The show for creators, by creators. Helping inspire today's entrepreneurs to earn money from their own lemonade stand.
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This podcast is about learning that everything happens for a reason.
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Welcome to the Make Lemonade Podcast, hosted by John Jimenez, an accomplished filmmaker, and creative professional. Our podcast is dedicated to sharing valuable insights and lessons learned from life experiences. Make Lemonade is all about personal growth, resilience, and turning challenges into opportunities. Whether you're looking for inspiration, practical tips, or simply enjoy listening to podcasts during your daily commute or workout, we've got you covered. Join us on this journey of se ...
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Wenn dir das Leben Zitronen schenkt, dann mache Limonade daraus: In unerwarteten Zeiten liegen auch neue Chancen und Möglichkeiten. Angelehnt an diese Redensart begrüßt unser Gastgeber Benjamin Becker in unserem Podcast regelmäßig hochkarätige Gäste aus der Marketingbranche. Ob Einflüsse der Krise auf Unternehmen und Menschen, neue Marketingtrends oder aktuelle Themen, die die Gesellschaft bewegen: Seid gespannt auf inspirierende Insights und natürlich spannende Gesprächspartner*innen in uns ...
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Indie acquisitions, platform risk and life after selling Tweet Hunter for 8-figures
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Today we’re joined by Tibo Louis-Lucas, who is most well known for starting Tweet Hunter and Taplio in 2021, before selling the company in 2022 for 8 figures. Since then, Tibo has gone on to acquire an AI video creation tool, Typeframes, which he spun Revid.ai, and Feather.so, a Notion blogging platform. Timestamps 00:00 Intro 01:17 Leaving Lempire…
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Lemon Squeezy CEO mid-year reflection: funding, features and football
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Today we’re doing a a behind the scenes episode with JR. We haven’t looked at what’s going on since December, so it’s about time I posed some questions to JR about everything from features to growth and more. Links John O'Nolan episode: https://youtu.be/QXwiTZiO46g Simon Pittman episode: https://youtu.be/L11ii1qKD5o Rob Walling episode: https://you…
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Taking on Adobe with his bootstrapped tool, Screen Studio - Adam Pietrasiak
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Today we're joined by one of the most successful sellers on Lemon Squeezy, Adam Pietrasiak. Adam is the founder of Screen Studio, a beautiful tool for creating and editing screen recordings that he started at the end of 2022 and now has thousands of paying users. In this episode we talk about how Adam made $30k in his first month, his approach to c…
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Building a $7m non-profit tech company - John O'Nolan
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John O’Nolan is the founder of Ghost, an independent publishing platform. John sees Ghost as an experiment in doing the opposite of what every other tech company does. They haven’t raised VC, instead setting Ghost up as a non-profit that can never be bought or sold. The core product is open source, with a simple SaaS model to fund future developmen…
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Building a calm company with a strong financial engine - Justin Jackson
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Justin is the co-founder of Transistor.fm, a podcast hosting platform that hosts over 27,000 podcasts. Justin has bootstrapped the business since 2018 and has used it to build a better life for himself and his employees. Justin was on the pod back in January and we ended feeling like there was left with lots more to discuss, particularly Justin’s t…
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How Better Creating built a 6-figure Notion template business
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Simon is the founder of Better Creating, a business he started in 2020 geared towards simplifying productivity and finding the best ideas tools and tech to help people create the life they want. His YouTube channel has over 130,000 subscribers, where he makes tutorials, tech reviews and more. Simon is another creator who has gone deep on Notion, bu…
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Building side projects as layoff insurance - Aaron Francis
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On the 6th March 2024, Aaron Francis was part of layoffs at Planet Scale, where he was an educator. Since then, Aaron has had a hard decision to make: find another job, or take the leap to full-time entrepreneur. Now the job offers came in thick and fast for Aaron, with almost 600,000 people seeing his layoff tweet, but after documenting his though…
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How Statamic founder Jack McDade stands out with radical design
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Jack McDade is the creator of Statamic, a content management system for Laravel. He’s just launched his new course, Radical Design, which teaches people Jack’s unique approach to design and building products. And when unique approach, I mean it. All you have to do it scroll through Jack’s sites, his personal, Statamic, the Radical Design landing pa…
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How to build a business on top of Notion - Sara Loretta
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Today we're joined by Sara Loretta, who is the 10th US Certified Notion Consultant and Founder of SYSTMS™, an operations agency for agencies and small startups. She previously owned a design studio, 99 & Saint Claire, and spent nearly a decade before that in the nonprofit sector working in business development. Follow Sara: Website YouTube Twitter …
