הפודקאסטים הטובים ביותר ב-Future (2022)

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Techie Talkie

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E29: How to make ABM work for your company – with Ohad from Tytocare 43:00

1y ago43:00

43:00

(Episode Language: Hebrew)Hi Techies,On today’s episode, we host Ohad Pollak, the VP Marketing of Tyto Care, an exciting healthcare tech company and formerly from Seebo and Verint.Ohad breaks down what ABM means for your demand gen, inbound/outbound SDRs and product marketing. How to align sales and marketing across ABM initiatives and why he consi…

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Techie Talkie

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E28: How to create the perfect alignment between sales & marketing – with Nimmy from Siemplify 38:30

1+ y ago38:30

38:30

(Episode Language: Hebrew)Hi Techies,On today’s episode, all the way from Boston, we’re excited to host Nimrod (Nimmy) Reichenberg, the CMO of Siemplify and previously Algosec and Nextnine. We have a great conversation about the delicate relationship between marketing and sales and how to make it a true partnership.We talk about the pros/cons of va…

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Techie Talkie

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E27: How to capture demand and create demand at scale in 2021 – with Chris Walker 45:58

1+ y ago45:58

45:58

(Episode Language: English) Hi Techies, On today’s episode, we’re excited to host Chris Walker, the CEO of Refine Labs. Chris is a true thought leader in B2B tech marketing and the host of the highly popular “State of demand gen” podcast. What we love about Chris is that he’s a serial smasher of conventional wisdom. He continuously challenges the n…

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Techie Talkie

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E26: What the future of the technology marketing world looks like – with Eleanor Kalina 31:03

1+ y ago31:03

31:03

(Episode Language: Hebrew)Hi Techies,Today on the show, we are honored to host Eleanor Kalina who until recently was Jolt's CMO, and before that the Creative Director of Wix, for a talk on the trends in the world of technology and how marketing is affected by them.The sharp (and determined) Eleanor shares with us why the marketers she loves are usu…

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Techie Talkie

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E25: What do the hot brands in the consumer world look like and what can be learned from it in B2B companies? – with B2C king Dan Eblagon 48:48

1+ y ago48:48

48:48

(Episode Language: Hebrew)Hi Techies,So, in the new episode of Techie Talkie, we were honored to host CMO, advertiser, investor, B2Cs community founder and marketing stand-up comedian Dan Eblagon for a fascinating chat about the hottest B2C / D2D brands and what makes them so?Why do the most creative ideas sometimes fail miserably? What B2B can lea…

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Techie Talkie

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E24: How to be a B2B Marketing leader – with Dave Gerhardt 51:49

2y ago51:49

51:49

(Episode Language: English)Hi Techies,On this special episode of Techie Talkie we have the pleasure of hosting a real B2B tech marketing celebrity - Dave Gerhardt. Dave is the former CMO of Drift and currently the CMO of Privy, founder of the DGMG Community, a successful podcast host and a copywriting magician.So what does Dave’s marketech stack lo…

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Techie Talkie

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E23: How to build a powerful Brandformance machine generating millions of users – with Nadia Hitman, JoyTunes 34:58

2y ago34:58

34:58

(Episode Language: English)Hey Techies,On today’s show, we host Nadia Hitman, the VP of Brand marketing at JoyTunes, one of Israel’s most successful B2C companies, with millions of users and insane growth.So how does Nadia do trendjacking? How did JoyTunes build the world’s largest music learning community on Facebook? and what does 'brandformance'…

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Techie Talkie

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E22: How to reinvent an entire industry and compete with monsters – with Tamir Jerby from Lemonade 38:21

2y ago38:21

38:21

(Episode Language: Hebrew)Hi Techies,So today on the show, we host the man and the legend, Tamir Jarby, VP of Growth for the technology and insurance company Lemonade (and formerly of Fiverr, Conduit and 888).First of all - for those who do not know Lemonade - your loss.Lemonade strives to make its customers fall in love with the company even thoug…

