Influencer Marketing For Destinations ציבורי
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After researching and vetting hundreds of influencers, Jacqueline shares strong opinions in the form of real stories that provide do’s and don’ts of partnerships with destinations (and agencies). Jess and Jacqueline are excited to bring you this episode jam-packed with useful tips and tricks along with warnings to make partnerships successful. Time…
 
Privacy and Security is something Andrea values heavily. In this episode, Jacqueline and Jess talk with Andrea about stories that brought her safety measures to light. She shares her techniques to post safely and ensure privacy while still traveling throughout Utah, the Northwest and throughout the United States. Follow Influencer Marketing for Des…
 
With the movement toward being more transparent and authentic, Jess and Jacqueline broach the subject of privacy and security for travel and tourism influencers — or any influencers for that matter. This episode goes into what to share and what not to, the beginning trend of sharing content post-trip, and what influencers and destinations need to d…
 
Listen to Jess and Jacqueline talk with Miss Rover about the ethics and controversy behind geotagging — the concept of sharing geographic location for Instagram-worthy locations. We dig deep into why some do and don’t want this information shared, the history behind the concept and the relevant release of Leave No Trace and Tag Responsibly campaign…
 
In this episode, Jess and Jacqueline start with the basics: what is geotagging? Learn how geotagging got started on Instagram and how organizations since have started releasing campaign messages like #Recreate Responsibly, Leave No Trace and Jackson Hole’s “Keep Jackson Hole Wild” campaign. At the end, get a very specific list of what influencers a…
 
When a destination is a government-related organization, contracts, whether written or not, are important to a partnership. Listen to Jess and Jacqueline talk to Gui Cunha from Do Orlando North in Florida about how they structure their influencer marketing collaborations along with how influencers fit into their overarching content strategy. Gui’s …
 
Contracts protect both destination and influencer so it’s a vital part of the collaboration. Whether you’re a seasoned professional or just starting out, learn from Jacqueline and Jess what’s in a contract and what you can expect or find out what you should ask about when reading through it. Disclosure: Jacqueline and Jess are not financial advisor…
 
In this unique episode, listen to six influencers share their niche and how they got into that area of travel. Find inspiration in these wonderful partners and hear what Jess and Jacqueline take away from their brand success. Links to the influencers highlighted are below. About Sarah Puckett — Organized Adventurer Instagram About Erika Norton — He…
 
It’s not enough to be a travel influencer with the growth of influencer marketing. Influencers need to identify their niches so destinations can partner with the best person for campaigns and both parties can have success. Jacqueline and Jess start by defining niches and end with discussing both common and emerging niche categories. Timeout for Tre…
 
Tony Piersanti, marketing relationship manager for Tuacahn Amphitheatre, talks with Jess and Jacqueline about their growth with influencer marketing in the past couple of years. In 2021, Tuacahn started requesting and requiring media or influencer kits in order to collaborate. Listen to hear what he likes most in a media kit and how his team looks …
 
Don’t miss this discussion with co-hosts Jess and Jacqueline about media kits. An equivalent to your business resume, make sure your media kit communicates your brand and worth. Learn exactly what a destination is looking for when it comes to must-haves versus what is helpful and nice, but not as necessary. Let creativity spark and make your media …
 
Megan Fox has been putting together influencer itineraries for Visit Southern Utah for the last couple of years. Listen to Megan share her top tips for destinations when building itineraries for incoming influencers. Find out all the details in her step-by-step process along with why she likes to ask if influencers are afraid of heights! About Kana…
 
The itinerary for a travel influencer marketing collaboration is arguably one of the most important pieces of the partnership. As an influencer, Jess calls Relic Agency’s itineraries the “golden standard” as we break down each part for you. Make sure you’re organized and intentional in what you write to make sure both parties are on the same page. …
 
The Traveling Newlyweds have been doing influencer marketing for over five years. With vast experience, listen to Bobby and Alli share their stories of multiple pitches to Disney before a success and their change from big “top-list destinations” to road-trip, “hidden gem” destinations. Find out what their pitches look like as they ask destinations …
 
Influencers — have you ever wondered what a destination thinks or wants when you pitch them? Who do you reach out to? What goes into a pitch? How long should it be? Jess and Jacqueline break down everything about pitching a destination in this episode with examples to get you started! Follow Influencer Marketing for Destination on Social Media! Ins…
 
Listen to Jacqueline and Jess talk with Sarah Rohrbach from Visit Southern Idaho about her experience with influencers and how she researches and vets them. From photography and authenticity to captions and comments, learn from a destination what qualities they look for in influencers and what might look like a red flag! About Sarah Rohrbach Earth …
 
Calling all influencers! Listen in to Jess and Jacqueline as they discuss what destinations look at when researching and vetting influencers. Destinations, take note of what influencers spend their time on and are hoping you take note of (and what they don’t want you to dwell on). Follow Influencer Marketing for Destination on Social Media! Instagr…
 
Co-hosts Jess and Jacqueline talk to Shannon Hall, an influencer using the handle @heyshannonhall about goals and values in tourism marketing. Shannon’s brand is driven by values such as rural travel, outdoor experiences, and environmental sustainability. This episode dives into how she bases her collaborations on goals and values that match with h…
 
Values and goals are necessary when approaching a collaboration between influencer and destination. Hear Jacqueline talk about how destinations define goals and look at influencer values. Listen to Jess talk about influencer brand values and the various goals for a one-time collaboration versus a long-term brand ambassador program or partnership. T…
 
Influencer Marketing for Destinations is more than getting a free trip. Join co-hosts Jess and Jacqueline as they talk to Falyn Owens, executive director at the Garfield County Office of Tourism about her experiences with influencers from pitching the idea to her board and working with her agency to making the itinerary and receiving results to pro…
 
Get to know hosts Jacqueline and Jess, their roles as influencer and marketer, and their personal experiences with travel and influencer marketing. It’s no secret that influencer marketing is important, but we’re starting the conversation of how you can get involved with it! As you start to think about what type of partnership you’re interested in …
 
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זכויות יוצרים 2021 | מפת אתר | מדיניות פרטיות | תנאי השירות
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