הפודקאסטים הטובים ביותר ב-Marketing Services (2024)

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Episode 274 - Marketing and Finance: The Dream Team 40:53

16d ago40:53

40:53

Frank sits down with Laurie Lumish, Principal and Director of Marketing and Business Development at Degenkolb Engineers, and CFO Maury Ballif to explore the secrets of building a strong working relationship that sets a new industry standard. In this engaging conversation, you'll gain practical advice on enhancing your role within the company, devel…

1
Episode 272 - Optimizing Your Professional Conference Experience 36:14

1M ago36:14

36:14

Frank and Deirdre share their insights on making the most out of your professional conference experience. They discuss strategic networking, setting realistic expectations, and engaging effectively with speakers. You'll also learn about the importance of taking notes and adhering to proper conference etiquette, especially during the final keynote s…

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Episode 271 - Leader Advocate 37:46

2M ago37:46

37:46

Coffman Engineers is known for having some of the most talented, long-standing, happy marketers in A|E|C. And Chad Heimbigner, COO, and Board Director, is part of the reason why. From his heartfelt servant leadership to collaborative partnerships to lifelong learning, Chad embodies the best traits of a strong technical leader who stands by the team…

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Episode 270 - Advice to My Younger Self 26:29

3M ago26:29

26:29

Knowing what you know now, what advice would you give to your younger self? Deirdre Booth and Kate Robinette swap professional and personal advice in this fireside chat. If you have advice to share, please post to our social media pages on Facebook, LinkedIn, and Instagram #psmshow! Resources: Burnout: The Secret to Unlocking the Stress Cycle, by E…

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Episode 269 - Enter, Stage Right 47:01

3M ago47:01

47:01

Two theater kids walk into an AEC firm… Kathryn Ness visits Kayla McCause from Dragonfly AEC and Kate Robinette of GO Strategies about how they apply their performing arts training and experiences to their work in marketing and business development. These three get serious about play and the transferable skills of unusual backgrounds. Enter, stage …

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Episode 268 - Just Show Up: Building the Life You Want With Discipline 48:36

3M ago48:36

48:36

**Recorded live at the 2024 SMPS Pacific Regional Conference in Portland, Oregon** Ryn (Kathryn) Bennett, MPH, is a non-binary 40 under 40 award winner, world-record-holding strongman competitor, celebrated TEDx and Ignite speaker, and advocate for developing mental toughness. They are the author of Productive Pain, a personal memoir and inspiratio…

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Episode 267 - Farm Sense 54:54

4M ago54:54

54:54

You've heard of common sense and street sense. Get ready for farm sense, as doled out by SMPS Weld Cox awardee, Donna Corlew, FSMPS, CPSM. Learn how this self-described farm girl got her start, what she sees as the biggest changes in AEC marketing and BD, and what today's marketers can do for themselves to get ahead. Deirdre and Donna bless all the…

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Episode 266 - Conger Construction Case Study in Authentic and Intentional Leadership 47:21

4M ago47:21

47:21

In today’s episode, we have a case study on authentic and intentional leadership. Frank and Deirdre talk with Justin Conger, of Conger Construction, about leadership, decision making, culture, brand, and how marketing impacts a firm. At the helm of Conger Construction Group, Justin Conger stands as a paragon of transformative leadership. His distin…

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Episode 265 - Leadership 39:15

5M ago39:15

39:15

Ever wonder what it takes to be a leader? Deirdre and Kathryn explore what leadership means, how to become a leader, and what it takes to go beyond a title to truly lead. They also look behind the curtain on how leadership decisions are made. They bring their education, personal experiences, and practical tips to unlock the secrets of good leadersh…

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Episode 264 - Developing Great Case Studies & Using AI To Help 34:12

5M ago34:12

34:12

What if your project summaries could proactively win work for you? Leslie Blaize, CPSM, is a case study specialist. She's sharing the secrets to making a compelling case study document that speaks to your company, your client, and prospective clients with her 1 case study = 3 wins techniques. Resources: American Writers and Artists Institute - http…

