הפודקאסטים הטובים ביותר ב-Marketing Espresso (2025)

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Overcoming Instagram Imposter 9:09

4d ago9:09

9:09

If you've ever felt that your Instagram following needs to be higher for your business to be "successful" then you're not alone. In this episode of Marketing Espresso, I address the pervasive imposter syndrome linked to Instagram followings and the misconception that massive social media presence equals business success. I share insights from my wo…

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Lo shadowban su Instagram non esiste 👻 24:57

5d ago24:57

24:57

Che cos’è successo questa settimana? Lo shadowban non esiste, lo dice Instagram. NIGO è il nuovo direttore creativo di FamilyMart. Nike ritorna al Superbowl dopo 27 anni con un nuovo spot. Kellogg's e la campagna OOH con il Gallo Cornelius. Google limita le politiche di diversità, equità e inclusione. "A colazione con Tony Effe e Ruben" è l'ultima …

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Find Your Perfect Marketing Fit with Stephanie Brown 20:12

6d ago20:12

20:12

In this episode of Marketing Espresso, I sit down with the incredible Stephanie Brown to dive into the concept of finding your marketing dream job. Steph helps ambitious Marketers and Creatives identify their career purpose and land their next perfect role faster. Stephanie shares her extensive experience in marketing for top-tier brands like Nike …

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How do I set realistic benchmarks for marketing 9:01

11d ago9:01

9:01

Do you find yourself just plucking numbers out of thin air when it comes to setting marketing benchmarks? Well here are my tips for actually setting up realistic benchmarks based on data and history! I'm discussing the importance of understanding your business goals, tracking relevant metrics, and setting achievable targets based on your specific c…

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Nike ha bandito le Air Jordan ⛔️ 24:36

12d ago24:36

24:36

Che cos’è successo questa settimana? Nike ha bandito le Air Jordan. Bob Sinclar ha creato hype con una fake chirurgia plastica. Puoi cenare da IKEA a San Valentino per 25 euro. Instagram migliora le metriche dei reel. Clara apre la "Farmacia dell'amore" a Sanremo. Balenciaga ha regalato una console portatile con Snake. Puoi guardare la puntata vide…

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The money stuff: How brokers add value to their clients with Ellie Osborn 21:21

13d ago21:21

21:21

Let's change it up from Marketing for an episode - well kind of, this can also link back into marketing and budgets! In this episode of Marketing Espresso, I chat with Ellie Osborn, a seasoned finance and mortgage broker, about essential financial strategies for business owners. Ellie shares insights on acquiring business assets, managing cash flow…

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Setting your marketing up for success 6:24

18d ago6:24

6:24

What are some key things you can do regardless of where you're at in your business or marketing journey that will set you up for success? Well I hate to say it, but it's the boring stuff... Those crucial unsexy elements like setting up systems, processes and of course... mapping out your strategy to determine what you need and the direction you wan…

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Niente più scritte nei Baci Perugina per San Valentino 💝 24:08

19d ago24:08

24:08

Che cos’è successo questa settimana? • I cartigli di Baci Perugina diventano anche audio. • Mosseri svela i signals più importanti di IG. • LEGO e One Piece con una nuova serie di set da costruzione. • IKEA fa l'Harlem Shake dopo 12 anni per promuovere il suo programma fedeltà. • Dopo il fallimento del 2010 ritornano i Diddl. • Il marketing di Ange…

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The Healthy Hustle with Nicky and Ness 32:42

20d ago32:42

32:42

In this episode of Marketing Espresso, I'm joined again by the incredible Nicky and Ness. Tune in as we delve into the concept of healthy hustle, entrepreneurial addiction, and the importance of balancing business and life goals. Grab a notepad and get ready to transform your approach to work! Nicky and Ness are seasoned business leaders and coache…

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The Start, Stop, Continue method when it comes to marketing 6:14

25d ago6:14

6:14

When was the last time you took stock of the activities you do in your business and measured the success of them? (Marketing or otherwise.) Today I am taking you through one of the first things I do when I sit down with business owners, that is the 'stop, start and continue method' This method helps align marketing efforts with business goals and t…

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Il ban di Tik Tok è durato solo mezza giornata 🤔 24:10

