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The podcast for yoga teachers centered around important conversations for yoga teachers to discuss, reflect, and implement. From class planning to business strategy, these conversations help yoga teachers build the business that will help keep them teaching long-term and with a sustainable income.
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The Yogipreneur: Business and Marketing for Yoga Teachers

The Yogipreneur: Business and Marketing for Yoga Teachers

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Welcome to the Yogipreneur Podcast, brought to you by Digital Yoga Academy - the leader in business and marketing education for yoga teachers worldwide. The Yogipreneur is for entrepreneurial yoga teachers who want to stop the hustle and overwhelm and instead create more income, freedom and success. In each episode, you'll learn business and marketing strategies to grow your community in a way that makes it easy for you to take action today. Hosted by Kelly McHugh, the founder of Digital Yog ...
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show series
 
On today’s episode, meet Joanna Sapir. Joanna Sapir is a business strategist for holistic practitioners, particularly those that integrate multiple modalities. Joanna's special ability is in helping practitioners set up repeatable systems and processes in their businesses to serve their clients more powerfully, enroll committed long-term clients, a…
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Let's just go back in time for a little bit. Remember when you were practicing all the time, just loving being a student? And then you started teaching, adding classes to your schedule, and taking more continuing education. Did your personal practice kind of fall by the wayside? This episode explores strategies and tips for reigniting that spark an…
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About to launch an online yoga course? Already launched without any success? Listen to this episode which covers common launch mistakes to avoid when launching an online yoga course! ABOUT DIGITAL YOGA ACADEMY Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business sk…
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Let's unpack passive income offerings. First, it really does take active effort and ongoing maintenance. So I don't really resonate or agree with the part of the definition, which states that earnings are generated with minimal active effort or ongoing maintenance. But the second part of the definition is this: You can create income while you sleep…
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In today’s episode, meet Jennifer Ragazzo. Jennifer is a Functional Wellness Coach with certifications and training in Integrative Nutrition, Applied Functional Medicine, and Naturopathy, with a passion for guiding women through midlife transitions. Specializing in holistic wellness, Jennifer empowers her clients in her Vibrant Rise Functional Well…
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One of the reasons why I love producing this podcast for you is that we get to explore topics that will empower you to overcome obstacles. And unlock your full potential. In today's episode, we'll delve into the phenomenon of imposter syndrome and its impact on achieving your goals. It can be a formidable barrier to realizing your dreams. And as yo…
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Find out how you can fix your cueing problems and feel more confident when you teach. In today’s episode, I share a short term fix that’ll help you share clearer cues right away. I then share a really powerful step you can take (if you’re ready) so you can feel confident AND understand the anatomy behind the cues you’re sharing.…
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Online courses and offerings are all the rage these days. I mean, they are the best way to reach tons of new people. Although it may seem overwhelming and a lot of work you can easily get started. Creating an online course can be a valuable tool for you for several reasons, including expanding your reach, accessible learning, and cultivating a more…
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Do you think the way you are right now is set in stone and this is the way you’ll be for the rest of your life? This might mean that if you’re shy or you get nervous when you teach your yoga classes, you might think that’s just the way you are and there’s no changing it. This is called a fixed mindset and it’s one of the things that can trip up a y…
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Branding separates you from other teachers, in a good way and clearly explains the type of yoga teacher you are. It also offers students a peek into your teaching methodology. So let's talk about branding and how important it is to differentiate yourself in the sea of yoga teachers that are teaching today. Realizing the differences between yourself…
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I remember when I first started sending newsletters out. Initially, my strategy for sending them was to connect with students and keep them updated on my teaching schedule and any additional offerings I had available, whether that was workshops, special classes, retreats, etc. This was great because I didn't have to rely on seeing students in perso…
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Did you ever take a yoga class and the teacher just had iT all together? You loved the class, you admired how she taught, she seemed so confident, knowledgable and inspiring? This is someone who has the IT Factor.. that amazing blend of confidence, skill and authenticity that inspires others and builds connection. YOU have this too! It’s just that …
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Today’s episode is an opportunity to meet Lisa Marie Rankin, author, teacher and Ayurvedic wellness coach. Lisa’s book, The Goddess Solution, helps you discover a more powerful and fulfilling life by learning from ancient goddess wisdom and applying it to yoga teaching and every day life. Lisa’s work as a teacher and coach is unique and empowering …
