Partnerships ציבורי
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This is a derivative of our popular "Make Them Famous" podcast about partner enablement. Only this time, I wanted to take a journalistic approach to uncover unique stories between partners. You will hear parts of the story being told in an interview I had with the guest. Then, you will hear my co-host Chris and I break down the key learnings of the story and provide more context or anecdotes from our experience running agencies and working with partner teams. Each episode will have: 1. A sto ...
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Partnerships are the pathway to higher sales - and your customers. Are you equipping your channel partners with what they truly need to represent you? Are you choosing the right ecosystem partners? Do you trust your partners (and do they trust you)? Do you do your part for your partners? As we interview channel chiefs and other partnerships industry experts, we explore these questions and more. We'll share channel management insights on how to navigate partnerships, support your partners, id ...
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Partnerships with Purpose

Texas Target Communities

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Welcome to the Partnerships with Purpose podcast where we explore ways to ethically engage communities in research and service-learning projects. With this podcast, we hope to provide tools for faculty, students, and communities who seek to have effective and lasting community-university partnerships.
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The Collaborative Partnerships for Broader Impacts Design project aims to assist higher education institutions and informal science education organizations to develop robust partnerships through the design of education-based Broader Impacts. This podcast is our way of sharing key insights and lessons learned to support our university and science center colleagues in their endeavors to achieve broader impacts through partnerships around public engagement with science. All resources mentioned ...
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Partnerships 2.0 Directors Cut

Scottish Arts Council and Scottish Screen

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The Audience Development Forum 'Partnerships 2.0 New Creative Audiences' was an inspiring one day event which explored how to develop audiences for the arts, film and the wider creative industries by maximising (Web 2.0) technology and new partnerships. The Forum was hosted by the Scottish Arts Council and Scottish Screen - Empowered by VOXUR
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The Partner Series: Developing Strategic Partnerships for Client Success” is PKF Mueller’s newest podcast series dedicated to conversations with and about our strategic partnerships across the globe, helping to achieve our mission of enhancing the lifetime success of our clients. Visit www.pkfmueller.com for more information.
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The Art of Partnerships

Art of Partnerships

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Mario Arroyo Jr and Kevin Brady are Master Entrepreneurs who believe partnering in business is a way to guarantee success. This Podcast will bring you real life examples of that and also give you a opportunity to get in on the action.
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All your questions answered for SaaS Partnerships & Leaders. From zero to hero, we will help you meet your revenue and other goals as you build an ecosystem to win your market. Brought to you by the Cloud Software Association, the 4000+ SaaS partnership leaders who are building the market for cloud software distribution. Join us free at https://www.cloudsoftwareassociation.com/join Join us in person this November 9-10 in San Francisco for the one and only conference for SaaS partnership lead ...
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Partnerships in healthcare can bring insights and value to life science companies, and help them build trust with healthcare professionals. Most importantly of all, they can improve outcomes and experience for patients. But it takes a lot of skill to get them right. In this podcast, we'll explore what it takes to make them work. And crucially, what not to do. Getting to the Heart of Health Partnerships is for you if work in a medical or commercial role in the life sciences industry, and want ...