26d ago24:10

24:10

Che cos’è successo questa settimana? • Il ban di Tik Tok in USA è durato solo mezza giornata. • Netflix lancia una campagna provocatoria per la serie tv ACAB • Gli Australian Open di Melbourne trovano un modo geniale per trasmettere i match • LeCoq Sportif dichiara bancarotta • Settima pazza per Instagram con tantissimi aggiornamenti. Puoi guardar…

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Do your goals scare you? With Sari-Elle Kraemer 49:50

27d ago49:50

49:50

In today's episode we are diving into some topics that I think are so important not only for marketing, but life and your overall business success. Sari-Elle Kraemer is nothing short of extraordinary, and I know she is just the guest you need to really pump you up to hit those 2025 goals you've set yourself - and maybe challenge yourself to push yo…

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Welcome to 2025 35:59

1M ago35:59

35:59

We're back!!! It’s 2025, and I'm kicking off the year with a deep dive into what’s hot, what’s not, and how to not screw up your marketing this year. This episode? It’s got it all. From the trends that actually matter to the ones you should just straight-up ignore, we’re talking strategy, connection, and a whole lot of truth bombs. If you’re seriou…

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Come cambierà Instagram senza il fact checking? ✅ 23:56

1M ago23:56

23:56

Che cos’è successo questa settimana? Nike dedica una linea d'abbigliamento a Kobe Bryant Sky ha lanciato la serie TV su Mussolini con uno spot a rete unificate Nintendo e LEGO insieme per una console portatile fatta di mattoncini Meta rivoluziona le sue piattaforme con l'addio al fact-checking McDonald's celebra i 30 anni di Evangelion con un …

1
I 7 social media trend del 2025 🔮 40:11

1M ago40:11

40:11

I trend, in brevissimo: I social media saranno usati come momenti di evasione e leggerezza; Il nostalgia marketing e i Millennials saranno un valore aggiunto; #Nofilteraddicted: ormai le persone vogliono l’autenticità; Saremo tutti ancora più attenti al consumo consapevole; Il social listening e i microdati saranno una miniera d’oro; Le persone vog…

1
Le campagne di Natale funzionano sempre (o quasi) 🎅 36:20

2M ago36:20

36:20

Parliamo delle campagne più belle (e non solo) di Natale 🤶🏻🧑‍🎄 Ma perché ci colpiscono sempre? Emozione e nostalgia: le campagne natalizie evocano sentimenti di famiglia, gioia e tradizione, creando un legame emotivo con il pubblico. Storytelling coinvolgente: i brand raccontano storie che scaldano il cuore, trasformando semplici pubblicità in mome…

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Marracash fa marketing senza un piano marketing 🫧 Le Galatine diventano un gelato 🍦 22:33

2M ago22:33

22:33

Che cos’è successo questa settimana? Il non marketing dell’ultimo album di Marracash Trial reel, ora è ufficiale il nuovo aggiornamento IG Le caramelle Galatine diventano anche gelato Il ritorno dell'analogico, Kodak deve potenziare la fabbrica di rullini fotografici Il ritorno dell'analogico, Kodak deve potenziare la fabbrica di rullini fotografic…

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Rounding out 2024, my predictions for 2025 22:26

2M ago22:26

22:26

It's the last episode for 2024!! How did we get here so quickly? It wouldn't be the final episode of the year if I didn't spend time reflecting on the year that was, and yapping about some predictions for the year ahead! Major trends I saw this year? The shifting from digital to real-world connections, personalized email marketing, and brand authen…

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Planning & staying accountable with Michelle Broadbent 31:29

2M ago31:29

31:29

Do you think of planning and roll your eyes? Or maybe you think of planning and get so excited to get paper and coloured pens at the ready! Whatever camp you sit in, one thing Michelle Broadbent is going to bring home in this episode is the importance of actually have a plan to guide you (so you don't drift aimlessly and without focus.) Whether you…

1
Mc Donald's e Netflix insieme per Squid Game 🐙 Kfc lancia il suo Tamagotchi 👾 22:29

2M ago22:29

22:29

Che cos’è successo questa settimana? Brain Rot è la parola dell'anno secondo l'Oxford University KFC lancia Eduardochi: il Tamagotchi ispirato a un cosciotto di pollo Zevia prende in giro la campagna di Coca-Cola e l’uso massivo dell’AI. McDonald's e Netflix insieme per Squid Game TikTok vieta alcuni filtri beauty ai minori di 18 anni Campagna WeRo…

