Each week, the Grow Your Practice Podcast with Chad Madden of Breakthrough brings you no-nonsense marketing & business growth strategies that deliver new patients and higher profits. Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now ...
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Grow Your Practice Podcast


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How to Fix a Leaky Marketing Funnel
53:25
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This episode is a recording of a webinar hosted by Chad and Daniel Mina of Breakthrough. They discuss a common phenomenon that occurs in the world of private practice: When marketing doesn't work, practice owners are quick to blame the marketing channels themselves. What some practice owners often overlook is whether their lead funnel is working is…
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Grow Your Practice Podcast


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More Patients, Less Effort: Data-Backed Insights with Carl Mattiola
1:00:40
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The CoFounders of Breakthrough, Chad Madden and Carl Mattiola get together to talk about how the most successful practice owners today are getting more patients with less effort. In this recorded webinar, Carl and Chad cover:-The all-too-familiar rollercoaster scenario of monthly highs and lows in patient volume...why this happens and what gets in …
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Grow Your Practice Podcast


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Growing Profitability and Gaining Work-Life Balance with Ben Wobker
48:14
48:14
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Chad talks with Seattle-based practice owner, Ben Wobker. Ben shares his experience prioritizing work-life balance in a growing practice. He talks through his experience ending a major insurance contract and how it has impacted his practice. (He wishes he had done it years ago!) They also chat about what's new in Google ads and what a new payment m…
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Grow Your Practice Podcast


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Dr. Jennifer Ratner Shares Learnings from Her Rapid Practice Growth
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In this episode, Physical Therapist and Practice Owner Dr. Jennifer Ratner shares insights from her rapid practice growth.Dr. Ratner opened up her practice in Fort Worth, Texas in November 2018. Since then, her practice has grown by leaps and bounds and today she has a total of 20 employees in 6,400 square feet. You'll hear about all the twists and…
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Grow Your Practice Podcast


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The Evidence Based Chiropractor Nails Marketing, Shares Revenue Growth Secrets
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In one of our best episodes yet, Dr. Jeff Langmaid (The Evidence Based Chiropractor)shares his philosophy on marketing, revenue growth and practice management.We discuss the problem with discounts and vouchers. Dr. Jeff shares the key to his marketing success and we talk about how marketing is an opportunity to teach, educate, and connect. And how …
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Grow Your Practice Podcast


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The Power of Patient Education with Dr. Don Pelto
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Today's guest is Dr. Don Pelto, the first ever Podiatrist on the Grow Your Practice Podcast!In addition to running his own podiatry practice, Dr. Don educates on practice management and marketing via his YouTube channel, podcast, and Practice Mastery course. One of the key topics we talk about in this episode is the power of patient education. How …
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Grow Your Practice Podcast


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Practice Owner Panel: Two Systems that Drive Consistent Revenue Growth
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As you’re navigating this year’s steep Medicare cuts, hiring challenges, and inflation— it's good to know about the most effective technologies and systems that can be implemented quickly to grow revenue. In this panel discussion, you’ll hear from other PT owners about their experience with two systems: Breakthrough's Patient Demand System and DJO'…
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Grow Your Practice Podcast


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Getting a Consistent Flow of Patients with Google & YouTube Ads [Recorded Webinar]
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In this episode, you’ll hear from Robin Horace, Breakthrough's Media Director. Robin walks through how to choose your advertising platforms, how to structure a campaign and write ad copy, and the do’s and don’ts of online advertising. Looking for more practice growth resources? Visit getbreakthrough.com/resources.…
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Grow Your Practice Podcast


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The Evolution — and Future — of Physical Therapy Marketing
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Chad explores the evolution of PT marketing, from a reliance on physician referrals to direct access. He discusses the most common successes and pitfalls practice owners make, and shares a vision for the future of PT marketing.על ידי Chad Madden, Co-Founder of Breakthrough
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Grow Your Practice Podcast


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My Story: How I Built a $10Million Private Practice
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In less than 5 years, Chad increased the value of his practice from $4M to more than $10M. In this episode, he shares what he learned on his journey, as well as the strategies and systems that led to massive practice growth. If you're planning to exit in the next 5 - 20 years, you need to know how to grow the value of your practice. In this episode…
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Grow Your Practice Podcast


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California Practice Owner Lauren Masi on Clinic Expansion and Filling New Hires' Schedules
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Special guest Lauren Masi, Owner of Lafayette Physical Therapy, opened a second clinic location this year. In this episode, Lauren discusses her learnings from growing and expanding her practice. She shares her strategies around hiring and how to fill a new hire's schedule. Plus, Lauren goes into detail about the specific marketing tactics that wor…
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Grow Your Practice Podcast