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Project $100k Ep. 2 - Domains, positioning and course delivery
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Today we’re back with an episode of our Project 100k series, which is all about my journey as a creator going from 0-$100k selling through Lemon Squeezy. I’ve been a podcast producer for years but would like to stop trading my time for money and find a way to build an asset that makes me money while I sleep. In this episode we give our first update…
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Lemonhead: Meet JR Farr, CEO & Co-founder of Lemon Squeezy
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Today we're bringing you a special instalment of the Lemonhead series, getting to know our co-founder and CEO, JR Farr. We talk about how JR left college to pursue the "internet thing" before starting what would become the world's largest Wordpress marketplace, Mojo. In 2012, Mojo was acquired by Endurance (owns brands such as Bluehost and Hostgato…
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Building the world's fastest checkout with Vercel - Guillermo Rauch (Vercel CEO)
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Today we’re joined by Guillermo Rauch, CEO of Vercel. A cloud platform that has built pioneering technology, including the Next.js framework for React. Their most recent funding round was a $150m Series D at a whopping $2.5b valuation back in 2021, to give you a sense of the size of the company. This is an exciting episode, as it comes shortly afte…
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How perfectionism pays off for Rob Hope
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Today we’re joined by Rob Hope, the founder of One Page Love and host of the Yo! podcast. He also has an upcoming course, Show Them. Rob has been hustling away for almost 15 years on One Page Love, sharing the best single page websites on the internet. The Yo! podcast is a phenomenal showcase of the most talented designers and makers, packaged up i…
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Building a 6 figure membership business with Jay Clouse
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Today we’re joined by Jay Clouse, founder of Creator Science, which is a platform with a membership, community, courses, a podcast, newsletter and more. Jay has scaled his media business to over $50k a month, while studying the best creators in the business. Creator Science was born out of a newsletter Jay started in 2017 which has grown to over 50…
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Project $100k: brainstorming ideas for making $100k as a creator
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Today we’re launching a new series we’re calling Project 100k, which is all about my journey as a creator going from 0-$100k selling through Lemon Squeezy. I’ve been a podcast producer for years but would like to stop trading my time for money and find a way to build an asset that makes me money while I sleep. In this episode, JR turns coach as we …
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Is YouTube going to kill the audio podcast? A conversation with Justin Jackson of Transistor.fm
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Today we’re joined by Justin Jackson, co-founder of Transistor.fm, a podcast hosting platform that hosts over 27,000 podcasts. Justin has bootstrapped the business since 2018 and has used it to build a better life for himself and his employees. In this episode we discuss if video is essential for podcasts in 2024, is YouTube going to kill off the a…
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Reflecting on Lemon Squeezy's 10x growth in 2023
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We’re back with the first recording of 2024 and so we thought we’d take a look back through 2023, some of the key moments for Lemon Squeezy and the team, then we’ll round off looking to whats coming up this year. 00:00 Intro 00:34 Christmas break catchup 03:18 Looking back on key events in 2023 11:13 Reflection on not raising 13:29 Some of the key …
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How Matt Paulson scaled MarketBeat to $25m a year
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Today we’re joined by Matt Paulson, who is the founder and CEO of MarketBeat, a financial media company with their main newsletter, MarketBeat Daily being sent out to over 4m subscribers. They do over $25m in revenue and has over 15 employees and have seen rapid growth over the past few years. JR and I speak to Matt about his origin story, how COVI…
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Rob Walling talks life after an exit, alternative founder funding and why he writes books
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Today we’re joined by Rob Walling, an entrepreneur with his most notable exit being Drip in 2016. Rob also founded MicroConf, started TinySeed and is the host of the Startups for the Rest of Us podcast, which has over 690 episodes having started in 2010. He’s also written 4 books, Start Small Stay Small, Start Marketing the Day You Start Coding, Th…
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Jason Cohen - Building 2x unicorns scaling, funding, WordPress stagnating and more
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Today we’re joined by Jason Cohen. He’s most well known for being the co-founder of WP Engine. You might also know Jason as @asmartbear on Twitter and from his popular blog with the same name, started almost 2 decades ago. Jason is a 2 times unicorn founder so has some incredible startup wisdom at all stages of growth. This is a wide ranging conver…
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December wrap up: hiring, new features and black friday results
