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WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment. If you're tired of the same vanilla podcast content on growing your microgym, then you'll def. want to tune in.
 
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You're probably using the term "price raise" incorrectly. I'm here to help fix that. If you want to level up your business IQ on the best strategies to raise prices, conduct price correction or even just knowing "How Much Should I Raise?" then head over to https://www.microgymuniversity.com/ and get enrolled in the only online business school for m…
 
Sam Davis is a self-made entrepreneur who has posted up multiple W's on the board within the fitness industry. Her most recent venture has brought her to the management and development side of Instagram influencers in the niche of fitness. We jam on everything as it relates to IG influencers and how the microgym owner can tap into this market, use …
 
Craig Patterson, the founder of Madlab School of Fitness in Vancouver, Canada, and the Madlab Group, is no stranger to my podcast or controversy. Craig was around during the OG, startup days of CrossFit. He knows where the bodies are buried and he's kept a lot of what knows to himself over the years as he's grown his own unique model for developing…
 
HVLP = High Volume Low Price. This is a business model in the fitness industry that gets judged far too often for being "cheap". Planet Fitness being the most successful example of this business model. But most of us think they are successful because they are cheap. And you couldn't be more wrong. --- Send in a voice message: https://anchor.fm/wtfg…
 
Since creating the Instagram blog @respectthetempo, where I document my current workout routine (Tempo Training), my thoughts on fitness and programming, and other fuckery I see in the gym world - I've had a lot of time to think about what we are missing in traditional functional fitness workouts. These are two of the elements you're probably missi…
 
On the 11th installment of Branding with Boris, we dive into core values, why they are 100% required in order to design your brand, and share some live examples of successful companies, their core values, and how they live them on a daily basis. If you're in need of brand design work and want to work with the best, head over to www.metconcreative.c…
 
"Care about your members!" "Coach a great class and the rest will take care of itself!" "Marketing shouldn't be a focus for your gym, retention should be!" Let's please take a minute to audit the advice we are receiving on a daily basis from all sources - mine included. --- Send in a voice message: https://anchor.fm/wtfgymtalk/message…
 
When I encounter microgym owners who are constantly concerned with saving money on every professional service, product, etc - I know they are in immediate trouble. You opened a business. Businesses need money. And you're trying to grow your business, which needs cash to grow, without spending any cash. This is backwards-as-fuck. --- Send in a voice…
 
One of the largest vulnerabilities of a CrossFit affiliate exists when a competitive/sports culture becomes toxic within the staff and/or membership. The owners are left trying to encourage their members to pursue a better version of themselves, but a few of their coaching staff or members have decided to turn this commercial, group fitness busines…
 
Welcome back to another episode of Shoot The Shit, my long-form conversation podcast with awesome people in the fitness industry doing really cool things. In this episode, I get to visit FitTown and BeachFit in Jupiter, FL with co-founder Andrew Frezza. Andrew has created one hell of a business by providing two unique fitness offerings, inside of t…
 
MDV (Matt DellaValle) has been on the podcast before. He's the Chief Fitness Officer for NCFit and has been the steward of their new fitness program NCFlex. We jam on how our personal workouts today, look much different than they did in years past when we were both following CrossFit religiously, and what our personal beliefs are with some of the f…
 
Andrew Charlesworth is well known in the CrossFit world - he's an instructor for CrossFit home office, owns his own CrossFit affiliate, and has been a die-hard follower of the brand for years. While we've never met in-person, I consider him a colleague and always love talking shop with this guy. He came on the podcast with a challenge - how would I…
 
Chris Howell has had an untraditional trajectory in the fitness industry, one that resulted in him opening up a boutique advisory shop for fitness companies. While their scope of work was broad in the beginning, they've really narrowed down their approach to helping gyms design their space and get outfitted with the most unique equipment possible. …
 
