הפודקאסטים הטובים ביותר ב-Keywords (2025)

Social media often feels like just another box to check—but what if it could actually support your SEO and help you connect with the clients who are already searching for you? In this episode of From Keywords to Connections, Mary and Winnie are joined by Liv, our Social Media Expert, to unpack the powerful connection between SEO and social media fo…

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SEO-Driven Website Redesigns: What to Know Before You Rebuild 35:52

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2M ago35:52

35:52

Don’t Let Your Website Glow-Up Tank Your Google Rankings Thinking about a fresh new look for your website? Whether you're rebranding, switching platforms, or chasing a cleaner aesthetic, a redesign can breathe new life into your online presence—but it can also destroy your SEO if you're not careful. In this episode of From Keywords to Connections, …

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Can You Lead a Business and Still Have a Life? 49:40

2M ago49:40

49:40

In this candid and deeply personal conversation, Mary Walker (Owner of Simplified SEO Consulting) and Winnie Youger-Rash (VP of SEO Services) pull back the curtain on what leadership really looks like behind the scenes — the long to-do lists, the constant mental load, the quiet moments of guilt when you try to rest. Together, they explore the messy…

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Using Psychology to Write SEO-Friendly Content – Understanding User Behavior 37:02

3M ago37:02

37:02

SEO isn’t just about pleasing search engines—it’s about understanding people. In this episode, we explore how psychological principles and user behavior insights can transform your website into an empathetic, effective resource that both attracts and converts. Why User Behavior Matters Learn why knowing when, where, and how your audience searches c…

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Marketing with Heart – How Helping Professionals Can Stay True to Their Values Online 31:14

3M ago31:14

31:14

🎙️ Episode 9: Marketing with Heart – How Helping Professionals Can Stay True to Their Values Online In this episode, we explore how therapists, coaches, and other helping professionals can market ethically without compromising their integrity. ✨ Ethical Marketing & Alignment Discover why ethical marketing goes beyond avoiding sleazy tactics. We dis…

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The Power of a Helping Professional Story- Why Clients Connect With You 34:36

3M ago34:36

34:36

🎙️ Episode 8: The Power of a Helping Professional’s Story – Why Clients Connect with YOU In today’s episode, we’re diving into the transformative impact of storytelling in the helping professions. Your personal story isn’t just a background detail—it’s a bridge. When shared intentionally, it builds emotional safety, fosters trust, and helps clients…

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What a Zero-Click Strategy is and How It Helps Your SEO 37:06

4M ago37:06

37:06

Today, we’re diving into a topic that’s transforming how people discover your services online — even before they visit your website. What is a Zero-Click Strategy? It’s all about showing up in search results in ways that answer your audience’s questions before they ever click — like in featured snippets, “People Also Ask” boxes, and definitions. It…

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From Burn out to Balance- Finding Sustainability in Business 36:29

4M ago36:29

36:29

Burnout isn’t just “being tired”—it’s a real, emotional toll that hits helping professionals and business owners hard. In today’s episode of From Keywords to Connections, we’re diving into how burnout sneaks in, how it differs from everyday stress, and what practical, values-driven shifts can help you build a more sustainable business. Whether you’…

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Are Paid Ad's or SEO Better for Helping Professionals? 39:47

4M ago39:47

39:47

Are you wondering whether you should invest in SEO or paid ads to grow your private practice or service-based business? In this episode, we break down the differences between the two—and why the best answer might not be either/or. We’ll simplify digital marketing jargon and explain: What SEO is (and how it builds long-term visibility) What paid ads…

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Why We Are Passionate About Guiding Helping Professionals to Success 35:50

4M ago35:50

35:50

This episode is personal—and powerful. At Simplified SEO Consulting, we don’t just optimize websites. We empower helpers—therapists, counselors, educators, and other service-driven professionals—to be more visible to those who need them most. And for us, that mission is rooted in lived experience. In this episode, we open up about the “why” behind …

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Why Some Websites Rank and Other Don't 42:02

