This past week at the FIBO fitness industry conference in Germany, HYROX announced the launch of it's Hyrox365 program - "a comprehensive training and education ecosystem for gym operators and coaches". According to Athletech, "All 2,500 Hyrox-affiliated gyms will become official Hyrox Training Clubs and receive access to an all-in-one training exp…

Spoiler alert: I'm not picking up what they're putting down. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness experi…

John Briggs has developed a reputation for himself in the fitness industry in the realm of taxes, cash flow management and ways to legally pay the IRS less money with his CPA firm Incite Tax. He's now sharing his hack for productivity through the 3.3. Rule - a ratio that allows for a maximum of 3 hours of work followed by a minimum of 30% rest/reco…

Want your gym to hit revenue goals faster? Do this. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka…

If you currently have members on your team that are causing you grief, I want you to take this framework into consideration. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

However, after surveying their market and seeing the success of brands like CorePower Yoga, they wanted to test the waters and create a whitespace model that nobody had tried yet - enter Alchemy365.Tyler and I jam on a variety of topics ranging from the aftermath his stores experienced since they were located only blocks from the George Floyd murde…

So you're going to pay your general manager X-amount of dollars because you feel it's fair. But how are you actually justifying the compensation beyond what you can afford? Here's a quick and easy way to establish fair compensation amounts. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message…

Rick Del Sontro is the co-founder of Z-Growth, a franchise accelerator firm that identifies concepts that are scalable and take them the distance into a thriving franchise model. The case study of theirs that you're likely familiar with if you follow my content is none other than MADabolic. Rick and I sit down and discuss everything franchise relat…

For those of you who currently operate a garage gym or have a very low cost rental situation and dream of the day you're going to move into your own, proper commercial real estate space - this is for you. —------------------------------------------------------------------------------------------------------------------------------- The only two gro…

The more elements of your financial model you can "fix" versus allow to be volatile and dynamic, the more predictable and consistent business you can run. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrio…

If you're planning on purchasing a building and will be seeking additional lending, you'll want to get familiar with DSCR → Debt Service Coverage Ratio.In this video, I'll break down DSCR in easy math and provide a step-by-step process to evaluate the likelihood that a bank will fund your loan request. —---------------------------------------------…

Adam Ludlow is the owner of Rewired Fitness Co., a microgym in Spokane, WA. He also has ventured into business coaching- with one of his specialty focuses being in providing DISC assessments for small businesses and providing an analysis of the results. The DISC Assessment allows you to understand why people behave, communicate and react in the way…

Here's why smaller membership base gyms are at a disadvantage when it comes to organic marketing (unpaid marketing). —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high …

You can lead a horse to water, but you can't make that fuckface drink it. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group f…

Andrew Frezza recently exited the gym he started with his brother and grew into a million dollar business, and his new venture is a post-gym ownership story you don't hear very often. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises…

Jenn Green is the Senior Manager of US CrossFit Affiliate Operations and the owner of CrossFit Greer in SC. We were introduced by a mutual connection and I invited her on the podcast to discuss some of the criticism that CrossFit has received recently and to jam on a few of the sticking points I've had with the brand for a while. IG: @green_jenn --…

Making an open-gym model "cool" isn't easy. It takes a unique personality to bring facility design, interior flair, music, equipment, and vibes together to create a unique client experience. Kory Keefer is the mastermind behind Core24 - an open-gym model with 3 locations in North and South Carolina - and we sat down to discuss how he got created th…

How do you evaluate choices when making a decision? I've got some thoughts on the topic.—-------------------------------------------------------------------------------------------------------------------------------The only two group fitness franchises I would invest in…Industrious If you want a well-organized, high operational capacity, barbell-b…

If we reframe the way we think about our customer's perception of our brand and the way we perceive problems, a lot of good shit can happen. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want…

If you choose to not properly document and have a conversation around the infractions your employees commit, you only have yourself to blame when their development leads to nowhere. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I…

Want to know if your "good idea" is truly a good idea? Listen up. The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious. Click here and I’ll personally connect …

Recently, Chip Wilson (founder of Lululemon) found himself in trouble with the popular woke media outlets as he discussed a core belief that I share in business: You can't be for everybody or every body. —------------------------------------------------------------------------------------------------------------- I solve problems in your business a…

Industrious has been a brand I've been covering since it reimagined the in-place model during COVID. Founder, Stephen Hitt, is back on the podcast to talk about their early franchise growth, what he's learned during the process, and what markets they are coming to next. If you're interested in the Industrious franchise opportunity, grab this link, …

Brent Laffey has had quite a run of success in the fitness industry within the supplement game. However, he still had an itch to scratch by creating an open gym model that rivaled the larger health clubs - but with a more modern, lifting/bodybuilding edge to it. Enter Carbon Performance, in Nashville, TN. A 30,000 SF facility that was piloted in a …

