הפודקאסטים הטובים ביותר ב-Mobile Marketing (2024)

1
PM102 - We Got a 1-Star Review and Its Your Fault! 25:17

2y ago25:17

25:17

Paintless repair always gets good reviews. Touch up does not. Is there something we are doing to cause problems for our customers? What can you do to protect your business? SHOWNOTES

1
The War Against Facebook 9:02

6y ago9:02

9:02

Major media needs to look at themselves and not Facebook

1
PM101- Sullivan PDR Estimator owner Jim Sullivan 1:17:05

6+ y ago1:17:05

1:17:05

By the time the storm was over and they fixed all the cars, Jim and his partner lost $25,000. Each. The worst part? It didn't have to happen. Jim even saw it coming. At one point, he suggested the body shop should sign the invoices on all the cars. “Oh no, Dusty always pays.” Only this time, Dusty didn’t pay. Why did Jim Sullivan tell us this story…

1
PM100: Hire a Robot to Run Your PDR Office? 24:09

6+ y ago24:09

24:09

Customers are the lifeblood of your paintless business. Would you trust your interactions with them to artificial intelligence? Only if you were certain it would result in a better experience for them. Have we reached the point in tech advancements to allow for this? Yes, we think so. Listen to see how we are implementing a better start to the pdr …

1
Nirmal Mehta, emerging tech, and VR vacations for everyone 32:56

6+ y ago32:56

32:56

This week, Travis and Stewart discuss the latest in VR experiences including a VR vacation simulator -- or VRacation simulator, if you like Travis' made-up words. They also discuss VR's marketing problem, and European standards for watching ads in VR. Yep, it's a VR-fest this week. And speaking of emerging technologies, the duo then interview Nirma…

1
Mike Wikan, the singularity, and the first blockchain smartphone 32:58

6+ y ago32:58

32:58

This week, Travis and Stewart interview Mike Wikan on the future of emerging technologies and what they're going to mean for both our daily lives and how organizations, businesses, and governments will be affected. In the news, we talk about A.I. that learns from all other A.I.s, Sophia the robot citizen, a new Messenger bot of note, and the world'…

1
PM99-Make Your PDR Business Timeless 39:54

6+ y ago39:54

39:54

Your dad liked them. You liked them. Now your kids like them and they are telling all their friends. Something which appeals to three generations or more, this is what we call timeless. Baseball? Yeah, but its really a pastime. We’re talking about things which seem temporary, like popular music. Music is popular for a small window of time, then it …

1
PM98 Your Google Listing Might (Really) Be In Danger 34:13

6+ y ago34:13

34:13

Robo calls. Always an interruption when you’re in the middle of a dent repair. Every call starts with a lie, too. “You’re listing is not correct…” or some such nonsense. But there really is a way for a well meaning person, or worse an evil competitor to alter your listing. If you’re not careful, you may not even know about it for a time. Also, year…

1
Peggy Anne Salz, mobile futures, and the crazy world of cryptocurrencies 29:23

6+ y ago29:23

29:23

This week, Travis and Stewart discuss the latest in A.I.-powered apps and show that you don't have to be a massive organization to use artificial intelligence across your product or service. They also work their way through a list of 100 cryptocurrencies and explain what these blockchain-powered tokens mean for the future of payments. Then, we inte…

1
PM97-What Your PDR Customer Really Wants 27:24

6+ y ago27:24

27:24

You sell dent repair services. This customer has a dent. Naturally, you start selling your dent repair service. Oops you missed it. Fixing the dent is only one of the things they want (and its the last they want to talk about). Listen to uncover the six things your customer really wants. Then check out the shownotes for the list which will help you…

1
Steve Rayson, hacking Alexa, and how A.I. writes better headlines than you 36:24

6+ y ago36:24

36:24

This week, Travis and Stewart interview the awesome Steve Rayson of Buzzsumo, which has analyzed over 100 million headlines to learn what works, what doesn't, and what converts. In the news, we discuss a new solution for creating Alexa skills, the questions businesses must answer before creating a bot, and give a shout out to those of our friends t…

1
PM96- Apps and Office Tech for PDR Companies 38:50

6+ y ago38:50

38:50

If you’re like every PDR tech who ever pushed a dent, you love new tools. We love seeing the new stuff too, even when its just for using around the office. Over the years, we’ve found some apps or software which makes life easier. Listen to the tools we use in the dent repair office. SHOWNOTES You're going to want to click above, lots of links to t…

1
PM95- The History of PDR 33:24

6+ y ago33:24

33:24

They say every idea worth spreading starts on the West Coast of the USA. Not this time. PDR started two different places at the same time. Neither of them have a zip code starting with 9. Listen to how paintless began according to all the mostly true stories we’ve heard through the years. Also, why the changes coming in PDR will totally catch you o…

