הפודקאסטים הטובים ביותר ב-LPO (2024)

1
How To Use Persuasion To Build Trust With Calum Coburn 42:48

4y ago42:48

42:48

When you’re attempting to persuade, do you emphasize the positive aspects of your offering or the potential loss of not taking action? This negotiation concept is called “prospect theory,” and today’s guest is an expert. Literally. Calum Coburn is the Director and Vice President of The Negotiation Experts, a training and consulting firm that enable…

1
What The Data Says About Turning Marketing Leads Into Sales 52:25

4y ago52:25

52:25

What The Data Says About Turning Marketing Leads Into Sales with Sammy James. Sale's is a conversation, so how can you expect to sell if that conversation never happens, or doesn’t happen fast enough? On today’s show, Brian chats with Sammy James, CEO and founder of Speak2Leads, automated lead response and follow-up tool.…

1
What The Data Says About Podcasting | Rob Walch 45:52

4y ago45:52

45:52

על ידי WebmasterRadio.FM

1
The Cluetrain Manifesto for a New Generation | Tara Hunt Part 2 37:38

4y ago37:38

37:38

The Cluetrain Manifesto for a New Generation | Tara Hunt Part 2. Listen in to Part 2 of Brian Massey’s conversation with Tara Hunt, CEO of Truly., as they continue to discuss the Cluetrain Manifesto. You can check out Part 1 by dialing back one episode in this feed or visit our show page for a full list. You can also hear Brian’s reading of the ful…

1
You kids get off my lawn! And Other Things Old Marketers Say | Tara Hunt 47:10

4y ago47:10

47:10

You kids get off my lawn! And Other Things Old Marketers Say | Tara Hunt. Contrarians. They're trouble. At least they're trouble in structured organizations. They are the "But maybes" in your "Of courses!” They come up with exceptions to your rules. It's hard for businesses to find a place for contrarians. But, when they do find their place, the re…

1
Celebration and Behavioral Change: We're so glad you're here! | BJ Fogg 35:19

4y ago35:19

35:19

n this episode of LPO, we’re talking to BJ Fogg, Ph.D., author and founder of the Behavior Design Lab at Stanford University. His new book, "Tiny Habits," has turned business management lessons into a program for individual behavioral change.על ידי WebmasterRadio.FM

1
What Data Tells Us About Email | Liz Willits 49:06

4+ y ago49:06

49:06

After almost four decades, I believe the best choice for another shot at a conversion is still that quaint old communication medium: email. Email still can't be beat for rich content, for conversations that feel one-to-one, and for getting another shot at a future customer. It's the original social media platform. Liz Willits is a self-professed em…

1
How to Know if Your CMO is Lost in the Weeds | Laura Patterson 45:37

4+ y ago45:37

45:37

"CMOs are abdicating their strategic position in their businesses." Just when I was marveling at how much CMOs really must do for their brands, Laura Patterson, President of VisionEdge Marketing, said the above statement that stopped me in my tracks. Laura has been focused on performance marketing and the proper use of data since before it was "coo…

1
Bridging the Canyon Between Marketing and Sales | Chris Wallace 45:27

4+ y ago45:27

45:27

"Marketing needs to generate more leads," says sales. "Sales needs to follow up on the leads we're sending them," says marketing. Sales and marketing: two functions that are critical to a business’s success. And from the first time something was sold, sales and marketing have worked independently. This gulf, this canyon, this gaping sinkhole betwee…

1
Understanding Marketing Through Time, Expertise, and Interest 40:21

4+ y ago40:21

40:21

Having a true understanding of your target customer is the first step in building an effective marketing plan. How are they spending their time? Are they able to use the time they have to focus on their area of expertise? And do they have an interest in doing even better work? Come to think of it, we could ask these same questions of ourselves. It’…

1
Why B2B Marketers Shouldn't Mourn the Death of the Funnel 41:08

4+ y ago41:08

41:08

People like funnels because they provide us with some sense of progress in our marketing efforts, but the marketing funnel is under attack, especially in the B2B lead generation space. Carman Pirie (@pirie) is the co-founder of Kula Partners, an agency built to help leading manufacturers digitally transform marketing and sales to deliver more leads…

1
Mobile CTA Buttons: Best Guidelines for Placement, Copy, and Design | Brian Massey 20:27

4+ y ago20:27

20:27

Mobile best practices don’t really exist. Every audience is different, and Intended Consequences host Brian Massey has the tests to prove it. What works for one business doesn’t always work for others. In this episode, you’ll hear design ideas for your website’s mobile call-to-action buttons, so you can test them and discover what works. How can mo…