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In this episode, we’re going to have a good old catch up about the state of play at Lemon Squeezy. How the most recent Black Friday period has been, what new features have been released recently, how the team growth is going and some of the new features in the works (including building a marketplace from scratch). Timestamps 00:00 Intro 00:45 Not m…
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Dealing with mental health challenges in startups
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In this episode James and JR address mental health challenges within startups, which can put a particular amount of stress on founders and employees. This episode is particularly poignant because the recording day marked the anniversary of the death of JR’s friend from mental health. We discuss how we've both had our own run-ins with depression and…
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Launching Screencasting.com while having a job and a young family - Aaron Francis
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Today we’re joined by our first guest of the series, Aaron Francis, who is currently an Educator at Planet Scale, but you would have seen him all around the internet doing courses, YouTube videos, podcasts and more. In this episode we discuss the creation and launch of Screencasting.com, a course Aaron made teaching you how to make better screencas…
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In this episode, we’re going to be talking all things shipping at Lemon Squeezy. Why they ship fast without breaking things, Simple Loveable Complete Products rather than MVPs and everything involved in the process. Timestamps 00:00 Intro 00:56 Why shipping fast is important 04:10 Does shipping too fast and consistently lead to bloat 06:27 How we s…
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Turning down a Series A term sheet ($50m+ valuation)
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Now, if you knew you were going to sign a piece of paper that was going to make your company worth $50m, would you turn it down and walk away? Well, that’s exactly what has happened with JR and the Lemon Squeezy team, and is why we’ve had a brief break from the pod. But we’re back, and JR is ready to share all. We’ve lined up a cracking few episode…
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Building the best privacy-first alternative to Google Analytics - Jack Ellis
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Today we’re joined by the formidable Jack Ellis, co-founder of Fathom Analytics, the simple, privacy focused alternative to Google Analytics. While Jack isn’t running a successful software company, he spends time teaching people with his courses. He has two, which have made over $250k cumulatively Timestamps: 01:31 - Becoming the face of Fathom 10:…
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Life after an exit with The Boostrapped Founder, Arvid Kahl
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Today JR and James joined by Arvid Kahl, who previously built and sold his SaaS, Feedback Panda, for a life changing amount of money. From then Arvid has made it his mission to help other indie founders build a successful bootstrapped business, through his books Zero to Sold and The Embedded Entrepreneur and also his weekly blog, newsletter and pod…
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Lemonhead: Building an affiliate feature from scratch
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Today we’re bringing you a Lemonhead episode where JR and James take you behind the scenes of what it takes to build a affiliate feature from scratch and how the team are shaping up for launch. Hope you enjoy this little peek under the surface of how the Lemon Squeezy team operates. Timestamps: 00:00 Intro 00:42 Is running Lemon Squeezy stressful? …
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Making $100k p/m selling Notion templates - Thomas Frank
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Today we’re joined by Thomas Frank, a YouTube creator with over 2.8m subscribers on his main channel and 138k subscribers on his Notion-focused channel, Thomas Frank Explains. He started out helping ambitious college students study better and pivoted to the self-help/personal development niche. He’s a creator in every sense, going from YouTube vide…
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Running a million dollar one-person business and $100k course pre-sale - Brett Williams, Designjoy
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In this episode, JR and James are joined by Brett Williams, the founder of Designjoy, a one-man productized design service that was making $160k p/m at it's peak. People have been asking the question “how does he do it?” and previously you had to rely on meta-analysis to find out. Now Brett is going to tell you EXACTLY how he runs a one-person, $1m…
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YouTube creator businesses making millions
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In this episode JR and James discuss some thriving creator businesses and what they’ve been doing right. Especially some of those that have used YouTube to build a brand, then start course or template companies. Seems there is a lot of people focusing on productivity (and Notion) making lots and lots of money. From student doctors to self proclaime…
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The Great Gumroad Migration and Trends for 2023
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The Make Lemonade podcast is back with a fresh new format. We’re going co-hosted, meaning co-founder J.R. is going to be joined each week by James McKinven (you might have heard his voice on the Indie Bites podcast). Some episodes we'll be riffing on some topics, other times we’ll interview some of the best creators and entrepreneurs around and, fi…
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#50 - NFT-Kunst – Hype oder here to stay?
