הפודקאסטים הטובים ביותר ב-Marketing TEA (2024)

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203: Why Your Yoga Content Isn’t Converting and Easy Fixes for Better Engagement, Leads, and Sales 25:20

28d ago25:20

25:20

Have you ever felt like you’re pouring your heart and soul into your yoga content, but the engagement just isn’t there? 🧘‍♀️💔 Don’t worry, you’re not alone! In this podcast episode, I’m sharing the exact strategies you need to transform your content from bland to brand-new! 🚀✨ 🔍 What You’ll Learn: ✅ Clarify Your Messaging – Speak directly to your i…

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202: The Strategy that Converted at 40% and Made $120k in Online Course Sales 24:56

1M ago24:56

24:56

What's remarkable about this strategy is that it combines the power of evergreen funnels with a scaled-down live launch. Get the behind-the-scenes from a recent launch activity that converted at 40% (industry averages are 2-5%) and made $120k in online sales. ABOUT DIGITAL YOGA ACADEMY Digital Yoga Academy is an Online Yoga Business School, teachin…

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201: Next Level CEO FREEDOM Unlocked: How I built my dream home in Bali, took four months off and still made sales on repeat! 36:41

3M ago36:41

36:41

What does building a villa in Bali have to do with entrepreneurship? A lot, it turns out! In this episode, I’m sharing the key lessons I learned from managing a massive project from the ground up—and how these lessons have impacted my approach to running Digital Yoga Academy. We’ll explore why giving yourself more time is essential, how to stay gro…

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#155: The Art of AI Content Creation with Cybersecurity Expert David Mundy 1:07:53

7M ago1:07:53

1:07:53

In the final 2023 episode of "Tea Time with Tech Marketing Leaders," Kerry Guard and David Mundy, VP of Marketing at Dasera, explore the indispensability of AI in marketing. They delve into David's journey from cybersecurity startups to his role at Dasera, underscoring AI's pivotal role in content creation and competitive strategy. Dasera David Mun…

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200: Online Yoga Course Pitfalls: Avoid These 4 Common Launch Mistakes! 21:41

8M ago21:41

21:41

About to launch an online yoga course? Already launched without any success? Listen to this episode which covers common launch mistakes to avoid when launching an online yoga course! ABOUT DIGITAL YOGA ACADEMY Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business sk…

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#154: Mastering Metrics with Dan Sanchez: Grow Your Digital Reach 1:04:57

8M ago1:04:57

1:04:57

In this episode of "Tea Time with Tech Marketing Leaders," host Kerry Guard sits down with Dan Sanchez, an expert in audience building and digital marketing. Dan shares his journey from graphic design to marketing, highlighting his experience in transforming a university's enrollment rates through innovative digital strategies. Close Mode Dan Sanch…

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#153: The Art of Connection: Evan Patterson Insights into Effective Marketing 1:01:49

8M ago1:01:49

1:01:49

In today’s episode, our host Kerry Guard is joined by Evan Patterson, Marketing Consultant at Inclusive Agile, where Evan shares his insights into the SaaS industry, revealing how his love of laughter and genuine connections with people fuel his success in building communities and fostering partnerships in the tech world. Inclusive Agile Evan Patte…

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199: How To Turn $5k Months Into $10k Months 18:52

8M ago18:52

18:52

What does it take to turn those 5k Months Into 10k Months? This episode explores this and more! ABOUT DIGITAL YOGA ACADEMY Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training! You’ll get all the support you ne…

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198: The #1 Way to Nurture Yoga Student Relationships 18:50

9M ago18:50

18:50

Nurturing Relationships and Growing Your Yoga Business 🌟 In this video, we're delving into the vital role of nurturing relationships in your business. From understanding the dictionary definition of "nurture" to harnessing the power of communication, we're breaking down the keys to building trust and driving sales. 🤝 Relationship Building: Discover…

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197: Sales Slowed? 3 Strategies For Your Yoga Business 30:18

9M ago30:18

30:18

Sales Slowed? 3 Strategies for your yoga business. Let’s explore 3 ways to step up sales in your yoga business! 🌟JOIN THE YOGIPRENEUR LAUNCHPAD TODAY!🌟 https://digitalyogaacademy.com/yogipreneur-launchpad ABOUT DIGITAL YOGA ACADEMY Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills…

