Marshall Atkinson ציבורי
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Success Stories is a podcast that is focused on the decorated apparel and promotional marketing industry. We highlight successful companies and people in these industries. What are they doing? How can you learn from them? Hearing their stories of success, you can apply those same ideas to your business situation and have success too.
 
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show series
 
If there's one person as uniquely qualified to discuss the future of the industry is Paul Bellantone. With HALO Branded Solutions, he recently made the switch from running PPAI, an organization dedicated to the advancement and education in the promotional products industry, to a senior VP role of sales at HALO. In this Success Stories podcast, we'l…
 
For creating unique designs for apparel, what medium do you use and typically stick to for orders? How do you learn something unique? On today's Success Stories podcast, we'll speak with Artem Ionitsa owner of Logo Unlimited in Woodinville, WA about he has created a unique approach to satisfying customers by offering a wide range of decoration meth…
 
If you've ever wondered how a recording artist or brand has so quickly developed a merchandise line of their own, chances are someone like Todd Moen with KREATIV LAUNCH was behind it. Todd's company specializes in bringing ideas to life. With over 25 years of experience in production, distribution, and licensing, KREATIV LAUNCH has been the go-to p…
 
On today’s Success Stories podcast we will have a real treat. Brian Jolin with Jolin Promo will discuss how he uses the foundation of stories to sell and engage customers. Brian is a certified StoryBrand professional, and we’ll learn how that has helped him over the years connect and align with his clients to serve them better. Brian has a personal…
 
Are you in sales for decorated apparel? If so, you might want to pay attention to this new episode of Success Stories as Josh Appelbaum who runs the Apparel Division at Hit Promotional Products, will be discussing his approach to sales. That's right, we'll be chatting about the evolution of the apparel sales process, and how you should be thinking …
 
Is your company completely dialed in to your exact target customer? Do you hit the bullseye every time? That’s what we’re going to focus on with today’s Success Stories podcast as Salinas, California-based Darryl Garcia with Color Tech will be discussing his journey to align his business goals with the customers he can serve best. A former UPS driv…
 
On today’s Success Stories podcast we’re going to explore how the notion of core values plays an integral role in the development and growth of a company. Both internally with employees, and also externally with how customers are served. Julie Denton leads the business development and customer service team with Blue Cotton will chat today about the…
 
As a business owner, how do you set up your company to work for you? That’s an interesting point, and one that we are going to get into in tremendous detail with Mike Chong with Merch Monster on today’s Success Stories podcast. Mike operates his business out of Oakland, California but also spends a lot of the year traveling. He has built his busine…
 
There is one shop in the industry that is best known for their technical expertise, willingness to experiment, and also their ability to train other shops on best practices...and that is with Lon Winters’ shop Graphic Elephants. Lon has been running his Elizabeth Colorado-based shop since 1993 and is world-renown for his expertise in screen printin…
 
Have you ever wondered who is behind the amazing success of political fundraising for campaigns? On this episode of Success Stories, Christl Mahfouz with Ace Specialties in Lafayette, Louisiana will share her story of the success of building a branded merchandising business that focuses on fundraising and politics. During the discussion, you’ll hea…
 
One of the most fascinating developments in apparel print technology that has surfaced in the past few years has been the development of hybrid digital and screen printing technology. This means that screens are used for the underbase, and a digital print is printed over that. This gives the shop plenty of capabilities to explore and capitalize on …
 
How does humor play into how you think about sales? Not sure if you ever have considered that, but I know one person that has, and it is Ron Goodwin with Goodwin Graphics in Cohasset, Massachusetts. Ron has been using humor in his sales approach since 1976 to help keep his customers coming back and develop relationships. 45 years later, some of his…
 
Guess what? With this episode, Season 1 of the Success Stories podcast is officially in the books! Thank you so much for tuning in and enjoying the stories of success that have been shared on this show. We thought it might be fun to turn the tables on me as the interviewer, and we’ve asked some of the guests from this season to record and send in s…
 
Are you trying to compete in an oversaturated market? These days, that can be a challenge even for experienced veterans of our industry. On today’s Success Stories podcast, Sara Webb with InTandem Promotions in Kennesaw, Georgia, will help you unlock the secrets of infiltrating and succeeding despite overwhelming competition. Sara will share some t…
 
One way to expand your opportunities in business is to niche down and use a hobby or something that you are passionate about as a starting point. On this episode of Success Stories, Scott Dawson with East Coast Screenprinting in Okeechobee, Florida will be sharing his story of how he turned his love for motorcycle racing into a successful business.…
 
Sometimes a basic t-shirt is more than just a shirt. It can be a social or political statement. On this episode of Success Stories, Rick Roth with Mirror Image in Pawtucket Rhode Island will share his story of success with producing apparel for Human Rights campaigns, Amnesty International, and Farm Aid, to name a few. Rick will talk about his invo…
 
Have you ever wanted to make your business more efficient but simply didn’t know where to start? On this episode of Success Stories, we’ll learn about the journey that one apparel decorator took, as she earned her Six Sigma Black Belt while making her shop more efficient. Ali Banholzer with Wear Your Spirit Warehouse in Huntingtown, Maryland is our…
 
