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Gain exclusive insight into the professional and personal worlds of high-level executives in sports and entertainment as we host top decision-makers in the industry to discuss emerging topics, their business, careers, and personal life stories. From collegiate conference commissioners to professional sports team executives and owners, to CMOs and leading marketers at global brands, Maestas takes listeners inside the lives of key people making a major impact on the sports and entertainment in ...
 
Sports Marketing Perspective (SMP), is a place that offers unique content surrounding the marketing of sports and through sports, with many different perspectives. The overall goal of SMP is to help its readers and viewers understand the business and marketing objectives of a sports league, brand, company, marketer, sponsor, and consumer of sports and everything that shares a connection with sports.
 
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show series
 
Julie Uhrman - Co-Founder & President of Angel City FC - joins Jeff Nelson to discuss the powerful mission behind the club, and the reasons why they're poised for success on and off the pitch. Julie shares stories from her career, including the entrepreneurial drive that motivated her to buy and operate the campus laundry service while she was an u…
 
On Today's episode of Uniform Exchange, Grand Slam Champion, (10 time doubles champion) Luke Jensen joins the show to discuss everything!!! World TeamTennis, its cultural importance and significance with regard to Gender Equality, life... you name it! You'll also hear such important updates as:Is Joe Buck the greatest announcer ever?A team with two…
 
Peter Feigin - President of the Milwaukee Bucks and Fiserv Forum - on the experience of winning an NBA Championship, and what it means for the business side of the franchise. He also shares what it was like to plan events like the championship parade without feeling like he was jinxing his team's chances. Listen to the full interview here: https://…
 
Amiel Sawdaye is the SVP & Assistant General Manager of the Arizona Diamondbacks. He joins AJ Maestas for an in-person interview to discuss what goes on in an MLB front office, and the experiences and connections he collected early in his career that lead him to his current role. Amiel also explains why he's optimistic about his club's future, desp…
 
Green Bay Packers CEO & President, Mark Murphy on the team's unique perspective as a publicly owned sports franchise. He also gives his thoughts on why the NFL has maintained its status as the country's most popular league. At the time of publishing, the Packers are 7-1 and are leading the NFC North. Listen to the full episode from March here: http…
 
Today's Senior Class AwardsStan Kroenke voted - Most PopularRoger Goodell voted - Most forthcoming and transparentBlackhawks voted - Most ProactiveAtlanta Braves voted - Most rooted for because they aren't the AstrosAstros voted - Most HonestCleveland Gaurdians - Most PreparedMark Davis - Best HairTune in to see what is funny in the world of sports…
 
Ryan DeVos joins Jeff Nelson to give us a behind-the-scenes look into the world of family business within professional sports. As the VP, Shareholder Engagement for the Orlando Magic, and a member of the team's ownership family, they discuss how Ryan has grown up with the team, from a young fan to a leading executive, and all of his career stops al…
 
NFL says nothing to see here!Everything is for sale in Soccer... Everywhere!Sports Gambling entering the Media Rights frayLeagues to stream home games in home markets by 2023Conference realignment continuesLots of people having bad weeks (Ben Simmons, Evander Kane, Nick Rolovic, etc...)and much, much more…
 
Greg Sankey - SEC Commissioner - on the conference's media deal with Disney and why money wasn't the main focus of the negotiations, despite the deal earning the SEC $300M per year for 15 football games and 8 basketball games. Listen to the full episode here: https://podcasts.apple.com/us/podcast/greg-sankey-sec/id1544529117?i=1000503316099…
 
Tom Brady loves Uniform Exchange.NFL international combines...AT&T, in general...Female officials in the NHLMLB labor talksNHL zero tolerance for fan behaviorKyrie... Gruden... Schefter... and more.Charles Barkley in goalie padsOneTeam/CLC in collegiate licensingNASCAR and electric carsJersey's for the ladies at dept stores…
 
Peter Feigin - President of the Milwaukee Bucks and Fiserv Forum - joins the show with guest host, Jeff Nelson. They discuss the aftermath of winning an NBA Championship, the plans for capitalizing on the momentum of the win, and how Giannis Antetokounmpo has impacted the team's international appeal. Details: 1:40 - The NBA Champion Milwaukee Bucks…
 
Gloria Nevarez - Commissioner of the West Coast Conference - on how the conference is integrating esports across all schools and the possibility of making it a varsity sport in the near future. With the rising popularity of esports around the world, there's an opportunity to capture the attention of new fans that wouldn't ordinarily be watching col…
 
FakeMarkEmmert in front of Congress?Bears moving to the Burbs?Practices on Zoom?Rory weeps for EuropeRays going halvsies...There are so many things to make fun of, I mean, DISCUSS, today on our very serious, very official (and truly, very factual) podcast!If you work in sports or music, and you aren't listening to/watching this show... you are goin…
 