5M ago42:02

42:02

Ever wonder why some private practice websites show up at the top of Google—and others don’t even make it to page one? In this episode, we’re demystifying what it really takes to rank online. Whether you're a therapist, coach, or other helping professional, this episode breaks down SEO in simple terms so you can understand: 🔍 What it means to “rank…

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SEO is About People, Not Just Algorithms 34:45

5M ago34:45

34:45

🎙️ Episode 2 – SEO is About People, Not Just Algorithms From Keywords to Connections: A Podcast by Simplified SEO Consulting Search engine optimization isn’t just about rankings, keywords, or pleasing Google — it’s about reaching real people with real needs. In this episode, Mary and Winnie break down the human side of SEO and explore why great SEO…

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Introducing From Keywords to Connections 33:53

5M ago33:53

33:53

🎙️ Episode 1: Introducing From Keywords to Connections Welcome to the very first episode of From Keywords to Connections! In this kickoff episode, we’re pulling back the curtain and introducing you to the voices behind the mic. You'll hear a bit about: ✔️ Who we are ✔️ How we found our way into the world of SEO ✔️ What Search Engine Optimization re…

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EP 45 // Feeling Uninspired? 3 Ways You Can Find Creativity & Inspiration For Content Creation 12:17

2y ago12:17

12:17

Are you caught in a season of being unmotivated to, well… Create content? The truth is, it’s more common than you think, and most times we are why we trigger being uninspired. There are 3 major reasons why you might be feeling unmotivated and uninspired to focus and create content. Those 3 reasons we also have control over and can adjust and adapt …

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EP 44 // Growing Your Online Business Visibility in Google Search: 4 Powerful Keyword Tips to Building a Foundational Website Strategy 8:44

2y ago8:44

8:44

Do you want to learn an effective SEO strategy to apply to your website without spending time creating content? Here’s the deal… It is absolutely not a requirement to create blog content to use SEO on your website… OR to get found in Google by your ideal client. That’s great news, right?! So if you are one of those people who wants to learn SEO but…

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EP 43 // My 3-Step Copywriting Formula That Will Boost Conversions & Website Traffic 10:56

2y ago10:56

10:56

Have you applied an SEO strategy on the most important pages of your website? SEO doesn’t just apply to blog content, it also applies to your website as whole… Aka, a solid website SEO strategy! It’s so critical to have an SEO framework, and that starts with optimizing important website pages that you want search engines to know they are important.…

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EP 42 // Is Content Creation Taking Too Long? Here’s Your Custom Plan to Create Content in Less Time as a SAHM 13:42

2y ago13:42

13:42

Are you a busy SAHM chasing kiddos around the house trying to find time to fit in content creation? OR, you’re a full-time workin’ busy mom and fitting content creation into limited time when you’re not working? There are definitely ways to make content creation easier so you don’t feel like creating content is ALL you are doing when it comes to ru…

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EP 41 // Don’t Know Where to Start with SEO? Start HERE 11:55

2y ago11:55

11:55

Need a starting point to eliminate SEO overwhelm? There are many factors and pieces to making a great SEO strategy. But you do not have to have it all figured out to please Google to rank for keywords. You can start with the most basic steps of SEO… Keywords and content. Yes, friend. It’s that basic. Your SEO strategy does not have to be all laid o…

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EP 40 // Do You Have These Things Wrong With Your Website? 3 SEO Issues You Need to Fix NOW! (& How to Check for Them!) 10:04

2y ago10:04

10:04

Ever wonder what SEO issues you should be checking your website for regularly? There are 3 SEO maintenance tasks that should be updated and done routinely for best SEO practices for your website pages and content. In today’s episode, I’m sharing the 3 most important SEO tasks for pages and links, how often they should be done, and how do it correct…

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EP 39 // Need an Efficient Content Marketing Strategy Plan? 4 Places to Share Blog Content to Grow Your Audience - SEO Style 12:09

