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The podcast that has been called “your go-to if you don’t make it to the #ppcchat [live discussions], and even if you do”! Join this weekly roundup of the experts giving you advice on the latest and timely Paid Media strategy issues as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. We talk about ways to improve customer growth, bring value to your businesses and ways to focus activities so as to make the most impact. Hosted by Award Winning Speaker Anu Adegbola. Get ...
 
The Digital Marketing Podcast is hosted by Mat Siltala and Dave Rohrer. In each episode the goal is here to help educate business owners (small, midsize and enterprise) and those working in the ever changing digital marketing fields. Every episode will cover one marketing or business topic and try to give the listener actionable tips each time. Topics covered will include but not be limited to hiring, social media, content marketing, running a business, SEO, PPC, and much more.
 
PPC Rockstars is your ticket to the juiciest tips, tactics, and techniques on all-things PPC, straight from the industry's foremost paid marketing thought leaders. We're shaking the entire PPC tree, tackling both search and social landscapes, even retargeting and third party data audience modeling. Tune in weekly for killer interviews packed with online advertising best practices and trusted campaign optimization techniques that scream. That's all right here, on PPC Rockstars.
 
PPC Marketing es un programa de Podcasting de Marketing Online donde aprendes online cómo funciona la publicidad de pago por clic, la analitica digital y a trabajar plataformas como Google AdWords, Facebook Ads y Youtube Ads para aprovechar todo su potencial. Sígueme y cada semana conoce los mejores trucos y consejos para incrementar clientes, ventas y conversiones con tus campañas de marketing digital.
 
PPC Marketing es un programa de Podcasting de Marketing Online donde juntos aprendemos como funciona la publicidad de pago por clic, la analitica digital y como trabajar plataformas como Google Ads y Facebook Ads. Sígueme y cada semana conoce los mejores trucos y consejos para incrementar tus clientes, ventas y conversiones de tus campañas
 
Law Firm PPC For Lawyers is a weekly podcast about Google Ads, Facebook, and other online marketing strategies for law firms. Every week Jason will be giving advice about how to get more clients from Google Ads, Facebook, and other digital marketing strategies. He'll also be answering questions. Thanks for listening, enjoy the show, and good luck with your law firm marketing campaigns!
 
Google Partners and Google Ads experts Chris Schaeffer and Jason Rothman answer your questions about all things PPC and Google Ads. New episodes come out every day Monday through Friday. Send us your questions at paidsearchpodcast.com/contact-us. And check out the PSP Insider at paidsearchpodcast.com/insider
 
The Search Engine Optimization (SEO) and pay-per-click advertising landscapes are constantly changing. From Google’s algorithm updates to new features in Bing Ads and Google AdWords, it’s often difficult to sort the news that matters from the speculation and spin. In 2-3 minutes every week, Internet Explorers will help you navigate the stuff that matters from the stuff that doesn't. In this weekly video series, we’ll give you the news that matters in SEO, PPC and content marketing – from wha ...
 
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show series
 
PPC novinky 10. května 2021 https://www.kaspersky.com/resource-center/definitions/cookies https://www.clixmarketing.com/blog/2021/05/03/does-ppc-work-for-every-business-and-other-faqs-in-digital-marketing/ https://about.ads.microsoft.com/en-us/blog/post/may-2021/our-upcoming-changes-to-phrase-match-and-broad-match-modifier https://hanakobzova.cz/pp…
 
Sponsored Display on Amazon is a great way to retarget shoppers and rake in sales that otherwise would go to your competitors. We have Sponsored Display retargeting down to a science with our Sponsored Display double-tap strategy. It's a foolproof way to perfect your product targeting by capitalizing on your best products and keywords. Join us as w…
 
It is April so it is time for #MDMC down in St. Louis to take place again. For the 4th year Dave is a speaker with this year being virtual again of course. While Dave’s session is going to focus on data from Bing Webmaster Tools and Google Search Console there is a world of data that companies create. This can be true data from sales or from runnin…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and co host Richard Fergie (@RichardFergie) Q1 Are you currently doing any kind of PPC forecasting? If so, what kinds of forecasting are you doing and how are you doing it? How confident do you feel about your forecasting? Q2 If you are doing PPC f…
 
PPC novinky 10. května 2021 https://www.kaspersky.com/resource-center/definitions/cookies https://www.clixmarketing.com/blog/2021/05/03/does-ppc-work-for-every-business-and-other-faqs-in-digital-marketing/ https://about.ads.microsoft.com/en-us/blog/post/may-2021/our-upcoming-changes-to-phrase-match-and-broad-match-modifier https://hanakobzova.cz/pp…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you performing regular testing in your accounts? Has your ability to run tests changed in the last 12 months? If so, why do you think that is? Q2 What kinds of tests are you running in search ad accounts (Google or Microsoft Ads)? Q3 Are the…
 