A rant about some of the fuckery that we see in the average microgym (and especially CrossFit affiliates) and how I view it now, versus when I didn't know any better back in the day. Hindsight is 20/20...but there's a lot of shit that we can get rid of, like right meow. --- Send in a voice message: https://anchor.fm/wtfgymtalk/message…
 
If you're a microgym owner, you'll inevitably have to raise your prices. This can be quite a stressful process and historically, it's something we see owners due every few years. I've got a better way. No price raise letters. No stress. --- Send in a voice message: https://anchor.fm/wtfgymtalk/message…
 
Earlier this year I created several pieces of content regarding my belief that the 'Hybrid Gym' model (Open Gym + Group Class) was going to see serious growth over the next 5 years. Many of you have reached out to discuss this opportunity, but I warn you...don't do this. --- Send in a voice message: https://anchor.fm/wtfgymtalk/message…
 
Want to know the number one reason that microgyms have to throw in the towel? Money. They simply didn't have enough when they started. They grew too slow and were not able to acquire the HR resources needed to take them to the next level. Here's my take on this and what you can (or maybe can't) do about it. --- Send in a voice message: https://anch…
 
I'm going to share with you guys a significant oversight and fuckup on my part as it relates to my recent real estate move that allowed me to retire from gym ownership in 2021. Because it's easy to get inspired by someone else's wins - but we learn from their losses. --- Send in a voice message: https://anchor.fm/wtfgymtalk/message…
 
On this episode of Branding With Boris, we celebrate his 5 year anniversary of being in business and discuss the many lessons and failures he's learned along the way. If you're in need of brand design work and want to work with the best, head over to www.metconcreative.com.au where my man Boris does incredible work to bring your brand to life. www.…
 
Dan Uyemura, co-founder and CEO of Push Press (member management software for microgyms) comes back on the show to discuss what his team has been hard at work with, some features I have never seen before that have some awesome potential. https://www.pushpress.com/ --- Send in a voice message: https://anchor.fm/wtfgymtalk/message…
 
Corbin Jennings currently holds the most MADabolic franchises, with 16 locations in total. He's dominated the Washington D.C. market with his first 4 locations and just signed on for 12 more in Arizona. I traveled out to talk with him about his hyper-success with the MADabolic brand, operating multiple locations, and how to run pre-sells to get eac…
 
Continuing with my radical new thesis that I'm trying to force into your microgym adoption - creating a new expectation of your staff to be advertising their role in your microgym on social media. Crazy concept to many, but to those who understand the value here, it's gold. In this episode I'll talk about how to train your staff to be effective at …
 
Some more Tempo Training discussion as it relates to why I prefer sled work compared to the high volume squatting and deadlifting days of when I used to do CrossFit. Content monsters like Ben Patrick (Knees Over Toes Guy), Louie Simmons, Dave Tate, and others have reinvigorated my love for sled work and have proven to me that for muscular, strong l…
 
If you want to better understand your customer, you need to walk in their shoes. Most owners think because they have sidebar conversations with their members on a regular basis that they know what the customer wants, they don't. They are being fed the filtered version of what the customer thinks. The raw version is reserved for other members, frien…
 
Another podcast episode where I dig into fitness + programming and how it relates to the Tempo Training program I've created for myself. Specifically, I'm going to go in on the element of speed that is being perpetuated in the functional fitness (cough CrossFit cough) scene. Take a listen and let me know whatcha think. --- Send in a voice message: …
 
My good friend and colleague, Dr. Sean Pastuch of Active Life came on this segment of the podcast so we could have an educated debate on some recent content I've created regarding retention and how I view it for the microgym owner. But this episode was unique in that we did it in front of a live audience and allowed for QnA afterward. Hope you enjo…
 
Excited to make the official announcement that I'll be working with MADabolic HQ to help them find individuals who are looking to grow their own fitness portfolio or open their first location and are seriously considering a MADabolic franchise. I'll be able to provide an unbiased opinion and provide you the entry-level information you're probably w…
 