1
How to AB Test Your Copy | Olivia Ross 37:53

4+ y ago37:53

37:53

We're told terrifying things: that people have the attention span of a goldfish, that Millennials don't read, that we only have 8 seconds to make our point. No wonder we're confused about how to communicate through copy. However, the words we use to establish our value and persuade visitors to take action can be tested. Data to the rescue! Olivia R…

1
Do This First: How to Improve Website Performance According to Google | Lukas Haensch 37:51

4+ y ago37:51

37:51

There is a ceiling on your conversion rate. It's not your price. It's not your copy. It's not your form. It's eating your website from the inside out. It's causing your SEO to atrophy. It's causing your paid search placement to drop. It's causing your visitors to bounce, and it's only getting worse as mobile traffic grows. What is the ceiling on yo…

1
Understanding Your Users: Leveraging Tools to Grow Your Website 32:43

5y ago32:43

32:43

Time is precious for overburdened marketers. On this show, we seek to understand which tools are truly valuable, and which are just giving us “interesting” insights. We install something like Hotjar on every one of our client sites when optimizing. Tools like Hotjar are a part of what I call ‘the golden age of marketing’. These tools are continuall…

1
Agency Relationships with Garrett Mehrguth 30:00

5y ago30:00

30:00

In this episode of LPO, we’re digging into agency management - how to leverage the relationship and how to think about the relationship. You’ll hear from Garrett Mehrguth (@gmehrguth), CEO of Directive Consulting, on why regardless of the research done, the pitch meeting is a tough time for the agency. That initial agency pitch meeting brings out b…

1
The People Behind The Numbers | Evan Hill 27:49

5y ago27:49

27:49

Key Takeaways: Exit Intent: Gain insights from Evan on exit intent in this week’s show. What Happens When a Site Bug Goes Unchecked: You’ll hear stories on the impact a site bug can have on your website - and we’re talking a $1.2 million impact. Tips on Conversation with Executives: Gain knowledge and tips from Evan on how to have conversations wit…

1
Two Scientists: The New Way Redesign | Joel Harvey & Brian Massey 30:49

5y ago30:49

30:49

On this episode of LPO, host Brian Massey (@bmassey) is pulling in Joel Harvey (@JoelJHarvey) - Chief Operating Officer at Conversion Sciences - and they’re talking website redesigns. In this episode, the duo is going to tell you something that may surprise you. Website redesigns don’t have to be all or nothing. You don't have to push all your budg…

1
Episode 5 Women In Horror Pt.1 58:46

6y ago58:46

58:46

The pod members explore the wonderful world of women in horror. In this first edition, they set their sights and forge their discussions on sci fi fantasy, Annihilation, marital bliss turn misery drama, Honeymoon, and the femme fatale fest, The Descent.על ידי LPOH

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Episode 4 White Sheets & Bright Lights 1:01:13

6y ago1:01:13

1:01:13

The team returns to round out their conversation on movies that snuck past the box office in 2017. The films featured in this episode include, indie thrill ride, Always Shine, cyber horror, Friend Request, hovering linen meditation, A Ghost Story and Scandi-set fuckstorm, The Ritual.על ידי LPOH

1
LPOH Episode 3 Cashing In and Cashing Out 49:13

6y ago49:13

49:13

In this episode of LPOH, the crew look back at the films from 2017 that existed outside of the studio system and ultimately provided some balance to the book. The first part of this release focuses on the anxiety inducing, Super Dark Times, subtle nuances of Blackcoat's Daughter, and the gut wrenching, French coming-of age-horror, Raw.…

1
Optimizing Your Testing Program with Ton Wesseling 33:38

8y ago33:38

33:38

Tim Ash speaks to the founder of Testing.Agency about the common mistakes that split testers make, the limitations of tactical testing and the need for periodic site redesigns, and Ton's past life as a techno-music DJ in Holland. Don't miss this final episode of the LPO podcast!על ידי WebmasterRadio.FM

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Creating Video Ads That Convert with Jake Larsen 31:46

8y ago31:46

31:46

Tim Ash speaks with the CEO of Video Power Marketing about how to make YouTube paid ads work for your business. He covers display formats, calls-to-action, timing, and the best way to remarket or find look-alike audiences. Jake's Hollywood origins are also revealed..על ידי WebmasterRadio.FM

1
Social Media ROI with Dennis Yu 32:31

8y ago32:31

32:31

BlitzMetrics CEO Dennis Yu downloads some amazing and practical techniques for measuring direct ROI and conversion amplification via Facebook. Don't miss this fast paced discussion and the story of his crazy attempt to swim off of Alcatraz without a wetsuit - not to be missed!על ידי WebmasterRadio.FM