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Techie Talkie

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E21: How can you too write a LinkedIn post that a million people will read – with Jonathan (Yoni) Raveh 46:12

2y ago46:12

46:12

(Episode Language: Hebrew) Hey Techies, So today on the show, we have the honor of hosting Yoni Raveh, who is leading the Thought Leadership strategy and community at AppsFlyer. So how do you start writing posts that get significant exposure on LinkedIn? Is a shorter or longer post better? How to harness the company's employees to the effort, how t…

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Techie Talkie

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E20: How to run a successful rebranding process and stay alive – with Nilly Assia 32:02

2y ago32:02

32:02

(Episode Language: Hebrew) Hey friends, So, today we are honored to host Nilly Assia, VP of Marketing at MDGo, a company that develops life-saving technology for drivers who have been in road accidents. Nilly shares her experience leading five (!!!) successful branding processes and gives champion tips that will make your branding process process i…

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Techie Talkie

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E19: How unique content that people are willing to pay for generates Gong 3,000 demo requests per quarter – with Udi Ledergor 1:02:46

2+ y ago1:02:46

1:02:46

(Episode Language: Hebrew)Hello friends ,So, in a particularly long and fascinating episode, from San Francisco via Zoom, we were pleased to host Udi Ledergor, Gong's VP of Marketing who recently raised $200 million at a value of $2.2 billion. (Respect)Udi tells us why they recently decided to change the category in which Gong competes, how exactly…

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Techie Talkie

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E18: How to do laser-targeted marketing for your target audience – with the Idan Hershkovich 33:48

2+ y ago33:48

33:48

(Episode Language: Hebrew) Hello friends, So, one of the hot topics in the B2B marketing world today is ABM or Account Based Marketing. The intention is basically highly targeted marketing to a very specific profile of companies or to a closed list of potential customers. In this episode filmed and recorded in 30 BC - about 30 days before anyone kn…

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Techie Talkie

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E17: How to get your site to top the search results – with Yoav Vilner 34:17

2+ y ago34:17

34:17

(Episode Language: Hebrew) Hi Friends, So fun that the closure has been lifted (for now) and we can go back to broadcasting. Exciting! So, this week, in an episode filmed before anyone knew who Dekel Vaknin was, we host Yoav Vilner Online Marketing and Organic Promotion Guru, and former CEO of the Digital Agency Ranky. Yoav helps us to sort out whi…

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Techie Talkie

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E16: How to stay relevant and survive as a marketing manager in such a dynamic world – with Yam Regev 32:17

3y ago32:17

32:17

(Episode Language: Hebrew) Hello friends, So, this week in the program we were happy to host Yam Regev, a dear man who is the entrepreneur and VP of Marketing at Zest, a company that distills high quality content in the field of marketing and builds a customized professional development path for anyone. Kind of like the Spotify of professional cont…

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Techie Talkie

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E15: How to Build an Outstanding Brand – with Jonny Steel, Payoneer's VP of Marketing 52:21

3y ago52:21

52:21

(Episode Language: English) Hey friends, So, this time at Techie Talkie, we were honored to host Jonny Steel, VP of Marketing at Payoneer, one of the most successful high-tech companies in Israel that employs 1,500 people and has an annual sales turnover of hundreds of millions of dollars. In the episode, we talk about a lot of interesting things t…

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Techie Talkie

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E14: How to win at the public relations game with and without a PR agency – with Roni Floman from Optibus 28:33

3y ago28:33

28:33

(Episode Language: Hebrew)Hi friends,So in the new episode of Techie Talkie, we host Roni Floman, VP of Marketing for Optibus and formerly VP of Marketing for Game Effective (and author with 5 books in her repertoire)We talk about a topic that worries many marketers - how to get exposure for your company in the media in the best way? At what stage …