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Episode 263 - Organization Tips for 2024 49:40

6M ago49:40

49:40

Did you resolve to be better organized or have better follow-through in 2024? Frank and Kate share their tips for staying on top of email, scheduling, and to do items in practical, low key ways. Music by RomanSenykMusic on Pixabay. www.pixabay.com

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Episode 262 - Year-End Wrap-Up, Look Forward for 2024 36:27

6M ago36:27

36:27

As another year comes to a close, Deirdre and Frank recap highlights of 2023 and expectations for 2024. It's a meaningful look at their professional and personal journeys. There's a little arm-chair market forecasting, a little lessons learned, and a lot of fun in this episode. Music by RomanSenykMusic on Pixabay. www.pixabay.com…

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Episode 261 - Coaching the Coaches, Advice for Interview Coaching Part 2 37:54

7M ago37:54

37:54

This is part two of a two-part series on interviews and interview coaching. Professional services marketers work with a team to position for a big pursuit, write a killer proposal and get shortlisted to interview. It’s the last step in the process to winning the pursuit… and, honestly, it can be a lot of fun and/or a lot of work. There are multiple…

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Episode 260 - Coaching the Coaches - Advice for Interview Coaching Part 1 49:19

7M ago49:19

49:19

This is part one of a two-part series on interviews and interview coaching. Professional services marketers work with a team to position for a big pursuit, write a killer proposal and get shortlisted to interview. It’s the last step in the process to winning the pursuit… and, honestly, it can be a lot of fun and/or a lot of work. There are multiple…

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Episode 259 - Finding What's Next 42:48

8M ago42:48

42:48

Not sure what retirement holds for you? Or maybe you know someone that's just a little uncertain about what's next for them as they retire from professional services marketing? This podcast is for you. Frank talks to his friend and mentor, Laurin McCracken, who went from professional services marketing legend to one the top watercolor painters in t…

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Welcome to Professional Services Growth and Marketing 2:58

8M ago2:58

2:58

Welcome to Professional Services Growth and Marketing, the podcast that dives deep into the strategies and success stories driving the growth of professional service firms. If you're an entrepreneur, leader, or professional in the realms of law, accounting, architecture, medicine, and more, this podcast is your essential resource for insights, insp…

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Episode 258 - Career Path: Sedona Scheopner 38:17

8M ago38:17

38:17

Meet another TankGirl Marketing team member, Sedona Scheopner! Kate and Sedona talk about transitioning into AEC marketing, staying motivated, achieving balance, and even a little AI on this fun, getting-to-know-you chat. Sedona brings five years of marketing experience and a lot of enthusiasm to the TankGirl team. She is passionate about learning …

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Episode 257 - Good Research 43:55

9M ago43:55

43:55

Good research begins with a good framework. In the last episode of our Marketing/BD Plans series, Frank and Kate talk to Sarah Kinard of The Flamingo Project to get the facts about how to build those plans on good research. They talk about defining the use of the data before you start, reframing the questions to get out of the rabbit holes and back…

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Episode 256 - Good BD Plans 49:10

9M ago49:10

49:10

As part of our planning series, today we are discussing the ins and outs of Business Development plans. Why do you need one, what do they look like, what do you need to know, and how do you know if you have written a successful plan? Deirdre interviews Frank about how a BD plan ties into your strategic and marketing plans and most importantly, how …

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Episode 255 - Back to School with Marketing Plans 46:03

10M ago46:03

46:03

Following up on the case study in Episode 254, we decided that maybe a little back-to-school education on Marketing Plans would be a good idea. This episode talks about what goes into a really good marketing plan, how to create one, get buy-in for it, implement it, and keep it going through it's lifespan. Frank interviews Deirdre and they talk abou…

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Your Home Service Business Hub: 4 Tips On Transforming and Optimizing Your Website 3:29

10M ago3:29

3:29

Imagine transforming your home service business's website from a mere digital footprint to your business's core hub - sounds enticing, doesn't it? This episode promises an enlightening exploration into the world of website optimization, where we turn a spotlight on the crucial role of a user-friendly website. We'll guide you on how to make your web…

