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The Magic of Songwriting with Francesca de Valence

I Heart Songwriting Club, Francesca de Valence

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Ever wish you had a songwriting mentor with over two decades of experience encouraging and supporting your songwriting success? 'The Magic of Songwriting' is all about helping you reconnect with and experience the transformation, joy and magic of songwriting to become the songwriter you’ve always dreamed of being. In this podcast, award-winning songwriter, educator, and founder of I Heart Songwriting Club, Francesca de Valence, guides you to have songwriting breakthroughs. In her solo episod ...
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Living in Nashville as a songwriter is like being in the heart of the music industry. Just ask Sally Barris, a Nashville-based performing songwriter whose tracks have been covered by Martina McBride, Lee Ann Womack, Trisha Yearwood, and Keith Urban, earning one of her songs a Grammy nomination in 2009. Sally’s journey and experiences offer a glimps…
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Jackie Marshall is an independent songwriter, performer, recording artist and has starred in and composed music for the independent feature film "Three Chords and the Truth". She is a shining light in the independent music and film scene. In this episode we follow Jackie’s unconventional journey to her golden opportunity and discuss how allowing th…
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In the music industry, everything you do with your songs revolves around copyright, and the effective exploitation of your copyright. One of the ways to exploit that copyright is to have your music synced to films and TV shows and ads. In this conversation with Music Supervisor, Tyler McLoughlan, we break down the key concepts of music copyright, s…
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Ack Kinmonth is a seasoned composer with over a decade of experience in crafting captivating soundscapes for various media. From composing for blockbusters like 'The Wishmas Tree' to lending his talents to beloved shows like 'Bluey'. In this episode we discuss the interesting journey of a composer. We hope the light this conversation sheds will hel…
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Toni Childs is the powerhouse behind hits like "Don't Walk Away" and "Stop Your Fussin',". She isn't just a singer-songwriter; she's a force of nature. Listen to Toni's inspiring journey from open mic kid to international sensation. This episode is a testament to the transformative power of music. Thanks to the 2023 Whitsundays Songwriter Festival …
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We chat with Vika & Linda at the 2023 Whitsundays Songwriter Festival, to shine a light on their journey as artists and songwriters - from singing with The Black Sorrows, to discovering their artistic sound as a duo, finding the songs to record for their first album, and how they started writing songs as established artists. Timestamp: 2:27 - Explo…
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Not every songwriter will get a publishing deal, so we pose some questions to Mark Sholtez that may help songwriters understand how they can succeed as a songwriter without a music publishing deal. Having had success both as a published and self-published songwriter, Mark offers invaluable insights to this question. Timestamp: 3:00 - What is an ess…
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Music publishing is an area of the music industry that is complex and hard to get a handle on so we ask publisher and 2019 Billboard International Power Player, Rachel Kelly all the hard questions: What is a music publisher? How do they support songwriters? And do you really need a publishing deal? This episode is a solid overview of music publishi…
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Welcome to Season 6 of the Magic of Songwriting Podcast. This season is all about songwriting opportunities - from publishing deals, pitching your songs to artists, co-writing, sync opportunities and more. By the end of this season, our hope is that you will have a greater understanding of how songwriters can grow their careers, networks, and oppor…
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The idea of playing your music on a stage at a key industry event somewhere in the world can sound alluring, but showcasing can be a big financial investment and should be part of a much bigger picture growth strategy for you as an artist. How do you know if the time is right for you to showcase and what’s involved? Want Professional Development me…
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To shed light on the intricacies of the PR landscape, the potential impact of publicity on your release, and what you can realistically anticipate, we spoke with a PR expert, Genna Alexopoulos. This episode offers valuable insights for artists navigating the complex PR decision-making process and the impact of the multifaceted PR world on the artis…
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Viv Mellish, founding partner from GYROstream, shares how independent artists can best use their digital distribution service and power up their digital marketing game to make the most of release day and reach as many people as possible. Viv mentions Every Noise At Once as a tool to help you get clear on your genre. Want Professional Development me…
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In this industry conversation with Michael Parisi, we look at how he took Celia Pavey from a third-place finish on The Voice to Aussie pop sensation Vera Blue. If you’re still developing your artistic sound and look, or evolving it to the next level, check out this conversation for some practical and inspiring tips to create your unique artist bran…
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In this industry conversation with music media stalwart Stephen Green, we tackle the question of what marketing is from a macro viewpoint as well as best practices for pitching to media outlets and radio, and how artists can focus their marketing efforts on where it counts most and for maximum impact. Want Professional Development mentorship to gui…
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It’s not what you know, it's who you know. If you struggle with networking at music industry events, then be empowered and guided with a few simple tips to help you to stay grounded, present and balanced so that you can build quality relationships for your career. Want Professional Development mentorship to guide and support you to release your son…
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What does a record label do? How do I get a record label deal? And what are some ways that I can get my songs out to the world without a label? To answer these questions, we chat with Sweetie Zamora, Head of Labels & Promotions at Remote Control Records. Sweetie shares about the role labels play in an artists’ career and what artists should be focu…
