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Loyalty Talk

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Loyalty Talk

Michael Bietenhader

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Der Loyalty Talk ist ein Podcast rund um das Thema Loyalty-Marketing. Aufschlussreiche und praxisnahe Gespräche mit Experten aus der CRM- und Loyalty-Welt und Insights zu aktuellen Themen, Erfolgsfaktoren, Herausforderungen und Trends im Loyalty-Marketing.
 
What podcast do the top Fortune 500 executives listen to? This one! Every Wednesday and Sunday Dov Baron and his world-class guests including Guy Kawasaki, Tom Bilyeau, Keith Ferrazzi, Major General Ambassador Scott Gration, Presidential Candidate Carly Fiorina, Commander Mark Divine, Jesse Itzler, Marisa Peer, John Oates, John (The Economic Hitman) Perkins, The Mother of Mindfulness Dr. Ellen Langer, Jordan Harbinger, and Kevin Harrington to name but a few who share the raw truth of their h ...
 
New York Times #1 bestselling author, Joseph Michelli, Ph.D., shares customer experience, leadership, and business insights from Mercedes-Benz, Starbucks, Ritz-Carlton, Zappos, Pike Place Fish, and many more. At The Michelli Experience, we help front-line employees, managers, and senior leaders deliver relevant and engaging service experiences. To that end, we provide keynote and workshop presentations, short-term and extended consulting services, and bestselling books to meet your needs.
 
Companies around the world are using the Net Promoter System to deliver the voice of the customer to employees inside their operations and increase loyalty and customer lifetime value. Loyal customers spend more, stay longer and tell their friends about a company’s products and customer experience. The Net Promoter System Podcast, hosted by Bain Partner Rob Markey, digs deep into the insights and stories of leading Net Promoter practitioners and customer experience experts to find out how co ...
 
Nerd Loyalty needs your support! ร่วมสนับสนุนรายการพ็อดแคสต์เล็กๆ ของเราได้ที่ patreon.com/nerdloyalty ========== วิทย์ทุกที่ ดีทุกท่า บทสนทนาของเด็กเนิร์ดที่เอาเรื่องวิทยาศาสตร์ในชีวิตประจำวันมาเล่าให้ฟัง Nerd loyalty (n) ไม่ใช่ผู้จงรักที่เนิร์ด และไม่ใช่คนเนิร์ดผู้ภักดี แต่เป็นผู้ที่จงรักภักดีในความเนิร์ด
 
Welcome to our podcast, which connects Charles Dickens’ portrayal of loyalty in A Tale of Two Cities with society’s current views of loyalty and how it has been affected by social media. A Tale of Two Cities stresses the importance of loyalty, whether it is loyalty to family as evidenced by Lucie supporting her father, or loyalty to an idea, as shown through the use of the code name Jacques in the revolution. We are looking to bring Dickens’ idea of loyalty into our current society by explor ...
 
English podcast- 4th period Moises A. Angie O. Josh S. We believe that in order to succeed in life you have to do be dedicated to something. By dedicated we mean you have to willing to do what it takes to accomplish your goals through dedication and be loyal to what you want, because if you aren’t then you will be focused on other things and let distractions get in the way by stopping you from succeeding . We went to go ask people questions about their thoughts on how loyalty and dedication ...
 
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show series
 
As the creator of the "net promoter system", Fred Reichheld is a true legend in the loyalty industry. His career spans 44 years as a consultant, author of four best-selling books and an internationally-renowned speaker on loyalty, and currently a Fellow with Bain & Co. He joins me today to introduce his latest book called "Winning On Purpose - The …
 
What does it take to get attention? As long as you don’t care what kind of attention, Not much. But, what does it take to get the right kind of attention? Is there a step-by-step strategic plan, a handbook you could follow to get the kind of attention you actually want or need for yourself, your ideas, your organization? A handbook that would lay o…
 
For context and based on requests, I'm in the process of presenting key concepts from my ten McGraw-Hill customer experience and leadership books. This is the first in the five-part series, "How to Drive Delight the Mercedes-Benz Way." In my book, Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way, I outlined leader…
 
A central theme in Fred Reichheld's new book, Winning on Purpose: The Unbeatable Strategy of Loving Customers, which releases December 7, is purpose. For Fred, a well-defined company purpose is the engine that drives success. But it’s not enough. To succeed, an organization’s No. 1 goal should always be to make customers’ lives better.…
 
Dr Chris Arnold is a marketing strategist and a "proudly dyslexic" champion of thinking differently. With a deeply held belief in the power of community to connect us to each other, Dr Chris highlights the challenges of relying on social media and measurable marketing, rather than focusing on building a truly customer-centric business. Dr Chris bel…
 
What does it take to get attention? As long as you don’t care what kind of attention, Not much. But, what does it take to get the right kind of attention? Is there a step-by-step strategic plan, a handbook you could follow to get the kind of attention you actually want or need for yourself, your ideas, your organization? A handbook that would lay o…
 
As 2021 comes to a close, we reflect on the key consumer trends that arose in loyalty in 2021 and discuss insights and predictions for loyalty professionals in 2022. With examples and case studies that include Dunkin (formerly Dunkin Donuts), Dell, Carters and Duolingo, I"m joined by Epsilon's Vice President of Loyalty Strategy Brad Macdonald, who …
 