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196: 6 Steps To a Six-Figure Online Yoga Business 45:38

9M ago45:38

45:38

Let's the concepts behind transitioning from a yoga teacher to a visionary leader and entrepreneur. Discover how embracing freedom, scalability, and value-driven business models can revolutionize your approach to entrepreneurship in the yoga industry. Let’s explore how you can step into your role as a CEO, build a team, and delegate tasks to accele…

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#152: Achieving Business Goals with Eric Martin, Senior VP of Marketing at Stack Overflow 55:09

9M ago55:09

55:09

In today's episode, our host Kerry Guard sits down with Eric Martin, Senior Vice President of Marketing at Stack Overflow, to explore the significance of setting aspirational goals and cultivating a supportive team environment. Eric shares insights from his extensive career, including transformative experiences at SalesLoft and his current role at …

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#151: Navigating CRM Challenges: Optimizing Marketing Efforts and Lead Nurturing for Sales Success 51:34

9M ago51:34

51:34

In this episode, our host Kerry Guard is joined by Miad Moussawi, the VP of Marketing at Synsaber, as they delve into the dynamic world of tech marketing. With over 17 years of industry experience, Miad shares insights into product alignment, the significance of flexible marketing efforts, and the pivotal role of customer feedback in shaping succes…

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#150: Marketing Tactics with Kindsey Haynes–Nurturing Leads and Targeting Pain Points 49:52

10M ago49:52

49:52

In this episode, host Kerry Guard sits down with Kindsey Haynes, the CMO of Kirkham Iron Tech, to delve into their innovative marketing strategies and tactics. Kindsey shares insights into how her team effectively targets specific industry verticals, focuses on nurturing relationships with potential clients, and utilizes a mix of traditional and di…

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#149: From Rebranding to Team Building: Elizabeth Hague's Tech Marketing Strategies Unveiled 1:00:23

10M ago1:00:23

1:00:23

In today's episode, our host Kerry Guard welcomes Elizabeth Hague, a tireless underdog champion specializing in protecting and growing revenue for pre-IPO companies. They delve into the importance of building and leading marketing teams, navigating the rebranding process, and the challenges faced by startups in hiring product marketers. Wildcatecho…

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195: Cultivating an abundant yogipreneur mindset 21:36

10M ago21:36

21:36

There’s one thing that's super important when it comes to making money and that's your money mindset. It's important to be intentional about this and to commit to improving your relationship dynamics with money. This relationship dynamic must be seen as a flow of giving and receiving. It's not just a one-sided relationship where you take, take, tak…

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#148: The Holy Grail of Web Design and Development with Adam Aragon 1:01:53

10M ago1:01:53

1:01:53

Imagine a world where you never have to deal with CSS ever again. That world is real, and Adam Aragon talks through how his team goes from design to code seamlessly. Illumio Adam Aragon on LinkedIn Full transcript at MKG Marketing

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194: Yoga Marketing Trends: What’s Hot in 2024 51:02

10M ago51:02

51:02

Dive into the latest yoga marketing strategies in this insightful episode with Kelly McHugh, founder and CEO of Digital Yoga Academy. This compact, one-hour masterclass is packed with essential tips for growing your yoga community and increasing sales in 2024. In This Episode: The Future of Yoga Marketing: Discover what's working and where to focus…

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193: A Roadmap To Yoga Business Success: Goal Setting for 2024 35:22

10M ago35:22

35:22

Many people set new year resolutions and by January have already thrown the towel in. Most people will set goals and never reach them. Perhaps this was you last year? In this week's episode, we talk you through the three steps to setting goals for your success. We run through the common mistake people make when goal-setting and how to avoid them so…

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192: How to prepare yourself for your best year yet in your online yoga business 28:40

11M ago28:40

28:40

In this episode we are sharing our 4 step end of year review ritual. We've had the most incredible year at Digital Yoga Academy and we want to bring all the good energy to you as we prepare for the year ahead. We recommend you carve out some time for this one- create a sacred environment, grab your journal, stop and start, and get involved. Happy n…