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Let’s talk about the value of having an email list, bc if you don’t do anything else, you MUST cultivate and build your email list. One of the most important pieces of the puzzle in your business. I don’t want to assume where you are in the process of having or building an email list so let’s begin with the basics… An email list is a collection of …
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What does it take to turn those 5k Months Into 10k Months? This episode explores this and more! ABOUT DIGITAL YOGA ACADEMY Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training! You’ll get all the support you ne…
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Whether you teach full-time, part-time, in-studio, or just on occasion a website can help you in a whole host of ways. So if you're thinking, "Who am I to have a website?" or "I don't need a website, I just teach in-person at studios" then listen up because you absolutely DO need a website and it won't cost you a ton of money. In this episode, I'll…
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Nurturing Relationships and Growing Your Yoga Business 🌟 In this video, we're delving into the vital role of nurturing relationships in your business. From understanding the dictionary definition of "nurture" to harnessing the power of communication, we're breaking down the keys to building trust and driving sales. 🤝 Relationship Building: Discover…
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Sales Slowed? 3 Strategies for your yoga business. Let’s explore 3 ways to step up sales in your yoga business! 🌟JOIN THE YOGIPRENEUR LAUNCHPAD TODAY!🌟 https://digitalyogaacademy.com/yogipreneur-launchpad ABOUT DIGITAL YOGA ACADEMY Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills…
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Today we're continuing on with more business advice. I want to talk with you about the importance of being strategic about your career. Initially I was taking continuing education for reasons other than really being strategic about them. But it was when I got clear on what and who I love teaching that it became clear to me what paths would benefit …
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This week’s episode covers the topic of fascia. You’ll learn how it’s structured and how to use concepts about fascia in your classes. Listen also for a weekly Mindset Minute where I share a strategy designed to improve your mindset and you’ll also hear about some success stories from teachers in my program.…
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I know you're a teacher who understands the value in continuing your education. Whether it's to continue learning, stay current and relevant. Maybe it's to keep your teaching and sequencing fresh or just to go all in. On a particular subject. For example, you've invested in continuing education on topics like anatomy sequencing. Different modalitie…
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Let's the concepts behind transitioning from a yoga teacher to a visionary leader and entrepreneur. Discover how embracing freedom, scalability, and value-driven business models can revolutionize your approach to entrepreneurship in the yoga industry. Let’s explore how you can step into your role as a CEO, build a team, and delegate tasks to accele…
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Based on real conversations I have with yoga teachers, today’s episode will give you a blueprint to how to teach and feel like an expert. You might think of it as “I want to feel more confident,” or “I wish I knew what I was doing.” However it comes up for you, today’s episode will give you the exact step by step. DM me your questions on Instagram …
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Welcome back to another episode of the Essential Conversations for Yoga Teachers podcast. I'm super excited to talk about diversifying your offerings in this episode. If you're wondering the why behind this topic. No worries. That's what we're here to talk about today. If teaching yoga is a long-term goal for you. What I'm going to share with you t…
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Join me for a quick anatomy lesson on hip and shoulder anatomy, designed to show you how easy it is to get to the point where you learn anatomy and know it so well, you cam just have easy conversations about it. i also include a mindset re-set around beliefs you may have as a yoga teacher that, once you’re willing to break free of them, will allow …
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Yoga students look to you to be the light. The teacher who commands the room. The one person in the yoga room for students to lean on. The one that yogis come to when their lives seem out of order, right? Have you ever had a student cry in class? Have they told you that they just needed to release because life is a lot right now. In some form or an…
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This is an example of a fixed mindset. I always ask teachers to take what resonates and leave the rest, but be open to coming back to the information at a later date and see if it resonates then. I would never force a teacher to learn something new because oftentimes when we are presented with new information, We resisted. Or get defensive. Because…
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There’s one thing that's super important when it comes to making money and that's your money mindset. It's important to be intentional about this and to commit to improving your relationship dynamics with money. This relationship dynamic must be seen as a flow of giving and receiving. It's not just a one-sided relationship where you take, take, tak…
