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Mind-Reading Marketing with Isabel Kateman

Isabel Kateman, Website Design and Brand Strategy for Female Entrepreneurs

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Welcome to Mind-Reading Marketing, the podcast for busy CEOs who want valuable content—without the fluffy bs. Join host Isabel Kateman, and her guest experts, for actionable advice on growing your business beyond six figures. Here you’ll find practical tips for marketing and scaling your service or course, and real talk on thinking like a CEO—delivered with New Yorker-style speed. Tune in, get a quick win, and get back to being the boss! Connect with Isabel: On Instagram @stripeddogcreative ...
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Written in 1903, just sixty years after the word ‘hypnotism’ was coined, this book explores the contemporary understanding of the nature, uses and dangers of the technique. Hypnotism has been practiced for many centuries, but it was in the mid-to-late nineteenth century that it became a particularly fashionable way to explore the human mind. Although understanding of the subject has evolved considerably over subsequent years, this book remains a fascinating insight into a technique once thou ...
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In this episode, I’m going over the top three questions I get asked most often inside my Mind-Reading Website® Program. The most common questions I get revolve around raising prices, creating a service or offer that sells, and what to put on each page of a website. During this episode, I’m walking you through my top solutions for each of these ques…
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In today’s episode, I’m covering my top three website tweaks you can make today to book dream clients. As a marketing tool, it’s so important to keep people on your website focused on working with you. It’s tempting to want to add a million distractions to your website, like social media profiles, case studies, and blogs. And while there is a time …
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This the final episode of Season 1 of Mind-Reading Marketing with Isabel Kateman. Think back to the last time you purchased a service…were you scrolling through their website wondering, “how the heck did they get inside my head?!” That is the dream scenario for a website copywriter, and frankly any marketer. The ultimate goal is to connect so well …
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Whether a client is going to work with you in two days or two years, it’s important to nurture them through your email list. In today’s episode with Lindsay Sims, we’re discussing sales funnels and how to keep your potential future clients interested and engaged. Lindsay is taking us through her upside-down approach to understanding a potential cli…
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Do you find yourself writing the same emails over and over again? What about feeling awkward about letting a client know that an invoice is overdue? A CRM (customer relationship management) system is your answer. On today’s episode, I’m chatting with Devin Lee, a Certified Online Business Manager and Certified Dubsado Specialist. We’re diving into …
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What if you could get just five tasks off your plate? That’s all it takes to get started according to Michelle Thompson, owner of Awesome Outsourcing. In today’s episode, we’re going over everything you need to have in place to successfully bring on a new team member and have them thrive. From how to know when it’s time to hire to exactly what you …
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Do you get uncomfortable when you get objections from a potential client? Don’t worry, you’re not alone. Overcoming objections makes lots of business owners uncomfortable. But if you can take emotion out of the equation and illustrate your value to potential clients, you can usually overcome the objection. In today’s episode, I’m going over my top …
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Is your website constantly attracting and converting dream clients for you? If your answer wasn’t “100% yes” then your website could be doing more! In today’s episode, I’m walking you through my four-part framework that I use currently with my six-figure one-to-one clients to create websites for them that are 24/7 sales machines. I have a free guid…
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Do you feel like you’re marketing the hell out of your service but still not booking out with dream clients? In today’s episode, I’m going over three website shifts you can make to help you book dream clients. Whether you need to alter your design, tweak your copy, or update your strategy, I’ve got you covered. After making these simple changes, yo…
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What if you could get enough data to run successful ads with just $5 a day? Whether you have a large audience that isn’t as engaged as you’d like or a small audience that you’re hoping to grow, ads can help. On this week’s episode, I chat with Jenny Singh to learn more about how to run successful ad campaigns on Instagram and Facebook. We talk thro…
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While you may assume complex, overly designed websites are perceived as more beautiful, it’s actually the opposite. Simple websites sell more! In today’s episode, I’m covering exactly why simple websites are more effective at attracting and converting your dream clients. This doesn’t mean you can’t be creative with your website, but it means you sh…
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What if you could be hanging out with your family, sleeping, or even on vacation while dream clients find your site and sign up to work with you? That is exactly what good SEO and a strategic website can do for you! Ensuring you set up your SEO in the right way and choose the keywords that best represent your business is essential. On today’s episo…
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Wondering which website platform is best for your business? In today’s episode, I’m going over why I use Showit and Squarespace as a web designer. I chat through the two options and explain why I think they’re the two best platforms for my clients. WordPress has been an industry leader for a while, but it can be complicated to keep up with given al…
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Are you looking to build your business’ credibility? A strong public relations campaign might be the answer. Whether you decide to develop it on your own or bring on a firm, Kristin Marquet of Marquet Media, LLC walks us through everything you need to prepare for a successful PR campaign. It all starts with finding out what makes you newsworthy and…
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Do you struggle with how to balance selling and storytelling in your website copy? When you hear the word selling do you feel gross and think of a sleazy car salesman? Striking the perfect balance between these two is a concern I hear often from my clients. So in today’s episode, I wanted to run through my top three tips for striking the perfect ba…
