Discover how Jodie Foster's enigmatic character Liz Danvers can shed light on marketing AI, even from the Alaskan Night Country. You won't want to miss today's insights as Shari and Yvette share their Top 10 tips to jumpstart your generative AI efforts. If you’d like some more guidance on AI enablement to solve your marketing challenges, reach out …

Today we’re tackling an age-old marketing controversy. For years, the consensus has been that short-term marketing tactics are a quick fix that erodes the very essence of a brand's identity. But what if everything we've been told is only half the story? Join us as we unravel the myths and misconceptions surrounding short-term marketing strategies. …

Take a behind-the-scenes look at how XPROMOS creates Signature Offers for Fortune 500 companies and everyday name brands to drive millions in incremental revenue over the last 35 years. While the recent mini-series revealed the framework of the 4 pillars you need to create a Signature Offer, today’s episode spills the secrets of how Shari and Yvett…

Why isn't your campaign converting? Because you've ignored your offer. In this final PART 4 of our mini-series, we reveal the FOURTH offer pillar, and the final reason why some offers fail and others succeed as we continue to deconstruct what makes a perfect, Signature Offer. Does your brand need its own Signature Offer to increase conversions at a…

Why isn't your campaign converting? It's probably because you've given little to no thought to your offer. In PART 3 of this 4-part mini-series, discover the THIRD offer pillar, and another reason why some offers fail and others succeed as we continue to deconstruct what makes a perfect, Signature Offer. Does your brand need its own Signature Offer…

Why isn't your campaign converting? It's probably because you've given little to no thought to your offer. In PART 2 of this 4-part mini-series, discover the second reason why some offers fail and others succeed as we deconstruct what makes a perfect, Signature Offer. Does your brand need its own Signature Offer? Reach out to us at xpromos.com --- …

Why isn't your campaign converting? It's probably because you've given little to no thought to your offer. In PART 1 of this 4-part mini-series, discover why some offers fail and others succeed as we deconstruction what make a perfect, Signature Offer. Does your brand need its own Signature Offer? Reach out at xpromos.com --- Send in a voice messag…

What is “new retail”? Sell to Stores retail expert Cathy Parks shares her newest retail trends and insights based on her latest sales visits with national retail buyers. Listen in to discover the answers to these questions: What old trends are new again? How can manufacturers entice today’s brick & mortar retailer buyers? Store brands are growing, …

We're celebrating 35 years as entrepreneurial co-founders by sharing the biggest 35 insights we've learned along the way. In this compilation mini-series series we hope to inspire, inform, and equip you with our very best insights from 35 years to help you persevere and prosper on your own journey. Listen in as we share our biggest mistakes, and a …

We're celebrating 35 years as entrepreneurial co-founders by sharing the biggest 35 insights we've learned along the way. In this compilation mini-series series we hope to inspire, inform, and equip you with our very best insights from 35 years to help you persevere and prosper on your own journey. Listen in as we share our biggest mistakes, and a …

We're celebrating 35 years as entrepreneurial co-founders by sharing the biggest 35 insights we've learned along the way. In this compilation mini-series series we hope to inspire, inform, and equip you with our very best insights from 35 years to help you persevere and prosper on your own journey. Listen in as we share our biggest mistakes, and a …

We're celebrating 35 years as entrepreneurial co-founders by sharing the biggest 35 insights we've learned along the way. In this compilation mini-series series we hope to inspire, inform, and equip you with our very best insights from 35 years to help you persevere and prosper on your own journey. Listen in as we share our biggest mistakes, and a …

We're celebrating 35 years as entrepreneurial co-founders by sharing the biggest 35 insights we've learned along the way. In this compilation mini-series series we hope to inspire, inform, and equip you with our very best insights from 35 years to help you persevere and prosper on your own journey. Listen in as we share our biggest mistakes, and a …

We're celebrating 35 years as entrepreneurial co-founders by sharing the biggest 35 insights we've learned along the way. In this compilation mini-series series we hope to inspire, inform, and equip you with our very best insights from 35 years to help you persevere and prosper on your own journey. Listen in as we share our biggest mistakes, and a …

Guess what? We're celebrating 35 years as entrepreneurial co-founders by sharing the biggest 35 insights we've learned along the way. In this compilation mini-series series we hope to inspire, inform, and equip you with our very best insights from 35 years to help you persevere and prosper on your own journey. Listen in as we share our biggest mist…