2y ago12:09

12:09

Are you looking for a way to share and promote your blog content (other than using content SEO) that won’t take too much time? There are 4 specific ways you can leverage growing your audience by sharing your blog content that is super easy and minimal. And who doesn’t love minimal? I’m sharing those 4 ways with you in this episode, and also sharing…

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EP 38 // Want to Make Money Online? My Step-By-Step Monetization Plan to Increase Website Traffic and Sales Using Blog Content 11:07

2y ago11:07

11:07

Ready to make money online with your services or offers, but stuck on just HOW to get eyes on what you offer? There are 4 clever ways to monetize every piece of content you have, including blog content, opt-ins, and your email list. You could have an offer your ideal client would buy in a heartbeat, it’s just creating awareness of what you offer an…

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EP 37 // 4 Tips to Build an Internal Linking Strategy That Will Improve Your Website SEO & Google Ranking 13:39

2y ago13:39

13:39

Are you looking for a way to give your SEO strategy a bigger boost? Internal linking can easily be overlooked and thought of as just linking to related pieces of content, but it’s so much more than that. It’s a simple task, but one that is very important for website SEO besides optimizing content for keywords. Today, I’m sharing a few different kin…

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EP 36 // 3 Copywriting Mistakes You’re Making & 3 Tips to Fix Your Messaging! 13:58

2y ago13:58

13:58

Wondering why your visitors are reading your content but not signing up or buying? The frustrating thing to figure out is why. It’s always most likely related to our copy not being clear enough for our ideal client to understand what they are getting or what is in it for them. This also includes our blog content. Aside from creating informational c…

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EP 35 // I Only Work 5 Hours a Week For My Online Business. My Top Tips on Time Management 15:12

2y ago15:12

15:12

Do you find yourself drowning in sticky notes and business tasks? I used to feel like growing an online business was so chaotic… Until I realized that I had complete control over my work schedule and the workload I was expecting myself to complete, daily. Today, I’m sharing my 3 top time management tips for creating a manageable workflow and how I …

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EP 34 // The Truth About ”Manifesting” & How to Really Make Your Online Business Successful 17:41

2y ago17:41

17:41

“Can I really have a successful online business by manifesting?” Do you wonder if you can manifest your dream life into existence? There’s a lot of hype building around the idea that “manifesting” gives you the ability to control your circumstances, finances, and future. But is this real or a false sense of control? Today, we’re digging into what m…

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EP 33 // Struggling to Create a Content Calendar? Here’s What You Should Be Marketing Every Week to Grow Organically! 15:06

2y ago15:06

15:06

Are you struggling with what to include in a content calendar? Marketing blog content is a huge part of marketing your business. But you also want to think about inviting people into your space and pitching your offers. It’s also important to consider creating posts that are supposed to connect with your ideal client and draw them in. This was a ha…

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EP 32 // Feeling Stuck? Do These 3 Things to Simplify SEO & Keyword Research 16:19

2y ago16:19

16:19

Does SEO have you feeling stuck? I know keyword research can be confusing and frustrating. Especially if you’re new to using SEO, it can feel intimidating trying to figure out where to put keywords inside of content and what the best strategy is that’s going to grow your website traffic. When we talk about using keywords and creating blog content s…

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EP 31 // How I Started a Blog On a Low Budget to Grow My Online Business 12:38

2y ago12:38

12:38

Wanna start a blog to grow your online business? Blogging is a great way to grow your online business and create valuable content for your audience. It’s also a successful long-term strategy that will bring you traffic because when we optimize content with SEO, it can work for you for a LONG time! Blog content has such a long shelf life compared to…

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EP 30 // 4 Must-Have Content Creation Tools to Grow Your Online Business 13:44

2y ago13:44

13:44

Does your current content workflow make it seem like it takes forever to complete tasks and plan content? Organization is completely essential to growing an online business. As entrepreneurs, we need to find a way to simplify and streamline our current tasks and the time it takes to create content and finish tasks. To improve productivity with cont…

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EP 29 // 5 Website Traffic Mistakes You’re Making Growing an Online Business 16:18