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191: The proven 3-step process to create authentic messaging that attracts your ideal yoga students 24:48

11M ago24:48

24:48

Ready to attract your ideal students and grow your yoga business online? Join us as we delve into the crucial step of defining your ideal students. Discover how to understand their desires, challenges, and aspirations on a profound level. In this episode, we go beyond demographics and explore the power of connecting with your audience on a personal…

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190: Scared to teach yoga online? 6 common fears and how to overcome them. 27:40

11M ago27:40

27:40

Have the fears set in about going on camera? Thinking you're not "expert" enough to teach online? FEELING fear is normal - but staying STUCK in fear is a choice. I want to support you in taking the leap from fear and overwhelm... to passionate and excited about creating an online yoga course! In this episode I share 6 common fears when it comes to …

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189: How to bring more of YOU into your messaging and yoga brand! 16:13

11M ago16:13

16:13

Do you struggle to promote yourself and your yoga business online? Oftentimes it can come down to feeling inauthentic in your brand messaging. In this episode I'm going to share how you can bring more of YOU into your branding and messaging online to help you attract your ideal students and hone in on your niche. Topics Covered: Injecting your pers…

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188: How to break through your limiting beliefs and cultivate a successful yogipreneur mindset 35:05

12M ago35:05

35:05

The truth is, no strategy (no matter how good it is) will be effective in your business if you don't have the right mindset to make it work. Working on your mindset is a daily job and when you do it right you cultivate a mindset that will... Allow you to break through limiting beliefs that hold you back Support you to work through your fears that s…

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187: YogiPRO Series: How to make your work meaningful by fully owning your voice, expertise and unique message with Annie Clarke 52:35

12M ago52:35

52:35

On this week's episode, we talk to Annie Clarke about how to bring your authenticity into your work and create meaningful yoga offerings! Annie Clarke: Website https://annieclarke.com Instagram https://www.instagram.com/annieclarke_/ 🌟JOIN THE YOGIPRENEUR LAUNCHPAD TODAY!🌟 https://digitalyogaacademy.com/yogipreneur-launchpad ABOUT DIGITAL YOGA ACAD…

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#147: BRIDGER – The Bridge from Prospect to Purchase 1:21:51

1y ago1:21:51

1:21:51

Trevor van Woerden. Trevor, a seasoned marketer, joins host Kerry Guard to discuss his journey in creating engaging content and his experiences in the sales world. Tune in as Trevor shares his insights on building relationships on LinkedIn, the importance of empathy in sales, and the transformational power of the Challenger Sales approach. He also …

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186: YogiPRO Series: What it really means to truly show up as YOU and to build your yoga biz from your heart with Steffy White 44:04

1y ago44:04

44:04

On this week's episode, we talk to Steffy White about how to build your online yoga business from your heart, show up authentically and build true connections with your community. Steffy White Website https://steffywhiteyoga.com Instagram https://www.instagram.com/steffywhiteyoga/?hl=en 🌟JOIN THE YOGIPRENEUR LAUNCHPAD TODAY!🌟 https://digitalyogaaca…

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#146: The Art of Influencer Marketing: Lisa Hackbarth's Strategies Revealed 1:01:27

1y ago1:01:27

1:01:27

Lisa, an expert in B2B SaaS tech marketing, shares insights from her vast experience in the industry, including her time as a professional photographer and her recent transition into starting her own marketing consulting business. Lisa provides valuable advice for tech marketers, from the importance of repetitive processes to the value of measureme…

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#145: Mason Cosby on Gettin' Scrappy with ABM 58:17

1y ago58:17

58:17

Getting quality, qualified leads takes intention and purpose. And once you have the lead, you can't just pass them off to sales immediately. The market has changed, and as marketers we must move with it. Mason Cosby, Founder of Scrappy ABM, joins Kerry Guard on this episode of Tea Time with Tech Marketing Leaders to spill the tea on how to cultivat…

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#144: The Ungated Unknown – The Path to Known 49:44

1y ago49:44

49:44

Leads aren't going anywhere. We must capture, nurture, and cultivate an audience to be effective marketers and sellers. But WHEN and HOW we is anyone's game. In this episode, Alex Titze, VP of Marketing at Blue Team Alpha joins host Kerry Guard to spill the tea on how he keeps his content ungated and cultivates qualified leads. Through his partners…

