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Welcome to the Heavyweight Digital Podcast, where we dive deep into the world of digital marketing and business growth strategies. Hosted by experts from Heavyweight Digital, a UK-based agency dedicated to delivering knockout results, we explore the latest trends, tips, and tools to help your business thrive online. Whether you’re a small startup or an established brand, this podcast covers everything from SEO and PPC to content marketing and web development, all with a focus on generating t ...
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In this episode, we dive into how WhatsApp, one of the world’s most popular messaging apps, remains free for users while still generating revenue for its parent company, Meta (formerly Facebook). We explore WhatsApp's history, the strategies Meta uses to monetise the platform, and what the future holds for its revenue growth. Tune in for an insight…
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Does The Google Ads Optimisation Score Matter?
9:01
9:01
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9:01
If you've been managing Google Ads campaigns for some time, you’ve likely noticed the optimisation score in recommendations, which shows a percentage out of 100%. This score often confuses advertisers, who may aim for a perfect 100%, but the question remains: does it really matter, and will it impact campaign performance? In this podcast, we'll div…
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How to leave the META Learning Phase
8:20
8:20
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8:20
Are your Meta (Facebook and Instagram) Ads stuck in the learning phase? Many advertisers face challenges with getting their ad sets to move beyond this phase, which means their ads aren't fully optimized by the platform's algorithm. In this podcast, we'll explain what the learning phase is and outline three key strategies to help your Meta ads succ…
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Mastering Keyword Research for Google Ads
12:24
12:24
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12:24
If you're aiming to drive targeted traffic to your website or your client's site through Google Ads, conducting keyword research is an essential first step. The Google Ads Keyword Planner is a valuable tool that helps you identify the most relevant and profitable keywords for your campaigns, and it's a must-have for any reputable PPC agency. In thi…
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How much does PPC management cost?
10:11
10:11
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10:11
When looking to partner with a PPC agency, one of the major questions we're always asked is how much are your PPC management fees? In this podcast we'll discover different pricing models and how much you should expect to pay for professional PPC management in the UK. Find out more in our blog post How Much Does PPC Cost?…
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