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What is omnichannel marketing, and how can I implement it? 6:46

2M ago6:46

6:46

No doubt you've heard of this term, but what does it actually mean? Charged up by two coffees in this episode I'll discuss the concept and how to integrate omni channel marketing into your strategy. Omni-channel marketing is essentially strategic marketing, involving the use of multiple channels to reach the ideal client. But when it comes to using…

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Mc Donald's sceglie il Grinch per i Winter Days ❄️ Lo spot di Apple per Natale è di un'emozione unica ✨ 26:49

2M ago26:49

26:49

Che cos’è successo questa settimana? McDonald’s sceglie il Grinch come testimonial dei Winter Days. Lo spot di Natale di Apple, “Heartstrings”, ha uno storytelling unico. GameStop, celebre catena di gaming, chiude in Italia. Bialetti e Netflix lanciano una capsule collection a tema Squid Game. L’Australia ha vietato i social media ai minori di 16 a…

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Understanding Your Market: The Power of Archetypes in Business with Ros Cardinal 17:54

3M ago17:54

17:54

How does understanding your customer and their profile help you with your marketing? In this episode of Marketing Espresso, I'm welcoming back Ros Cardinal to delve deeper into the Women's Leadership Archetypes. We're chatting how understanding these archetypes can enhance marketing strategies, improve sales approaches, and foster better customer r…

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The 30-Minute Marketing Ritual: Effortless Content Creation 15:26

3M ago15:26

15:26

Send us a text Episode Summary: In this episode of Kaffeen Espresso, Charlotte shares an exclusive strategy previously reserved for her high-tier clients: the 30-Minute Marketing Ritual. Learn how to generate impactful content consistently without falling into the trap of perfectionism or burnout. Whether you’re looking to create emails, LinkedIn n…

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What would you suggest as the best way to use community fans to help spread the word 6:40

3M ago6:40

6:40

Yep it's not a secret, word of mouth marketing is powerful... So powerful I know many businesses that have built hugely successful and profitable businesses using JUST this marketing technique. So how do we supercharge it? Well have a listen and find out! But for a sneak peak I am going to talk about... The importance of nurturing relationships How…

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Whatsapp trascriverà i vocali 🗣️ Instagram ti permetterà il reset dell'algoritmo 🔄 24:18

3M ago24:18

24:18

Che cos’è successo questa settimana? Jaguar non cambia solo il logo, ma tutta la sua brand identity. Instagram permetterà il reset dell'algoritmo per personalizzare l’esperienza dei contenuti in base ai tuoi interessi attuali, ripartendo quindi da zero. Il gioco del momento è GCC Pokémon Pocket candidato ai The Game Awards 2024. Whatsapp introduce …

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Unlocking Confident Communication with Leesa Shannon 23:25

3M ago23:25

23:25

Are you guilty of thinking you can communicate because you can well, talk? Communication is something I think most people will say is important to them, but are you aware of how your communication could actually be limiting your success, what have you done to work on your communication? Well, I have communication expert Leesa Shannon back on the po…

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Your Holiday Marketing reminder 8:14

3M ago8:14

8:14

Without fail my annual don't forget to market over the holiday period episode hits your ears... Don't forget not EVERYONE shuts down over Christmas, also we don't want all your hard work from the rest of the year to be lost. So how do we market during a time when we know engagement is down (not gone completely) and we ourselves might be away? Here …

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Instagram cambia le storie in evidenza 😭 Barilla lancia una pasta a tema natalizio ❄️ 27:27

3M ago27:27

27:27

Che cos’è successo questa settimana? Barilla lancia un nuovo formato di pasta a forma di fiocco di neve. Iniziativa Coop contro la violenza contro le donne sui suoi packaging e il podcast in collab. con Differenza Donna Ti saresti mai aspettato Undertaker come testimonial del Genoa per l'annuncio di una sua maglia? ‘Tutti si stanno cancellando da T…

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Unlocking Email Marketing Secrets for E-commerce Success with Dan Nikas 22:55

3M ago22:55

22:55

We don't talk e-commerce often on this poddy, so it's great to have Dan Nikas, an expert in meta advertising and email marketing for e-commerce join me. Email marketing is hugely important to the success of any campaign - but even more important when it comes to e-commerce, and the stats prove it! Dan is sharing with us his innovative strategies th…