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No Surprises Act & Medical Review Audits with BCMS President Mary Daulong
59:41
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Chad Madden connects with BCMS President and CEO Mary Daulong, also known as the Queen of Compliance. Get details on the No Surprises Act and Medical Review Audits. Learn what you need to do to comply. Want to learn more from BCMS? Head to bcmscomp.com.For free practice growth resources, visit getbreakthrough.com/resources.…
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Grow Your Practice Podcast


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The Marketing Flywheel — How to Get More Patient Visits
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In this episode, Chad Madden talks about the evolution of marketing in private practice. He introduces the Marketing Flywheel, a proven framework for direct-to-consumer marketing success. Hundreds of Breakthrough customers use the flywheel model to consistently get more patient visits. Learn more at getbreakthrough.com.…
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Grow Your Practice Podcast


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How to Hire Clinicians When It Seems Impossible to Compete
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In this special episode, Chad Madden discusses the current hiring market with PT Hiring Expert Wendy Beaudet, VP of Talent Acquisition at InSearch Medical.Highlights:[05:41] The State of Hiring in 2022[11:44] Common Hiring Mistakes That May Be Getting In Your Way[17:12] The 8-Step Personnel System Chad Uses, from the book Who by Geoff Street and Ra…
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Grow Your Practice Podcast


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Marla Ranieri On Growing Revenue with Conversion Tools
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Marla Ranieri, President of the Physical Therapy Division of Better Healthcare, on growing revenue though conversion tools, data and operational efficiencies.על ידי Chad Madden, Co-Founder of Breakthrough
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Grow Your Practice Podcast


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Mike Fink on the evolution of manual therapy, what future employers should look for in DPTs and more
38:58
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Mike Fink, Department Chair at Lebanon Valley College, on the evolution of manual therapy, what future employers should look for in DPTs, and the academia versus private practice owner conundrum.על ידי Chad Madden, Co-Founder of Breakthrough
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Grow Your Practice Podcast


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NY Practice Owner Kim Clark Sheds Light On How She Built a Lifestyle Practice
37:54
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NY Private Practice Owner Kim Clark Sheds Light on How She and Husband and PT Partner, Jamie Clark, Built a Lifestyle Practice While Raising 4 Kidsעל ידי Chad Madden, Co-Founder of Breakthrough
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Grow Your Practice Podcast


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Building a Monopoly with Neuropathy: Hosted by Carl Mattiola and Chad Madden
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Building a Monopoly with Neuropathy: Hosted by Carl Mattiola and Chad Madden. Learn more at GetBreakthrough.com/Podcastעל ידי Chad Madden, Co-Founder of Breakthrough
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Grow Your Practice Podcast


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3 Ways to Grow Top Line Revenue with John Logar; Advertising on TikTok or Google?
56:24
56:24
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John Logar on Healthcare Trends in the US; 3 Ways to Grow Top Line Revenue; Advertising on TikTok or Google?על ידי Chad Madden, Co-Founder of Breakthrough
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Grow Your Practice Podcast


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How to Make 2022 Your Best Year Ever: Creating Your Practice Growth Plan
59:47
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How to Make 2022 Your Best Year Ever: Creating Your Practice Growth Plan. Learn More at GetBreakthrough.com/Podcastעל ידי Chad Madden, Co-Founder of Breakthrough
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Grow Your Practice Podcast


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2022 Medicare Cuts Q&A with Chad Madden & Mary Daulong of BCMS
1:03:56
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2022 Medicare Cuts Q&A with Chad Madden & Mary Daulong of BCMS. Learn more at GetBreakthrough.com/Podcast.על ידי Chad Madden, Co-Founder of Breakthrough
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Grow Your Practice Podcast


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Steve Mountain of MT Consulting talks buyers & sellers perspectives in private practice acquisitions
51:03
51:03
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51:03
Steve Mountain of MT Consulting discusses buyers and sellers perspectives in private practice acquisitions. Learn more about Steve by visiting mtbizbrokers.com and more about Breakthrough at GetBreakthrough.com/Podcastעל ידי Chad Madden, Co-Founder of Breakthrough
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Grow Your Practice Podcast


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Prompt EMR Co-founders Adam Baliatico & Michael Dwyer discuss how to build a streamlined practice
45:46
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Prompt EMR Co-founders Adam Baliatico and Michael Dwyer discuss how to build an efficient, streamlined practice, practice trends and Plan of Care compliance. Learn more about Prompt at http://promptemr.com/ and Breakthrough by visiting GetBreakthrough.com/podcastעל ידי Chad Madden, Co-Founder of Breakthrough
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Grow Your Practice Podcast