Feel like you're banging your head against a marketing brick wall? Get ready to bulldoze through. In today's mini-series episode finale on the 9 fundamentals of Demand Gen Marketing that every B2B SaaS founder needs to know, we unlock the secrets that made Amazon Prime and Google AI game-changers in their sectors. We're talking sizzling offers, the…

Stuck in a marketing rut? It’s time to crack the code on the secrets that make Starbucks' Pumpkin Spice Latte and Salesforce’s Dreamforce Conference total game-changers. This episode uncovers how to tap into market trends, offer irresistible value to your prospects, and keep them hooked for a lifetime. Join 35-year founder experts Yvette Brown and …

Are you overwhelmed by the complexities of Demand Gen Marketing? Stop spinning your wheels as you try to scale your B2B SaaS brand! This kick-off episode breaks down the three pillars that dictate your brand’s success. We’ll dig into the behind-the-scenes of iconic brands like Apple, Nike, and Coca-Cola to give you the clarity you need to rise abov…

In a digital age where innovation moves at lightning speed, how do marketers and entrepreneurs stay ahead? Dive into the world of generative AI with us in today's episode as we explore the meteoric rise of ChatGPT and its transformative impact on the creative process. From brainstorming sessions tocontent creation, discover how this generative AI i…

How can you customize ABM content with limited time and bandwidth? In this insightful podcast episode 66, we delve into a treasure trove of strategies for repurposing existing marketing assets into customized ABM content that your ICP will actually find valuable. We explore transforming your existing whitepapers and research reports into powerful m…

In this episode of Instant Expertise: Marketing, XPROMOS co-founders Shari and Yvette reveal their secrets on how to use engagement and swag to makeyour trade show booth an attendee magnet. Listen in as they implore marketers to ditch the uninspiring giveaways, replacing them instead with needle-moving engagement strategies and coveted swag that dr…

In this ground-breaking episode, the founders of XPROMOS, with over 35 years of experience, unveil the four cornerstones of high-impact marketing offers they've meticulously deconstructed. Prepare to unlock the secrets behind historically persuasive and engaging marketing campaigns. In today's episode, we dive deep into: The critical role of offer …

In this episode of Instant Expertise: Marketing, XPROMOS' founders share insights on what kind of offers convert at the top-of-the-funnel as yourprospect moves from awareness to consideration. At this point in their customer journey, your prospect is considering your brand (and other solutions). Therole of your content and offers at this stage is t…

In this episode of Instant Expertise: Marketing, XPROMOS founders share insights on what you need to know to create compelling demand gen offers at the top-of-the-funnel. At this awareness stage of the customer journey, find out how marketers often get it wrong and how you can use proven strategies and captivating tactics to fill your funnel with p…

In this episode of Instant Expertise: Marketing, long-time XPROMOS co-founders dig into their marketing vault to share some historic perspective on the value of seasonal offers, using both Valentine’s Day and Super Bowl examples from powerhouse brands Nestle and Rain Bird. Two different brands. Two different audiences. Both capitalizing on relatabl…

In this episode of Instant Expertise: Marketing, we share how your value proposition holds the magic key to building stellar marketing offers. We dive into the essential elements of a company’s value proposition, and then discuss how you can use your value prop as the guidebook for creating marketing offers that deliver rockstar results. Find out w…

In this episode of Instant Expertise: Marketing, we discuss why CES is such an important trade show for us, even when we’re not serving clients in the consumer electronics space. The answer, of course, relates to our focused topic of 2023: building offers. Listen in as we share the secretly sneaky way we use CES insights and trends to borrow intere…

In our last episode, we shared two of our best offer campaigns of 2022 with compelling takeaways on what made them work. To prevent that episode from running too long, we cut the content into two parts. Now we’re back for this Part 2 episode, where we share two more outstanding offers you can replicate for your business, including an easy to replic…

Welcome to 2023: The Year of the Offer. We’ve been creating some new resources (like frameworks and templates) that clearly deconstruct what makes a great offer and how you can create your own. After reflecting on the campaigns we developed in 2022, we realized we had executed some great fresh examples to share with you. In this episode we breakdow…

To commemorate Mental Health Awareness Month, Yvette is sharing her journey of being diagnosed with ADHD during the pandemic. After reframing much of her childhood and gaining a clearer understanding of why she has so many beverages on her desk, she explored her ADHD traits through the lens of her career, asking how these traits influenced her jour…

Many marketers ask, "what's your martech stack" to uncover a brand's secret sauce to success. We think they're asking the wrong question. Today's marketing tool offerings continue to evolve, but the real value is not in what martech tool you use but how you use it. In this episode, we share some insights on our guru stack—the go-to list we rely on …