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3 Simple Ways to Get Leads from LinkedIn Without Content or Ads 1:05:15

3M ago1:05:15

1:05:15

Send us a text Welcome back to Kaffeen Espresso! This episode is a special replay of our live training held on Thursday, 14th November 2024. If you’re ready to transform your approach to LinkedIn and learn how to get leads without relying on content or ads, this session is packed with practical, actionable insights. Key Links and Deadlines: • Watch…

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Il Brand Activism non funziona più? 🏳️‍🌈 29:22

3M ago29:22

29:22

Molti brand stiano ridimensionando il loro impegno su diversità e inclusione 🌈 Dal 2017, tanti brand hanno iniziato a schierarsi su questioni sociali e diritti civili. Negli ultimi mesi, però, si vede un’inversione di marcia: sempre più brand stanno mettendo un freno all’attivismo, creando un effetto domino. Che futuro ci aspetta? 🔮 💡 Interessato a…

1
From Pages to Trust: Leveraging Books and Storytelling to Build Authority and Client Relationships with Alex Smith 55:11

3M ago55:11

55:11

Send us a text In this episode, we’re joined by Alex M.H. Smith, founder of Basic Arts, who shares his unconventional path to establishing authority in his field. Alex has used his book, No Bullsh*t Strategy, as a key part of his new business strategy, giving him a strong platform to reach clients and engage them in fresh ways. I came across Alex w…

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What content should I create for my audience? 9:29

3M ago9:29

9:29

How do you best create content for your audience... You ask them what content resonates with your audience by asking and listening to them. There is this little old thing we used to do in Marketing called... research. Use feedback from your current, previous, or ideal client to identify their needs and their interests. Through conversations and str…

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La nuova serie degli 883 è un'ondata di nostalgia 😭 Lego presenta la sua campagna natalizia 🎄 20:33

3M ago20:33

20:33

Che cos’è successo questa settimana? Arriva l'albero Lego a Milano Attivazione di Netflix per Lidia Poet Ikea apre a Londra il primo ristorante su strada ‘Hanno ucciso l’uomo ragno’, la serie rilancia gli 883. E le canzoni tornano in classifica Da oggi si può comprare l'aria del lago di Como chiusa in un barattolo Disponibile al pre-order le agende…

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Lifecycle Marketing with Suzanne Reilley 35:37

3M ago35:37

35:37

Lifecycle marketing is one of those core bits of marketing that has definitely been forgotten about with the rise of digital & social media marketing and all the things that have come along with it. However understanding lifecycle marketing for your business, and where in the cycle your customers are sitting is a game changer. It's refreshing to si…

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Leverage the Competition: Use Your Competitors’ Networks to Win Clients 21:16

3M ago21:16

21:16

Send us a text Wouldn’t connecting with people already interested in your industry would be great? This episode introduces a powerful and underused LinkedIn lead-generation strategy: using competitors and advocates to expand your audience. By leveraging connections from competitors or supporters, you can reach an audience already primed for your se…

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Reporting is not a dirty word 15:30

3M ago15:30

15:30

Reporting is not a dirty word, how to report, what to report on, what do numbers even mean. One of my good colleagues and friends Michelle Kvello (who has been on this podcast a few times) always says when it comes to your finances "your numbers tell a story." Well let me tell you, it is the same with your marketing... I'm taking you on a journey o…

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How to Expand Your Market with LinkedIn’s Geographical Filters 19:26

3M ago19:26

19:26

Send us a text In today’s global business landscape, you don’t have to limit yourself to finding clients in your local area. In this episode, we dive into a powerful strategy for expanding your market reach on LinkedIn: using geographical filters. Whether you’re a coach or a creative business owner, LinkedIn Sales Navigator makes it simple to conne…

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La nuova mascotte del Giubileo ⛪️ La nuova campagna dei Pinguini Tattici Nucleari ☢️ 22:46

3M ago22:46

22:46

Che cos’è successo questa settimana? Luce è la mascotte del Giubileo per avvicinare i giovani alla Chiesa; Instagram ammette: se hai poche visualizzazioni avrai minore qualità video. La nuova campagna dei Pinguini Tattici Nucleari per il tour negli stadi LEGO illumina la Battersea Power Station con uno spettacolo di proiezioni Temu è sotto indagine…