S Michalem Blažkem, spolumajitelem agentury Marketing Makers jsme se bavili o ožehavém tématu, čemu všemu by měl PPCčkař rozumět, aby nebyl, dle Michalových slov, jen lepší sekretářka. Dozvíte se, co všechno doporučuje měřit, jaké nástroje pro analytiku používá a jaký je rozdíl mezi eshopem na míru a pneuservisem. Jaké fuck-upy Michala potkaly, jak…
 
PPC novinky 30. dubna 2021 https://searchengineland.com/wordpress-proposes-blocking-floc-by-default-347887 https://www.searchenginewatch.com/2021/04/16/the-search-dilemma-looking-beyond-googles-third-party-cookie-death/ https://www.searchenginejournal.com/google-ads-automatic-recommendations/403050/ https://www.searchenginejournal.com/why-top-of-fu…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What if you couldn’t target search ads by keywords - what would you do instead? Would it change your strategy or approach? Q2 What if you could no longer do retargeting - what would you do instead? Q3 What if conversion actions could not be pass…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 With FLoC rolling out for testing in the US, has your thinking about it changed at all? Q2 Are you putting anything into place now to be ready for FLoC and the impending dropping of iOS 14.5 (which is rumored to possibly happen today with the sc…
 
It can be hard to organize everything your Amazon Advertising needs. That's why we came up with an Amazon PPC checklist. It's filled with lots of things that you can do right now to improve your Amazon Advertising, plus links to all kinds of relevant blog posts to help you get started. Check out the checklist here: http://bit.ly/AMZChecklist We'll …
 
PPC novinky 16. dubna 2021 https://www.searchenginejournal.com/duckduckgo-announces-plans-to-block-googles-floc/401993/ https://www.searchenginejournal.com/google-ads-conversion-updates-global-site-tag-to-set-first-party-cookie-gmp-to-model-conversions-in-europe/402618/ https://www.wordstream.com/blog/ws/2021/04/12/first-party-data https://www.sear…
 
Want to become an all-star Amazon PPC manager? You'll need more than just technical know-how. Being a great Amazon PPC manager takes conviction, curiosity, teamwork, and communication. Embody those values, and you'll go far with your campaigns and clients. Join Mike and Michael as they go through the top 10 tips for becoming an incredible Amazon ca…
 
Here is the story that caught Dave’s attention Wix Negative Ads Against WordPress Generate Backlash and without it honestly Dave likely (and Mat) wouldn’t have even seen the video. Meanwhile if you too haven’t watched and want to see what you missed, here it is: So now that the video and article that spurred this episode is out of the way, what abo…
 
PPC novinky 9. dubna 2021 https://www.adleaks.com/ai-and-digital-marketing/ https://www.socialmediaexaminer.com/how-to-optimize-instagram-ads-creative/ https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2021/ad-targeting-on-linkedin-made-easy-with-5-helpful-tips https://zatomarketing.com/blog/video-lets-talk-the-keyword-a…
 
Amazon PPC management really flourishes when handled by an outside expert. If you want to rake in the sales on Amazon but don’t have the time or experience, an Amazon campaign manager might be for you. That being said, you have to be willing to put in the effort to be an all-star client. If you put the work in to build and maintain a good relations…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and co host Sonika Chandra (@sonika_chandra) from Seer Interactive (@SeerInteractive) Q1 What’s your go-to process for analyzing query data? For example, I combine x data sources and [fill in the blank]... Q2 What are your primary success metrics f…
 
PPC novinky 2. dubna 2021 https://ppcpodcast.cz/lucie-suchoparova https://www.socialmediaexaminer.com/how-marketers-can-respond-to-apple-ios-14-privacy-update/ https://www.ppchero.com/the-complete-checklist-for-managing-campaigns-on-facebook-that-will-solve-more-than-90-of-your-problems/ https://www.wordstream.com/blog/ws/2021/03/29/succeed-with-go…
 
Do sedmé epizody podcastu jsem si pozval PPC specialistku z Tastu, Lucii Suchopárovou. Probrali jsme, jak přistupuje ke sběru leadů, jaké kanály a strategie používá a hlavně, jak v Tastu vyhodnocují relevanci leadů a jak s nimi dál pracují při optimalizaci reklamy. Probrali jsme také, jak se proaktivitou dostat na svou vysněnou pracovní pozici, v č…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and co host Kirk Williams (@PPCKirk) Q1 To help any beginners here: what makes Shopping different from Search, and what are some things to keep in mind when managing Shopping Ads? Q2 Standard vs. Smart Shopping (SSC)? In your experience, who wins a…
 