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Unsere Gäste auf LinkedIn: Malte Rauch: https://www.linkedin.com/in/malte-rauch-260b2b22a/ Dustin Martin: https://www.linkedin.com/in/dustmartin/ Benjamin Becker: https://www.linkedin.com/in/benjamin-becker-0a230a127/ Hilfreiche Links für Euch: (findet ihr auch bei den Kapitelmarken) Highlight Video Bright Moments CDMX:https://www.youtube.com/watch…
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#49 - Mental health statt company illness - resilient ins Jahr 2023!
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Unsere Gäste auf LinkedIn: Dennis Kierspel: https://www.linkedin.com/in/dennis-kierspel-0a5997144/Holger Thalheimer: https://www.linkedin.com/in/holger-thalheimer-6766a554/Benjamin Becker: https://www.linkedin.com/in/benjamin-becker-0a230a127/על ידי Omnicom Media Group Germany
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#48 - NFTs als Customer Loyalty Program
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Unsere Gäste auf LinkedIn: Tim Walther: https://www.linkedin.com/in/tim-walther-74427a230/Jan Droste: https://www.linkedin.com/in/jan-droste-6437b91a1/Benjamin Becker: https://www.linkedin.com/in/benjamin-becker-0a230a127/על ידי Omnicom Media Group Germany
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#47 - Augmented Reality im Marketing – warum jetzt die große Welle da ist.
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Unsere Gäste auf LinkedIn: Marcus Veigel: https://www.linkedin.com/in/marcusveigel/Raphael Fix: https://www.linkedin.com/in/raphaelfix/Benjamin Becker: https://www.linkedin.com/in/benjamin-becker-0a230a127/על ידי Omnicom Media Group Germany
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#46 - Wie AI Audio den Markt revolutionieren wird – so klingt die Zukunft
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Unsere Gäste auf LinkedIn: Raphael Fix: https://www.linkedin.com/in/raphaelfix/Benjamin Becker: https://www.linkedin.com/in/benjamin-becker-0a230a127/על ידי Omnicom Media Group Germany
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#45 - Nachhaltiges Marketing: was steckt dahinter?
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Unsere Gäste auf LinkedIn: Peider Bach: https://www.linkedin.com/in/peider-bach/Holger Thalheimer: https://www.linkedin.com/in/holger-thalheimer-6766a554/Benjamin Becker: https://www.linkedin.com/in/benjamin-becker-0a230a127/Stephanie Scheller: https://www.linkedin.com/in/stephanie-helen-scheller/על ידי Omnicom Media Group Germany
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Plain.com — Building the Stripe for Customer Service with Simon Rohrbach
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In today's episode, I sit down with Simon Rohrbach, the Co-Founder & CEO of Plain.com — CS without the BS. Previously, Simon led design at Deliveroo and was the entrepreneur in residence at Index Ventures. There's something to be said about building products within "nonsexy" categories. For example, customer service. When it comes to customer servi…
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Lemonhead: Celebrating 1 year after 10 years in the making
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We're back with another solo Lemonhead session with @jrfarr (JR Farr). Today I wanted to reflect on one year since we launched, 10 years in the making, as we look towards the next phase of growth with our first hires. In this episode, I give you two important pieces of advice on hiring, along with my notes from Simon Sinek’s, Leaders Eat Last, on h…
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Lemonhead: Are you building or capturing an audience?