Vaughn Vernon is the founder of AGuard, the only insurance company I used as a gym owner and the only one I refer my clients to. And while we talked shop on insurance, Vaughn and I had a broader industry conversation. AGuard sees what happens to the industry at large - gym closures, sales, building purchases, gym mergers, etc because all of these e…

This framework has enabled me to double down on whatever aspect of my business I've applied it to. Hopefully, it does the same for you. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been work…

I've been referencing Patrick Hanlon's book, Primal Branding, since I started consulting back in 2015. His work has created a framework for myself and countless other business owners who want to create a meaningful brand. To have Patrick on the podcast and hear his insights in real time was one of the highlights of my professional career. Make sure…

Mateo Lopez is the co-host of Gym World World Wide and co-founder of Kilo (alongside John Franklin in both of those ventures). In this conversation we discussed his untraditional path from being a Philosophy major at Columbia University to working as a CrossFit coach and now the emergence of his current project - Kilo. https://usekilo.com/ —-------…

I had an interesting conversation with Frank Foehrenbach, the owner of First City CrossFit in Monterey, CA. He is also the organizer for the ⁠CF Affiliate Collective ⁠, an effort to bring together other CrossFit owners and attempt to purchase the company back from the private equity firm that acquired the brand back in 2020. His mission caught my a…

Passion gets you started. Passion makes work feel like not work. But passion is fleeting. Don't confuse passion for the magic elixir that's going to catapult your success. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guarante…

Justin McClintock has been on the podcast before sharing how he went from being a group class coach, to creating an arragenment with the gym owner to sell private coaching, his way, and simply paying a kickback fee - ultimatley eclipsing the revenue that any other trainer in the building was making. Now he's back to share the second part of that st…

The Gym Real Estate Company can take a CSV file of your current customers, over any period, and create a full report as to who your customer is → demographically and their consumer buying behavior. This is a must not only for anyone who is looking to open up a new location but any gym owner who wants to more effectively market to their audience. —-…

You better have your financials in order if you're looking to lease a new space. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help…

Firing staff is a necessary part of being an owner, but here's how to make it easier on both parties. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-on…

It's OK to be a dreamer I encourage it. Just make sure you understand that at a certain point, you need to be able to apply math to your dream for it to become a business. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guarante…

Be more like Stanley when it comes to analyzing the business decision to create a new product/service or target a new audience segment. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been work…

Just because you've been in business for what seems like a long time, doesn't mean you've earned the right to relax or take it easy. In fact, many owners have been doing this since day one - which is why they stuck in the position they are today. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message…

If you want to hire quality talent for your microgym, don't create job postings like this. Full video breakdown can be found here: --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

If you want to grow a team with a higher business iQ, make sure to avoid this major pitfall. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consult…

Start your day by prioritizing RGA. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their bus…

Don't sit on the sidelines and let shitty behavior destroy the culture of your business. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting)…

This is my keynote from the 2023 MADabolic Franchise Conference. I was asked to utilize Patrick Hanlon's "Primal Code" and speak to the franchisees as to how to harness their primal code to stay unapologetically, consistent with the brand. —-------------------------------------------------------------------------------------------------------------…

After a long hiatus, I finally got Joe Tebaldi back on the podcast to talk shop - specifically his unique way of breaking down the relationship between your brand, your business, and the various audience types you need to be successful. Enjoy.--- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message…

If you fail to plan, then you should likely plan to fail. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored soluti…

If you're looking to grow your brand by replicating the business model in some B2B format (license or franchise), this episode is for you. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been w…

This is the keynote I gave at the 2022 MADabolic Franchise Conference that focused on marketing, organic social media, getting your trainers involved in posting to increase brand awareness, and guerilla marketing. The full video version can be found here. —---------------------------------------------------------------------------------------------…

Mark Fisher started Mark Fisher Fitness in 2011 while he was residing in NYC pursuing his career in theater. A self-educated fitness nerd, he combined his parallel studies in psychology, adult learning, and behavior change and started helping his theater ecosystem of colleagues with their fitness and nutrition. Long story short, Mark built a brand …

Justin Tan is the founder of Video Husky, a remote video editing service that I have been using for years to help scale my content production. We discuss the ins and outs of video editing and scaling this type of business in an evergrowing AI-based world. If you'd like to see how Video Husky can help make you unlimited videos per month for your bus…

Jason Khalipa hops on the podcast to discuss his new business venture, TRAIN HARD - an online fitness programming service for men who want to "PROTECT AND PROVIDE FOR MYSELF, MY FAMILY, AND MY COMMUNITY – ALL WHILE NEVER GETTING TO ZERO IN THESE AREAS." Check it out at www.th.fit —--------------------------------------------------------------------…

Forrest Jung has been on the podcast twice before and it's been awesome to see him evolve his personal brand that was "accidentally" spun up during COVID. This time he's on the podcast sharing how he sold his gym, and continues to monetize his online content and his future real estate plans. Check out my man @iknowforrest on all social media platfo…