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Sure fire way to make cashola with Justine McLean 22:40

3M ago22:40

22:40

So how do you make cashola? Well, I have money expert Justine McClean back to chat just about that. We discuss essential strategies for increasing business profitability, particularly by understanding costs, pricing services with profit in mind, and avoiding detrimental discounts. Justine shares insights from her extensive experience, emphasising t…

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Navigating 2024: Email Marketing Strategies, Business Shifts, and Overcoming Challenges with Eman Ismail 1:04:24

3M ago1:04:24

1:04:24

Send us a text In today’s episode of the Kaffeen Espresso podcast, Charlotte Ellis Maldari welcomes back Eman Ismail, email strategist and founder of Eman Copy Co. They discuss how businesses can navigate the changing landscape in 2024 and why email marketing is more important than ever. Top 5 Takeaways: 1.Consistency is key: Send at least one emai…

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Marketing $$ - what to outsource what to keep in house? 8:53

4M ago8:53

8:53

The full question was: When balancing where to spend your marketing $$ which do you recommend to outsource, what do you recommend to keep in-house? So lets talk about this balance of what to outsource and what you can keep on your own plate, or build talent up internally. I believe in outsourcing highly technical tasks like AdWords, SEO, and websit…

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Perché i video su LinkedIn non funzionano 👎 La campagna del Ministero contro l'evasione fiscale 🤯 23:21

4M ago23:21

23:21

Che cos’è successo questa settimana? A New York le confezioni di spaghetti Barilla diventano biglietti per viaggiare in metropolitana Tesco è così ‘iconica’ da poter fare a meno del nome nella sua nuova campagna Sono stati introdotti i reel su LinkedIn Nuova campagna ministeriale contro l'evasione fiscale che fa discutere Iniziativa in stile Willy …

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Self Service your accounts with Hilary O'Dwyer 18:31

4M ago18:31

18:31

There aren't many industries tech hasn't revolutionised... Including the world of CFOs, accountants, bookkeepers and numbers ninjas. So today I have Hilary O'Dwyer and we're chatting how to better understand and manage their finances using tools like Xero and Hubdoc. Hilary shares insights on self-serving financial management, running essential rep…

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Do you think content works across social media or should the content be different for each platform 8:30

4M ago8:30

8:30

Another great question from my awesome listeners and the answer is as always... it depends! Or Yes & no. There are challenges in creating content that works across all platforms because not all platforms want the same kind of content. However, in the essence of time... sometimes if your strategy isn't heavily reliant on social media repurposing cro…

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WeRoad mette al centro le sfide dei Millenials 😓 Instagram con un super aggiornamento 🆕 22:25

4M ago22:25

22:25

Che cos’è successo questa settimana? Victoria’s Secret, torna la sfilata-show: la nostalgia prevale sul tentativo di rinnovarsi? Dopo una mobilitazione di massa sui social media, sono finalmente tornate le Pringles Dill Pickle Instagram annuncia che le foto e i caroselli con musica sono ora idonei per essere visualizzati nella tab Reels, aiutandoti…

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Navigating the AI Landscape with Charlotte Lane 28:11

4M ago28:11

28:11

There is nothing more I love talking about than content and AI... Because I find so much sh*t content online at the moment, adding to the noise that people are putting out to just be in peoples feeds. But is it worth just adding to the noise with content that isn't engaging, thought provoking or even interesting? I am joined by my fav content unico…

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Stop worrying about social media marketing... please 11:48

4M ago11:48

11:48

When did marketing become "social media?" Well today I am here to remind you that social media shouldn't make up more than 15% of your overall marketing strategy... Want more of my thoughts on social media marketing and where it should fit, then download my White Paper "Social Media Won't Save Your Marketing" Get your copy here. DOWNLOAD MY CONTENT…

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Le Crocs in una limited edition con i Pokémon 🐉 Mc Donald's celebra i 30 anni di Friends 🍔 22:36

4M ago22:36

22:36

Che cos’è successo questa settimana? Serenis diventa Official Mental Health partner del Pisa - prima volta per una squadra professionistica Una collab. bellissima per gli amanti dei Pokemon. Pokemon x Crocs sarà rilasciata il 17 ottobre. Robotaxi, robovan e robot 'casalinghi', Elon Musk presenta le innovazioni Tesla Friends compie trent'anni, e McD…

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