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Episode 254 - Marketing Plans for Beginners 48:23

10M ago48:23

48:23

Marketing Plans are a great place where marketers set direction and prove their value. This podcast is a case study of a marketer writing their first marketing plan. We'll talk about the real-life process, the highs and lows, and the outcomes personally and professionally. Katerina (Kat) Marovich joined Summit Engineering as an administrator and qu…

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Episode 253 - Department of One 38:44

11M ago38:44

38:44

How do you find balance and success as a department of one? Vicki Menard, Maggie Thornton, and Jodi Sommers share the challenges and advantages of being a solo marketer with guest host, Kate Robinette. Variety is the spice of life. Vicki Menard is the marketing director for Todd Construction. She has been using her storytelling skills in the constr…

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Episode 252 - Being a Better Human 43:27

11M ago43:27

43:27

This episode goes deep. Frank and Deirdre dive into a question that super-hero author/podcaster/researcher Brene Brown poses: In general, are people really doing the best they can with the tools they have in the moment? So many angles to this, so many take-aways, and so much empathy. Come learn how to be a better human. Resources: The Collaborative…

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Episode 251 - Getting Motivated When the Energy Isn't There, but the Deadline Is 51:46

11M ago51:46

51:46

This episode talks about the grind and figuring out how to get the job done even when it it's the last thing you want to do. Deadlines are real, job performance matters, and sometimes people suck. You're stuck. We've been there, let's unstick it. Resources: Burnout by Emily and Ameilia Nagoski (available on Amazon) The Middle by Jimmy Eat World (so…

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Episode 250 - Super Moms Part 2 55:34

12M ago55:34

55:34

Recorded earlier this year during the week ahead of Mother's Day, Frank and Faith talk to two of the Super Moms in our network. In Part 2 of our Super Moms series, they talk to Bethany Rustic Smith of Energy Systems Group (ESG). Bethany offers great advice on managing a career at full-throttle and making time for three kids. The conversation is ric…

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Episode 249 - Super Moms Part 1 35:37

1y ago35:37

35:37

Recorded earlier this year, the week ahead of Mother's Day, Frank and Faith talk to two of the Super Moms in our network. The first conversation is with Jennifer Hebblethwaite who demonstrated all the stages of mom-ness for her two daughters. She talks candidly and honestly about some of the struggles with going back to work and the seasons of life…

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Episode 248 - Difficult Conversations 1:06:38

1y ago1:06:38

1:06:38

How to use the bluntness from Episode 247 to have difficult conversations - whether with your boss, your coworkers, your staff, or your client. Recommeded resources: The Power of Vulnerability - https://brenebrown.com/book/the-power-of-vulnerability/ The Collaborative Way - https://collaborativeway.com/ Brené Brown TedTalk - https://www.ted.com/tal…

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Episode 247 - On Being Blunt 49:35

1y ago49:35

49:35

On this episode, Frank and Deirdre talk about communicating directly. They dive into how to manage reactions to it, how to deal with the consequences, how to use bluntness for good versus evil, and the gift of honesty. Recommended reading: Radical Candor, by Kim Scott - available on Amazon Music by RomanSenykMusic on Pixabay. www.pixabay.com…

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Episode 246 - Curating Dynamic Experiences and Staying Strong 49:23

1y ago49:23

49:23

Frank and Deirdre talk with Marci Thompson, SMPS' Chief Strategy Officer, about what happens behind the scenes to deliver great events like SMPS Amplify AEC and the Pinnacle Experience. As usual, the conversation goes deep and Marci gets real about how things happen, about change, and about keeping your head above water when you're in rough seas. I…

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Episode 245 - A Seller-Doer's Relationship-Building Journey 43:50

1y ago43:50

43:50

Ryan Konst has spent the last 20+ years in the AEC industry, all with Schaefer. He started out as an engineering co-op and went full-time as an engineer upon graduating from the University of Cincinnati. He moved through the engineering ranks and into a leadership position focusing primarily on strategy, planning, and revenue generation. In his cur…