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Do I need a music manager? When do I need a manager? What does a manager really do? And until I have one, how can I effectively manage myself as an artist? To answer these questions, we chat with Simone Ubaldi, co-director of Sundowner Artists and co-manager of internationally acclaimed, three-time ARIA award winning band, Amyl and The Sniffers. In…
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How do you fit into the music industry as a songwriter and artist, and how do you build your music industry team? These music industry conversations will offer you a deeper understanding of what support exists in the industry, how you can build your team, what roles different people play to help you take your career to the next level, and how you c…
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17 year old queer singer songwriter, Kaiyah Mercedes has gone from writing their first song at eleven years old to their debut album being streamed over 200,000 times, just a handful of years later. In this Club Conversation, Kaiyah shares her clear artistic vision and how they manifest this into tangible form with the support of their creative com…
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Many artists go quiet when they don’t have a release to promote, but when they do this they miss out on opportunities to continue to develop and build their audience. In this episode, we outline some commonly used and out of the box ways to develop your audience when you’re not promoting a release. Want Professional Development mentorship to guide …
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In this club conversation with UK singer songwriter and producer, Kwun, we talk about the magic of channelling music, sound frequency and light language, and recording music in 432 Hz, juxtaposed with the big blocks that come up for artists when it comes to releasing and promoting music. Want Professional Development mentorship to guide and support…
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What do I do after releasing a song? How can I promote my music by myself? How do I attract listeners to my music? How do I increase the number of streams on Spotify? If you’re asking these questions, listen in as we offer up ways that you can take a professional approach to your music business. Get tips to promote and market your brand and music s…
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Starting a new musical project? Get some tips and insights on clarifying your artistic sound, brand and message from neo-soul, r&b artist, meadowhip. Cara also shares that having a stroke changed the course of her career and gave her a new outlook on life. This is an empowering conversation for any emerging artist who lacks the confidence and drive…
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With over 100,000 songs being added to DSPs each day, how can you be heard above the noise? In this podcast episode we look at the benefits of a clear artist brand and release plan, plus answer the questions - who am I as an artist, how can I make the most of my music release, and how do I build an audience? Want Professional Development mentorship…
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We discuss the first 12 months of an artist's career including business and marketing strategies to have a sustainable career and making money, plus tips for recording your debut album and playing festivals. Want the mentorship and guidance that Isabel had to help you get similar results? Find out more about Level Up Club here. Timestamp: 4.22 - Th…
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In this episode, we answer commonly asked questions emerging artists have including: What is the best way for me to go about recording my songs? How do I choose the best songs for the album? How do I get clear on my artistic sound? What are the steps involved in the recording process? Want Professional Development mentorship to guide and support yo…
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Explore commonly asked music industry questions that emerging artists have and best practices to level up your music business and take your songs from the bedroom to the stage, and beyond. Want Professional Development mentorship to guide and support you to release your songs to the world? Find out more about Level Up Club here. Contact us at I Hea…
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French-Canadian songwriter and artist Émilie Landry shares how taking simple practical steps each morning helped her to write her second album in both French and English language. This is a conversation about not relying on talent alone, but building confidence and skill through the courage to take action. Timestamp: 5:00 - Co-writing and collabora…
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Receiving feedback on your songs can feel really scary, yet it’s been proven time and again that success doesn’t happen in isolation. Let us guide you through the process of giving and receiving relevant and helpful feedback on your songs so that you can create your best work yet. Find out more and contact us at I Heart Songwriting Club & Francesca…
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Many musicians know that it takes years of practice to become proficient on their instrument. But with songwriters, that can all go out the window and they can get stuck for months on one song. This brings up the old quality over quantity argument and which approach is more likely to result in great songs. In this Club Conversation with bilingual E…
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One of our listeners requested we write a song live on the podcast, and so we did! Take a listen to the creative process behind Francesca de Valence’s song “Houseboat”. Listen to how her melodic themes were created around harmonic progressions, and witness the surprise development from an exercise that resulted in this unique song. Song Credit: “Ho…
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An open conversation with Australian songwriter Lisa Richards about her triumphant journey from addiction and abuse, to listening to and following her fierce and bright voice; a voice that pulled her out of the darkness to learn how to sing, play guitar, write songs and record, all the way to releasing her 8th studio album. Timestamp: 4:20 - How mu…
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If you knew what it took to create a masterpiece, would you do it? In this podcast episode, master artist Pablo Picasso shows us what it takes to create a songwriting masterpiece. Find out how you can write your best songs and an album every year! Watch our Free Songwriting Masterclass. Find out more and contact us at I Heart Songwriting Club & Fra…