2y ago16:18

16:18

Are you wondering why your website traffic isn’t growing? Have you optimistically applied SEO to every bit of content and just aren’t seeing your traffic grow? Don’t give up just yet, friend. I remember how frustrated I was when I finally understood how to apply SEO to content and thought, “My traffic is going to explode tomorrow!” and it still did…

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Keywords in Play Episode 31 - Brendan Keogh 46:31

2y ago46:31

46:31

This episode we speak with Dr Brendan Keogh, discussing his new book The Videogame Industry Does Not Exist: Why We Should Think Beyond Commercial Game Production (https://mitpress.mit.edu/9780262545402/the-videogame-industry-does-not-exist/). It is the final part of a special 6-episode Season of Keywords in Play, exploring intersections and exchang…

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EP 28 // 3 Truths About Organic Growth & Why Excessive Content Creation Won’t Help You Grow Faster & 3 Tips to Grow an Online Business 15:52

2y ago15:52

15:52

Are you experiencing burnout and stressed trying to grow your online business? Whether you’re overwhelmed trying to apply SEO to grow your website traffic, or have fallen into the social media marketing trap, I understand how frustrating it can be to stay consistent with trying to grow a business and seeing no results for your extreme effort. But a…

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Keywords in Play Episode 30 - Xavier Ho 37:35

2y ago37:35

37:35

This episode we speak with Dr. Xavier Ho, discussing his data visualisation and design research, as well as the curation process of the thoughtful queer indie games exhibition ‘Pride at Play’ (https://prideatplay.org/). It is part 5 of a special 6-episode Season of Keywords in Play, exploring intersections and exchanges between Chinese and Australi…

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EP 27 // My Content Strategy Formula - My Step-By-Step Tutorial on Blog Post Page Layout for SEO + Keyword Optimization 17:24

2y ago17:24

17:24

Wishing your content strategy and blogging schedule didn’t take so long? The first thing so many get wrong is thinking you have to show up excessively to grow your audience. This is actually hindering your growth. Trying to be present for your business around the clock, everywhere is asking for burnout and failure. The number one key to growth is c…

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Keywords in Play Episode 29 - Stephanie Harkin 28:09

2y ago28:09

28:09

This episode we speak with Dr. Stephanie Harkin, discussing the concept of “techno-femininity” from her award winning PhD Thesis (2022) Girlhood Games: Gender, Identity, and Coming of Age in Videogames. You can read her PhD here: https://researchbank.swinburne.edu.au/file/86788440-fcec-420a-8df1-b7c35f976066/1/stephanie_harkin_thesis.pdf, follow he…

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EP 26 // 5 Ways to Craft a Winning Landing Page With Powerful Copywriting that Attracts! 16:25

2y ago16:25

16:25

Are you struggling to turn your ideal readers into ready-to-buy clients? Is your landing page set up to attract and convert? Maybe you’ve recently peeked at your analytics and noticed that your visitors are landing on the page and browsing, but don’t stay very long. There are two major reasons why.. One is the design/layout, and the other is the co…

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Keywords in Play Episode 28 - Felania Liu 33:56

2y ago33:56

33:56

This episode we speak with Dr. Felania Liu. The episode is part 3 of a special 6-episode Season of Keywords in Play, exploring intersections and exchanges between Chinese and Australian game studies scholarship. This project has been assisted by the Australian Government through the Australia Council, its arts funding and advisory body. Dr Felania …

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EP 25 // Stumped with SEO? 6 Best Places to Optimize Keywords for Better Ranking Potential 16:53

2y ago16:53

16:53

If you’re new to SEO and keywords. Optimizing your content (for keywords) for ranking potential might seem extremely confusing, and maybe even a little intimidating. Many new business owners and bloggers make the mistake of using high-competitive keywords that won’t help you rank if you’re the new kid on the block. Not only that, the simplest thing…

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EP 24 // My 6-Step Content Creation Workflow to Help You Save Time Creating Content 18:27