In our last episode, we shared 3 killer offers that crushed our clients KPIs, and how they would have looked with an offer that sucked. In this Part 2 episode, we’re sharing 4 more offers to demonstrate how you can create a great offer with the same budget as the sucky one. All together we’re sharing 7 of our own offers developed for brands as dive…

In our last episode, we identified 6 ways your offer probably sucks and how to fix it. Many of you were still skeptical about creating a great offer with the same budget as the sucky one. In this episode we are opening our vaults to share 7 of our own offers developed for brands as diverse as SaaS leader Sage, disruptive shoe brand LA Gear, and inn…

As marketers, we often spend so much time toiling on the meaty assets of our campaigns that the presentation of the offer itself gets treated as an afterthought. Ironically, it's these afterthoughts like the offer that can significantly impact your results. In this episode we identify 6 ways your offer probably sucks, and how to fix it. We also cov…

We’ve spent the last three episodes talking about brand stories. We examined why you should tell a story and the overall framework. We covered the USP and why getting it right is critical to writing a successful brand story. And then we got creative and put the details all together into the brand story framework. So let’s wrap it up now. For the mo…

Storytelling builds momentum as a marketing tactic for B2B and B2C brands. Two episodes ago, we examined why you should tell a story and the overall framework. In the last episode, we examined the USP and why getting it right is critical to writing a successful brand story. In this, our 50th podcast episode, we finally get creative with your brand …

Storytelling builds momentum as a marketing tactic for B2B and B2C brands. In the last episode, we examined why you should tell a story and the overall framework. This second of 4 parts covers the USP and why getting it right is critical to writing a successful brand story. If you need to accelerate the development of your brand story, we can help!…

Storytelling is continuing to build momentum as a marketing tactic for B2B and B2C brands. Why should you tell a story? How do you frame it up? We’ve broken this important topic into 4 parts. Today in part 1 of How to Tell Your Brand Story: The Hero's Journey, hear about the neuroscience behind it, an overview of the framework, and an explanation o…

57% of prospects want marketing to amuse and entertain them. B2B marketing is not immune to consumer trends, so what are you doing to bring the fun? Not sure where to begin? Wondering how this happened? Listen in. Find out more at XPROMOS.com Subscribe to our newsletter for more in-depth coverage. --- Send in a voice message: https://podcasters.spo…

This week we went live with Cathy Parks, creator of the PARKS Method of selling to retail stores and our collaborator on the Sell to Stores brand. In this presentation, Cathy shared with a group of inventors four major trends affecting brick and mortar retailers right now. Since these trends affect a broader range of marketers, we decided to get a …

In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on how marketers can improve their existing ABM metrics, and accelerate the process from MQL to SQL. In this final installment of specia…

In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on how marketers can improve their existing ABM metrics, and accelerate the process from MQL to SQL. Installment four of five special po…

In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on how marketers can improve their existing ABM metrics, and accelerate the process from MQL to SQL. In this third of five special podca…

In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on how marketers can improve their existing ABM metrics, and accelerate the process from MQL to SQL. This second of five special podcast…

In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on how marketers can improve their existing ABM metrics, and accelerate the process from MQL to SQL. This first of five special podcast …

In EP 31 we discussed the seeds we were planting in the pandemic. Now they're sprouting and we are nurturing during this critical phase. Find out what we've learned and how you can benefit. --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

Change is scary. The alternative is worse. Obsolescence isn’t new. Often technology dooms certain businesses, this time its the pandemic. Can you find a way to use your superpower to serve your customers differently?--- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

There's still time to make an impact before 2020 comes to a close. But how do you get the attention of prospects in this pandemic? In this episode, Shari and Yvette reveal how they are gaining new clients this quarter, and how you can replicate and customize their efforts for your business. --- Send in a voice message: https://podcasters.spotify.co…

When a major brand has a massive amount of options at the shelf (think Oreos and Lays), is it good or bad for consumers? Some say yes, we say no. Find out why, as we discuss the rationale for consumers, retailers, and manufacturers with Cathy Parks, packaged-goods guru and creator of the PARKS Method and Sell to Stores. --- Send in a voice message:…

In our final episode interview with Cathy Parks, retail sales guru, she shares the secrets of the PARKS Method and the core principles of how to sell to retail stores. To reach Cathy and check out what Sell to Stores is all about, visit www.selltostores.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message…