From the world of Google Ads comes an Amazon PPC ratio that can help you reign in your ACOS, see how your budget is allocated, and get a better understanding of the amount of testing in your Amazon campaigns all with a single number. Join Mike on a hike through the forest as he tells you about the ACOS Power Ratio, how to calculate it, and how it c…
 
Old habits are hard to break and new ones can be difficult to start. In the crunch of time at work and life we sometimes forget to do small things (or big things) in the heat of the moment. Crunched for time to get some code out? Maybe you forget to QA something. Tight deadline for that report? Maybe you forget to look up a data point or validate t…
 
PPC novinky 27. března 2021 https://www.adexchanger.com/platforms/google-will-not-run-floc-origin-tests-in-europe-due-to-gdpr-concerns/ https://www.ppchero.com/google-display-network-best-practices-in-a-first-party-cookie-world/ https://www.mergado.cz/blog/preklad-popisu-produktu-translating-parrot https://www.clixmarketing.com/blog/2021/03/25/usin…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and co-host John Lee (@John_A_Lee) Q1 Are you currently advertising on the Microsoft Advertising network? For all of your accounts or only some? If only some, why those accounts and not others? Q2 What are the top 1 or 2 things you are loving on Mi…
 
The process of tweaking and changing your Amazon PPC campaigns is generally called “optimization”, but that only tells half the story. To truly have control over your campaigns, you need to balance Amazon PPC optimization with Amazon PPC expansion. Elizabeth Greene from Junglr joins us as we define expansion and optimization, typical activities in …
 
PPC novinky 19. března 2021 https://searchengineland.com/floc-is-coming-heres-what-we-know-so-far-346857 https://www.searchenginewatch.com/2021/03/16/the-five-latest-google-ads-features-and-how-to-make-the-most-of-them/ https://www.ppchero.com/analytics-what-sources-are-stealing-your-paid-revenue-attributio/ https://adalysis.com/blog/two-new-tools-…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What are your general thoughts and/or attitude toward automation in PPC? Q2 What types of automation, if any, do you use regularly in your PPC accounts? Q3 Do you use any tools to help with using automation in your PPC accounts? If so, what do y…
 
Bulk files are incredible tools for optimizing hundreds of Amazon PPC bids quickly and efficiently. Despite this, some people still get cold feet when faced with the prospect of using a bulk file. Elizabeth Greene from Junglr joins us again as we break down the three reasons why some people don't use bulk files and how to get around those reasons. …
 
In the past 6-12 months it seems that hacked sites and similar type things have been on the rise or maybe Dave has just had the “luck” to come across more stories and instances. Some of the recent news stories you may want to catch up on include these: Hackers exploit websites to give them excellent SEO before deploying malware WordPress Easy WP SM…
 
PPC novinky 12. března 2021 https://www.wordstream.com/blog/ws/2021/03/11/responsive-search-ads-new-default-google-ads https://www.jonloomer.com/how-to-share-facebook-custom-conversions/ https://www.jonloomer.com/how-to-optimize-for-a-clients-configured-facebook-events/ https://newsfeed.cz/facebook-pridava-reklamy-do-kratkych-videi-a-nabizi-dalsi-m…
 
PPC novinky 11. března 2021 https://www.searchenginejournal.com/ppc-automation-optimization-magic-wheel/398251/ https://www.ppchero.com/google-is-retiring-tcpa-and-troas-bidding-strategies/ https://about.ads.microsoft.com/en-us/blog/post/march-2021/get-full-control-over-your-dynamic-search-ads-with-static-headlines https://zatomarketing.com/blog/ho…
 
Everyone in the world of Amazon PPC knows that ratios are priceless sources of information. But do you know about the secret ratios that Amazon doesn't show you? With a little legwork, you can uncover ratios that show you the effectiveness of your ad spend allocation, how you can hit your target ACOS, and much more. Elizabeth Greene from Junglr joi…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How are you feeling about Google’s announced intentions to not develop a replacement for cookies or other identifying tracking? Q2 In practical terms, what do you think this will mean/how will it impact PPC when it is fully implemented (knowing …
 
PPC novinky 9. března 2021 https://www.searchenginejournal.com/global-ad-blocker-trends/398133/ https://blog.google/products/flights-hotels/more-choice-travelers-free-hotel-booking-links/ https://www.focus-age.cz/m-journal/aktuality/facebook-a-instagram-umozni-vypnout-politickou-reklamu-v-dalsich-90-zemich--vcetne-ceska__s288x15794.html…
 
PPC novinky 8. března 2021 https://www.ppcnovinky.cz/google-meni-sledovani-uzivatelu-reklamy-bude-cilit-jinak/ https://www.adleaks.com/digital-privacy-changes/ https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2021/3-b2b-content-marketing-strategies-to-help-startups-boost-lead-g https://www.socialmediaexaminer.com/custom…
 