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Practice Owner Dan Neff, DPT, discusses Manual Therapy as Marketing
31:59
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Practice Owner Dan Neff, DPT, discusses Manual Therapy as Marketing; Neuropathy Treatments; Diagnostics and a Vision for Private Practice PT. Learn more at getbreakthrough.com/manual and getbreakthrough.com/podcastעל ידי Chad Madden, Co-Founder of Breakthrough
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Grow Your Practice Podcast


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In the Trenches Story #3: Shifting from Working in the Business to Working on the Business
23:47
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In the Trenches Story #3: Shifting from Working in the Business to Working on the Businessעל ידי Chad Madden, Co-Founder of Breakthrough
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Grow Your Practice Podcast


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Mark Callanen on Adding Cash Pay Services with LightForce Laser and Shockwave Therapy Programs
58:20
58:20
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Mark Callanen PT, DPT, OCS on Adding Cash Pay Services with LightForce Laser and Shockwave Therapy Programs. Learn more at http://lightforcemedical.comעל ידי Chad Madden, Co-Founder of Breakthrough
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Grow Your Practice Podcast


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Neufit Founder, Garrett Salpeter Covers Advances in Neurological Rehab and Key Biometric Markers
1:07:17
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Neufit Founder, Garrett Salpeter Covers Advances in Neurological Rehab, Enhancing Fitness, and Key Biometric Markersעל ידי Chad Madden, Co-Founder of Breakthrough
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Grow Your Practice Podcast


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Chandler Bolt on the Power of Publishing Your Book & Using it to Grow Your Business
36:31
36:31
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Chandler Bolt, Founder of Self-Publishing School, on the Power of Publishing Your Book and Using it to Grow Your Businessעל ידי Chad Madden, Co-Founder of Breakthrough
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Grow Your Practice Podcast


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Washington Practice Owner Shares Powerful Keys to Healthcare Reform
1:02:49
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Practice Owner Shares Powerful Keys to Healthcare Reformעל ידי Chad Madden, Co-Founder of Breakthrough
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Grow Your Practice Podcast


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Entrepreneur & Wealth Advisor, Karl Dettmann, on State of the Economy & How to Rethink Wealth
1:04:16
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Entrepreneur and Wealth Advisor to Successful Practice Owners, Karl Dettmann, on Current State of the Economy in the US and How to Rethink Wealthעל ידי Chad Madden, Co-Founder of Breakthrough
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Grow Your Practice Podcast


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Private Practice in Owner on PT in Dublin; Moving to Florida and Building Niche Treatments
50:52
50:52
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50:52
Private Practice in Owner on PT in Dublin; Moving to Florida and Building Niche Treatmentsעל ידי Chad Madden, Co-Founder of Breakthrough
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Grow Your Practice Podcast


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Feel Like You're Reinventing The Wheel Every Month? How You Can Get Consistent Results.
33:28
33:28
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How to get consistent results with less effort. A sneak peak from our July Virtual Summit. Register for our next training at GetBreakthrough.com/2022cutsעל ידי Chad Madden, Co-Founder of Breakthrough
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Grow Your Practice Podcast


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How To Get Your Team Onboard When You Go Direct-To-Consumer
25:44
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In this episode Chad sits down with private practice owners Jeff Barta, Luke Haynes and Ashtyn Haynes as they discuss how they got their team onboard when they decided to go direct to consumer. This is a session from our July 2021 Direct To Consumer Virtual Summit Event.על ידי Chad Madden, Co-Founder of Breakthrough
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Grow Your Practice Podcast


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Using Eugene Schwartz’ 5 Levels of Customer Awareness when Marketing a Private Practice
25:18
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Using Eugene Schwartz’ 5 Levels of Customer Awareness when Marketing a Private Practice by Chad Madden, Co-Founder of Breakthroughעל ידי Chad Madden, Co-Founder of Breakthrough
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Grow Your Practice Podcast


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Practice Owner & author Steve Line shares How to Grow Your Practice with “The Feel Good Experience”
1:02:05
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Practice Owner & author Steve Line shares How to Grow Your Practice with “The Feel Good Experience”על ידי Chad Madden, Co-Founder of Breakthrough
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Grow Your Practice Podcast


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Newsletter Pro’s Shaun Buck Shares on How to Stop Losing Customers
55:08
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Newsletter Pro’s Shaun Buck Shares on How to Stop Losing Customers by Chad Madden, Co-Founder of Breakthroughעל ידי Chad Madden, Co-Founder of Breakthrough
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Grow Your Practice Podcast