1
Robert Rose, epic content, and Facebook's myriad of money making methods 34:15

6+ y ago34:15

34:15

This week, Travis and Stewart talk about A.I. and the Internet of Things (still the worst tech term in existence), A.I. and customer service, and two opposing Facebook stories that are united by one common thread - how the social media levitation makes its money. We then interview Robert Rose, a content marketing genius who gives us the lowdown on …

1
PM94-Do You Hate the PDR Industry? 24:58

6+ y ago24:58

24:58

Ninety days from starting. All the time needed for you to realize running a PDR business is not as great as you thought it might be. You get more deductions, but also find you pay higher personal taxes. The competition are fools and are ruining the business with unsustainable pricing. The state government is threatening to pass a law which will tak…

1
Erich Joachimsthaler, Amazon Slay, and how computer vision changes everything 36:11

6+ y ago36:11

36:11

This week, Travis and Stewart interview the incredible Erich Joachimsthaler, celebrated branding expert and author. This is one of the most impactful interviews of the year - Erich gives takeaway after takeaway. In the news, we discuss A.I.'s role in bringing TV advertising up to date and how computer vision is changing the world: not just in marke…

1
PM93-Hail Fraud - How and Why to Educate PDR Customers 15:14

6+ y ago15:14

15:14

Imagine coughing up money for a new car only to find it has hail damage on it. The underhanded way the dealer treated this customer would make Bernie Madoff blush. Herein lies the reason for becoming more than just a metal pusher. Consumer education builds trust.Trust builds sales. The stories you hear and experience can become public service annou…

1
Shaul Olmert, Samsung's new toys, and how to grow a community of over 80 million 30:34

6+ y ago30:34

30:34

This week, Travis and Stewart interview the amazing Shaul Olmert, who has grown Playbuzz from scratch to an audience of over 80 million. He tells us what it takes to not only make that possible, but maintain the community he helped build. In the news, we talk about Samsung's developer conference and the new products that were announced at the event…

1
PM92-Proof: Cheap Prices Scare Customers 15:42

6+ y ago15:42

15:42

Want to make more money in your PDR business? Raise your prices. Easy for you to say, friend. We are first to admit, charging more is scary. At first. When you hear what happened to us in this episode, you’ll see why it gets easier. Listen for a real example of a low price scaring a customer right into our shop. How to get to the most important thi…

1
Amit Walia, A.I. smarts, and Snapchat becomes useful again. 30:56

6+ y ago30:56

30:56

This week, Travis and Stewart discuss the perils of unlocking phones with your face. Let's just say that Stewart isn't a fan. They then talk about Snapchat's newfound usefulness, location-based marketing, and a big raise for a geographical data company. They then interview Amit Walia about A.I., where it is making a real difference now, and what is…

1
PM91-How to Get Local Links to Your PDR Website 35:30

6+ y ago35:30

35:30

The best thing you can do for your PDR business website is make it google, or search engine friendly. Once your site is fixed up, the next best thing is to build links coming in to it. Google counts these as votes for your content and give you authority in the form of better placement in the listing. Local businesses can be easy to build links to i…

1
PM90-Influencing PDR Customers - Part II 30:56

6+ y ago30:56

30:56

Your customers are smart, that’s how they wound up in your shop or on the phone with you. From you they need guidance, but what’s the best way to give it? Come right out and tell them what to do? Might work sometimes. Better if you help them in a way which makes them feel as if it was their own discovery. What follows will be their own decision. Fo…

1
Valentin Preobrazhenskiy, ICO fever, and how A.I. took over martech 31:57

6+ y ago31:57

31:57

In this week's news, Travis and Stewart talk about A.I. domination at the Martech conference in Boston, where -- seemingly -- it was the topic on the lips of marketers, speakers, and vendors everywhere. We also highlight an A.I.-powered advertising technology that is making waves: More than $250 million in waves, in fact. Finally, we bring everyone…

1
PM89- The Case Against PDR Patents 31:10

6+ y ago31:10

31:10

Have an idea for a PDR Light? Great! Please share it with the world. Better yet, build it, sell it and make lots of money. No really you should. But tread carefully, for it appears paintless dent repair tool innovation has sunk to the level of litigation. Could you be sued for your innovative idea? Maybe. At the least, you can expect a cease and de…