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185: Student Success Stories- How Rosemary made $1500 selling a course before she'd even created it! 21:05

1y ago21:05

21:05

In today's episode we spoke to Rosemary Holbrook, founder of Yogi Scopes. Rosemary is a past student of The Profitable Yoga Teacher Program. Since starting the program, she has successfully scaled her business, grown her community and increased her income. Rosemary is an incredible example of a profitable yogi who has embraced the idea of imperfect…

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#143: Tirrah Switzer –Keep Your Competition Close 52:06

1y ago52:06

52:06

Tirrah Switzer, Senior Director of Community Brands, joins Kerry Guard, CEO of MKG Marketing on this episode of Tea Time with Tech Marketing Leaders to spill the tea on why your competition matters, what matters, and what to do about it. It's a delicate balancing act of not comparing and keeping focused on building your brand, and it helps to know …

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184: How to make $5k from your first online yoga course launch 50:33

1y ago50:33

50:33

In this podcast episode, not only did we go through the proven 8-step framework to launch your profitable online yoga course (and make $5k!) but we also... OPENED the doors to The Profitable Yoga Teacher. This program will give you all of the foundational strategies you need to put into your business to set you up for online course success - and yo…

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#142: Juan Mendoza –The Digital Marketing Rennaissance 1:07:33

1y ago1:07:33

1:07:33

Given the new world order in privacy protection – GDPR, Apple Tracking (or not tracking), 3rd Party Cookies being discontinued, etc.– marketers need to revert back to basics... or a better way to think about it, is to look at the channels on the fringe that have been shoved to the wayside and reinvent bringing them back. Juan Mendoza, CEO of The Ma…

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183: How to pick the best yoga business coaching program to get the support you need in 2024 25:35

1y ago25:35

25:35

How to Choose the Right Coaching Program For You Once you've decided to go for it and build your online business, it can be overwhelming to choose the right coaching program and mentor to give you the support and guidance you're looking for. It's important to take the time to make the right decision and this episode will help guide you to do so. Th…

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182: YogiPRO Series: How to turn your true purpose into a profitable yoga business with Koya Webb 38:36

1y ago38:36

38:36

On this week's episode, we talk to Koya Webb about how to start turning your true purpose into a profitable yoga business. Koya Webb Website https://koyawebb.com Instagram https://www.instagram.com/koyawebb/ Join the Online Yogi Immersion: https://digitalyogaacademy.lpages.co/the-online-yogi-immersion/ JOIN THE WAITLIST FOR THE PROFITABLE YOGA TEAC…

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181: How to unlock your online yogi potential and embrace the 'I am enough' mindset 45:28

1y ago45:28

45:28

In this episode, we discuss how you can conquer your self-doubt, redefine your limits and unleash your inner confidence. You deserve the same success that you see other online yoga teachers with. Think of this episode as the pep talk you needed to push you forward on your journey to becoming an online yogi, and launching your very own online yoga c…

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180: YogiPRO Series: The importance of content in growing an engaged community and online membership with Cat Meffan 38:39

1y ago38:39

38:39

On this week's episode, we talk to Catt Meffan about how to grow an engaged audience and community and the importance of filling up your online membership. Cat Meffan Website https://catmeffan.com Instagram https://www.instagram.com/catmeffan/ Join the Online Yogi Immersion: https://digitalyogaacademy.lpages.co/the-online-yogi-immersion/ JOIN THE W…

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179: How to Transform Your Small Yoga Community into Online Course Profitability 41:59

1y ago41:59

41:59

In this episode, we debunk the myth that a small yoga community can't succeed with online courses. We address common excuses, explore personalization strategies, and introduce the "founding member strategy." Join us to learn how to embrace imperfection and unlock success in online yoga teaching, regardless of the size of your community. JOIN THE WA…

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#141: Steffen Hedebrandt- Mastering the Art of Crafting Your Account-Based Timeline 56:29

1y ago56:29

56:29

Join us for an engaging discussion with Steffen Hedebrandt, the founder of Dreamdata, as he shares insights on discovering and shaping your account-based timeline.