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Agency: Speargrowth.com, B2B marketing, 20 employees CEO: Ishaan Shakunt Situation: In need of new leads. They were doing all inbound marketing. They decided, after learning about Partnerhub® ironically, to start turning on partnerships. Subsequently, partner-led events. Result: Hundreds of leads, lots of personal thought leadership for Ishaan, and…
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How does one begin to integrate AI into their partner programs? Alden Hultgren provides practical advice, from mapping out automation opportunities to designing partner experiences that are not just functional but delightful. She envisions a future where digital workers become integral to partnership teams, streamlining processes and freeing up hum…
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Situation: It’s early days at Eloqua and David Lewis sees a huge opportunity to build an agency focused on helping companies adopt marketing automation - specifically on Eloqua to start. He allies with Jill Rowley who is a top salesperson at Eloqua at the time. Result: Together they close huge deals with Eloqua - building David’s agency while makin…
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Agencies: duostrategyla.com and pblcmedia.com CEOs: Taylor Kratz, Grant McNaughton, Jon Farah Situation: Jon needed to grow his client base, and he knew partnerships was the way to get there quickly. Result: A successful partnership between two agencies that resulted in net new business and higher client retention. Listener takeaways: Why Jon went …
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Situation: A high-profile customer was having a difficult digital transformation off a legacy tech stack. Carabiner and Formstack worked closely to get them through it. Result: A successful digital transformation off of a failing tech stack onto a new reliable stack which Carabiner group supported them in. The client was able to expand and grow aft…
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Bernhard Friedrichs (PartnerXperience) joins us to share his wealth of knowledge on crafting a partner journey that fosters collaboration and drives capital-efficient growth. He takes us through the nuances of treating partners as equals, not customers, and the importance of transparency and trust throughout the partner lifecycle. From recruitment …
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In this episode, we again hear from Forrest Williams (a former student and also), Director of Administrative Services at the City of Caldwell. This time he talks about his experience as a community partner. He shares how the City tested new ways to engage residents using virtual platforms. He also speaks about his appreciation of working with stude…
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We dissect the past year's partnership trends and forecast what's on the horizon for 2024. Join our guests, Rob Spee & Vince Menzione as we dive into topics such as: co-selling partner programs partner relationship management marketplaces resellers the impact of AI on channel sales 2024 predictions (and reviewing our 2023 predictions 😁) (01:08) Gue…
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In this episode, “From a Student’s Perspective”, I talk with Forrest Williams, a former student who worked with a community as part of his college coursework. He talks about the project, his experience, and the challenges students often face. He says, “It was stressful in the moment, but looking back, that’s how every meeting goes.”…
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This episode is very special. I interviewed David Lewis in 2018 on my last podcast about his success in his agency DemandGen. My guest, Jill Rowley, is a social selling evangelist who was one of the first employees at Salesforce. She met my David Lewis, our guest, while leading sales at Eloqua. David was one of their customers. Soon after their con…
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When partner managers attempt to create with their strategic growth teams, it can often be an uphill battle for both sides. Misalignment, lack of understanding of the other departments objectives, processes and tribulations… And many times, it ends in failure. This episode is all about how to overcome the roadblocks partnerships teams may face when…
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Paul Banco makes the case for why leadership buy-in is critical. Drawing from decades of experience, Paul explains how partner alignment, executive involvement, and presenting a clear vision are key to gaining leadership support. He also outlines how to get executives on board, involve them in shaping the strategy, and secure their ongoing commitme…
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Our guest, Dorian Kominek, realized the pursuit of partnering and partner programs was in need of a foundational framework. So she has set out to work on changing the minds of partnering organizations to rethink their approach to partner program development. Guest bio: From Channel Manager, to Strategic Partnerships Manager, to Head of Partnerships…
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Paul appears on an episode hosted by Vince Menzione. They, along with Rob Spee, explore the dynamics of partnerships and ecosystems, channel marketing, and the pivotal role of the chief partner officer. Other subjects include ecosystem attribution, channel alignment, partner marketing strategies, and the rise of AI adoption. We discuss this and mor…
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In today’s sales climate, account executives and partnerships teams need to collaborate more than ever before to win deals. Enter Mac Reddin, CEO of Commsor which is pivoting into sales enablement with their product Bronto. Mac has been an outspoken contrarian this past year (follow him on LinkedIn) and is joining me today to share his views on par…
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In this episode, “Community Impact”, we hear again from the city manager of Nolanville, Kara Escajeda. We worked with Nolanville again in 2019 in 7 classes with the ENDEAVR initiative. She talks about the community impacts of student work. Website: https://www.nolanvilletx.gov/page/My%20Nolanville%20App…