This may seem the opposite of what you'd expect to hear, but I'm a huge fan of part-time microgym owners. By part-time, I'm referring to the fact that they have a full-time career elsewhere. Can't seem to understand why I'd support this status? Give this a listen and it might just change your perspective. --- Send in a voice message: https://anchor…
 
Recently, I've been making more content regarding fitness - not business. Specifically, how I've tweaked the Tempo Training programming model we created at Urban MVMNT and have designed it for my own use. Well, apparently there are some owners out there that believe my public discord regarding an alternative way to fitness is a direct threat to the…
 
Today, I have the team from BGW Wealth Mangaement (Charlotte, NC) in studio for an awesome conversation around how to get started with a wealth strategy for microgym owners. The found, Ben McDonald, is also a microgym owner of CrossFit Huntersville. The COO, Dan Territor, is a veteran microgym customer who understands the industry and the struggles…
 
I recently made a post on Instagram that got some negative feedback. Shocker. Well one of the individuals who were critical of my viewpoint, Brian Costello - the founder of O23 Holistic Systems - was dope enough to come on the podcast to riff back and forth as to why he disagreed with my stance. Enjoy. https://www.o23coach.com @o23_holistic_systems…
 
Joe Gigantino Jr. has an interesting career in the fitness industry. From operating health clubs to opening his own and then venturing into the commercial real estate side of the business. Additionally, he started his own equipment retail company Weights And Bars to further complement his vast experience in the fitness scene. But it's his one compa…
 
With the insane increase in content being created from absolutely everyone - from grandmas to gurus - it's time that we as an industry created higher standards for our trainers to advertise themselves..., not us, the but themselves...which will, in turn, benefit the business as long as you create a work environment, compensation and fulfillment lev…
 
With the insane increase in content being created from absolutely everyone - from grandmas to gurus - it's time that we as an industry created higher standards for our trainers to advertise themselves..., not us, the but themselves...which will, in turn, benefit the business as long as you create a work environment, compensation and fulfillment lev…
 
A sidestep from the typical business content, I thought it would be cool to share with you how I'm currently training using a version of Tempo Training that we created at Urban MVMNT. As a 36 year old who simply wants to look good naked and has grown disenchanted with a typical HIIT/CrossFit style workout - maybe this will interest you. --- Send in…
 
I've been trying to spread the word on a theory I have... That the ~20+ years of functional fitness in a group coaching session have created intelligent, self-aware and autonomous clients. Meaning, they are experienced enough to NOT need your coaching for their day-to-day workouts. They are self-aware enough to realize what they want vs. don't want…
 
Ethan Chandler is the co-founder of Phoenix Fitness + Martial Arts in Virgina. He's a client, colleague, and friend. Not to mention, one of the smartest guys in the industry that should probably go into consulting, but he's too buy building his empire and loving the process. Ethan is one of the few guys who can disagree with my stance on something …
 
Jabz Boxing is a hybrid HIIT-boxing microgym model with locations in Arizona, Florida, Maryland, Pennsylvania, New Jersey, and more locations opening this year. I asked Bertus to come on the podcast to discuss the rise and popularity of boxing fitness models over the past several years and how he's attacked the branding side of Jabz (which is extre…
 
The first episode of Talking To Myself for 2022 is here. I kick this episode off with a deep share as to which drugs I'm currently taking (my entrepreneurial stack), my thoughts on the Dave Castro firing from CFHQ, and how I view the future of experiential brick and mortar locations. Enjoy. --- Send in a voice message: https://anchor.fm/wtfgymtalk/…
 
Get ready for a solid rant on this one. Listen, I'm all for microgym owners taking time for a vacation or a trip to watch their favorite sport (people exercising). But if you've currently been unable to provide for your family or your staff with the business, IMO, that privilege hasn't been earned yet. --- Send in a voice message: https://anchor.fm…
 
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