligible to compete in women’s events. So far, only trans golfer, Hailey Davidson, has spoken out against the new rules. Then, Village People founder and writer of the song YMCA, Victor Willis,…
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We've got (Thanksgiving) leftover focus group sound we didn't get to last week. Sarah's best friend Jonathan V. Last makes his vengeful return to the show to work through his thoughts (and the voters' thoughts) on the 2024 election, and he and Sarah parry over just how serious this country is anymore. It gets spicy.…
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Shop Talk reveals the 2024 word of the year according to Dictionary.com. Caught My Eye looks at an unintentional gay Christmas motif from Walmart. Also, an Episcopal Minister struggles with questions from the Bible on Jeopardy. Chester Greenwood, the inventor of earmuffs, is our Business Birthday. We’re all business. Except when we’re not. Apple Po…
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One US Senator thinks the new administration could save millions by discontinuing the penny. Apparently, it costs 3 cents to make each one cent penny. But first, Walmart has buckled under pressure from conservative activist Robby Starbuck and will discontinue or “revisit” their internal DEI Corporate Initiatives. Walmart will also join a growing li…
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The Focus Group Podcast is back for a post-election autopsy. We're starting with a deep dive on how Donald Trump's newest voters found Kamala Harris and the Democrats lacking. Astead Herndon, host of The New York Times podcast The Run-Up joins Sarah to write a first draft of how we got here. show notes The Run-Up: The Democrats' Plan to Get Skeptic…
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Shop Talk looks at the controversy of the rebranding of Jaguar as they move to an all-electric portfolio. The advertising and marketing world were caught off guard by Jaguar’s bold move with many panning the new direction. Caught My Eye looks at the absence of women in the magic field and Girl Scouts USA raise membership fees and cookie prices for …
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Ellen DeGeneres and her wife Portia de Rossi have put their California house on the market and decided to move to the Cotswolds in England since the election of Trump. But first, airports across America are rethinking the moving sidewalk due to costs of operation and repair. Also, ‘Lavender Marriage’ gets an update with Gen Z. Apple Podcasts: apple…
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Shop Talk looks at a recurring job hunt trend on TikTok called “white fonting.” While we do not totally agree with the article, we do agree that networking and human connections are most important in the job search. Caught My Eye looks car buying sticker shock and an auctioned off piece of cake from Queen Elizabeth II. William Painter, the inventor…
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Chocolatier Lindt, admits that its claim as being a premium chocolate were all bogus. Then, book banning in Tennessee finds Dr. Suess under fire for the book “Wacky Wednesday.” Also, credit card debt for retirees takes an alarming turn with more people relying on high interest credit cards to live day to day. Finally, John gets recognized at the gy…
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Shop Talk looks at a LinkedIn post from DEI expert and consultant Dr. Lauren Tucker. She is leaving the fight for justice behind, and we find her rationale has correlation with the fight for LGBTQ acceptance too. Caught My Eye looks at a cache of not seen segments from The Thunderbirds 1960’s TV series. Also, the Boy Scouts are selling off property…
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Some of our favorite brands— Hormel, Levi’s, Hasbro, and Starbucks—are paring down offerings to be more efficient and save money. By offering less options of a product it helps keep prices down for consumers. Then, the North Korean troops deployed to Russia and Ukraine have for the first time in their lives unfettered access to the world wide web. …
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Shop Talk this week features B2B Marketing and Sales expert Kevin Downey. Kevin shares insights about the power and skill of crafting and sending cold emails. But first, Tim and John discuss the election of Donald Trump and the “Era of Uncertainty” we are about to embark on. Donald Hings, the inventor of the Walkie Talkie is our Business Birthday. …
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A Maverik Convenience store is voted the best restroom in America for 2024 according to a Cintas survey. Cleanliness, visual appeal, and design were part of the criteria. But first, a regional Japanese High Court has ruled that the government’s policy against same-sex marriage is unconstitutional. Finally, a long-time church choir director is fired…
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The polls are close enough that this election could go either way. But whatever happens, the focus groups over the last year-plus have given some clues about what's motivating the swing voters voting for Trump, and those voting for Harris. Atlantic senior editor Ron Brownstein joins Sarah to listen to voters and what the Trump and Harris coalitions…
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Shop Talk this week features Dr. Robb Mapou. Robb is a long-time listener and had something to say about the topic of ADHD that we covered a few weeks back. Caught My Eye looks at a Brit that is trying to retrieve a Bitcoin hard drive, worth millions, from a landfill. Also, 1990’s Fitness Guru Susan Powter, wants to make a comeback after losing her…
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Sex, drugs, and flip flops finally catch-up to former Abercrombie CEO Mike Jeffries. He and two others are charged with sex trafficking of young men while they ran the cool clothing brand. Then, an Australian woman is trapped in a crevice for 7 hours upside down, while trying to retrieve her phone. Did she ever get her phone after the rescue? Final…
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There's one thing Republican and Democratic strategists all agree on right now: no state is more likely to decide this election than Pennsylvania. Pennsylvania-based POLITICO reporter Holly Otterbein joins Sarah to break down Pennsylvania's shift to the right in recent years, and why Democratic Sen. Bob Casey is finding himself in a surprisingly cl…