I’m sure you’ve heard the phrase, “People buy from people they like.” On today’s Success Stories podcast, we are going to be talking to probably one of the most likable people in the industry, Natasha Rawls with The MRL Group about her experiences on using TikTok to cultivate new relationships. If you have ever wanted to try to put together a short…
 
If you are a successful contract decorator, you know that you don’t sell ink or thread on cotton...what you sell is Trust with a capital T. One shop in Connecticut has found a higher level of success by generating trust through hard work, creativity, getting the job done, and simply being their authentic selves. On today’s Success Stories podcast, …
 
One of the most overlooked garments in the promotional and decorated apparel industry is the ubiquitous bandana. This staple has been around our necks, heads, and faces for a very long time. Currently, there is a renaissance happening in the marketplace for people wanting customized bandanas for their events, company fundraisers, and giveaways. On …
 
The COVID-19 pandemic has brought many small businesses to their knees, or frankly, completely out of business. One Michigan business, Sandlot Sports, made a dramatic shift in their business from athletic and sports event-based apparel and merchandise to more of a B2B focus. On today’s Success Stories podcast, we’ll be chatting with Ryan Dost and A…
 
How are you with the mindset of failing? I know that I usually learn more from my mistakes, than from my successes. How about you? As we move through our careers and business, the concept of constantly evolving and learning has helped one business thrive. Eric Solomon with Night Owls in Houston Texas has taken the concept of leveling up by constant…
 
On today’s Success Stories podcast, we are going to talk about the “journey” that people have in the industry with Joelly Goodson, who is a self-described “Branding Badass” with Genumark in Calgary Canada. People start down their career path for whatever reasons, and it is always full of ups and downs. Joelly has mastered the art of sales for Genum…
 
One of the biggest emerging trends in the decorated apparel industry is the notion of “Print on Demand”. This is the idea that you sync up the decoration of the shirt with the order when it is sold, and not in advance. This high-wire trapeze act happens courtesy of technological advancements in logistics, printing, workflow, and equipment. On this …
 
Where a business owner’s journey starts, and where they end up is the topic of today’s Success Stories podcast. In 1997 Mark Graham founded Rightsleeve, a promotional design agency in Toronto, Canada. The firm specializes in merchandising aimed at businesses, schools, camps, and organizations. Mark successfully operated that business for 22 years b…
 
Many businesses talk about growing their sales and setting goals. For apparel decorator and marketing king Tom Rauen with Envision Tees in Dubuque Iowa, expanding the business and obtaining new customers has been a focus. He has developed an interesting way of doing that with his “Growth Acquisition System” or G.A.S. for short. On this episode of S…
 
It’s no secret that many people gain tremendous insight and inspiration from reading books. And by reading, I’m including paper-printed books, ebooks, and of course, audiobooks. As many people tend to buy and share their favorite books as holiday presents, on today’s episode of Success Stories, I’ve asked a wide array of industry leaders to give us…
 
These days there is a lot of talk about trying to find a competitive advantage that gives your company an edge. One apparel decorator in North Fort Worth Texas has found that edge, and what they are doing may surprise you. Printed Threads is a full-service merchandising company that specializes in high-quality screen printing, embroidery, retail fi…
 
Have you ever wondered who is handling the apparel programs for some of the largest and most well-known brands? The answer can be found with one Atlanta branding and promotional merchandise agency, Icebox. Founded in 2001, they have been building turn-key solutions for corporate clients that include product sourcing, in-house design, production, wa…
 
Many apparel decorators design, print, and produce orders for the collegiate or school market. Building more sales is a game that everyone wants to win. On this episode of Success Stories, we’ll speak with Spokane Washington’s Brayden Jessen with Zome Design on how they build a better platform for this unique market. What goes into making their pro…
 
One thing that contract apparel decorators sell most is Trust, with a capital “T”. Sure, you can focus on the embroidery, screenprinting, heat transfer or other methods of embellishing a garment, but seasoned contract professionals know that sales for them are not transactional. Everything is about the relationship. To that point, on this episode o…
 
Promotional marketing companies have always tried to connect the best products for the best use cases for their clients. But do they always make the world a better place? One company has found success with targeting the marketing needs of clients and aligning them with products that offer a deeper and more meaningful story. Social Good Promotions w…
 
How do you tie creative art development into more sales? On this edition of the Success Stories podcast, we’ll dig into that by discussing how Jeremy Picker and his team of creative professionals have found success by going the extra mile when developing ideas for their clients. We’ll break it down by examining their process and unique ability to t…
 
During and after the coronavirus pandemic, many screen-printing shops found success by developing a local “Here for Good” campaign to help surrounding businesses in their community stay afloat during these difficult times. In Rockford Illinois, one business owner, Jarrod Hennis developed a “Here for Good” campaign and assisted businesses in his are…
 
COVID-19 has shifted a lot more business online recently and with great uncertainty ahead, you'll need to make sure people can find you online. In this episode of Success Stories, we'll help you get ahead of the competition and make sure you're set up to drive new business to your website. Shelby Craig with Rocket Shirts will be sharing his knowled…
 
A lot of revenue streams have dried up due to the COVID-19 situation. Many businesses have been forced to pivot into a new direction. Today we are going to discover how one company has found success with new opportunities. We will be talking about this with Danny Rosin and Robert Fiveash with Brand Fuel. They are the leaders of a free-spirited bran…
 
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