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Does only working a few days a month but making more money than you make now sound like it’s too good to be true? The good news is it can be true! On today’s episode, I chat with Jordan Gill, operations consultant and VIP Day extraordinaire! Jordan has helped hundreds of service providers transition away from offering draining, neverending retainer…
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If you wrote your own website copy did you spend a few hours starting down a blank word document and then another few hours guessing at what you were supposed to write? I hear these stories again and again. Achieving the right balance between selling, telling your story, and connecting with your potential clients is really difficult. So much goes i…
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I’ll bet you started your business for really interesting reasons. Maybe you found a niche that really resonated with you or you started your business because you were looking for someone like you and couldn’t find anyone. In this week’s podcast episode, I’m chatting with Sally Zimney about how to develop your signature story in a way that’s going …
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Did you write your about page about you? Have you heard that it’s actually supposed to be about your client? Confused? So are most people. The about page is the number one page my clients struggle with the most before working with me. It’s hard to strike the perfect balance between selling your service, sharing your story, and still keeping the con…
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You know you should be reaching out and engaging on Instagram, but it feels so awkward and you have no idea what to say. If you’ve been wanting to start utilizing an engagement strategy on Instagram but don’t know where to start, this episode is for you! In this episode, I chat with Brittany Bozik, founder of That Creative Girl social media agency,…
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I see it all the time–an absolutely stunning website that has no strategy. It looks amazing on the outside, but as soon as I dig a little deeper, I start to identify all the signs that it’s not effectively converting clients. In today's episode, I share how I got started in this business after being guilty of having a pretty but useless website in …
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Have you ever landed on someone’s website and had trouble figuring out how to get in touch with them? What about getting lost down the rabbithole of viewing their portfolio, taking a quiz, or finding yourself sucked into their Pinterest vortex? This is what happens when a website lacks a clear singular goal. Part of having a strong website strategy…
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“I’m waiting for my next launch to update my website.” I hear it all the time. But waiting for your next launch to redo your website is actually costing you sales. In this episode, I dive into why you shouldn't wait to update your website and how a better website can actually help you when it comes to your next launch. I know redesigning your websi…
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If you created a new offer tomorrow, would you be able to sell it? What if you could know that your service would sell before you even built it? Today, I am joined by Courtney Chaal, a business coach who helps creatives, coaches, and consultants start getting more clients by creating an irresistible service that they can eventually turn into a scal…
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Does the word ‘networking’ make you want to cringe? Do you feel like it's such a huge ordeal that you dread going to that coffee meet-up or hopping on a zoom chat? Today, I’m spilling all of my networking secrets so you can turn networking into something you actually learn to love. Understanding how to create authentic relationships to expand your …
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Did you know 75% of people judge a company’s credibility based on their website? This means people will still check your website before actually deciding to work with you. In this episode, I’m sharing why you need a strategic website to help build your credibility and quickly captivate your customers' attention–even if you are killing it on social …
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Do you want to be seen as a compelling expert in your field? As you start to scale your business, ideally you want to be able to position yourself in a way that makes you stand out from the crowd and highlights your expertise. But how do you accomplish both and magnetize great clients just by being yourself? Today I’m chatting with Christina Frei, …
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A majority of your clients will visit your website before making a purchase. If you can create a high-quality website that personally connects, builds trust, and engages your audience then you can watch it become the main revenue driver for your business. But if your website is confusing, not well-branded, and doesn’t show off your expertise then y…
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Is one of your main goals in life to start your own business? It can be terrifying to jump ship and make that transition because that success ratio of business failure is seared into your brain. So today, I wanted to bring in someone who knows what it's like to take that leap and wear all the hats while building a business you love–Sara Torpey. Sar…
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Mindset is EVERYTHING when it comes to growing and maintaining your business. If you can dive into the right kind of mindset as an entrepreneur, then you will have the confidence to attract aligned clients and prioritize YOU so that you can grow a successful business. In this episode, I wanted to share with you the mistakes I’ve made, what I wished…
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I’m not good enough, I’m not interesting, no one is going to listen to what I have to say, who would want to purchase my services…sound familiar? It takes massive courage to show the world who you truly are, let alone to talk about your products and services to get people to buy from you. Today on the show, I’m sitting down with Rebecca Haydon, a m…
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What should you do when your content isn’t converting? Content Marketing isn’t just about your website’s blog anymore. If you can find a way to connect and open a dialogue with your ideal clients then you will be able to reach them in a way they feel meets their needs. These days, it’s all about relationship building to attract your dream clients. …
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Running a business is hard. Running a successful business is even harder. This past year was one of immense growth and transformation for both me as an entrepreneur and for my business. Today, I wanted to take the time to reflect on and share the lessons I learned this year as a business owner that allowed me to propel, grow, and scale my business.…
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Is your brand inclusive? Are your brand values being clearly conveyed through your messaging? Today, I’m bringing in Crystal Whiteaker, your go-to inclusive branding expert. Crystal shares how you can build an inclusive and empowered brand, the importance of ensuring your brand is welcoming to everyone, and how you can create content and offers tha…
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