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What I learned doing 22 classes of the Killer Marketing Course
28:39
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What I learned doing 22 classes of the Killer Marketing Courseעל ידי Chad Madden, Co-Founder of Breakthrough
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Grow Your Practice Podcast


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I’ve never done Direct-to-Consumer Marketing. Where do I start?
30:15
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I’ve never done Direct-to-Consumer Marketing. Where do I start? by Chad Madden, Co-Founder of Breakthroughעל ידי Chad Madden, Co-Founder of Breakthrough
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Grow Your Practice Podcast


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Owner Shares How He Bought an Existing Clinic and Survived 2020
55:14
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Owner Shares How He Bought an Existing Clinic and Survived 2020על ידי Chad Madden, Co-Founder of Breakthrough
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Grow Your Practice Podcast


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Marketing to help others understand the benefits of PT with Neil Trickett from Practice Promotions
52:46
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Marketing to help others understand the benefits of PT with Neil Trickett from Practice PromotionsFor more free practice growth resources go to:https://getbreakthrough.com/resources/To learn more about Practice Promotions visit: https://practicepromotions.net/physical-therapy-marketing/על ידי Chad Madden, Co-Founder of Breakthrough
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Grow Your Practice Podcast


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Q2 Update for Madden & Gilbert PT: Wins, Records, Challenges and Differentiators
32:34
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Q2 Update for Madden & Gilbert PT: Wins, Records, Challenges and Differentiators by Chad Madden, Co-Founder of Breakthroughעל ידי Chad Madden, Co-Founder of Breakthrough
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Grow Your Practice Podcast


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Are Audits on the Rise? Mary & Alicia with BCMS Share How to Survive an Audit
48:17
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In this episode you’ll get to hear from the Queen of Compliance, Mary Dalong and Alicia Nevins Mahoney about how you can survive an audit! Learn more about BCMS by visiting https://BCMSComp.com or emailing Alicia at nevinsa@bcmscomp.com You can access the free resource mention during this episode at https://hubs.la/H0RqPDp0 Remember to save your sp…
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Grow Your Practice Podcast


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How To Open Up Your Next Location Without Losing Money
30:46
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Tune in to hear the tactic for opening up a new clinic without losing money. This is a replay from our April 2021 "Grow Your Practice Virtual Summit". Make sure you register for our next event at no cost by visiting info.getbreaktthrough.com/vsעל ידי Chad Madden, Co-Founder of Breakthrough
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Grow Your Practice Podcast


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4 Decades of PT Wisdom with Bill Whiteford
51:22
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4 Decades of PT Wisdom with Bill Whiteford by Chad Madden, Co-Founder of Breakthroughעל ידי Chad Madden, Co-Founder of Breakthrough
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Grow Your Practice Podcast


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How to Make The Leap to Direct-to-Consumer Marketing for Private Practice PTs
34:20
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How to Make The Leap to Direct-to-Consumer Marketing for Private Practice PTs by Chad Madden, Co-Founder of Breakthroughעל ידי Chad Madden, Co-Founder of Breakthrough
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Grow Your Practice Podcast


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How to Use the Practice Growth Calculator
12:19
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Visit getbreakthrough.com to access the practice growth calculator.על ידי Chad Madden, Co-Founder of Breakthrough
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Grow Your Practice Podcast


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Rick Gawenda on the Impact of Medicare Changes in 2021
57:47
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Rick Gawenda on the Impact of Medicare Changes in 2021 by Chad Madden, Co-Founder of Breakthroughעל ידי Chad Madden, Co-Founder of Breakthrough
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Grow Your Practice Podcast


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When Should I Hire the Next PT?
1:02:03
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When Should I Hire the Next PT? by Chad Madden, Co-Founder of Breakthroughעל ידי Chad Madden, Co-Founder of Breakthrough
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Grow Your Practice Podcast


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What can I do about declining physician referrals?
35:20
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How can I compete with POPTS, HOPTS and Larger Corporate competitors in my area? What can I do about declining physician referrals? Tune in to this episode to find out.על ידי Chad Madden, Co-Founder of Breakthrough
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Grow Your Practice Podcast


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How can I apply Jim Collins’ Hedgehog Concept to Private Practice PT?
21:24
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In this episode Chad addresses the root issue of the FAQ: "How much should I expect to grow coming out of the pandemic now that it's 2021?" Tune in to hear how Chad applies Jim Collins' Hedgehog Concept for continual growth despite external roadblocks.על ידי Chad Madden, Co-Founder of Breakthrough