הפודקאסטים הטובים ביותר ב-Marketing Lessons (2024)

1
An Instagram Ads Strategy For Group Classes | EP 227 37:18

5d ago37:18

37:18

Ready to dive into the world of Instagram advertising with Danny Thompson? In this episode, he's spilling all the secrets on how to rock Instagram ads and supercharge your advertising game. We'll talk about fixing those pesky advertising problems and using what you learn to make your campaigns shine in today's fast-paced digital world. So, Danny's …

1
How To Increase Sales And Improve Retention In Just 10 Minutes | EP 226 9:21

9d ago9:21

9:21

Discover effective strategies to boost sales and enhance student retention in your music school. In this episode, Dave unveils two proven methods to keep students engaged and coming back for more. Say goodbye to churn and hello to growth with these actionable insights! Jonah Berger’s onto something: keeping your music school on people’s lips is key…

1
How to Create a Word-of-Mouth Marketing Strategy | EP 225 20:29

29d ago20:29

20:29

Ready to unlock the secrets of a powerful word-of-mouth marketing strategy? Dive into this eye-opening episode with Dave. Despite its undeniable effectiveness, too many music schools are missing out on the potential of word-of-mouth marketing. Discover why it's crucial to shift your focus from offering discounts to showing genuine gratitude, a tact…

1
What Your Families Think of Your Pricing | Ep 224 17:08

1M ago17:08

17:08

In this episode, Dave shares insights into the psychology behind pricing and customer perception, particularly in the context of music lessons. People often have a vague idea about the cost of music lessons, influenced by factors like convenience, reputation, and social validation. Music school owners sometimes mistakenly set prices based on their …

1
How I Went from 140 to 700 Students in 3 Years | Ep 223 46:59

2M ago46:59

46:59

In this episode, Dave speaks with two members of Jonny Wilson’s Build a Music School program and how it helped them grow their music school. davesimonsmusic.comעל ידי Dave Simon

1
How to Create a Music Summer Camp Part II | Ep 222 26:53

2M ago26:53

26:53

Learn how to create a music summer camp experience that keeps kids returning year after year. davesimonsmusic.comעל ידי Dave Simon

1
How to Improve Summer Student Retention | EP 221 19:13

3M ago19:13

19:13

In this episode, Dave explores different ways to avoid the summer slump and make summer your most profitable season. davesimonsmusic.comעל ידי Dave Simon

1
How to Create a Successful Summer Camp Part 1 With Andy Brown | Ep 220 39:10

3M ago39:10

39:10

Camps can be a great way to offset student drops during the summer. In this episode, I speak with the King of Camp, Andy Brown, on how to structure a camp program parents and kids love. davesimonsmusic.comעל ידי Dave Simon

1
8 Business Lessons I Learned During COVID | EP 219 20:41

4M ago20:41

20:41

In this episode, Dave shares 8 lessons he learned about leadership, business, and marketing during COVID. davesimonsmusic.comעל ידי Dave Simon

1
Teaching Without a Method Book With Tim Topham | Ep 218 33:45

4M ago33:45

33:45

Internationally renowned music educator Tim Topham shares how to improve student engagement and retention in his new book, “No Book Beginners.” davesimonsmusic.comעל ידי Dave Simon

1
10 Ways to Market Summer Camp | Ep 217 1:01:48

4M ago1:01:48

1:01:48

In this episode, I share a 10-step summer camp marketing strategy that stretches from January to August. davesimonsmusic.comעל ידי Dave Simon

1
How to Create a Marketing Strategy in 20 Minutes | EP 216 14:35

4M ago14:35

14:35

In this episode, Dave outlines a simple system for putting a marketing strategy together in just minutes. davesimonsmusic.comעל ידי Dave Simon

1
Make a Promo Video Without Spending a Dime | EP 215 24:58

5M ago24:58

24:58

Making a promotional video for your music school doesn’t have to cost a lot of money. In fact, it doesn’t have to cost a dime. In this episode, Dave shares a simple, 6-step framework you can apply to any marketing video. davesimonsmusic.comעל ידי Dave Simon

1
How to Rank #1 on Google Without Spending a Dime | EP 214 28:52

6M ago28:52

28:52

In this episode, Dave shares 14 different ways to optimize your website so that it ranks #1 on Google. davesimonsmusic.comעל ידי Dave Simon

1
How Cultural Changes Impact Your Music School with James Patrick | Ep 213 41:39

6M ago41:39

41:39

Dave takes a look at how the ever-evolving world of pop culture and technology can impact a music school. Dave speaks with a music school owner who has not only embraced the digital revolution but has built his entire business around electronic music. davesimonsmusic.comעל ידי Dave Simon

1
Branding Vs Marketing | EP 212 13:41

7M ago13:41

13:41

What does brand and branding even mean? In this episode, Dave shares how to incorporate branding into your marketing strategy. davesimonsmusic.comעל ידי Dave Simon