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In this episode, “Why the Comprehensive Plan”, you get to hear from Kara Escajeda, the city manager of Nolanville. In 2014, the small community worked with Texas Target Communities and 4 graduate planning classes to develop a comprehensive plan, or the city’s master plan that documents the community’s vision, and actions to improve economic develop…
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In this episode on “How the Planning Process Enables Movement” we hear again from Dr. Shannon Van Zant former associate executive dean of the School of Architecture where she talks about the role of community planning as a method for universities to authentically engage communities.על ידי Texas Target Communities
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In our first episode on “The Origins of Texas Target Communities,” you will hear from Dr Shannon Van Zandt former associate executive dean of the School of Architecture. She reflects on the history of the program to serve the citizens of Texas and the value for students.על ידי Texas Target Communities
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Marco De Paulis began his career work at top digital agencies before joining Privy as their agency-partnerships lead. He’s now been spearheading Ryder Commerce’s partner program using little more than Google docs, sheets, and Salesforce. In this episode, Marco and I will dig through: Marco’s tech stack for managing Ryder Commerce’s partner program …
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On this episode, Krish Ramineni, CEO at Fireflies.ai, gives his perspective on building product partnerships through integrations as a key growth driver for businesses. There is great value in integrations for both existing customers and new users. Integrations should align with the customer's workflow, enhancing their experience and creating value…
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On this episode, Pravin Arokyaraj, Director of Strategic Partnerships at Zoho Corporation, shares his perspectives on navigating partnerships with competitors and collaborators alike. Pravin believes in the power of cross-product partnerships. Partnerships in a multi-product landscape come with intriguing challenges. It’s vital, then, to foster all…
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On this episode, Sudhir Nambiar, Co-Founder and CEO of xAmplify, talks about the prevailing discussions on effective partner programs and engagement strategies within the SaaS industry. With a rich background in partnerships, including owning a boutique analytics company, Sudhir understands the nuances partners face in their collaborative journeys.…
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On this episode, George Kyriakis, Sr. Director Business Development and Partnerships at FreshBooks, talks about his experience in partnership-based business development over the last seven years, a time spent learning from both successes and failures. George emphasizes the importance of securing buy-in from executives for partnership strategies. Hi…
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On this episode, Bill Lipsin, Managing Partner at The Brody Group, explains the importance of aligning with leadership. He dives into the challenges of translating great ideas into successful executions. Bill understands the familiar frustration of brilliant ideas that falter along the way. Creating a solid foundation for idea realization is import…
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On this episode, Nikunj Sanghvi, VP, Alliances and Business Development at Caspio, a leading low-code development platform for online database applications, talks about attracting partners to your program. It’s critically important to start with an ideal partner profile, akin to an ideal customer profile, to identify partners that align with your o…
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On this episode, Christine Li, VP of Partnerships and Enablement at G2, discusses the importance of reviews and social proof in the software industry. G2 is a platform that gathers social proof through customer reviews to help buyers make informed decisions. G2 has a unique role in the marketplace ecosystem. They function as a marketplace themselve…
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On this episode, Stu Richards, CEO at Bredin, shares valuable insights on selling SaaS solutions to SMBs. He and his team conducted a survey of SMBs focusing on the decision-making process regarding which SaaS solutions to purchase for their business. They discovered there is some variation depending on the size of the business. Very small business…
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On this episode, Sue Fernand, Sr. Director of Business Development and Alliances at 8x8, talks about building an ecosystem marketplace. Taking inspiration from the trailblazing success of Salesforce, Sue outlines the fundamental principles and best practices for developing a thriving ecosystem. By carefully selecting partners whose products complem…
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On this episode, Matt Moore, Associate Manager of Product Marketing at impact.com, hosts a discussion on B2B affiliate marketing with guests Keemia Ferasat, Manager of Global Affiliate Marketing and Partnerships at Microsoft; Tye DeGrange, CEO at Round Barn Labs; and Zoe Mackay, Strategic Partnership Manager at Technology Advice. They explore the d…
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On this episode, Sunir Shah, CEO at AppBind and President of Cloud Software Association, discusses high-impact partnerships and the importance of customer-centricity in partnerships. Rather than focusing on who owns the customer, it’s more crucial to understand who the customer is buying from. It is critical to have clear positioning statements in …
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In episode 29 of Field Notes, Kathleen Da Silva of the Georgia Partnership for Excellence in Education sits down with women's health professional, Dr. Keisha Callins, MD, MPH to discuss her perspectives on the intersection of medicine and literacy in rural communities, her support of early literacy as a board member for the Sandra Dunagan Deal Cent…
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Kelly Sarabyn and Asher Mathew are here with us today to discuss key insights from their latest report: The State of Partner-Led Growth Report. This new report promises to shed light on: The power of partner-led growth strategies, Showcasing real-world success stories, Lots of interesting partnerships insights from sales and marketing leaders, And …