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Shop Talk this week features Tupperware Maven, Aunt Barbara. She joins us to clear up any rumors about the demise of Tupperware post-bankruptcy. Good news is you can still buy products from Aunt Barbara! And Tupperware lives! Caught My Eye looks at an article that predicts less chocolate this year for Halloween due to a cocoa shortage out of West A…
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More than 800 LGB service members who were discharged under DADT—“Don’t Ask, Don’t Tell”—will now receive honorable discharges, the Department of Defense announced last week. (Trans individuals were not included as they were banned until recently from military service.) Then, Outfest, the long running Los Angeles LGBTQ film festival, is in financia…
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Donald Trump may well win both Arizona and Nevada, but Republican Senate candidates there are on the struggle bus. Jon Ralston of the Nevada Independent joins to break down Sarah's recent focus groups with PBS in Nevada, and Yvonne Wingett Sanchez of the Washington Post discusses Arizona's abortion rights referendum and Kari Lake's comeback attempt…
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Shop Talk this week comes from Inc. Magazine. An article, based on a survey of almost 1,000 companies, finds that Gen Z is having some issues breaking into the workforce or staying on the job once hired. Caught My Eye reports on a hacked foul talking Ecovac. Also, a woman in Washington State gets overwhelmed by a gang of raccoons. Marion Donovan, t…
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The Human Rights Campaign is spending $2million in key states to get out the vote for Harris-Walz. Then, a study out of Finland finds that having a rough night’s sleep can affect you for up to a week. Finally, Delta Airlines has sent out a two-page memo to current and future flight attendants that underwear must be worn but not seen. Apple Podcasts…
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Michigan and Wisconsin aren't just presidential battlegrounds; their Senate races are getting more competitive down the stretch. So how are swing voters thinking about their options? Craig Gilbert, former DC bureau chief for the Milwaukee Journal Sentinel, and Craig Mauger, political reporter for the Detroit News, join Sarah to break down the elect…
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Shop Talk this week comes from Inc. Magazine. 80% of CEOs surveyed predict remote work will be dead in three years. Caught My Eye looks at two LA documentarians that are trying to contact the Pasadena Piss Bandit. Also, clean-up could soon begin on the Great Pacific Garbage Patch—after $7.5 billion is raised for the five-year effort. BrianLamb, the…
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A Pennsylvania school district thought it was a good idea to install viewing windows from the hallway into the trans/non-binary bathroom. The reason was supposedly to crack down on drug use, but many saw it as another anti-LGBTQ+ trope. Then, Wallet Hub released their list of the Happiest States in America. Listen to see who made the top ten. Final…
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The pundit class thought JD Vance performed better than Tim Walz in the vice presidential debate. Voters thought Vance was a good performer, but they couldn't quite shake their skepticism. Puck News's John Heilemann joins Sarah to review voters' reactions to the VP debate and the history of VP picks more broadly.…
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Shop Talk reveals Fortune Magazine’s list of the world’s most influential LGBTQ+ business leaders. Caught My Eye looks at an original copy of the US Constitution that was found in a file folder in North Carolina. Also, airlines are imposing a zero-tolerance policy with heavy fines for disruptive passengers. Marcus Urann, the Father of Ocean Spray a…
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A lesbian firefighter and paramedic may be awarded over $1 million for the constant bullying she endured while employed at the Kansas City, Missouri Fire Dept. Ageism and her female gender also played a part in the harassment. Then, it appears that the former first lady Melania Trump, won’t speak anywhere during campaign season without getting paid…
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Some of today's first-time voters were 10 years old when Donald Trump launched his first presidential campaign, so he's all they've known in politics. That's certainly affected how they look at politics, across the political spectrum. Puck's Peter Hamby joins Sarah to discuss the youth vote in the home stretch of the 2024 election. show notes Septe…
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Shop Talk covers the recent response from the HRC to recent anti-DEI pushback. Listener Bill from California sends us a sheet of $2 dollar bills. Caught My Eye looks at golf ball pollution, and the iconic voice of James Earl Jones being recreated using AI. Melville Bissell, inventor of the carpet sweeper, is our Business Birthday. Remember, Septemb…
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President Joe Biden has made history twice in the last month by being the first President to sit for an interview with an LGBTQ publication and appointing more Federal Judges than any other administration in US history. Thank you, Joe! Then, while the introduction of touch screen kiosks was supposed to take jobs away, the exact opposite has happene…
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Sarah recently sat down with Reid Hoffman and Aria Finger on their podcast Possible to talk about the future of politics, the origins of her focus group work, and how artificial intelligence might impact that work. https://possible.fm/podcastעל ידי The Bulwark
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We're taking a break from the presidential race this week. The battle for control of the Senate is running through red states, with former Trump voters. Some of them are more persuadable than others. Jessica Taylor of the Cook Political Report joins Sarah to discuss the Senate races in Ohio, Montana, and Texas, and the role of abortion politics in …
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