1
How to Get More Done in Less Time-Managing Projects | EP 211 13:52

7M ago13:52

13:52

Do you struggle to find time to focus on marketing and other growth-oriented activities? In this episode, Dave maps out a strategy that will allow you to better manage and implement growth-oriented projects. davesimonsmusic.comעל ידי Dave Simon

1
How to Ramp Up Your Word of Mouth Marketing | Ep 210 18:07

7M ago18:07

18:07

In this episode, Dave shares different word-of-mouth marketing strategies designed to inspire your families to talk more about your music school. davesimonsmusic.comעל ידי Dave Simon

1
9 Books Music School Owners Should Read With Jonny Wilson | Ep 209 24:14

8M ago24:14

24:14

Build a Music School founder, Jonny Wilson, shares 9 books that every music school owner should have on their book shelf. Dave also shares his self-learning routine that only requires 20 minutes a day. davesimonsmusic.comעל ידי Dave Simon

1
How to Improve Student Retention | EP 208 14:14

8M ago14:14

14:14

Imagine how many more students you’d have in your music school if more students stayed for longer. In this episode, Dave shares some strategies that can improve your student retention. davesimonsmusic.comעל ידי Dave Simon

1
How First Impressions Impact Your Music School | Ep 207 17:32

8M ago17:32

17:32

In the world of a music school, the importance of first impressions looms large. Every step a customer takes—from visiting your website to that first phone call to their first step into your school—comprises a chain of vital first impressions. These initial moments dictate the rhythm of their entire experience. In this episode, Dave dives into the …

1
How to Fix Your Marketing with ChatGPT | EP 206 18:20

8M ago18:20

18:20

In this episode, Dave shares how to revolutionize and simplify your marketing with ChatGPT. davesimonsmusic.comעל ידי Dave Simon

1
My Fall Marketing Checklist | Ep 205 21:13

9M ago21:13

21:13

With fall just around the corner, now is the perfect time to ramp up your marketing efforts. In this episode, I share some easy-to-implement marketing strategies that will help fill your school with music and more students. davesimonsmusic.comעל ידי Dave Simon

1
How to Hire a Virtual Assistant for Your Music School | EP 204 18:37

10M ago18:37

18:37

One of my biggest regrets in business is waiting so long to hire a virtual assistant. In this episode, I share how to hire and delegate tasks to a VA. davesimonsmusic.comעל ידי Dave Simon

1
What Music Can Teach You About Marketing Part II | Ep 203 10:22

10M ago10:22

10:22

Do you find it hard to get excited about marketing? There are many lessons that we have all learned that can easily be applied to marketing. davesimonsmusic.comעל ידי Dave Simon

1
Improve Your Financial Literacy in 15 Minutes With Jeff Homer | Ep 202 19:57

11M ago19:57

19:57

In this episode, I discuss how to better understand your school’s financials with Jeff Homer of Ensemble Music Schools. davesimonsmusic.comעל ידי Dave Simon

1
Long vs Short Text in Ads | EP 201 12:50

11M ago12:50

12:50

In this episode, I discuss when and how to write both long and short-form sales copy. Reader's attention spans vary from each marketing medium and your sales copy should reflect this. davesimonsmusic.comעל ידי Dave Simon

1
Make More Money Without More Students | Ep 200 1:04:20

12M ago1:04:20

1:04:20

Darren Siman successfully runs a profitable music school with an all-group model. This model helps music school owners overcome challenges from operations to a sales standpoint. davesimonsmusic.comעל ידי Dave Simon

1
How to Use Storytelling on a Sales Call | Ep 199 12:49

12M ago12:49

12:49

One way to make a sales conversation more engaging is through storytelling. Use these ten tips to effectively incorporate storytelling on your next sales call. davesimonsmusic.comעל ידי Dave Simon

1
How to Avoid Music School Owner Burnout | Ep 198 12:22

1y ago12:22

12:22

Do you ever feel burnt out from running your music school? In this episode, we hear from different music school owners who share their advice on how to avoid music school owner burnout. davesimonsmusic.comעל ידי Dave Simon

1
What Your Prices Say About Your School | EP 197 17:22

1y ago17:22

17:22

In this episode, Dave discusses the message a school sends through its pricing. davesimonsmusic.comעל ידי Dave Simon

1
How Our Culture of Convenience Impacts Your Music School | EP 196 9:41

1y ago9:41

9:41

We no longer go out into the world to purchase many of our possessions. The world comes to us. In this epsidoe, I discuss how our new world of extreme convenience impacts music schools. davesimonsmusic.comעל ידי Dave Simon

1
Could Your Music School Live On Long After You're Gone | EP 195 12:39

1y ago12:39

12:39

At some point in your life, you will exit your music school; either by choice or by circumstance. In this episode, I discuss how to prepare your business for that inevitable day. davesimonsmusic.comעל ידי Dave Simon