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#140: Sophie Hedestad- Achieving Company Success through Team Goals 1:00:23

1y ago1:00:23

1:00:23

Join us for an insightful conversation with Sophie Hedestad, the CEO of NOQX, as she shares her expertise on setting team goals. Discover how prioritizing quarterly objectives can propel your company, team, and personal growth, enabling you to achieve revenue targets and KPIs.

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178: YogiPRO Series: How to create trust in your community and position yourself as a leader of transformational online courses with Eoin & Insiya Finn 57:22

1y ago57:22

57:22

On this week's episode, we talk to Eoin & Insiya Finn about creating trust and authority within your community, and how to position yourself as a leader. Insiya Rasiwala-Finn- https://www.instagram.com/insiyafinn/?hl=en Eoin Finn- https://www.instagram.com/theblissologist/?hl=en Join the Online Yogi Immersion: https://digitalyogaacademy.lpages.co/t…

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177: 5 Clear Signals That Your Debut Online Yoga Course Is Calling 31:28

1y ago31:28

31:28

In this episode, we delve into the world of online course creation and uncover the 5 unmistakable signs that indicate you're ready to take the plunge. From conquering fear to harnessing a powerful course idea, we'll guide you through the journey of turning your expertise into a thriving online course. Join us as we explore the excitement of reachin…

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#139: Bryan Grover- Insights into Influencer Marketing 1:04:43

1y ago1:04:43

1:04:43

Join us for an engaging conversation with Bryan Grover, Founder & Copywriter of Grover Consulting, as he shares his insights on the significance of influencer marketing, his unique approach to it, and the outcomes he has experienced. Discover the secrets behind successful influencer marketing strategies and gain valuable knowledge from an industry …

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176: YogiPRO Series: Owning Your Authenticity To Build A Vibrant Community with Chocolako 34:31

1y ago34:31

34:31

Chocolako is committed to working with forward thinking creatives and professionals, yoga teachers and yoga practitioners of all levels, who are open to embrace continuous awakenings, outperform limiting stories and reach more expansive versions of themselves. Her focus is to support, uplift and uplevel curious souls to remember their unique pathwa…

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175: Avoiding Yoga Teacher Burnout: The Path to Passive Income, Freedom and Lasting Legacy 26:35

1y ago26:35

26:35

Join us in this episode as we tackle the often-ignored issue of burnout among yoga teachers. Discover the signs, causes, and solutions to steer clear of the burnout trap. As yoga instructors, we're expected to radiate positivity 24/7, but burnout can affect us all. Explore the three dimensions of burnout and how to spot the early warning signs. Our…

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174: YogiPRO Series: Allie Van Fossen & Essential strategies to sell out your online yoga course with ease 51:00

1y ago51:00

51:00

Allie is a once corporate marketing girl turned successful yoga teacher, chakra coach, retreat leader, small business owner, and full-time traveler with her husband via a sailboat. She primarily teaches yoga online through YouTube, courses, and a monthly membership called the Body Mind Soul Studio. Allie is passionate about using the yoga practice …

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#138: Elliot Volkman- The Impact of Positive Personal Branding 54:37

1y ago54:37

54:37

Join us for an enlightening conversation with Elliot Volkman, Director of Brand, Content, and Community at Drata, as we uncover the impactful combination of personal branding, positivity, and kindness in advancing your company's mission.

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173: Proactive Steps to Prepare Your Yoga Business for Online Course Success 37:41

1y ago37:41

37:41

Embark on a transformative journey in this podcast episode for yoga instructors. Discover how to transition from studio teaching to creating impactful online courses. Uncover the limitations of traditional methods and explore the possibilities of freedom, flexibility, and sustainability that online courses offer. Learn the vital role of defining yo…

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172: YogiPRO Series: Find Your Niche and Launch Your Online Course with Ashley Turner 42:40

1y ago42:40

42:40

Ashley Turner is a yoga–meditation expert, Licensed Psychotherapist, writer, facilitator and entrepreneur. She is the founder of Yoga.Psyche.Soul.™, an innovative Yoga Psychology training for teachers, clinicians and dedicated students fusing yoga, mindfulness, depth psychology, shadow work and neuroscience. YPS has fast become the go-to resource f…

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