1
Sean Ellis, hacking growth, and why Amazon's goggles might suck 27:57

6+ y ago27:57

27:57

In this week's episode, Travis and Stewart talk about virtual reality advertising, Intercom's new lead-generation solution, and Amazon's smart goggles, which sound like they might be a terrible idea. Or they might be good. Stewart thinks, either way, that they'll be cheap because Amazon doesn't do premium products. In our guest interview, Sean Elli…

1
PM88-Train Your Brain Like a Guided Missile 25:43

6+ y ago25:43

25:43

“You charge too much!” Those words ring in your mind for a long time. Even days later, you realize what bothers you most is your reaction. What you replied in the heat of the moment. If you ever wished you could go back and change something, then you know the power of negative prep. The time to work these things out is before they happen. Once the …

1
Voice 4:41

6+ y ago4:41

4:41

Amazon is beating and will beat Google

1
James Peng, blockchain marketing, and swiping left on ad fraud 28:34

6+ y ago28:34

28:34

In the news this week, Travis and Stewart reveal a new round of funding for an A.I. customer service solution, why retail needs VR to survive, and how blockchain technology is coming to marketing. They then interview as fraud expert James Peng of Match, the company that runs some of the most recognizable dating apps in the world. This is one episod…

1
Mobile Marketing - Lawyers 4:31

6+ y ago4:31

4:31

Mobile Marketing and Lawyers. Lawyers you suck at advertising.

1
PM87- The Unified Theory of PDR 26:50

6+ y ago26:50

26:50

What ya gonna do on this dent? Push it, pull it, knock it down. Look again. How about now? Explore with us a simple approach for paintless dent repair. See why and how the best use it daily and some don’t even know they’re using it. This is how all the methods of dent removal come together for you to make faster, easier repairs. Once you see it, yo…

1
Mobile Marketing - Supermarket 4:42

6+ y ago4:42

4:42

Why Supermarkets need to step up their game with Facebook ads and geofencing

1
Mobile Marketing: Supermarket 4:42

6+ y ago4:42

4:42

Mobile Geofencing: Supermarkets #supermarkets #geofencing #mobilemarketing

1
Jason Miller, combating online ad fraud, and rock star marketing tactics 31:47

6+ y ago31:47

31:47

This week, Travis and Stewart interview Jason Miller of LinkedIn, who not only drops a succession of marketing knowledge bombs in our collective laps but who also blows our minds with stories of his amazing live music photography. In the news, we tackle ad viewability, a new customer research solution, and another marketing-focused A.I. startup - t…

1
PM86- Focus on the Right Problems 38:56

6+ y ago38:56

38:56

Fixing a dent without painting is solving lots of tiny problems. Running a paintless shop means solving bigger problems. An unauthorized, unskilled broker comes to town. A competitor stealing “your” account. Someone makes a false statement about PDR on the internet. Must you tackle these head on? Someone needs to do something. The temptation is the…

1
Stan Bokov, social finance, and the wedding of Alexa and Cortana 27:17

6+ y ago27:17

27:17

In this week's episode, Travis and Stewart interview Stan Bokov, who managed to promote his "social network of fintech" to millions of users for free. He explains how this was possible, and what lessons were learned along the way. In the news, Alexa and Cortana are getting married. The dynamic duo muse on what that means for marketers and conversat…

1
PM85- There's No Business Like PDR? 38:52

6+ y ago38:52

38:52

Your side gig. Your hobbies. Bet you have one or both. When you study these and compare to the paintless dent business, do you notice the similarities in their behaviors? The things which make a group turn on itself are not really unique to PDR. Other niches make this painfully clear: the same attitudes and strange views exist everywhere you look. …

1
Wil Reynolds, VR chicken, and our most R-rated episode ever 31:19

6+ y ago31:19

31:19

This week, Travis and Stewart discuss the bizarre, weird, wonderful world of KFC's VR "chicken mastery program" and Google's attempts to catch up with Amazon in conversational UI (bolstered by a partnership with Walmart). And in an interview recorded at Unbounce's excellent CTAConf event in Vancouver, they interview the brilliant, yet very sweary, …

1
PM84-Fix This Car and Get the Whole Lot 44:29

6+ y ago44:29

44:29

Ever price a hail damage car too low or take on one too severe to fix properly? Travis Daniels faced this very thing in his paintless business. “I’ll give you all my dent work if you fix this one car”. Listen to his story and what he learned from it. Also, we talk about some ways to change his website to optimize for his local market. make your cus…

1
Scott Stratten, unmarketing, and how A.I. is not optional for retail 32:05

6+ y ago32:05

32:05

In this week's episode - recorded at the excellent Unbounce CTAConf in Vancouver - Travis and Stewart interview Scott Stratten, the man behind "unmarketing." Scott reveals some of his greatest engagement tips and tells us how A.I. will affect the marketer's life. Speaking of A.I., in the news this week, we debate whether artificial intelligence is …