1
How to Warm Up Cold Leads | Ep 194 16:32

1y ago16:32

16:32

Just because a lead goes cold it doesn't mean all hope is lost. In this episode, I share how to inspire cold leads and inactive students to re-engage and reconsider music lessons. davesimonsmusic.comעל ידי Dave Simon

1
How to Get Better Results From Facebook Ads | Ep 193 14:10

1y ago14:10

14:10

Facebook ads are a great return on your investment. The key is to continually test and shape it until it's performing the way that you hope it would. davesimonsmusic.comעל ידי Dave Simon

1
Why Investing in Yourself is The Best Investment You Can Make | Ep 192 6:56

1y ago6:56

6:56

The best investment you can make in yourself and in your business is self-education. In this episode, I share ways on how you can improve your marketing skills by devoting a few minutes day to self-education. davesimonsmusic.comעל ידי Dave Simon

1
A Group Class Parents Prefer to Private Lessons | Ep 191 21:25

1y ago21:25

21:25

Parents most likely say no to group lessons because they don’t know enough about them to say yes. In this episode, I share with you a group class that parents prefer to private lessons. davesimonsmusic.comעל ידי Dave Simon

1
How to See Your Music School Through Your Customers' Eyes | 190 19:52

1+ y ago19:52

19:52

The better you understand what parents want the better you can market to them. In this episode, I share how to see your music school from your customers' perspective and how to make your marketing speak directly to them. davesimonsmusic.comעל ידי Dave Simon

1
How I Made $60K With Summer Camp With Jared Erlinger | Ep 189 59:25

1+ y ago59:25

59:25

https://davesimonsmusic.com/60k-with-summer-camp/In this episode, we'll talk about how to significantly grow your summer camp program from structuring your camp week to your marketing tactics. davesimonsmusic.comעל ידי Dave Simon

1
How to Add Value to Group Music Classes | Ep 188 8:23

1+ y ago8:23

8:23

In this episode, I share how to help parents understand the value of group lessons. The more parents value group classes, the more they'll be willing to pay. davesimonsmusic.comעל ידי Dave Simon

1
Beer, Candy, and Piano Practice | EP 187 14:12

1+ y ago14:12

14:12

In this episode I share a marketing lessons I learned from beer and candy commercials that you can use for motivating your students to practice more. https://davesimonsmusic.com/על ידי Dave Simon

1
Creating Landing Pages for Each Instrument You Teach | Ep 186 15:41

1+ y ago15:41

15:41

In this episode, let's talk about how to write about the instruments that you teach in your music school on your website from a copywriting standpoint that engages your website visitors. davesimonsmusic.comעל ידי Dave Simon

1
How to Market Your Music School With a $0 Budget Part III | EP 185 17:39

1+ y ago17:39

17:39

The more robust your marketing strategy, the less pressure there is for you to spend a lot of money on paid ads. In this episode, music school owners share marketing ideas that cost little to nothing. davesimonsmusic.comעל ידי Dave Simon

1
How to Market Your Music School With a $0 Budget Part II | EP 184 15:22

1+ y ago15:22

15:22

Maximize your marketing potential with a robust marketing plan. In today’s show, I’m going to share with you part 2 of the marketing strategies that music school owners from around the world implement in their music schools that cost little to nothing. davesimonsmusic.comעל ידי Dave Simon

1
How to Market Your Music School With a $0 Budget Part I | EP 183 16:53

1+ y ago16:53

16:53

Surely there are other ways to get your message out. In this first episode, I share with you a list of different marketing strategies that cost little to nothing to implement. davesimonsmusic.comעל ידי Dave Simon

1
How to Market to Inactive Students | EP 182 19:29

1+ y ago19:29

19:29

Launching marketing campaigns targeted at inactive students can be pretty challenging. In this episode, I share with you some helpful marketing strategies that you can use to reach out to your music school drops. davesimonsmusic.comעל ידי Dave Simon

1
What Music Taught Me About Marketing | Ep 181 10:56

1+ y ago10:56

10:56

Both marketing and music are forms of communication. In this episode, I share some lessons music taught me about how to better market my music school. davesimonsmusic.comעל ידי Dave Simon

1
How to Get More Engagement on Social Media | Ep 180 11:59

1+ y ago11:59

11:59

Here's a simple social media strategy that will work wonders for any music school. davesimonsmusic.comעל ידי Dave Simon

1
Why Selling Music Lessons Isn’t Just About Making the Sale | Ep 179 22:49

1+ y ago22:49

22:49

In this episode, I want to talk about how a sales call is not just about making the sale. Rather, it is also about incorporating the few things that make your prospective customer feel seen and heard. davesimonsmusic.comעל ידי Dave Simon

1
How to Prepare Your Music School For the Fall Rush | EP 178 25:13

1+ y ago25:13

25:13

PARENTS AND KIDS ARE READY—ARE YOU? Every fall is a boom time for music schools. This fall could prove to be a boom like no other. Parents and kids are ready to get back into the groove of life with COVID becoming a more manageable crisis and schools dropping protective mandates. Is your music school in good shape to handle a sudden rush of new bus…

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