PPC novinky 5. března 2021 https://zatomarketing.com/blog/floc-privacy-sandbox-google-ads-privacy-changes-kinda-explained-zato-marketing-moment/ https://searchengineland.com/google-ads-mobile-app-adds-custom-and-performance-insights-notifications-346661 https://www.seroundtable.com/google-ads-evasive-ad-content-policy-31035.html https://www.ppchero…
 
PPC novinky 4. března 2021 https://blog.google/products/ads-commerce/a-more-privacy-first-web/ https://www.searchenginejournal.com/google-will-not-track-users-after-replacing-third-party-cookies/397739/ https://www.optmyzr.com/blog/6-google-smart-shopping-optimizations-to-improve-profitability/ http://www.clixmarketing.com/blog/2021/03/03/how-might…
 
PPC novinky 3. března 2021 https://www.mergado.cz/blog/predstavujeme-bidding-fox-samostatny-biddingovy-automat-pro-mergado https://www.searchenginejournal.com/why-guest-blogging-is-the-worst-link-building-strategy/396039/ https://seths.blog/2021/03/the-weight-of-repetitive-tasks/
 
It's common knowledge that you want to graduate your broad matches to exact matches, but sometimes, it seems like Amazon favors broad matches. Could there be a PPC conspiracy right under our noses? Get out your tin foil hats, because we're getting to the bottom of this. Elizabeth Greene from Junglr is our guest co-host as we talk about what to do w…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is your response to the CEO’s quote? Q2 Are you preparing any kind of response to either proactively send or have at the ready for clients who may bring this up - specifically “we can reduce spend significantly and not hurt our results”? Q3…
 
PPC novinky 2. března 2021 https://adespresso.com/blog/apple-ios-14/ https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2021/4-tips-for-a-full-funnel-content-marketing-strategy http://www.clixmarketing.com/blog/2021/03/01/goals-strategies-tactics-which-is-which/ https://www.adleaks.com/amazon-ads-guide/…
 
PPC novinky 1. března 2021 https://www.vitousladislav.cz/blog/6-o-shodach-klicovych-slov-a-zaniku-modifikatoru-volne-shody-s-jakubem-kaplanem/ https://www.socialmediaexaminer.com/facebook-conversions-api-what-marketers-need-to-know/ https://www.adleaks.com/data-capture-solution/ https://kenshoo.com/blog/incrementality-vs-mta/ https://ppchubbub.com/…
 
Dave starts the show by talking through a story of the heater in his house going out just days after Christmas. The guy that came out to fix it had recently had a bad day but he couldn’t see past his bad Christmas day and not the fact that nearly 10 families were without heat on Christmas and had to call his company for help. Just the past few week…
 
Zánik volné modifikované shody, respektive její sloučení s frázovou shodou se blíží, a tak jsme tomuhle tématu věnovali i část další epizody, ve které jsme se sešli s Jakubem Kaplanem. Kuba je PPC specialista zaměřený hlavně na výkonové kampaně a zvláště na ecommerce projekty.Kromě toho jsme se věnovali i dalším typům shody a porovnávali jsme strat…
 
PPC novinky 26. února 2021 https://www.jonloomer.com/these-ads-suck/ https://www.searchenginejournal.com/facebook-microsoft-google-ads-comparison/397091/ https://www.searchenginewatch.com/2021/02/26/three-critical-ppc-trends-to-watch-for-in-2021/ https://business.linkedin.com/marketing-solutions/blog/best-practices--content-marketing/2021/3-ways-to…
 
PPC novinky 25. února 2021 https://www.ppchero.com/4-best-youtube-retargeting-strategies-that-work-in-2021/ https://www.mergado.cz/blog/ceska-ecommerce-2021 https://www.ppchero.com/how-to-use-facebook-messenger-ads-to-grow-your-network/ https://blog.heureka.cz/2021/02/25/upravy-v-sekci-respiratory/ https://www.searchenginejournal.com/firefox-launch…
 
PPC novinky 24. února 2021 http://www.clixmarketing.com/blog/2021/02/24/how-to-improve-lead-quality-from-lead-gen-ads/ https://www.jonloomer.com/facebook-advertising-changes-ios-14/ https://www.searchenginejournal.com/how-to-avoid-facebook-jail/396612/ https://searchengineland.com/advertisers-have-until-february-2022-to-adjust-to-googles-new-partne…
 
Understanding buyer psychology is a key advantage in any commerce space. When it comes to applying it to Amazon, it can be boiled down to three main questions that every Amazon shopper unconsciously asks when they view any product listing. Eric “the Red” Stopper from Buy Box Experts joins us this week to talk about these three foundational question…
 
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