1
PM83- Old PDR shop destroyed after we moved - just clean living? 28:41

6+ y ago28:41

28:41

On August 6 a tornado damaged many buildings near our paintless dent shop. The shop we left a few weeks before is a quarter mile away. It still stands, but is not safe to be in, much less to do business out of. Some have said, “You must be living right,” or “just good clean living!” Is this how it really works? Did our old neighbors lose their loca…

1
Mari Smith, Facebook secrets, and Walmart's creepy AI 32:21

6+ y ago32:21

32:21

In this week's episode, Travis and Stewart interview the Queen of Facebook, Mari Smith - recorded at Unbounce's CTAConf. Mari divulges what really works -- and what doesn't -- when it comes to using Facebook for your business. In the news, we discuss two big funding rounds for two very different data analytics tools, and we dig into what Walmart is…

1
PM82- 5 Ways Dealer Work Kills Profits - How to Fix Them 36:29

6+ y ago36:29

36:29

Used car work is the low hanging fruit of any reconditioning business. PDR, detailing, touchup, just a snippet of what gets done to a used car. Get some dealers, build your confidence in dent repair, yes. What are the perils of doing so? Can where you start also be the end of your paintless business growth? Uncover these dangers: the tainted referr…

1
Rand Fishkin, super-haves, and the state of SEO 29:30

6+ y ago29:30

29:30

In this week's episode, Travis and Stewart discuss a new report that suggests marketers are worried about automation taking their jobs. They segue seamlessly into a conversation about the have-nots, the haves, and the new breed of super-haves (thanks to A.I., of course), but they end on a brighter A.I.-based note. They then interview Rand Fishkin -…

1
PM81- How to Raise PDR Prices without Losing Customers 32:16

6+ y ago32:16

32:16

Everything is going up in price, you know this. You also know prices need to go up for your PDR services. You might also know its the easiest way to increase profits, just charge more. But will you start to lose dent customers? What about the wholesale customers who see your prices be one level every week, then suddenly go up? What is the best stra…

1
Oli Gardner, computer vision, and 102 million reasons A.I. will change everything 37:28

6+ y ago37:28

37:28

This week, Travis and Stewart discuss the implications of the largest A.I. funding round in history, let alone one of the biggest Canada has ever seen. They also dig into eBay's foray into computer vision, how image search will be bigger than conversational UI, and what is going on in the world of rewarded video ads. We then launch our CTAConf seri…

1
PM80- How to Deal with a New Broker in Your Town 33:54

6+ y ago33:54

33:54

Lots of work, lots of techs to do it. Some enterprising fellow sees a chance to put himself between it all and make some easy money. Broker is a 4 letter word in most PDR circles and sometimes with good reason. But is there a way to stop it, or at least minimize their impact on your market? Tools we use: We picked up a Woyo induction hotbox dent pu…

1
Cathy Hackl, ad fraud, and what works in VR and AR 31:29

7y ago31:29

31:29

This week, Travis and Stewart interview the awesome Cathy Hackl, who is helping big brands get real returns from VR and AR, even at this early "Wild West" stage of the game. Cathy schools us in what works, what doesn't, and what the future holds. In the news, we find out how TUNE is helping to end mobile ad fraud, discuss the latest in the Snapchat…

1
PM79- Embarrassed to Be a PDR Technician? 27:35

7y ago27:35

27:35

'Why didn’t you become a doctor or lawyer?' 'You should marry a doctor or lawyer.' A cliche for sure, but are we secretly embarrassed to call ourselves technicians? Some are. Once had this conversation with a young man in the hail business earning 6 figures: “Are you proud of what you’ve accomplished?” "I am, but most of my friends went to college,…

1
Gary Nix, social video, and the state of machine learning 30:36

7y ago30:36

30:36

In this week's episode, Travis and Stewart discover just how much the field of machine leaning, A.I., and cognitive computing has grown over the last few years. And naturally, there's a new A.I.-powered marketing technology to reveal this week too, as well as a conversation about LinkedIn and its video strategy. We then talk to the amazing Gary Nix…

1
PM78-Ron Kronon - How to Get and Keep Wholesale PDR 1:12:30

7y ago1:12:30

1:12:30

“Have you guys ever burned out pushing dents?” "No, I haven’t” This was my answer to Ron Kronon in this episode’s interview. But I was not completely honest. Burn out just might be why I stopped the paintless dealer work in 2003. What I felt then was the hopeless futility of doing dealer work. They tried to hire one of my employees to compete with …

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