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Yo! We're back with a brand new episode. I decided to do something a little different today. I just sat down and hit record and started talking about what was on my mind as a founder myself. I talked about the current phase of the business journey we're in. This led me to start talking about the idea of building an audience vs. capturing an audienc…
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#44 - Arbeitsmarkt digitales Marketing – postpandemische Zitronen?
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Unsere Gäste auf LinkedIn: Sascha Jansen: https://www.linkedin.com/in/saschajansen/Christian Griesbach: https://www.linkedin.com/in/christiangriesbach/Benjamin Becker: https://www.linkedin.com/in/benjamin-becker-0a230a127/על ידי Omnicom Media Group Germany
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Raising funds from TinySeed & taking on the form builder space with Peter Suhm @ Reform.
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Meet Peter, the co-founder of Reform — the modern form builder. A long-time developer who studied at the Copenhagen Business School. Over the years, Peter has built and sold several digital products. Peter was also part of the first batch of the TinySeed — an accelerator fund for bootstrappers. Peter is hoping to carve his own niche in the form bui…
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#43 - Teamwork makes the dream work - Gemeinsam ist kein Hindernis zu groß
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40:12
Unsere Gäste auf LinkedIn: Caro Tonn: https://www.linkedin.com/in/caro-tonn-5ba806a9/Benjamin Becker: https://www.linkedin.com/in/benjamin-becker-0a230a127/על ידי Omnicom Media Group Germany
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Mark Ashton from UiPress — A WordPress plugin to customize your WordPress dashboard
22:35
22:35
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22:35
Mark is an indie developer from Manchester. He's the Founder of UiPress, a WordPress plugin that provides a white-label admin experience for WordPress. Over the years of using WordPress and its evolution, the admin experience has been a hot topic. But what if you could customize it to your own needs. That's where UiPress comes in. Mark's story of s…
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Mike McAlister — From selling his WordPress business to WP Engine to launching the Liftoff Creator Course
33:14
33:14
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33:14
In today's episode, you'll learn from Mike McAlister. Over the past decade, Mike has carved out his works in the WordPress industry. Mike has the unique ability to be a designer, developer, and marketer. With this formula, he has launched and grown multiple projects from ground zero to over a million dollars in revenue before, ultimately, being acq…
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#42 - Automobil neu gedacht - Braucht es neue Antriebsformen oder neue Mobilitätskonzepte?
36:14
36:14
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36:14
Unsere Gäste auf LinkedIn: Alain Visser: https://www.linkedin.com/in/alain-visser/Stephan Winter: https://www.linkedin.com/in/stephan-winter-22b43b99/Benjamin Becker: https://www.linkedin.com/in/benjamin-becker-0a230a127/על ידי Omnicom Media Group Germany
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Podcasting 101 with Matt Medeiros from Castos
32:19
32:19
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32:19
For the past decade, Matt Medeiros has become an expert when it comes to podcasting and building audiences. Within the WordPress eco-system, Matt is a staple in the community where he runs The Matt Report and The WP Minute. Today, Matt is the Director of Podcast Success at Castos where he helps new and existing podcast shows become successful. I ca…
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How Kacper from Scrapelabs went full-time into web scraping as a service.
17:54
17:54
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17:54
Kacper Staniul is a growth marketer and the founder of Scrapelabs — a web scraping service. His company specializes in web scraping for businesses looking for data analysis, competitive analysis, pricing monitoring, and more. (3:05) going full-time (6:49) tools and software used (8:00) what's next? (8:57) how long does web scraping take? (15:50) wr…
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#41 - Disruption als Treiber des Erfolgs - Die Rückkehr der Live-Events
39:13
39:13
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39:13
Unsere Gäste auf LinkedIn: Sebastian: https://www.linkedin.com/in/sebastian-kahlich-09131717/Benjamin: https://www.linkedin.com/in/benjamin-becker-0a230a127/על ידי Omnicom Media Group Germany
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