Ishwara Glassman Chrein - President of Chicago Fire FC - met up with AJ Maestas at the SBJ Thought Leaders retreat in Lake Tahoe. They discuss her strategies for content creation and monetization and how behind-the-scenes access can improve fan engagement. They also talk about Ishwara's résumé before joining the Fire, and how her background outside…
 
1. CFP management committee (playoff expansion)2. Kroenke, Jones and the rest of the gang, gets subpoenaed.3. Cole Beasely - Vax Trax4. WHO'S ON THE BUS!?!?5. Barstool makin monay!6. Seattle Kraken selling a ton of merch.7. Evander Kane – Josh is covering this story.8. Roman Josi can't draw.9. Conor McGregor - can't Pitch10. Portland State's funny …
 
MLB Chief Strategy & Operations Officer Chris Marinak on the recent and upcoming innovations that will increase fan engagement and monetize league content. He touches on the MLB Film Room and Rally products which seek to revolutionize the way we watch highlights and the way we consume live baseball. He also paints a picture of the next evolution of…
 
NBA mid-season tournamentFirst NBA Female PBP announcerBills/Sabres Vax updatesFan Cost Index for MLBNFL and Stan Kroenke vs the peopleEli and Peyton on MNFEqual pay for Men/Women SoccerCrypto dealsKenny Mayneand a goodbye to our dear friend, Norm Macdonald.על ידי Josh Keiles, Tim McKernan, Michael Myers, Mike Florio, Chris Hartweg, Mike Smith
 
Former Pac-12 Commissioner - Larry Scott - on the success of the conference's media deal, and what he would have done differently regarding the launch of the Pac-12 Network. The Tier 1 media deal he negotiated increased annual revenue 3x from the prior deal, and also introduced a new structure that shared revenue equally between schools. The Pac-12…
 
Tod Leiweke - CEO of the Seattle Kraken - on the success that the Kraken have seen before even playing an NHL game. He also touches on the process behind selecting the team name, the importance of building a diverse organization, and how sports can act as a unifying force in a difficult time. Listen to the full episode here: https://podcasts.apple.…
 
Fanatics Rubin / Jay-Z gaming license.ESPN $3B licensing ask of sports betting service.Vax Trax (Vaccination updates)NFL and Kroenke vs. STLBishop SycamorePBReSkootr Championshipsעל ידי Mike Smith, Chris Hartweg, Michael Myers, Josh Keiles
 
Roger Valdiserri worked for the Notre Dame Athletics Department for 3 decades. Over the years, he witnessed some of the best games in college football history, and some of the greatest collegiate athletes of all time. He shares how he got Joe Theisman's entire family to change the pronunciation of their last name to rhyme with Heisman, and some of …
 
Featured Guest: Allen Hardison - Chief Operating Officer - World TeamTennisNational Women's Equality DayFanatics takes over the worldBIG, ACC, Pac-12 "Alliance"Three best friends that anyone could have.Michelob Ultra dedicates $100M to Women's Equality$20B in Football BettingJR Smith Goes to college1 year anniversary - big moment in BLM…
 
Buffalo Bills and Sabres Co-Owner Kim Pegula is the only female president in both the NFL and NHL. She shares her experiences and her thoughts on women in sports and what the industry can do to continue improving diversity and inclusion efforts. Listen to the full episode here: https://podcasts.apple.com/us/podcast/kim-pegula-buffalo-bills-sabres/i…
 
NIL - Special Guest, Jake BrendMLB CBANHL Jersey PatchVax TraxField of Dreams recapLLWS is off and runningJack MorrisAlex Rodriguezand the worst announcersעל ידי Mike Smith, Josh Keiles, Chris Hartweg, Michael Myers
 
Will the XFL ever make a comeback? In this highlight from our very first episode, Oliver Luck - former XFL Commissioner - explains what a potential competitor to the NFL or college football would need to get right in order to succeed. He also shares some of his favorite innovations that the XFL made in terms of football, broadcasting, and the busin…
 
1. Forward (@goforward) CEO Attacks. 2. Messi to PSG3. Mandatory Vaccinations?4. DJ and the Fansville addition (NIL)5. Fitness War (Gym vs. at home)6. Field of Dreams MLB Game7. Top 5 Baseball Movies - All Timeעל ידי Mike Smith, Chris Hartweg, Josh Keiles, Michael Myers
 
With decades of experience working for Nike, Adidas, and later Reebok, Sonny Vaccaro is one of the most significant figures in the history of sports marketing. His work played a large role in shaping the current marketing landscape in college athletics. Beyond that, his personal war with the NCAA, and his recruiting of Ed O'Bannon to the now famous…
 