In the last 10 or so years many entrepreneurs and businesses have been asking if there is a way to do well as an organization while genuinely doing good in the world? Our guest on this episode is Peter Samuelson. Peter is the Co-Founder and President of First Star and CEO of PhilmCo Media, llc. He is a serial pro-social entrepreneur. In 1982, he co…
 
Today's episode is a short summary of my interview in 2020 with Annich Macintosh, the Editor and CEO of the "Loyalty Magazine Group" in the UK, focusing on their loyalty awards. Annich explains the approach, some notable winners in 2020, and also some key trends and changes she noticed in consumer behaviour that loyalty professionals need to notice…
 
In the last 10 or so years many entrepreneurs and businesses have been asking if there is a way to do well as an organization while genuinely doing good in the world? Our guest on this episode is Peter Samuelson. Peter is the Co-Founder and President of First Star and CEO of PhilmCo Media, llc. He is a serial pro-social entrepreneur. In 1982, he co…
 
Accor Live Limitless (ALL) is a loyalty programme that spans 51 brands and almost 7,000 hotels across different customer segments at different price points, yet who share common needs and passions. With a vision to offer much more than simply a place to stay, ALL is focused on becoming a day to day companion for travellers as well as local communit…
 
In this podcast we break from our usual format to interview loyalty legend Bryan Pearson, bestselling author of The Loyalty Leap and former President of LoyaltyOne. In the podcast we explore Bryan’s career and views on data, personalisation and how the loyalty industry has adapted to change.על ידי Loyalty Podcast
 
Do You Know Where Your Achilles Heel Is? What Are You Hiding and getting away with Justifying? What's That Thing You Tell Yourself is Your Edge, that is in Fact, Holding You Back? How Might Confronting Your Achilles Heel Magnify Your Success? Big Questions! Let’s find the answers together… Our guest today is Sean Castrina. He is a bestselling autho…
 
Nathan Beaver is a Partner at KPMG UK and in 2020, he shared his insights on the "integrity economy", and how consumer behaviour evolved during the global pandemic. With 91% of customers saying they do NOT want to return to the pre-Covid world, he explained some of the principles that loyalty programme managers need to keep in mind to connect with …
 
Do You Know Where Your Achilles Heel Is? What Are You Hiding and getting away with Justifying? What's That Thing You Tell Yourself is Your Edge, that is in Fact, Holding You Back? How Might Confronting Your Achilles Heel Magnify Your Success? Big Questions! Let’s find the answers together… Our guest today is Sean Castrina. He is a bestselling autho…
 
This is the final post in a 5-post series about my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People. In the context of Cherish and Challenge Your Legacy, I asked, then CEO of Starbucks, Howard Schultz what he wanted his legacy to be. He responded, “I want to build a lasting brand that eleva…
 
7-Eleven is renowned as the world's largest retailer, with over 77,000 stores globally, serving an incredible 10 million customers every day. The brand is proud to have invented the convenience store itself, creating the concept in 1927, with a vision to delight local communities with speed and simplicity. In this episode of "Let's Talk Loyalty", C…
 
We hear talk of the "Amazon Effect" that seems to be wiping out retail in the form we knew it. As a leader, even outside of retail, what might be the writing on the wall that requires you to adapt, even if it’s in a counter intuitive manner? Could the answer be something as crazy as a shorter work day where everyone goes home at 1:PM? Could the ans…
 
Let's Talk Loyalty celebrated its first birthday in August 2020, so in episode 49, I was celebrating this milestone with some special guests. It featured my friends from the Loyalty Academy, with a focus on the scholarship competition that listeners could enter, with one lucky listener winning a FREE Loyalty Academy Scholarship worth $1,750! My two…
 
We hear talk of the "Amazon Effect" that seems to be wiping out retail in the form we knew it. As a leader, even outside of retail, what might be the writing on the wall that requires you to adapt, even if it’s in a counter intuitive manner? Could the answer be something as crazy as a shorter work day where everyone goes home at 1:PM? Could the ans…
 
This is the fourth in a 5-part series and we're continuing on through the business concepts in my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People. In the context of my principle, Mobilize the Connection, I talked with, then CEO of Starbucks, Howard Schultz about digital transformation. He …
 
After the murder of George Floyd in May 2020, USAA took a public stance on racial justice. But Tony Wells, USAA’s chief brand officer at the time, says the organization’s conversation began privately. Given the company’s history of strong internal communication and employees’ deep sense of mission, Wells believed that they were set up for successfu…
 
Arsenal is one of the most successful football clubs in English football history, having played in the country's top division each season since 1919, and in the process winning 13 league titles. Like many sports, it is already loved by millions of loyal fans, and this year, Arsenal became the first UK Premier League team to create an entire loyalty…
 
Rebecca Costa Wouldn’t it be amazing to actually look into the future, to know what was coming and adapt accordingly? The fact is, there is a lot that’s going to change and it’s going to change faster than we expect. What's more, if we don’t know how to adapt quickly, there’s a pretty good chance that our business is going the way of the Dodo bird.…
 
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