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Techie Talkie

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E13: How to work properly with analysts and achieve exceptional results – with Lisa Bennett from Cultura 38:04

3y ago38:04

38:04

(Episode Language: English)Hey Techies,So this time around, we have an episode (in English) about a particularly interesting & challenging topic - the elusive Analyst Relations (AR). So how can your company become a category leader (if such a category even exists) by working with Gartner, Forrester and what’s the value of it anyway?There seems to b…

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Techie Talkie

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E12: How a post-business blog received 20,000 shares and how to harness open source for content marketing needs – with Amit Ashbel 29:39

3y ago29:39

29:39

(Episode Language: Hebrew)Hello friends,This time we have the honor of hosting Amit Ashbel, Cognigo's VP of Marketing (recently acquired by NetApp) and the former Director of Product Marketing at Checkmarx, one of the largest cyber companies in Israel.In this episode we focus on the topic of content strategy and how to produce content that overcome…

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Techie Talkie

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E11: An open conversation with the entrepreneur and serial investor (the one who feeds Mark Zuckerberg) Oren Dobronsky 39:18

3y ago39:18

39:18

(Episode Language: Hebrew) Hi Techies, So in this episode we have the honor to host Oren Dobronsky, a successful serial entrepreneur and investor, the owner of the Oren Hummus chain which is actually the Abu Hassan of Silicon Valley and perhaps most importantly - a generous philanthropist. So how does Oren choose the start-ups in which he invests? …

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Techie Talkie

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E10: How to invent a new standard and get the whole market to work – with Dana Zelitzki from Valens 32:10

3y ago32:10

32:10

(Episode Language: Hebrew)Hey friends,In this episode we host Dana Zelitzki, VP of Marketing for Valens, a super successful semiconductor company that operates in the worlds of audio and video.Dana shares with us the company's unique marketing strategy which was based on creating a standard and establishing a standard organization that made the com…

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Techie Talkie

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E9: How to build a successful technology company without sales people – with Ran Avrahamy from AppsFlyer 27:40

3y ago27:40

27:40

(Episode Language: Hebrew)Hello Techies,After selling his company to Google, Ran Avrahamy joined as the first marketing man at AppsFlyer, the company that makes Mobile Attribution, a solution used by most of the market today or anyone who wants to understand where their traffic is coming from and how campaigns work. We're talking about the company …

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Techie Talkie

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E8: How to build a well-oiled marketing machine with high scale – with Omer Shai from Wix 32:03

3y ago32:03

32:03

(Episode Language: Hebrew)Hello friends and happy after-the-holidays to all,We are pleased to open the first day of returning to routine with a special episode with one of Israel's leading marketing executives - Omar Shai from Wix, who manages a global marketing team of 300 people and an annual budget of $200 million. One of the largest orders of m…

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Techie Talkie

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E7: How to do creative technology marketing – with Sophie Melnik from Outbrain / Tabula 28:59

3y ago28:59

28:59

(Episode Language: Hebrew)Hey friends,Sophie Melnick, former VP of Marketing of Outbrain and one of the founders of the G-CMO Forum of VPs of Global Marketing, joins us in this episode of Techie Talkie to share her thoughts on how to tell the company's story and convey your message in different and varied ways, providing some examples of creative c…

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Techie Talkie

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E6: How to build a vibrant community and how to become a superhuman marketing man – with Tommy Barav from Supertools 31:52

3y ago31:52

31:52

(Episode Language: Hebrew) Hi Techies, In this episode we are happy to host the entrepreneur and superhuman marketing manager - Tommy Barav. Beyond being an excellent marketer, Tommy is also the founder and leader of the Supertools community, a community designed to unite people who want superpowers in the tech world. Tommy produces two of the most…

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Techie Talkie

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E5: How to tell your company's story in the most effective way – with Yishay Yovel 39:20