2y ago18:27

18:27

Is your current content creation process a total time suck? Does it seem like it’s hard to plan content tasks ahead of time because there’s so much that goes into planning and creating content? It used to take me several hours just to create ONE single blog post. It was hard for me to even plan ahead because I didn’t know every task that was involv…

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Keywords in Play Episode 27 - Tingting Liu 21:02

2y ago21:02

21:02

This episode we speak with Dr. Tingting Liu, discussing her research as a cultural anthropologist examining digital intimacies, gender, platforms and gaming in China. It is part 2 of a special 6-episode Season of Keywords in Play, exploring intersections and exchanges between Chinese and Australian game studies scholarship. This project has been as…

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EP 23 // Copywriting SEO Matters: 4 Biggest Reasons Your Website Copy Isn’t Working & How to Fix It 12:06

2y ago12:06

12:06

Stumped on how to craft effective website copy that speaks directly to your ideal client? Do you feel like your copywriting skills are scaring clients away instead of seeing you as the expert in your industry? Let me share something with you… You do not have to be good at copywriting. Copywriting requires only that you know your ideal client BF sta…

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EP 22 // Planning Content: Choosing the Best Keywords and Creating Sticky Content that Grows Your Visibility Step-By-Step 16:01

2+ y ago16:01

16:01

Are you struggling to plan & create content that grows your visibility with the right keywords? Do you wonder what the best practices are to craft valuable content that actually solves a problem for your ideal reader? It used to take me several hours to write and revise ONE single blog post… And that’s with no format or strategy. I never planned ah…

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EP 21 // The Low Down On Basic On Page SEO and Website Optimization for More Website Traffic 15:14

2+ y ago15:14

15:14

Does the thought of even trying to learn SEO make you feel instantly overwhelmed? You know want organic growth, but how do you optimize your website for organic traffic properly? These are all things I learned from my first-ever blog experience. You can create all the content in the world, optimized or not, but if you don’t have an “endgame” outcom…

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Keywords in Play Episode 26 - Gejun Huang 23:13

2+ y ago23:13

23:13

This episode marks the beginning of a special 6-episode Season of Keywords in Play, exploring intersections and exchanges between Chinese and Australian game studies scholarship. This project has been assisted by the Australian Government through the Australia Council, its arts funding and advisory body. This episode we speak with Dr. Gejun Huang. …

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EP 20 // 4 Ways to Repurpose Your Content to Simplify Your Marketing Strategy 15:06

2+ y ago15:06

15:06

Want to simplify your marketing plan so you can show up consistently for your audience but struggle having systems in place? I’ve been there friend. I know what it feels like to be stretched by doing literally all the business things and feel like nothing is growing, and there is no progress. It is hard to show up consistently when we aren’t being …

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EP 19 // How Long Does SEO Take to Improve Website Traffic to My Blog? 18:33

2+ y ago18:33

18:33

Do you want to reach more people and have impact and income with SEO, but wonder how long SEO takes to bring in website traffic? Do you wonder if you’ve optimized your content well enough to reap the benefits of SEO? I’m answering those questions in today’s episode along with ways to optimize other parts of your content that you might not have know…

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EP 18 // What Is Off Page SEO Anyways? A Step-By-Step Talk-Through on Organic Growth Strategy 17:41

2+ y ago17:41

17:41

Do you want to optimize your content for the best user experience to keep your website visitors reading? Of course you do! SEO, though isn’t just about optimizing quality content. It also means optimizing your website for speed, building external links to other websites and other well-known influencers in your niche, and also having a quality-optim…

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EP 17 // Want to Automate Your Business Model? 3 Content Strategy Tips to Grow Your Online Business in Less Than 4 Hours a Week 18:00

2+ y ago18:00

18:00

Do you want to know where you need to prioritize your time and productivity and manage your time effectively to see your business grow? Do you feel so overwhelmed with ALL of your business tasks and you find yourself just creating content back-to-back You might feel overwhelmed and stressed with your business model your current schedule is disorgan…

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