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I had a number of teachers recently wonder out loud to me, “ I think I know anatomy but I’m not sure.” This is a pretty important question to ask yourself, given that you’re teaching movement! In today’s episode, I share with you a few questions that will give you an idea of IF you understand anatomy and if not, what you can do to fix it.…
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I'm going to talk to you a little bit about how to craft your teaching career. In this episode, we will use an example, start at the big-picture goal and work backwards. By the way, I love starting at big-picture goals! This episode follows my roadmap to uncover what you want to teach, where you want to teach, how you want to teach, and discover th…
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Dive into the latest yoga marketing strategies in this insightful episode with Kelly McHugh, founder and CEO of Digital Yoga Academy. This compact, one-hour masterclass is packed with essential tips for growing your yoga community and increasing sales in 2024. In This Episode: The Future of Yoga Marketing: Discover what's working and where to focus…
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This episode will give you so much that you can use to improve your mindset, learn new strategies and most importantly, help you feel more empowered. I also share a number of incredible invitations for you to join my free group for teachers, my free self care seminar and a children’s yoga training. As always DM me on Instagram @barebonesyoga with q…
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Welcome to part one of a three part series on what the yoga teaching career typically looks like. How to create the career you want. And how to identify if you're getting in your own way. Stay tuned to the end of this episode, where I'll give you four questions to ask yourself. And when you do, you'll get a lot clearer on your path as a yoga teache…
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“I really don’t enjoy what I’m doing every day. I feel like I’m on a hamster wheel and am just going along with the program. Who’s program? I don’t know. I don’t even know if it’s mine. I feel like it just… is. And I want to change that. I want to be teaching what I LOVE and I know everything I’m doing is making me feel excited.” This is an exact q…
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Many people set new year resolutions and by January have already thrown the towel in. Most people will set goals and never reach them. Perhaps this was you last year? In this week's episode, we talk you through the three steps to setting goals for your success. We run through the common mistake people make when goal-setting and how to avoid them so…
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In this episode we are sharing our 4 step end of year review ritual. We've had the most incredible year at Digital Yoga Academy and we want to bring all the good energy to you as we prepare for the year ahead. We recommend you carve out some time for this one- create a sacred environment, grab your journal, stop and start, and get involved. Happy n…
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Hindsight is 20/20, right?!? I think we can all relate to that - whether it’s work-related decisions or in our relationships, both platonic and romantic. “If I could start all over again, what choices would I make knowing what I know now?” Unfortunately, we don’t have that luxury, BUT you have ME! And these Conversations to give you some insight as…
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One thing I bet most of us were not very clear about before we started yoga teacher training is that making it a financially lucrative career can be challenging. But we go ahead anyway, likely because of the way yoga has touched our lives, the way it's healed our traumas, or the way the practice makes us feel. In this episode, let's remember some o…
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“I had no idea it was going to be like this” “This is overwhelming and I just don’t know if I can do this” “Everybody else seems to be going through it with ease & I am over here struggling” I said these exact words to myself when I started my Yoga Teacher Training and I’ve been having conversations with teachers who are in training right now… and …
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In today’s episode we meet Brett Larkin. Brett Larkin is the founder of Uplifted Yoga® and the author of Yoga Life: Habits, Poses, and Breathwork to Channel Joy Amidst the Chaos. Her Online Yoga Teacher Trainings have set the standard for quality online certification since 2015 and matriculated thousands of yoga teachers. Brett’s award-winning YouT…
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Ready to attract your ideal students and grow your yoga business online? Join us as we delve into the crucial step of defining your ideal students. Discover how to understand their desires, challenges, and aspirations on a profound level. In this episode, we go beyond demographics and explore the power of connecting with your audience on a personal…
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As we wrap up 2023, I had an opportunity and was inspired to look back at the yoga teachers I’ve worked with in my program. I looked for the shifts they made in both mindset and skill and was so amazed by all the amazing transformations they had! In this episode, I share the details with you so that you might be inspired by the possibility of what …
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Have the fears set in about going on camera? Thinking you're not "expert" enough to teach online? FEELING fear is normal - but staying STUCK in fear is a choice. I want to support you in taking the leap from fear and overwhelm... to passionate and excited about creating an online yoga course! In this episode I share 6 common fears when it comes to …
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