1
Understanding Financial Modeling to Create Better User Experiences with Soren Ryherd 31:33

8y ago31:33

31:33

Understanding Financial Modeling to Create Better User Experiences with Soren Ryherd as Tim Ash speaks to the founder of Working Planet about the need to better understand the value of your customer segments, and how that informs your CRO and what you should be willing to pay for traffic. He also explores how Soren was arrested for accidentally wan…

1
Mapping Content to Buying Stages with Arnie Kuenn 32:22

8y ago32:22

32:22

Mapping Content to Buying Stages with Arnie Kuenn as Tim Ash speaks with the CEO of Vertical Measures about creating appropriate content for each stage of the buying journey, millennial content consumption, and Arnie's dream of living on a sail boat... don't miss it!על ידי WebmasterRadio.FM

1
Big Company CRO with Mike Loveridge 29:15

8y ago29:15

29:15

Tim Ash speaks to Humana's head of CRO about optimization inside of a large company. Learn how to leverage small wins, ask for forgiveness rather than permission, and executive air-cover as strategies for expanding your influence. Also find out why Mike was chasing people in the woods in a bear suit and trying to scare them...…

1
The Politics of Ecommerce Website Redesigns with Khalid Saleh 28:45

8y ago28:45

28:45

Tim Talks to the CEO of Invesp about navigating the treacherous waters of ecommerce website redesigns, and how to involve both creative designers and IT people in the project for maximum results. He also chats about Khalid’s run-ins with famous Secretaries of State Clinton and Kerry.על ידי WebmasterRadio.FM

1
Segmentation and Smart Targeting with Janet Driscoll Miller 35:56

8y ago35:56

35:56

Segmentation and Smart Targeting as Tim Ash talks to Janet Driscoll Miller, the President and CEO of MarketingMojo, about creating personas, advanced targeting on Facebook and LinkedIn, and personalized content on your website to maximize conversions on mobile. Also find out about the Girl Scout’s plot to cover the world with their cookies… Janet D…

1
Understanding Your Customer From All Side with Graham Cooke 29:46

8y ago29:46

29:46

Tim Ash speaks with Qubit’s CEO about understanding your prospects and customers to discover your most valuable segments across all channels. Find out why the mobile phone is your personal identifier, why Las Vegas treats their whales so well, and how Graham got to be in five major release movies during his summer breaks..…

1
Analytics and Conversion with Nick Iyengar 29:07

8y ago29:07

29:07

Analytics and Conversion as Tim Ash speaks with Associate Director of Digital Intelligence at Cardinal Path Nick Iyengar. Nick is responsible for helping his clients improve their profitability by building their analytics capabilities. He recently returned to Cardinal Path for his second tour of duty, having recently completed his MBA at the Univer…

1
Web Usability and Informal User Testing with Karl Gillis 29:23

8y ago29:23

29:23

Web Usability and Informal User Testing, how many people do you need for user testing and how flexible can you be for your selection as Tim Ash welcomes Karl Gilis, Co-Founder of AGConsult. Karl Gilis is co-founder and managing partner of AGConsult, Belgium’s leading web usability agency. AGConsult does research, organises seminars and gives advice…

1
Real CRO with Michael Aagaard 35:56

8y ago35:56

35:56

Tim Ash speaks with Michael about the limitations of dumb split testing, the importance of understanding statistics, and the need to have a relentless focus on the customer. Also find out why Vikings burn their boats on the shore, and have quickie weddings.על ידי WebmasterRadio.FM

1
Senior Conversion 35:56

8y ago35:56

35:56

Real CRO with Michael Aagaard - Tim Ash speaks with Michael about the limitations of dumb split testing, the importance of understanding statistics, and the need to have a relentless focus on the customer. Also find out why Vikings burn their boats on the shore, and have quickie weddings.על ידי WebmasterRadio.FM

1
Psychological Architectures for Conversion with Brian Cugelman 30:21

8+ y ago30:21

30:21

Talking Psychological Architectures for Conversion such as the ignorance of Online Marketers who are more focused on technology instead of the operating system as Tim Ash welcomes Brian Cugelman, Senior Scientist and Director at AlterSpark.Since 1997, Brian Cugelman, PhD has built an extensive career in social mobilization, digital engagement, and …