3+ y ago39:20

39:20

(Episode Language: Hebrew) Hey friends, Especially in honor of the start of the school year, a fascinating new chapter in which Yishay Yovel, Cato networks' CMO, former senior manager at Imperva and Trusteer's VP of Marketing (acquired by IBM for $850 million) teaches and shares his vast knowledge of the world’s Product Marketing with special empha…

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Techie Talkie

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E4: How to incorporate video into your marketing strategy and why it matters at all – with Hila Shitrit Nissim 29:46

3+ y ago29:46

29:46

(Episode Language: Hebrew)Hey friends,Did you know?A website that has a well-made video increases its chances of appearing on the first page of Google by 53 times!In this episode, Hila Shitrit Nissim, VP of Communications at Promo Dot Com, shares many more things we never knew in the video world and gives tips for champions.We are talking about wha…

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#StartIt

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Episode 8 - Startup Grind, Dr. Persuasion, English Diction in meetings, Agreements with Startup Accelerators 37:02

3+ y ago37:02

37:02

אוהד קריסטל מספר על קהילת Startup Grind והמפגשים שלה ד"ר שכנוע - ד"ר יניב זייד - טיפים להגדלת הסיכוי להצליח בפגישות עם משקיע באמצעות הבנת הפערים בגישות בין יזם ומשקיע, וההבנה איך ניתן לגשר עליהם ולחשוב כמו הצד השני. למה כדאי לפנות אל המשקיע בבקשה לקבל עצה ולמה "כסף חכם" יכול להועיל לנו? עינת מרום - Keep it Simple - על משמעות הדיקציה וחשיבות הדיוק ב…

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Techie Talkie

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E3: How to do creative marketing as part of the product and successful online campaigns – with Elad Simon 35:17

3+ y ago35:17

35:17

(Episode Language: Hebrew)Hey friends,In this episode, Elad Simon, currently the CEO of Craft and formerly the VP of Google and Taboola, shares with us a number of successful campaigns that he ran at Google that were mainly offline campaigns. Yes, Google does offline campaigns too, so why not you? So what did Google learn from sending 4 million env…

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#StartIt

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Episode 7 - Clean Tech and how Tech serves the future generations - Yehuda Braun 43:25

3+ y ago43:25

43:25

בפרק זה אירחנו את יהודה בראון, שלאחר שנים רבות כמנהל בעולם העסקים, פנה למסלול שמשרת את הדורות הבאים. שוחחנו עם יהודה על יזמות ועל סטארטאפים שמקדמים את הדורות הבאים. על העיסוק בנושאים שמעבר לשורת הרווח המיידית של העסק למה היום קשה יותר לחזות את העתיד ואת השפעת השינויים הטכנולוגיים על חיינו? האם עלינו לקבל את התיזה שהעולם שייך לעשירים, או לפעול כדי ש…

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Techie Talkie

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E2: How to create a category and set up the marketing array from scratch – with Shmuli Goldberg 35:16

3+ y ago35:16

35:16

(Episode Language: English)What’s up Techies?So this time around, we’re hosting the mighty Shmuli.Shmuli is the master of setting up successful marketing teams from scratch and scaling companies. He’s already done that successfully three times at Clicktale, Feedvisor and Lawgeex, and he’s just getting started doing it for the forth time at Identiq.…

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Techie Talkie

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E1: How to be critical and creative as a marketing manager – with serial entrepreneur Iris Shoor, CEO and founder of Oribi 32:06

3+ y ago32:06

32:06

(Episode Language: Hebrew)In the premiere episode of the podcast, we were honored to host one of the most esteemed entrepreneurs in Israel - Iris Shoor, the founder and CEO of Oribi and the owner of the successful blog Startupiko where she honestly and inspiringly shares the complex journey of setting up and managing a startup.What is special about…

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#StartIt

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Episode 6 - אידו ג'ינו - Rapid API 39:22