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Episode 244 - 2023 Recruiting Part 2: Your Employer Brand Matters 53:22

1y ago53:22

53:22

Part 2 on our discussion about recruiting best practices, we shift the focus from job postings to using the company brand in the recruiting effort and what that means. Rachel Kennedy combines her background in recruiting and a love of marketing together to help growing businesses attract the right talent. Deirdre, Kathryn, and Rachel talk about the…

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Episode 243 - 2023 Recruiting Part 1: Why your job postings aren't working 45:36

1y ago45:36

45:36

Katrina (Kat) Kibben is an award-winning writer and keynote speaker known for helping hiring teams write inclusive, unbiased job postings that help them hire the right person faster. Before founding Three Ears Media, Katrina was a CMO, Technical Copywriter, and Managing Editor for leading companies like Monster.com, Care.com, and Randstad Worldwide…

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Episode 242 - Career Path Pt 7: Nerding out to find your way in A/E/C 47:52

1+ y ago47:52

47:52

In this final episode of the Career Path series, Frank interviews Kristi Bigelow, Marketing Manager at TankGirl, about her career development experience in A/E/C. Self-proclaimed engineering nerds, Frank and Kristi discuss the more interesting aspects of civil works projects and how to develop relationships and work more effectively with technical …

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Episode 241: Now Presenting: Tips from the Trade 51:42

1+ y ago51:42

51:42

Dean Hyers' background is almost stranger than fiction. He's worked as a film director, coached courtroom presence, developed closing arguments for trials, and taught acting to covert government agents. Troy Parkinson has his own arts-to-AEC journey as a film producer for Discovery Health and the History Channel and the Director of Production for t…

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Episode 240 - The Art of Compassion and Empathy 1:00:19

1+ y ago1:00:19

1:00:19

Cylk Cozart is a renaissance man -- an actor, director, producer, writer, and basketball player with a genuine passion for living. His life's journey hasn't always been an easy one, but his resilience, determination, and kindness have become his approach to everything. Cylk will be a keynote presenter at the March 2023 SMPS Southeast Regional Confe…

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Episode 239 - The Difference Between Try and Triumph is Just a Little "Umph" 1:06:29

1+ y ago1:06:29

1:06:29

The longest journey by motorcycle in a single country by an individual is 132,928 km (82,598 mi) and was achieved by Dana D'Arcy in the USA, from 3 April 2022 to 5 August 2022. Dana discovered this Guinness World Record in 2016 and set a personal goal to beat it. But it wasn't until around 2018 that she felt she could even attempt it. Unfortunately…

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167: 2023 State of Podcast Guesting Report with Tom Schwab 36:53

1+ y ago36:53

36:53

Tom Schwab is known as the father of Podcast Interview Marketing. Beyond just podcast guesting, he saw in 2013 how targeted podcast interviews could drive an inbound marketing machine. He has appeared on over 1,500 interviews and his company, Interview Valet, has served over one thousand leading brands, consultant, and non-fiction authors on over f…

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Episode 238 -Friend Hat/Boss Hat 25:50

1+ y ago25:50

25:50

In our best jobs, we have friends at work. But what happens when one of your friends becomes your boss? Or what happens when you and your boss start to become friends? Listen in as Frank and Kate talk about the one tool that helped them preserve the friendship and the working relationship over the years. Resource: Men Are From Mars, Women Are From …

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166: RedCircle founder Mike Kadin 24:18

1+ y ago24:18

24:18

Mike is the founder and CEO of RedCircle, a platform that equips podcasters with strong tools to support their efforts to advance, make money, and gain attention. By providing podcasters with the same tools as major publishers, RedCircle's technology enables podcasters to compete on an even playing field. To advance the audio advertising market for…

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Episode 237 - Managing is Theater 52:04