1
Chris Gibbins from RedEye 31:38

8+ y ago31:38

31:38

Personalization with Chris Gibbins - Tim Ash speaks to Red Eye's head of CRO, UC, and Personalization about the practicalities of starting with personalization, and how to unlock it's potential in any size company. Also find out about Chris' artistic aspirations...על ידי WebmasterRadio.FM

1
Personalization with Chris Gibbins 31:38

8+ y ago31:38

31:38

Tim Ash speaks to Red Eye’s head of CRO, UC, and Personalization about the practicalities of starting with personalization, and how to unlock it’s potential in any size company. Also find out about Chris’ artistic aspirations…על ידי WebmasterRadio.FM

1
Peep Laja from ConversionXL 29:56

8+ y ago29:56

29:56

Split Testing Mistakes with Peep Laja - Tim Ash talks to Conversion XL's founder about common lading page testing mistakes, and how to avoid them. Peep's secret rock-and-roll hairstyle is also revealed for the first time... don't miss it!על ידי WebmasterRadio.FM

1
Content Marketing Essentials with Barry Feldman 29:59

8+ y ago29:59

29:59

Tim Ash speaks with a top content marketing consultant about the role of text within multimedia online experiences, how to understand the needs of your web visitors, the differences between downloadable and online content, and Barry’s rock and roll obsession.על ידי WebmasterRadio.FM

1
Stirring Up Innovation with Mona Patel 29:12

8+ y ago29:12

29:12

Tim Ash speaks to the author of the bestselling book Reframe about how to create a culture of innovation from the ground up. Get rid of your excuses and start contributing to the key problems that you need to solve. Also find out how parents torture their kids for three days on a luge run...על ידי WebmasterRadio.FM

1
Google Analytics Insights with Simo Ahava 27:29

8+ y ago27:29

27:29

Tim Ash speaks with the popular Google Analytics blogger about common analytics mistakes, the three essentials for doing analytics correctly, and even gets Simo to perform on his ukulele live!על ידי WebmasterRadio.FM

1
CRO Strategy for Advertisers 28:52

8+ y ago28:52

28:52

Tim Ash speaks with the CEO of Wordstream, who spoke on CRO Strategy for Advertisers: Proven Secrets for 5X Conversion Lift at Conversion Conference 2015 in Las Vegasעל ידי WebmasterRadio.FM

1
Essential Usability Research with Scott Gunter 30:39

8+ y ago30:39

30:39

Tim Ash speaks to the COO of Usability Sciences about how to collect user feedback before you commit to building your website, the challenges and constraints of mobile design, keys to creating cross-device experiences, and how to make wine in your bathtub at home...על ידי WebmasterRadio.FM

1
Generating Revenue with an Ecommerce Site with Tom Bowen 32:41

8+ y ago32:41

32:41

Attempting to generate revenue with an ecommerce site? Tim Ash helps generate website traffic with Tom Bowen President of WebsiteOptimizers.com. Peer into the history of online marketing and idenitfy the leaps and bounds the industry has made thus far. The Tips and tricks to thriving in this current climate, and the madness ensues as Tom reflects o…

1
Stop Ignoring Marketing Fundamentals with Theresa Baiocco 31:20

8+ y ago31:20

31:20

Tim Ash speaks with the founder of ConversionMax about marketing fundamentals often ignored by optimizers. Find out why segmenting your aaudience considering your competitors, performing a SWOT analysis, and defining the right positioning are still the keys to CRO success. Oh, and find out why Theresa jumped out of a perfectly good airplane – twice…

1
Winning Through Analytics and Audience Surveying with Dan McGaw 31:30

8+ y ago31:30

31:30

Tim Ash interviews the founder of Effin Amazing about the power and limitation of analytics, how to include voice-of-customer in your testing, and how to fall 25 feet of of a bridge in Ireland and survive - don't miss it!על ידי WebmasterRadio.FM

1
What Constitutes Good Websites and Landing Pages 31:40

9y ago31:40

31:40

Tim Ash speaks with Andy Crestodina, the Principal and Strategic Director of Orbit Media about his company helps other companies get better results with their sites. They also talk about the reasons for making a new website and what things could take it off track from a conversion perspective. We also learn about Andy’s pretty good reason for not b…

1
Page Loading Speed Deep-dive with Tammy Everts 34:11

9y ago34:11

34:11

Tim Ash speaks with SOASTA.com’s Sr. Researcher and Evangelist about the critical and often-ignored essentials of faster loading pages. Learn how to speed up your rendering and improve conversions. Also hear about Tammy’s misadventures squeegeeing random strangers in a dust storm at Burning Man…על ידי WebmasterRadio.FM

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