NFL - HOF Game / Vaccines / Practice and DirecTVMLB - Blue Jays / Astros cheating / Opening DayNHL - Evander Kane's potential betting.NCAA - Constitutional convention / Big 12 / Gender Equity ReportNBC Peacock - At home exercise money - Bryson Dechambau - Elain Thompson Herah - JR Richardsעל ידי Mike Smith, Josh Keiles, Chris Hartweg, Michael Myers
 
Azania Andrews - VP, Connections at Anheuser-Busch - on how their organizational culture and their "bias to action" allow them to react quickly to trends and to build nationally lauded marketing campaigns in sometimes only a few hours. Listen to the full episode here: https://podcasts.apple.com/us/podcast/azania-andrews-anheuser-busch/id1544529117?…
 
NCAAOK/Texas to SECESPN and the Big 12Barstool SportsHigh School NILOlympic moments and RatingsNBA DraftRugby in the USIndians new nameMahomes card goes for a lot.על ידי Chris Hartweg, Michael Myers, Chris Todd, Josh Keiles
 
Episode recorded in June 2021, prior to the ending of Larry Scott's Commissioner term. Larry Scott - Former Commissioner of the Pac-12 - joins the show to talk about his experience leading a Power 5 conference, including his biggest successes and greatest challenges from the past 12 years on the job. He and AJ discuss the Pac-12 Network, the realit…
 
Women dominating this week NIL all over the place Sponsorship news NFL in a vacc-um Olympic nightmares MLB sticky statsFake-Somebody. who knows who...All of this and more on this week's, week in review of the hashtag#sportsbiz worldעל ידי Fake Mark Emmert, Michael Myers, Chris Hartweg, Mike Smith, Josh Keiles
 
Val Ackerman - Big East Commissioner - on why the name, image and likeness era is one of the most momentous junctures in NCAA history. When student-athletes are selecting a school to attend, they look for the best personal fit in terms of coaching staff, facilities, playing time, academics, proximity to home, and now NIL opportunities. Link to Full…
 
Olympics and NBCMLB ASGEuro CupNewest big sportThe Angels draft 20 pitchersWashington no namesSuper Bowl AdsNCAAScottie Pippenעל ידי Josh Keiles, Michael Myers, ncaa, Chris Hartweg, FakeWalterConcrete, lacrosse, Mike Smith, nil, FakeMikeTrout, FakeDottie, FakeMarkEmmert
 
Anheuser-Busch is well-known for some of the most innovative and exciting activations, advertisements, and marketing campaigns in sports. As VP of Connections, Azania Andrews has a hand in creating all of it. She explains how A-B is able to react quickly to trends that are relevant to consumers, how she helped make Michelob Ultra the #2 beer brand …
 
Josh Misses a haircut.NBA/NHL/Eurocup finalsTokyo in troubleBarstool "Agency" and NILCrytpo taking overJason Sudekis and Olivia WildeAnd other things.על ידי Michael Myers, The ghost of Josh's Barber, Josh Keiles, Chris Hartweg, Mike Smith, Fake Jason Sudekis
 
Matt Davis - Head of U.S. Sports Marketing at Anheuser-Busch - shares the biggest lessons he's learned about engaging sports fans, and why brands should aim to be part of the excitement surrounding the event, rather than a distraction. He also gives his advice for teams hoping to partner with Anheuser-Busch. Jeff Adams Ad Example: Link to full epis…
 
NIL LaunchFakeMarkEmmert at the Tour de FranceNHL big announcementsNBA on the heels of the NFLCrypto deals aboundApps... at home workout... bowling alleys and the TopGolf of soccerעל ידי Michael Myers, Mike Smith, Chris Hartweg, Josh Keiles
 
Val Ackerman was the founding President of the WNBA. Now she draws on her years of experience as a professional basketball player, executive, and journalist in her role as Commissioner of the Big East. She joined the Big East in 2013 while the conference was reeling from the departure of 7 member schools. She discusses with AJ how her team overcame…
 
This week AJ interviews Nick Kelly - President of Charlotte FC and former VP of Partnerships, Beer Culture & Community at AB InBev. They discuss what it has been like launching an MLS team during the COVID shutdown, the biggest lessons Nick learned in his transition from brand to property, and how soccer teams in the U.S. can engage with fans of in…
 
Burke Magnus - President of Programming and Original Content for ESPN - discusses why building a community of sports fans might actually be more important than the quality of sports content, and how a mobile-based co-viewing platform could be the next big innovation in broadcasting. AJ Maestas details how international NBA fans who may never get th…
 
Matt Davis - Head of U.S. Sports Marketing at Anheuser-Busch - joins the show with guest host Jeff Nelson. Matt shares what it was like to transition into a new role during the COVID-19 pandemic. They also discuss what makes A-B one of the largest and most successful brands in the sports industry, including their commitment to data and analytics, t…
 
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זכויות יוצרים 2021 | מפת אתר | מדיניות פרטיות | תנאי השירות
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