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On this episode, Kenny Browne, Founder and CEO of Partner Fleet, gives a masterclass on building an ecosystem business model. To boost revenue effectively, understanding customer ecosystems and collaborating with partners is crucial. These ecosystems are shaped by customer needs and their interactions with partners. Kenny advises businesses to join…
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⁠Kelsey Gernert Aina, Principal Head of Startup Growth and Partnerships-Americas at HubSpot, joins this episode to talk about the startup partnership program at HubSpot. The program offers exclusive discounts to startups through channel partners like venture capital firms, accelerators and incubators. The goal is to provide startups with access to …
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Today’s episode is a look into a successful agency-to-agency partnership between two top development and design agencies; Merix Studio and Wayf Digital, and their partnerships leads; Jan Kubczak and Szymon Królikowski. ‍ This is a first for us. We typically interview tech and agency partners together, or just tech teams, but it’s very important for…
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In episode 28 of Field Notes, the Georgia Partnership officially says farewell to its inaugural host, Merrill Kemp-Wilcox and welcomes new host and recently-hired Rural Engagement Manager, Kathleen Da Silva. Appropriately, Merrill and Kathleen discuss Merrill's transition from Atlanta, Georgia to Tucson, Arizona; Kathleen's journey from Fulton Coun…
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It's not enough to just have partners – understanding them and tailoring the experience to their needs can truly set apart a great partnership from a good one. This episode will cover: Practical Strategies for improving your partner experience Exploring ways to better understand your partners And discussing the potential impact these strategies can…
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On this episode, Rachel Collie, Director, Technology Partnerships and App Marketplace at Unanet, hosts a MasterClass on the ABCs of technology partner management. She emphasized the importance of repeatable enablement processes to scale their program. She shared her extensive experience in managing technology partner programs and highlighted the va…
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In episode 27 of Field Notes, and part three of our "Kindergarten Readiness" series, Merrill Wilcox of the Georgia Partnership for Excellence in Education, catches up with Dr. Michelle Taylor, Superintendent of Calhoun City Schools, to discuss the district's efforts to kick off the "Jacket Journey" in their students' earliest years of learning.…
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In episode 26 of Field Notes, and part two of our "Kindergarten Readiness" series, Merrill Wilcox of the Georgia Partnership for Excellence in Education, chats with Kim Holland, Director of Early Learning and School Readiness for Gwinnett County Public Schools about their Building Babies' Brains program, which ensures local parents have the tools t…
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In episode 25 of Field Notes, and part one of our "Kindergarten Readiness" series, Merrill Wilcox of the Georgia Partnership for Excellence in Education, chats with Rachel Schory, Project Manager with the Heard County Community Partnership about their Baby Braves program. Launched in 2016, the program aims to increase access to books for children a…
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In this episode, I speak to Sean Kester, Partner at In Revenue - a unique new operator-immersive capital firm obsessed with enabling founders with what their Partners have learned. I asked Sean to join me because he is a former Partnerships lead at Salesloft, Stax, and an advisor to partnerships-driven org’s like PandaDoc. So he has the ideal exper…
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Today’s partner ecosystem: fueled by hyperscalers, sold in marketplaces, and delivered through the channel. What can we expect of the partner experience in light of this new ecosystem model? We discuss this and more on today's episode with our Channel Panel members: Rob Spee of Channel Journeys podcast And Vince Menzione of the Ultimate Guide to Pa…
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On this episode, Sue Fernand, Sr. Director of Business Development and Alliances at 8x8, and Ashi Aber, Head of Technology Partnerships at Gong, host a roundtable discussion to talk about tech integration marketplaces and building out an ecosystem with all key business partners. Ashi talks about opening up APIs so their customers can get more value…
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On this episode, Rob Spee, SVP, Global Channel and Alliances at BeyondTrust, a worldwide leader in privileged access management, is joined by Lana King, who was most recently Vice President, Partner Programs, Training and Enablement at Mitel. The discussion centers on partner strategy, partner experience and customer experience. Lana recently took …
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Growing and managing a channel is not without its pitfalls and harsh realities. These uncomfortable truths, often kept under wraps, can hamper the growth and success of your channel strategies if not confronted head-on. Some of these uncomfortable truths include: The Challenge of Alignment The Necessity of Investment The Inevitability of Conflict T…
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On this episode, Kelly Sarabyn and Desmond Russell join us to discuss the partner journey and experience. Kelly is the Platform Ecosystem Advocate at HubSpot, a company that develops software products for inbound marketing, sales, and customer service. Desmond is Chief Partnership Officer at Partner Elevate, an enablement platform to help businesse…
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Today I had one of the most interesting discussions around a topic I don’t believe is discussed enough amongst product and leadership teams early on in SaaS growth - what happens when a PLG focused SaaS org launches into partnerships with service providers to support their extensive customer base or break into new markets? To answer this, I asked A…
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