1+ y ago52:04

52:04

Why is being a manager almost as scary as speaking in public? And why are we struggling to do this well? We've seen the research - people don't leave their jobs, they leave their managers. But what if managing others was a team effort? What if it worked like a theater production and you are part of an ensemble cast? Join Mary Abbajay, author of "Ma…

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Episode 236 - The Year of Random for a Purpose 50:43

1+ y ago50:43

50:43

Deirdre and Frank reflect on 2022 and dream about what is ahead for 2023. They talk about personal and professional growth, lessons learned, and the play of randomness and intention that brings surprising results. It's a warm, sincere conversation between two good friends that's as rich and filling as a cup of homemade hot cocoa. Grab a holiday coo…

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Episode 235 - Amazing Hit Rates are Possible, just ask Chelsea Pozar and Gabe Lett 1:06:31

1+ y ago1:06:31

1:06:31

Chelsea Pozar with Studio W Architects and Gabe Letts with Allgeier, Martin, and Associates talk about how they have maintained great hit rates (upwards of 70%) year after year. Learn about their two different cultures and leadership styles from an architecture and engineering perspective. They offer tips and advice for helping your professional se…

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Episode 234: Influencing the Tide - Maisha Christian 51:44

1+ y ago51:44

51:44

2023 SMPS Pacific Regional Conference keynote, Maisha Christian, is a professional coach in AEC who brings a fresh perspective to charting your own career path by influencing the tide through your vision. Deirdre, Frank, and Maisha talk about leadership, authenticity, core values, and stretching to thrive. They get real about advocating for yoursel…

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Episode 233 - One Year: Soul Food 43:44

1+ y ago43:44

43:44

Frank and Deirdre check back in with PSM Show hosts emeriti David Lecours and Josh Miles one year after they passed the baton. They catch up, talk about authenticity, and explore what's next. Then Frank and Deirdre reminisce about favorite episodes, lasting messages, and lessons learned. Share some PSM Show soul food with friends.…

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Episode 232 - Career Path Pt 6: Killing it, Millennial Style, with Faith Perez 46:40

1+ y ago46:40

46:40

Continuing the series of career path conversations, Frank Lippert talks to TankGirl Marketing's project manager and chief organizer, Faith Perez. The conversation focuses on organizational and project management skills while offering lots of tips and tricks to get and stay organized and be more productive with your day. Bonus, some great work/life …

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165: How to get booked on podcasts part 2 14:15

1+ y ago14:15

14:15

Here's part 2 of how to get booked on podcasts thanks to a bunch of things I've learned over the past few years. Special thanks to Angie Trueblood for much of this knowledge. In this episode we'll cover developing your pitch and press kit, finding podcasts to pitch, and then being a successful guest. https://thepodwizegroup.com/ *** Brand You Funne…

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164: How to get booked on podcasts part 1 7:46

1+ y ago7:46

7:46

Over the next 2 episodes I'm going to teach you how to get booked on podcasts thanks to a bunch of things I've learned over the past few years. Special thanks to Angie Trueblood for much of this knowledge. In this first episode we'll cover why you should appear as a guest on podcasts and the first 2 steps in pitching other podcasts... having a goal…

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Episode 231 - When this $@#* Doesn't Work with Julie Brown 48:41

1+ y ago48:41

48:41

Frank talks with Julie Brown, author of “This Shit Works” A no-nonsense guide to networking your way to more friends, more adventures, and more success. Julie's podcast: https://open.spotify.com/show/1ymT8Lj7ltW41QyXZOHKyx Instagram: https://www.instagram.com/juliebrown_bd/?hl=en and her book: https://www.instagram.com/juliebrown_bd/?hl=en Last, a …

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163: Private Podcasts with Nora Sudduth of Hello Audio 24:25

1+ y ago24:25

24:25

Nora Sudduth, is the Co-founder of Hello Audio, and a leading marketing strategist. She has helped businesses sell over $500M of products and services online. Nora has over 20 years of experience working with startups to Fortune 500 companies. From market positioning and messaging to offers and sales strategies, she’s consulted on thousands of camp…

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