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If you feel bound by genre or stuck in your creative styles, liberate your self-expression to realise the music you’ve always wanted to make. Be inspired by the journey from folk songwriter to gospel artist with Hannah Acfield. Timestamp: 3:49 – How the pandemic created some positive circumstances for artists to write and record work 8:00 – A journ…
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Discover how to experience songwriting magic in a real and tangible way to up-level your creative practice and your life. Find out more and contact us at I Heart Songwriting Club & Francesca de Valence. Get your creativity, confidence, and songwriting output flowing. Join The Club and receive the support and structure to write 10 songs in 10 weeks …
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Take a look at behind the scenes of the magic of songwriting. In Season Three of the podcast, we unveil more of the mystery of songwriting and what this magic can look and feel like, and that when you start to tap into this magic, you can rely on it to take your songwriting somewhere really special. Find out more and contact us at I Heart Songwriti…
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Join us live at the inaugural Whitsundays Songwriter Festival where Francesca talks co-writing with Graeme Connors, Tia Gostelow, Karen Jacobsen, Bryce Sainty and LT (Leanne Tennant). Whether you’re a seasoned co-writer or a first timer, this conversation is sure to offer up new ideas and inspiration to take your co-writing to the next level. Times…
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A rich and magical conversation with songwriter Karen Law about creative living and her healing journey with Multiple Sclerosis. Karen also shares how she makes music with her children in their family folk band. Be treated to an intimate performance by Karen and her daughter Hazel Law. Timestamp: 3:45 - Limitations songwriters put on their songwrit…
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There is no one path to live a creative life as a songwriter. There is no creative ladder to climb, or clear structure to operate within. We can only really sense if we’re on track or off track. And we all know that staying on track is going to result in growth and opportunities. As life constantly presents opportunities to get pulled off track, wh…
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In this Club Conversation with Bobby Alu, we follow a thread of an idea very much like the songwriting process and touch on some beautiful moments - energy, instinct and intuition, and how listening to our inner feelings can guide us to new experiences and realms. Bobby shares how he transformed feelings of nervousness as a songwriter to feeling mo…
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Francesca shares a personal retrospective of writing 400 songs in 400 weeks and what she’s learnt from this experience. If you’re in any doubt about your songwriting, may this episode be your reality check, nourishing inspiration and a kick in the butt to move forward and see mammoth results. Find out more and contact us at I Heart Songwriting Club…
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Discover how songwriting can help you learn about yourself and allow you to reach your creative potential. In this enlightening Club Conversation, Sam Buckingham shares how she persistently and consistently showed up to realise her creative potential, culminating in her latest album “Dear John”. A conversation jam-packed with wisdom, insight and le…
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When things get hard in the songwriting room, feel supported with this step by step guide. Plus discover lyrical and musical tips to keep your songwriting practice fresh and fun! This is all about helping you to reclaim your songwriting power so that you write your best songs yet. Find out more and contact us at I Heart Songwriting Club & Francesca…
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Multi-award winning songwriter, Helen Shanahan shares the process and lessons learnt in writing and recording her vulnerable and triumphant new album “Canvas”. The album was remotely produced between Perth, Australia and Nashville, USA, which leads to a conversation about developing trust in collaborative partnerships and how you can empower yourse…
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An insight into sound frequency and how writing songs can put you in the driver’s seat when it comes to your wellness. Songwriters talk about how life-changing it feels to write songs. What is it about songwriting that is so life-changing? We offer up some next level insight into sound frequency and journalling and how writing songs can put you in …
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All the tips, inspiration and guidance to help you develop your songwriting skills and write your best songs yet. In Season Two of The Magic of Songwriting, we want to help you take your songwriting to the next level no matter where you are in your journey. We will share tips to help you keep going when sometimes it feels hard, ways that you can de…
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Learn to build creative and professional networks in an effective and authentic way. In this Club Conversation with Roz Pappalardo, we discuss building necessary business skills for your career whilst staying open to the magic of creative collaboration. And whilst we’re in that empowering space, there are no guarantees in the music industry. So why…
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Hyper-critical of your own songs? Writing in isolation? This episode is for you. There seems to be a perpetuating conflict for songwriters between seeking career outcomes and industry success, and writing work that makes their heart sing and that is authentic to them. This episode clarifies the creative and career divide and elevates both to a new …
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Helen Perris shares how becoming a prolific songwriter has significantly improved her mental health and how commitment versus perfection has played a vital part in that. We also discuss how songwriting regularly can help with detaching from the outcome of the song and how this opens the creative space up to so much magic. As a home-based business o…
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Francesca shares how she went from struggling to write four songs a year to becoming a prolific award-winning songwriter and inspiring a global community to write over 25,000 songs and counting. She also shares how she first discovered the element of magic in her songwriting practice, and how songwriters can cultivate and nurture this magic so that…
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