3+ y ago39:22

39:22

בתכנית זו, שהוקלטה ביולי 2015, אירחנו את אידו ג'ינו (אז בן 17), מייסד ומנכ"ל הסטארטאפ Rapid API - חברה שבינתיים, 4 שנים אחר כך, צמחה ל-50 עובדים וגייסה ביוני 2019 25 מיליון דולר בהובלת מיקרוסופט אידו סיפר איך הפך ליזם מתוך בעיה שנתקל בה באופן אישי, איך הוא רואה את עצמו 5 שנים קדימה, ואיך מנהלים סטארטאפ בשיא הלימודים בתיכון עוד בתכנית: תקשורת אפקטיב…

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#StartIt

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Episode 5 - NLP - מה אפשר ללמוד מצפרדע לקויית שמיעה על הצלחה בסטארטאפ? 38:09

3+ y ago38:09

38:09

#StartIt - תכנית היזמות והסטארטאפים של אורי ארבל, משודרת בכל יום רביעי בשעה 13:00 ברדיו קס"ם ובפייסבוק לייב האורחת המרכזית - אינסה כץ - על כלים מתחום ה-NLP שיכולים להגדיל את סיכויי הצלחת המיזם, איך ליצור כימיה עם משקיעים וסיפור על 3 צפרדעים שנפלו לבור כלים לרילוקיישן - עינת מרום - איך להיערך מבחינת השפה לרילוקיישן על קרנות שמשקיעות במספר סטארטאפים …

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#StartIt

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Episode 4 - פטנטים עם מיכאל בן שמעון 32:19

3+ y ago32:19

32:19

עורך הפטנטים האמריקאי מיכאל בן שמעון מדבר על פטנטים בעולם הסטארטאפים תגמולים ותמריצים לעובדי החברה על הגשת פטנט איך מודדים את הקשר בין הצלחת המוצר ובין פטנט מה חלקו של העובד בזכויות על ההמצאה מתי לשתף אחרים ברעיונות עלול לפגוע ביכולתנו להגן עליהם? איך ניתן להגן על תוכנה באמצעות פטנטים? מה המשמעות של פטנט עבור סטארטאפ? מה הפרוצדורה להגשת פטנט בארה"ב…

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#StartIt

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Episode 3 - מסיליקון ואדי לסיליקון ואלי 23:46

4y ago23:46

23:46

התכנית #StartIt משודרת בכל יום רביעי בשעה 13:00 ברדיו קס"ם ובפייסבוק לייב בפרופיל שלי והפעם - גלעד פנחס וקימברלי דרורי מ- ERB - על הצורך ברילוקיישן אילו חברות סטארטאפ יכולות להמשיך להתפתח בישראל? השיקולים בבחירה במבנים ארגוניים ומשפטיים בונים להתאגדות סטארטאפ ישראלי בארה"ב איך מקימים חברה חדשה כשכבר התחלנו פעילות בארץ? על הקשר בין הקמת חברה בארה"ב …

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#StartIt

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Episode 2 - Equity Crowdfunding 16:39

4+ y ago16:39

16:39

בתכנית זו (ששודרה בדצמבר 2014) שוחחנו על מימון המונים בשיטת ה- equity crowdfunding ועל הדרך להפוך ניירות ערך של חברה פרטית שקיבלנו כעובדים או כנותני שירותים לכסף.שימו לב שהתכנית הוקלטה לפני שחלו שינויים מרחיקי לכת בחוק ניירות ערך, וכיום ניתן להשתמש גם בשיטת "רכז הצעה" לצורך גיוס כספים לחברה פרטית מהציבור.…

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#StartIt

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Episode 1 - Introduction 25:50

4+ y ago25:50

25:50

בתכנית הזו אני, עו"ד אורי ארבל, משתף את המאזינים בסיבות לכך שעושה את מה שאני עושה, מספר קצת על העבודה של עורך דין עם סטארט-אפים, קצת על אירועים שביקרתי בהם ב ועוד דברים נחמדים.

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